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Assessing Socio-economic Impact of Rural Cellular Telecom: Implications for Policy Rekha Jain, T. Sastry Centre for Telecom Policy.

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Presentation on theme: "Assessing Socio-economic Impact of Rural Cellular Telecom: Implications for Policy Rekha Jain, T. Sastry Centre for Telecom Policy."— Presentation transcript:

1 Assessing Socio-economic Impact of Rural Cellular Telecom: Implications for Policy Rekha Jain, T. Sastry Centre for Telecom Policy Studies Indian Institute of Management Ahmedabad, India

2 About the Institute Indian Institute of Management, Ahmedabad, India Centre for Telecom Policy Studies (www.iimahd.ernet.in/ctps) Inter-disciplinary group, Mc Gill, CIDA

3 Introduction and Background Telecom and Development Rural Telecom Cellular Context and background of this study Methodology Sample :1000 rural respondents Focus of this presentation

4 Coverage Users and non-users (63%), (37%) Men (82%), women (18%) Caste: High (69%) SC\ST (5%), OBC(12), Others (13%) Occupation:, business (40%), service(27%), agriculture(22%), labourers(3%) Upto Rs (85%) upto 2000(22%) (63%) –>5000 (15%)

5 Purpose of making calls (percentage ) All Male Female Emergency Social Govt.553 Business Not ans129 Base

6 Number of times Rural PCO used (Per cent) –All Male Female Upto Above Base

7 Amount paid for making calls All Male Female Upto Rs Above Base

8 Purpose wise average duration of calls - Social(Per cent) All Male Female upto 3 minutes minutes Above 5 minutes445 Base

9 Purpose wise duration of calls :business All Male Female Upto 3 minutes minutes Above 5 minutes15160 Base

10 Receive calls through mobile PCO All Male Female Yes2830(181)19 (22) No Base

11 Perception on price, likely decrease in price by Re 1 Price All Male Female Reasonable High Base All Male Female Increase Decrease552 Same Base

12 Number of Trips, Amount All MaleFemale Upto 379%76%91% 4-612%12%6% %4%1% Above 10 6%7%1% Base Significant savings in Rs amount even by women.

13 Information Needs Document % tripscost (d) Cost (t)Time Ration card Licenses B Certificates Land records D.certificate K credit card Tractor papers Loan papers Passports Cattle Insurance Crop Insurance Base534

14 Conclusions In order to incorporate gender based policies wrt telecom => Need to integrate telecom with other developmental activities (funding) => Linkages with NGOs, private sector => Move away from voice focus alone

15 Internet and On-line Computing Women studies repeatedly emphasize exclusion Contemporary women are increasingly becoming user of technological artefacts. Increasingly strive for competence and enjoy the power and status that comes with technological work.

16 Issues Would women’s computing expertise remain without status while men continue to monopolise computing jobs with power and prestige? Role of inter-personal communication and diffusion of developmental issues through Internet

17 The Study Exploratory Internet Cafes in Ahmedabad Number of respondents :85 Differences in numbers

18 Source of Access to Internet MaleFemale At Office88 At Home1921 Internet Café2514

19 No of times Internet is used per month Male Female (percentages) >156846

20 No of Visits to Internet Café/month (percentages) Male Female >1516

21 Reasons for low access 53% women face problems in access to Internet compared to 30% men. Reason for low usage by women –Occupied by other family members/employees (presumably male) : 40% –Perceived complexities in connecting to the net –Lack of time Women find they have less time to learn to navigate on-line systems “It is designed for people who have got hours to spare: in the garage, in the shed or in the attic, cracking the code”

22 Convenient Time Slots (At home)(percentages) Male Female After 10 pm pm3727 Afternoon hoursPredominantly housewives

23 Convenient Time Slots (Internet Cafes) Male Female 4-7pm pm4028

24 Perceived Usefulness(P ercentage) Male Female Makes work easy7853 Gives new/innovative ideas3626 Exposure5342 Updates on current news6039 Entertainment6447 OthersKnowledge of competitionSaves time, helps keep contact

25 Monthly Expenditure (Rs) MaleFemale Below >100025

26 Non-gender specific logins to avoid advances of embarrassing nature MalesFemales Yes1725 No8375

27 Proportion of Monthly Expenditure MaleFemale Below 10% % %

28 Research Issues Development related activities primarily targeted at women. How can Internet be used to strengthen such initiatives in the social context (role of women, local language, relevance of content) In what ways do men and women use the Internet differently (perceived usefulness, nature of tasks etc.,) How to structure the tasks/role so that women may exploit the advantages of Internet

29 Thank You


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