Presentation on theme: "1 What is Strategic HRM? HRM- the bundle of org. practices and policies, including: recruitment, selection, orientation, compensation, training, evaluation,"— Presentation transcript:
1 What is Strategic HRM? HRM- the bundle of org. practices and policies, including: recruitment, selection, orientation, compensation, training, evaluation, career planning & job design, aimed at efficiently utilizing the human resources of an org. Has largely been seen as an administrative function and as a cost center SHRM- Attracting, developing, retaining, deploying, evaluating, and motivating human resources to: 1.Further the accomplishment of org. strategy 2.Generate and sustain competitive advantages Seen as an investment and as a value-added activity
2 Central Themes of SHRM Expanded Role of HR –Administrative Expert –Employee Champion –Strategic Partner –Change Agent Emphasis on HR and general management competencies Focus on customers, the value chain & deliverables; not on HR practices HR seen as a source of strategic advantage; is increasingly important People are an investment HR can have a HUGE effect on the bottom line HR practices can and must be costed and evaluated
3 A Model of the HR-Shareholder Value Relationship Employee Skills Design of Productivity Business Human Employee Improved Profits Market and Strategic Resource Motivation Creativity Operating andValue Initiatives Management Performance Growth System Job Design Discretionary & Work Effort Structures
4 SHRM Challenges The need to be flexible in response to changing business environments Increasing int’l competition and the expanding global economy Increased litigation related to HRM Rapid technological developments Mergers & Acquisitions Changing characteristics of the workforce –Older & more diverse –Generational values –Projected Labor Shortfall –Changing Expectations b/t employers & employees
5 High-Performance Work Practices Large Investment in Training Performance-Based Pay and Bonuses Internal Promotions Value and Attitude Fit as part of Selection Long-Term Commitment to Employees Generous Benefits
6 The Benefits of Putting People First A One Standard Deviation Increase (from 50%ile to 84%ile) in these Practices is Associated with: –7% decrease in turnover –$27,000 more in sales per employee –$18,000 more in market value per employee –$4,000 more in profits per employee –$41,000 more in shareholder wealth per employee –10% greater chance of 5 year IPO survival
7 Overarching Themes The Performance Equation The job of managers is to enhance the performance of their people. HR must support managers in this endeavor Performance is a function of: Ability Effort Opportunity to Perform –Appropriate technology, tools, systems, resources, political cover –80% of variance in performance is system-based (Deming) How can HR affect these three levers?
8 SHRM & Alignment Slate of HR Practices should be aligned with Org. Strategy, in particular, these 5 Forces: Environment –Social, legal, economic & competitive forces Org. Strategy –How does org hope to achieve competitive advantage? Distinct competencies Org. Culture –Norms, values and assumptions that govern org behavior Technology/Type of Job –How inputs are converted to outputs; Formal org structure, decision latitude, specialization, cooperation, layout, workgroup interdependence Workforce Characteristics –Demography, labor market, skills
9 A Quick Review of Strategy Strategic Management is aimed at identifying (formulation) and executing (implementation) activities designed to generate a sustainable competitive advantage Porter’s Generic Strategies: –Cost vs. Differentiation –Focused vs. Broad Miles & Snow Typology: –Prospectors, Defenders, Analyzers & Reactors SWOT Analysis- –Scan the org and its environment to identify Strengths, Weaknesses, Opportunities & Threats Development of Core Competencies Development of rare, inimitable, non- substitutable and valuable resources
10 Internal Alignment Slate of HR Practices should be aligned with and complement each other If not, fail to reap full benefit –E.g., Development & low turnover Reinforces management’s message –Do we really value empowerment? Employees (and prospective employees) know the lay of the land –ASA model; alignment of efforts Increases Internal Equity Alignment w/in employee, across employees, across time Is too much alignment a bad thing? –Wage compression, external equity –Do we want “class distinctions”?
11 The Roles of SHRM Must manage both people and processes Must have both day-to-day/operational focus and a strategic/future focus Strategic Focus Operational Focus ProcessesPeople Strategic Partner Align HR and business strategy Change Agent Ensure change capacity and lead change Admin. Expert Build efficient infrastructure Employee Champion Listen & respond, increase commitment Traditional HR Perceptions
12 The Role of Strategic Partners Create and manage processes to meet strategic goals and business requirements HR follows from Strategy, but also shapes it over time Three approaches to Strategy & HRM: –“Add-on” approach- Mgt makes business decisions, using market, product & technology input. Give plan to HR to help implement –“Isolated” approach- HR works on a plan, presents to mgt for approval, and then implements –“Integrated” approach- Mgt and HR work together to develop plans to highlight HR activities that help the business achieve goals Only the 3 rd approach ensures Alignment & Partnership
13 Challenges for SP’s Following Through on Strategy Execution Failing to Measure Deliverables –A “Balanced Scorecard” approach: –Economic value-added (EVA) –Customer value-added (CVA) –People (emp.) value added (PVA) Relying on Quick Fixes- –the “benchmarking trap” & Fads Overcome these through: –Proving worthy of and demanding participation in business DM process –Learning about the whole business –Management by Walking Around –Thorough diagnosis and follow-through –Publicize accomplishments: Becoming recognized for deliverables –Encouraging “org. learning”, shaping culture
14 Org. Diagnosis Strategic Alignment is accomplished by conducting and continually updating an “organizational audit” –A systematic assessment and alignment of org. practices to business goals 4 Steps: Define an “org. architecture” –Specify the major systems that compose the org. Work with mgt. to set priorities & goals Create an assessment process –Goals, gaps, types of data to be used, accountability Provide leadership in improvement practices (lead by example)