Presentation on theme: "UNITED WAY? HOW DO YOU GET THE WORD OUT ABOUT UNITED WAY? GABRIELA CERVANTES AGM MARKETING MANAGER & EMPLOYEE CAMPAIGN COORDINATOR."— Presentation transcript:
UNITED WAY? HOW DO YOU GET THE WORD OUT ABOUT UNITED WAY? GABRIELA CERVANTES AGM MARKETING MANAGER & EMPLOYEE CAMPAIGN COORDINATOR
HOW DO YOU GET THE WORD OUT ABOUT UW? FUN MEMORABLE MEANINGFUL
FUN “WHEN HE WORKED, HE REALLY WORKED. BUT WHEN HE PLAYED, HE REALLY PLAYED.” - DR. SEUSS
MAKE IT FUN! Celebrate results! o Keep employees updated o Make it competitive (if that’s what they’re into) Criteria: Gold AwardSilver AwardBronze Award Percent Participation70%50%30% Average Gift$160$115$78 Per Capita Gift$100$65$40 Leadership Giving: Percentage $ Increase or 15%10% Increase # of Givers###
MAKE IT FUN! Get Top Management involved!
MAKE IT FUN!
Get everyone involved, whether or not they donate
MAKE IT FUN! Incentives, incentives, incentives! o Corporate match lunch o Leadership Givers lunch o Days of Caring participation o Water balloon toss o Extra vacation days, “Angel Days” o “Wear jeans to work” day o Reserved parking spots o Lunch with the CEO o “Come in late” or “Leave early” day
MEMORABLE “IF YOU’RE AFRAID OF BEING FORGOTTEN, THEN DO SOMETHING MEMORABLE.” - UNKNOWN
MAKE IT MEMORABLE! Disperse information about results, impact, pay periods, dates
MAKE IT MEMORABLE! Hang flyers in high-traffic areas: punch clocks, bathrooms, entrances & exits, water coolers, vending machines, etc.
MAKE IT MEMORABLE! During campaign: Kickoff with presentations and employee testimonials Inform employees about campaign goals & incentives Hold other fundraisers
MEANINGFUL “WE SHOULD NEVER SHY AWAY FROM THE CHALLENGES THAT FACE US OUT OF FEAR OF FAILURE OR AN UNWILLINGNESS TO BATTLE THE ODDS. WE SHOULD CONFRONT OUR PROBLEMS HEAD ON AND MAKE NO EXCUSES.” - KYLE MAYNARD
MAKE IT MEANINGFUL! Wednesday, October 22 and Saturday, October 25, 2014
MAKE IT MEANINGFUL! Make it easy to participate: Determine which employees are eligible to participate Select a variety of projects Think of time, distance & number of volunteers needed for a project Order Live United t-shirts Coordinate transportation to/from project
MAKE IT MEANINGFUL!
Your donation Purchased support services within the United Way Network $1 $11.81 for early education support $1$3.73 for seniors support $1$1.54 for youth support $1 $1.52 for family financial stability support
MAKE IT MEANINGFUL! Giving up TWO cups of coffee each week can have a huge impact in our community. $5 a week x 52 weeks $260 donation x $11.81 leverage amount $3, in support of children
MAKE IT MEANINGFUL! United Way of Tucson and Southern Arizona was ranked # 24 out of 1,251 United Ways worldwide.
MAKE IT MEANINGFUL! Affinity Program: Young Leaders Society Connect, Serve & Lead Community-oriented people in their 20s, 30s or 40s. Committed, compassionate & generous people who are dedicated to making a positive impact by taking leadership roles and serving on boards. Valued supporters of United Way— through the generous sharing of time, talents & financial resources.
MAKE IT MEANINGFUL! Affinity Program: Women Leading United Act, Connect and Inspire WLU is committed to enhancing local women’s effective engagement in philanthropy Actively supports the importance of early childhood literacy. Annual Business breakfast on education
MAKE IT MEANINGFUL! Affinity Program: Tocqueville Society Ongoing support of UW through major gifts ($10,000 or more each year) Tocqueville Society members gather several times a year to network and to better understand how their contributions of time, talent and treasure can best support the needs of United Way.
MAKE IT MEANINGFUL! Enhance your corporate culture Builds camaraderie Becomes engrained in what the company is about Retain employees who want to work for a company that provides opportunities to be involved in the community Especially important to younger employees Retention helps reduce hiring and training costs Retention also provides stability in the workforce Enhances your company name in the community Build brand name recognition It feels good to help the community!
Gabriela Cervantes Bruce Ayers: Accounting, Government, Construction & Mining Jessica Galow: Utilities, Hospitality, Transportation, Healthcare Lisa Winton: Financial Advisors Hilda Oropeza: School Districts, Social & Legal Services, Insurance Katherine Byrd: Call Centers, Colleges & Trade Schools, Industry, Communications, Commerce, Financial Institutions Lisa Winton: Financial Advisors “IT’S GOOD TO SHUT UP SOMETIMES.” – MARCEL MARCEAU