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Strategic Options Ex. India, Nepal, Sri Lanka, Indonesia, Philippines, Kenya, Zambia etc. Ex. Retail, Apparel, Restaurant, Real Estate etc. Segment wise.

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Presentation on theme: "Strategic Options Ex. India, Nepal, Sri Lanka, Indonesia, Philippines, Kenya, Zambia etc. Ex. Retail, Apparel, Restaurant, Real Estate etc. Segment wise."— Presentation transcript:

1 Strategic Options Ex. India, Nepal, Sri Lanka, Indonesia, Philippines, Kenya, Zambia etc. Ex. Retail, Apparel, Restaurant, Real Estate etc. Segment wise ExpansionRegion wise Expansion

2 SWOT Analysis Strength Weakness ThreatOpportunity Payment Using 3 rd Party Service MFS Service Providers First Entrant Advantage Social Innovation Centralized Personal Data/ IP

3 Pricing Model Competitor Landscape Voice Based Tap BasedClick Based Touch Based POS TerminalPC/Cloud Smart Phone Countries Existing Players Emerging Market Developed Market Device ANY Phone Users Low income to Upper middle income Freemium Price varies8$/user9$/userFreemium Upper middle income to High income

4 Grocery Market Size Grocery Bangladesh $9 Billion As at 2015 Grocery Worldwide $1,338 Billion As at 2015 ×144

5 Segment Expansion plan for SENSE Phase 2 Goal Product Roadmap Phase 1 VPOS BI (Reporting, BI service, Inventory Management, Fraud Detection) Country Phase 3 Gather: -Shop Specific Unit Price of Product -Inventory Records -Purchase History Introduce: -e-commerce Platform for Grocery Stores in Bangladesh -Micro Insurance for Deferred payment based Transactions Family owned Grocery Shops Apparel Shops, Retail Pharma, TBD BangladeshSouth and South East Asia Africa Results: -World’s Largest e-commerce Platform for small family owned shops -Secured Deferred Payment based shopping Targeted Marketing, Micro Insurance, Referral Commission Voice Based online platform for Small shops World Largest C2C Platform

6 Highlight and Milestone ★ Currently Preparing for Patent Application for Business Process, and Utility Patent in Bangladesh. ★ Chief Advisor (Investment) to the Prime Minister of Bangladesh has Joined our Board of Directors and as a Shareholder. ★ Ex Trade Minister (and very influential Political Leader from BNP) may join as a Shareholder. ★ Ex CMO of ROBI (3 rd Largest Telco in Bangladesh) and Ex Vice President of AXIATA GROUP has joined, as Board of Director and Shareholder.

7 About Bangladesh Population Size is 160 Million and Growth Rate is 1.5% Mobile Phone Penetration Rate is 72% as of 2014 95% of the Users Use Mobile Phone Solely for Receiving and Dialing a Phone Call

8 Financial Projection (000’ USD) 2015/122016/122017/122018/122019/12 Revenue USD1291,4084,2217,60112,234 Targetet Advertisement USD1221,1633,0925,2747,456 BI USD2522404951,016 Micro Insurance USD NA Cost of Goods Sold USD207107111116108 Gross Profit USD-781,3004,1097,48512,124 SGA USD446556634721808 SGA ex. Depreciation and Amortization USD434544622708808 Depreciation and Amortization USD12 0 Operating Income USD-5257443,4746,76311,315 Profit and Loss Projection (Base Case)Profit and Loss Projection (Scenario)

9 Exit Strategy Synergy -Access to lucrative purchase data among small businesses and individual users in the emerging countries -Access to Voice data from Sense for enhancing voice based search in emerging countries. -Seamless integration with Google’s adsense Platform -Complements to Amazon’s voice based product ordering system. -Expand sales into emerging countries -Strengthen position in the emerging market by utilizing the C2C market place of Sense. -Tap into the mobile payment market using Sense’s platform in emerging countries -Seamless integration planned for ebay’s e- commerce service -Can introduce their CRM service to small businesses (Retail, Apparel) in emerging countries -Seamless integration is planned between Salesforce’s CRM and Sales management system. -Can introduce their business services to Apparels, Retail Industry in Bangladesh using Sense’s referral module. -Seamless integration with Intuit’s payroll, bookkeeping solution

10 Appendix

11 Market Size Bangladesh 72% mobile penetration $9 Billion Other Emerging Market Average 62% mobile penetration rate $1,338 Billion Total Market Size Addressable Market Size $6.5 Billion $830 Billion Grocery Market User Number (20 to 65 age range) 104 Million (approx) All Market data are based on 2015

