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The best online courseware in existence Copyright © 2010 by Unicorn Research Corporation.

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Presentation on theme: "The best online courseware in existence Copyright © 2010 by Unicorn Research Corporation."— Presentation transcript:

1 The best online courseware in existence Copyright © 2010 by Unicorn Research Corporation.

2 Copyright © 2010 by Unicorn Research Corporation8/10/ Ecoursesonline.com was created by Serge Matulich, Ph.D., CPA  BS in accounting from Sacramento State University  Ph.D. from University of California, Berkeley  CPA licensed in Florida  More than 35 years of university teaching experience  Author of textbooks in Financial, Managerial, and Cost Accounting  Published numerous academic papers

3 Copyright © 2010 by Unicorn Research Corporation8/10/ Purpose of this presentation  This short presentation will explain what ecoursesonline.com is, what it does, and what we need done with it.  In less then 10 minutes, it can help you decide if you have any interest in selling ecoursesonline.com.  The work involves sales to publishers, universities, and professors.  Compensation can be generous if you are successful.

4 Copyright © 2010 by Unicorn Research Corporation8/10/ Status of online education  Online education is becoming more popular at higher education levels.  Until recently online courseware was inadequate and complicated to use for writing courses.  Many online courses are not really online.  Students are still required to buy textbooks.  Most online courses require off-line study.  Ecoursesonline.com now offers truly unique online courseware.  It makes it easy to prepare online courses without knowing any computer programming.

5 Copyright © 2010 by Unicorn Research Corporation8/10/ Status of online education  Many new for-profit online educational institutions have been formed in recent years.  Traditional institutions have also started offering distance learning degree programs.  Ecoursesonline.com is now available for use by authors for writing courses.  It is available to schools for distributing courses to students.  Publishers can use the software to publish online university courses or training courses for professions and trades.

6 Copyright © 2010 by Unicorn Research Corporation8/10/ What is an online course?  Publishers are now putting textbooks online.  An online textbook is not at online course.  Reading an online textbook is harder than reading a printed textbook.  A well-designed online course makes studying easier and more efficient.  To prepare a good online course requires good online courseware.  Course authors need not know anything about computer programming.  Ecoursesonline.com meets the needs of students, professors, authors, and publishers.

7 Copyright © 2010 by Unicorn Research Corporation8/10/ Characteristic of good online courses  Online courses must be interactive.  They must make learning efficient, fast, and as easy as possible.  They use good learning psychology and apply concepts such as repetition, reinforcement, practice, and application.  The lessons should be short and limited to a single concept.  They should be accompanied by appropriate graphics, presentations, and videos.  Each lesson should include a good study guide.  Students must be able to assess their progress by means of self-tests.

8 Copyright © 2010 by Unicorn Research Corporation8/10/ What we need from you!  We need you to make ecoursesonline.com known to professors who want to author courses, to schools that need to distribute courses to their students, and to publishers who can use the software to publish courses.  We need to make school administrators and accounting faculties aware of the existence of a Financial Accounting course ready for adoption for teaching in class, for use online, and for independent study.

9 Copyright © 2010 by Unicorn Research Corporation8/10/ Ecoursesonline.com for authors  Professors in academia are required to publish, and many of them wish to publish textbooks or courses.  The consolidation in the publishing industry has reduced the number of textbook publishers to a handful.  It is now very difficult for authors to have a publisher accept their book proposals.  A good approach is to publish their courses online.  Ecoursesonline.com now makes it possible to publish courses in any field, profession, or trade.

10 Copyright © 2010 by Unicorn Research Corporation8/10/ Ecoursesonline.com for authors  Potential authors must be made aware that they can publish their courses online without knowing computer programming languages.  Authors who can use Microsoft Word can quickly learn to use ecoursesonline.com.  It is feasible to publish their courses even if only for use by their own students.  Ecoursesonline.com is suitable for courses in any academic field or trade.  Course authors earn royalties just as book authors.

11 Copyright © 2010 by Unicorn Research Corporation8/10/ Ecoursesonline.com for students!  Professors and university administrators are aware of the very high cost of textbooks for students.  Online courses that do not require buying a textbook can greatly reduce the students’ cost of study materials.  It is not unusual for students to spend $200 for textbooks for a single course.  An online course can cost 1/4 to 1/3 as much while making study faster, easier, more efficient, and more thorough.

12 Copyright © 2010 by Unicorn Research Corporation8/10/ Ecoursesonline.com for publishers!  Ecoursesonline.com is ideal for publishing courses online.  A publisher aware of the features of the software may find it ideal for use by authors that have written textbooks.  They may want some textbooks converted to online courses to expand their offerings to adopters.  Publishing online bypasses the bookstores and reduces the cost of distribution.

13 Copyright © 2010 by Unicorn Research Corporation8/10/ An online course  Dr. Matulich has converted one of his textbooks to an online course.  Financial Accounting online can be used by professors in classes, for online teaching, and for independent study by students.  Business schools should be made aware that the course is available for adoption.  Dr. Matulich is available to teach the course online if a school lacks sufficient accounting faculty.

14 Copyright © 2010 by Unicorn Research Corporation8/10/ How you benefit?  Unicorn Research Corporation, publisher of ecoursesonline.com is flexible in how you can approach the sale of the software.  Schools can license the software for use by their faculties and students.  Professors can use the software housed by Unicorn Research for writing their own online courses.  Publishers may wish to buy the software outright.  Accounting teachers may decide to adopt the existing Financial Accounting course.

15 Copyright © 2010 by Unicorn Research Corporation8/10/ How you benefit?  You will need some training to become familiar with what the courseware can do.  You should become familiar with the online Financial Accounting course.  You should be able to demonstrate the program features using the existing courses.  You should be able to explain the advantages of using the software for writing and publishing online courses.  You can earn a generous percentage of revenue from the sale of the software and the accounting course.

16 Copyright © 2010 by Unicorn Research Corporation8/10/ How you benefit?  You may want to limit yourself to one or two aspects of sales.  Sell Financial Accounting online to course adopters  Sell ecoursesonline.com to online universities  Sell ecoursesonline.com to publishers  Sell the idea of writing online courses to potential authors  You may want to limit yourself to one part of the country.  Northeast, Southeast, Midwest, Western, or other region  You may approach the task in any way you want.  Personal contact  Online networks  Other approaches that you prefer

17 Copyright © 2010 by Unicorn Research Corporation8/10/ You are on your own!  Decide if you have any interest in any aspect of this project.  Tell us what you would like to do and how you want to do it.  Be aware that we can offer no salary, no benefits, no expense account, and no office.  To be compensated you have to accomplish sales.  Being a sales professional for Unicorn Research avoids an employment gap in your resume.

18 Copyright © 2010 by Unicorn Research Corporation8/10/ You are on your own!  If you are interested, respond with your resume.  We’ll provide detailed information and full access to the software and courses.  You make no commitment by responding.  Any information you provide remains strictly confidential.  Respond to:  Responses without a resume will be discarded.

19 Copyright © 2010 by Unicorn Research Corporation


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