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UNITED WAY? HOW DO YOU GET THE WORD OUT ABOUT UNITED WAY? GABRIELA CERVANTES AGM MARKETING MANAGER & EMPLOYEE CAMPAIGN COORDINATOR.

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Presentation on theme: "UNITED WAY? HOW DO YOU GET THE WORD OUT ABOUT UNITED WAY? GABRIELA CERVANTES AGM MARKETING MANAGER & EMPLOYEE CAMPAIGN COORDINATOR."— Presentation transcript:

1 UNITED WAY? HOW DO YOU GET THE WORD OUT ABOUT UNITED WAY? GABRIELA CERVANTES AGM MARKETING MANAGER & EMPLOYEE CAMPAIGN COORDINATOR

2 HOW DO YOU GET THE WORD OUT ABOUT UW? FUN  MEMORABLE  MEANINGFUL

3 FUN “WHEN HE WORKED, HE REALLY WORKED. BUT WHEN HE PLAYED, HE REALLY PLAYED.” - DR. SEUSS

4 MAKE IT FUN! Celebrate results! o Keep employees updated o Make it competitive (if that’s what they’re into) Criteria: Gold AwardSilver AwardBronze Award Percent Participation70%50%30% Average Gift$160$115$78 Per Capita Gift$100$65$40 Leadership Giving: Percentage $ Increase or 15%10% Increase # of Givers###

5 MAKE IT FUN! Get Top Management involved!

6 MAKE IT FUN!

7 Get everyone involved, whether or not they donate

8 MAKE IT FUN! Incentives, incentives, incentives! o Corporate match lunch o Leadership Givers lunch o Days of Caring participation o Water balloon toss o Extra vacation days, “Angel Days” o “Wear jeans to work” day o Reserved parking spots o Lunch with the CEO o “Come in late” or “Leave early” day

9 MEMORABLE “IF YOU’RE AFRAID OF BEING FORGOTTEN, THEN DO SOMETHING MEMORABLE.” - UNKNOWN

10 MAKE IT MEMORABLE! Disperse information about results, impact, pay periods, dates

11 MAKE IT MEMORABLE! Hang flyers in high-traffic areas: punch clocks, bathrooms, entrances & exits, water coolers, vending machines, etc.

12 MAKE IT MEMORABLE! During campaign:  Kickoff with presentations and employee testimonials  Inform employees about campaign goals & incentives  Hold other fundraisers

13 MEANINGFUL “WE SHOULD NEVER SHY AWAY FROM THE CHALLENGES THAT FACE US OUT OF FEAR OF FAILURE OR AN UNWILLINGNESS TO BATTLE THE ODDS. WE SHOULD CONFRONT OUR PROBLEMS HEAD ON AND MAKE NO EXCUSES.” - KYLE MAYNARD

14 MAKE IT MEANINGFUL! Wednesday, October 22 and Saturday, October 25, 2014

15 MAKE IT MEANINGFUL! Make it easy to participate:  Determine which employees are eligible to participate  Select a variety of projects  Think of time, distance & number of volunteers needed for a project  Order Live United t-shirts  Coordinate transportation to/from project

16 MAKE IT MEANINGFUL!

17 Your donation Purchased support services within the United Way Network $1 $11.81 for early education support $1$3.73 for seniors support $1$1.54 for youth support $1 $1.52 for family financial stability support

18 MAKE IT MEANINGFUL! Giving up TWO cups of coffee each week can have a huge impact in our community. $5 a week x 52 weeks $260 donation x $11.81 leverage amount $3,070.60 in support of children

19 MAKE IT MEANINGFUL! United Way of Tucson and Southern Arizona was ranked # 24 out of 1,251 United Ways worldwide.

20 MAKE IT MEANINGFUL! Affinity Program: Young Leaders Society Connect, Serve & Lead Community-oriented people in their 20s, 30s or 40s. Committed, compassionate & generous people who are dedicated to making a positive impact by taking leadership roles and serving on boards. Valued supporters of United Way— through the generous sharing of time, talents & financial resources.

21 MAKE IT MEANINGFUL! Affinity Program: Women Leading United Act, Connect and Inspire WLU is committed to enhancing local women’s effective engagement in philanthropy Actively supports the importance of early childhood literacy. Annual Business breakfast on education

22 MAKE IT MEANINGFUL! Affinity Program: Tocqueville Society Ongoing support of UW through major gifts ($10,000 or more each year) Tocqueville Society members gather several times a year to network and to better understand how their contributions of time, talent and treasure can best support the needs of United Way.

23 MAKE IT MEANINGFUL! Enhance your corporate culture  Builds camaraderie  Becomes engrained in what the company is about Retain employees who want to work for a company that provides opportunities to be involved in the community  Especially important to younger employees  Retention helps reduce hiring and training costs  Retention also provides stability in the workforce Enhances your company name in the community  Build brand name recognition It feels good to help the community!

24 Gabriela Cervantes gcervantes@agmcontainer.com Bruce Ayers: Accounting, Government, Construction & Mining bayers@unitedwaytucson.org Jessica Galow: Utilities, Hospitality, Transportation, Healthcare Lisa Winton: Financial Advisors jgalow@unitedwaytucson.org Hilda Oropeza: School Districts, Social & Legal Services, Insurance email@unitedwaytucson.org Katherine Byrd: Call Centers, Colleges & Trade Schools, Industry, Communications, Commerce, Financial Institutions kbyrd@unitedwaytucson.org Lisa Winton: Financial Advisors lwinton@unitedwaytucson.org “IT’S GOOD TO SHUT UP SOMETIMES.” – MARCEL MARCEAU


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