12 Market Survey 1 SerialQuestions Answer BreakdownTotal% 1Do you do credit based (baki) transaction ? AYes85100% BNo00% Total85100% 1.2How much is the total credit amount per month ? A5K - 10K1214% B11K -20K1214% C21K - 30K3541% D31K - 40K1821% E41K - 50K89% Total85100% 1.2.1How often do you do credit based transaction ? A1 - 5 transactions/day56% B6 - 10 transactions/day1214% C10 - 20 transactions/day5969% DMore than 20 transactons/day911% Total85100% 1.2.2How many credit based customers do you have ? ALess than 102024% B10 - 20 customers1720% C21 - 30 customers1315% D31 - 40 customers2631% EAround 5022% FMore than 5078% Total85100% 1.3If no, then why not ? ACustomer doesn't pay on due date8398% BTrouble to register transaction on Book00% CDifficult to accurately calculate the account receivables00% DWeakens shops cash position00% EMight cause mistrust with customers with disagreemetnts on the total payables22% Total85100%

13 Market Survey 2 SerialQuestions Answer BreakdownTotal% 2.1How do you keep the record of those transaction ? AWrite on the book keeping book as account receivables85100% BWrite on a piece of paper00% CMemorize the amount00% Dkeep the data on a simple or average POS machine00% EIssue receipt and record it as unpaid00% 85100% 2.2How do you approach those credit customers ? A Check the account receivables regularly and When see them next time, remind them 45% B Check the account receivables regularly and remind them on phone for due 4553% CGo to their house to collect the due00% DApproach them through the customers neighbors (who knows the customers)11% EApproach them through the customers Friends3541% Total85100% 2.3How long do spend to issue receipt or writing on book? Aabout 1 min45% Babout 2 mins3845% Cmore than 2 mins4148% Daround 5 mins11% Earound 10 mins11% Total85100% 2.3 How long is the cycle to get paid back from the customers? A1 week00% B1 - 2 weeks11% C2 - 3 weeks1416% D3 - 4 weeks3440% E5 weeks - 8 weeks3642% Total85100%

14 Market Survey 3 SerialQuestions Answer BreakdownTotal% 2.3.1 How much time do you spend for approaching the customers to get the payables ?including checking the book keeping book to check the balance Aabout 1 min34% Babout 2 mins1214% Cmore than 2 mins3946% Daround 5 mins2327% Earound 10 mins89% Total85100% 2.3.1.1 Do you think its a problem your business that you are spending time for this? AIt's a big problem and I wish there was a solution34% BIt's a big problem but I can deal with it8195% CIts not such a big issue11% DI don't think of it as a problem00% EI am definitely not paying for a service to solve this problem00% FIf its reasonable I might even pay to solve this issue00% Total85100% 2.4Are there customers that did not pay and just left ? (e.g. shop forgot at a certain point to keep track of the customers)-- 2.4.1If Yes, How many cases like this happens every month ? ALess than 101821% B10 - 20 customers3642% C21 - 30 customers1416% D31 - 40 customers1416% EAround 5034% FMore than 5000% Total85100%

15 Market Survey 4 SerialQuestions Answer BreakdownTotal% 2.4.2Why do you think that happens ? AGave me wrong phone number or number changed, so couldn't contact him00% Baddress was wrong or changed45% CI didn't have time to keep track of the customer11% DI forgot to register the receivables3946% E Disagreement with customers about the receivables and they disagree to pay until amount is negotiated 4148% Total85100% 2.6How much revenue do you loose due to this ? ANever thought of it7184% Bupto 1000 Taka911% CUpto 3000 Taka34% DUpto 5000 Taka11% EUpto 10000 Taka11% Fupto 15000 Taka00% Total85100% 3.1 How much time do you spend doing Inventory management ? A10 to 20 mins per day1821% Baround 30 mins per day6475% C1 hour per day34% DI don't have written inventory portfolio00% Total85100%

16 Market Survey 5 SerialQuestions Answer BreakdownTotal% 5 What do you think is a biggest problem you are facing to retain or gain new customers ? ANot much varieties of products or supplies in stock11% B More competitors are around, and loosing customers to discounted offer from other shops 5969% CNo Promotion or Marketing67% DCredit based customers stop buying when they reach the cap911% EOperating cost is high, so cant offer much discount67% FMany customers are from outside the area, therefore one time shopper45% Total85100% 5.1Is Credit based transaction a major concern for you ? AIt's a big problem and I wish there was a solution00% BIt's a big problem but I can deal with it3744% CIts not such a big issue00% DI don't think of it as a problem00% EI am definitely not paying for a service to solve this problem00% FIf its reasonable I might even pay to solve this issue11% G I hate credit based transaction and never want to do it unless I have no choice 4755% Total85100% 7.2How do you get financed to purchase inventory ? AMicro credit loan from NGO7588% BFinancing from own sales revenue78% CCredit based purcahse from distributor (pay after goods sold)34% DPurchase from distributor and pay within 60 days regardless goods sold or not00% Total85100%


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