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An Introduction to Infinity Retail franchisee. What is franchising? “ A franchise operation is a contractual relationship between the franchisor and franchisee.

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Presentation on theme: "An Introduction to Infinity Retail franchisee. What is franchising? “ A franchise operation is a contractual relationship between the franchisor and franchisee."— Presentation transcript:

1 An Introduction to Infinity Retail franchisee

2 What is franchising? “ A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas as know-how and training; wherein the franchisee operates under a common trade name, format and/or procedure owned or controlled by the franchisor, and in which the franchisee has or will make a substantial capital investment in his business from his own resources.” - Definition by International Franchise Association

3 What is franchising?  Legal and commercial arrangement concerning the successful business of a franchisor  Use of franchisor’s trade name, format, system and/or procedure under licence  Means to raise capital and expand quickly  Assistance to franchisee  Marketing, management, advertising, store design, standards specifications  Payment by franchisee by way of royalty, licensee fee or other means

4 What is franchising? Franchising is more than distributorship  Extends to an entire operation or method of business  Greater assistance, control and longer duration  Distributor merely re-sells products to retailers or customers

5 TYPES OF FRANCHISE  3 main types of franchise:  Product distribution franchise;  Business format franchise; and  Management franchise.

6 AA product distribution franchise model is very much like a supplier-dealer relationship. TTypically, the franchisee merely sells the franchisor’s products. However, this type of franchise will also include some form of integration of the business activities. PRODUCT DISTRIBUTION FRANCHISES

7  Examples of famous product distribution franchise:

8 Produces the syrup concentrate Sells the syrup concentrate FRANCHISEE Produces the final drink Retail Stores Restaurants & F&B Outlets Vending Machine Operators PRODUCT DISTRIBUTION FRANCHISES

9 BUSINESS FORMAT FRANCHISING  In a business format franchise, the integration of the business is more complete.  The franchisee not only distributes the franchisor’s products and services under the franchisor’s trade mark, but also implements the franchisor’s format and procedure of conducting the business.

10 Famous Examples

11 BUSINESS FORMAT FRANCHISING - outlet in Sale, Australia outlet in Marseille, France

12 MANAGEMENT FRANCHISE  A form of service agreement.  The franchisee provides the management expertise, format and/or procedure for conducting the business.

13 Famous Examples

14 Why is franchising important to SMEs?  Leveraging on a recognised brand name  Enhancing business image  Ensuring consistent quality  Attaining higher productivity/better motivated staff  Access to good locations  Economies of scale  Reducing risks of failure

15 WHY FRANCHISE?  Franchises offer important pre-opening support:  site selection  design and construction  financing (in some cases)  training  grand-opening program

16 WHY FRANCHISE?  Franchises offer ongoing support  training  national and regional advertising  operating procedures and operational assistance  supervision and management support  increased spending power, access to bulk purchasing and economies of scale

17 Common considerations of franchisors  Developing franchise concept  Market research  Familiarity with local laws and regulations  Providing training and support to franchisees

18 Common considerations of franchisors  Criteria for choosing franchisees  Control over franchisees  Supply of products/materials to franchisees  Intellectual property rights issues, e.g. trade mark registration

19 Common considerations of franchisees  Demand  Profitability of franchise, and length of time required to recoup investment  Track record of franchisor  Support rendered to other franchisees

20 Common considerations of franchisees  Experience and profitability of other franchisees  Existence of competition  Capital required  Demands of franchisor, e.g. income projections, deadline to open more franchise outlets

21 Franchisor–Franchisee relationship Regulated by contract which usually covers:  Initial fee  Royalty fee/Management fee  Capital required from franchisee  Territory/Area of operation  Duration of license and renewal  IPRs  Termination

22 BE CAREFUL  The franchisee is not completely independent.  In addition to the initial franchise fee, franchisee must pay ongoing royalties and advertising fees.  Franchisee must be able to balance restrictions and support provided by the franchisor with their own ability to manage the business

23  A damaged image or franchise system can result if other franchisees perform poorly or the franchisor has financial problems.  The duration of a franchise is usually limited and the franchisee may have little or no say concerning termination BE CAREFUL

24  Not reading, understanding and/or asking questions about the franchisee agreement and other legal documents  Not understanding the responsibilities of a franchisee and the rights and obligations of a franchisor  Not seeking sound legal and financial advice  Not verifying oral representations of franchisor Common Mistakes of Prospective Franchisees

25  Not analyzing the local market in advance  Not analyzing the competition  Not making thorough due diligence of the franchisor  Not choosing the right location Common Mistakes of Prospective Franchisees

26  Generally young and well educated  62% below 40 years old  57% had post-secondary education  32% own their own outlets  46% occupy the outlets as tenants FRANCHISING SURVEY

27 Reason for Franchising 2/3 of franchisees felt that economies of scale in bulk purchasing encouraged them to consider franchising

28 FRANCHISING SURVEY Feasibility of Franchising Franchising is a more feasible option of business expansion than starting own outlets

29 FRANCHISING SURVEY Success of the Franchise

30 FRANCHISING SURVEY Success of Franchising Franchisors’ Improvement in Average Monthly Sales since Franchising

31 FRANCHISING SURVEY Success of Franchising Franchisors’ Improvement in Average Monthly Net Profit since Franchising

32 FRANCHISING SURVEY Success of Franchising Franchisors’ Improvement in Average Monthly Sales since Franchising

33 FRANCHISING SURVEY Franchising helps existing businesses do better. Franchisees’Response to the Statement: “Joining a Franchise has Helped Me to Do Better than Before.”

34 FRANCHISING SURVEY Business Performance Percentage Increase in Average Monthly Sales for Franchisees who were Previously Running a Business in the Same Trade

35 FRANCHISING SURVEY Business Performance Percentage Increase in Average Monthly Net Profit for Franchisees Previously Running a Business in the Same Trade

36 What is IMS ? (Infinity Marketing Services Pvt Ltd)  Started in September 2009  CIN No. U51101DL2009PTC  International Head office in New Delhi, India  Renowned Organization in the field of Online Education and Networkmarketing  ISO 9001:2008 certified company  Having a customer base of more than 6200 families in more than 50 cities across 10 major states of India

37 Infinity Retail Franchisee  Minimum Area Required sq ft  Location – Prime location, easily accessible  Capital Required – 5 lac INR  Qualification required - Higher secondary  Minimum population Families  Rent to be paid by Franchisee  Salary to be paid by Franchisee

38 Infinity Retail Franchisee  Electricity, Phone, Water and internet bill etc to be paid by Franchisee  Fixed return on capital invested 1.50%  pin point (optional) -100 pins  Commission on Pin Sales Minimum -100/- per pin  Stock loss will be bearded by franchisee.  franchisee amount to be deposited in full. (no token system) Terms & Conditions Apply

39 Infinity Retail Franchisee  Store will be started within 90 days after deposit of franchisee amount.  If the franchisee holder wants to withdraw from franchisee, a franchisee fee of 25% will be deducted from franchisee amount.  Computer system (hardware/software) will be provided by company.  Branding, color work, racks, furniture, electrical fixtures will be provided by company. Terms & Conditions Apply

40 Infinity Retail Franchisee Product Category Associate Discount Franchisee Commision (cash sales) Fanchisee commison (Voucher sales) Associate commision Commision upto 20 levels Category I0% 0.255% Category II5%6%3%0.255% Category III10%6%3%0.255% Category IV15%6%3%0.255% Category V20%6%3%0.255%

41 Thank You For more details please write to us at


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