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BDProtect Inc. 2009 CONFIDENTIAL a brandprotect company Your Online Security System Small & Mid-Sized Businesses are the New Targets of Choice for Cyber.

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Presentation on theme: "BDProtect Inc. 2009 CONFIDENTIAL a brandprotect company Your Online Security System Small & Mid-Sized Businesses are the New Targets of Choice for Cyber."— Presentation transcript:

1 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Small & Mid-Sized Businesses are the New Targets of Choice for Cyber Criminals a brandprotect company

2 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Protecting Your Online Business We display signs to discourage intruders We all recognize the importance of having a security system to protect our homes and family. Why not give your online business the same protection? We monitor our property to receive instant alerts of possible intrusions We call 911 in the case of an emergency

3 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System We Can Help! Introducing an online security system for small & mid-sized organizations to….. Prevent – Monitor – Respond

4 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System The Internet is a Risky Place! Fraudsters are continually on the prowl for vulnerable businesses and unprotected websites. Identity theft and cyber crimes don’t only happen to big companies – smaller businesses are often unsuspecting and therefore less likely to have protective measures in place, making them easier targets!

5 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System This Could Happen to You! A competitor posts negative comments about your business online A competitor steals web traffic from your website by registering a similar domain name to yours to redirect traffic to their site A competitor uses your images and logo to sell products on eBay An employee inadvertently discloses your latest deal on Facebook A disgruntled employee posts an inappropriate video about your business on YouTube Your customers receive “fake” personalized s from you which lead them to unknowingly compromise their confidential and personal information

6 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Have you Considered The cost to your business in lost revenues? The legal costs of defending your brand or reputation? The cost of a lawsuit because you did not safeguard confidential information? The cost of survival when dealing with fraudsters and a ruined reputation? The annual cost of the entire Internet911 program in most cases is less than your first meeting with your lawyer.

7 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Would you know how to…. Respond before the threats affected your customers, suppliers or employees? Remove inaccurate content from the Internet? Stop competitors from diverting your customers? Shut down counterfeit sites? What would you say if your boss, auditor or shareholders asked what you had done to address Internet threats? Who will you call for help or expert advice? When every second counts, are you protected?

8 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Prevention is the first step Our Integrity Seal on your website will deter fraudsters and assure your customers that you are diligently protecting them. Our monitoring services keep a close eye on; ■ Domain registrations ■ Social networking sites ■ Your website to prevent downtime and tampering and to alert you the minute an issue arises The 24x7 Emergency Response Hotline is available to help you take action the moment a threat is detected and confirmed. We Can Help!

9 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System BrandProtect Experts On-Call Our seasoned and knowledgeable team is available to: ■ Provide a realistic assessment of your online threats ■ Suggest tangible solutions ■ Guide you through the required actions ■ Provide a tailored “shutdown” program for serious offences* (*for an additional fee) BrandProtect has been protecting some of the world’s leading companies for nearly a decade, including 5 of the 10 largest banks in North America. Relationships with Internet Service Providers accounting for more than 90% of global Internet traffic, enable us to quickly reach key decision-makers and effectively resolve threats.

10 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System All for $150/month (or $1,500/yr) Internet911 combines technical solutions, policies and procedures, and an emergency response plan to help you ■ Protect your company and reputation online ■ Fulfill your legal and regulatory obligations ■ Protect your revenues and your Intellectual Property Rights Small and Mid-Sized Businesses Are especially at risk... Dave Marcus, McAfee’s director of security research and communications. Source: Be prepared to detect and respond quickly and effectively to Internet threats because... every second counts!

11 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Reporting Details

12 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System 1. The Weekly Report Summary 2. The Portal 3. Website Integrity Seal 4. Internet Reputation Management Guidelines + Manuals 5. Domain Name Monitoring 6. Website Tampering (Website Monitoring) 7. Website Availability (Website Monitoring) 8. Social Media Monitoring 9. 24x7 Emergency Response Hotline CONTENT

13 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Weekly Report Summary

14 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Weekly Report Summary Purpose: The weekly report summary is a quick snapshot of the previous weeks activity which highlights any potential threat trends that may require detailed inquiry. How to Use it: ■ First check to see that you have received the appropriate alerts if your site has been unavailable or compromised. ■ Go to bottom of page and look for any new alerts posted and click on to link that takes you to your portal for detail review of your site and Internet911 services.

15 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Your Portal

16 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Domain Name Monitoring

17 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Domain Name Monitoring Purpose: The Goal of the domain name monitoring service is to provide you with a list of recently registered Global Domain Web addresses that use any of the 5 key words that you have determined to be important to your business. How to Use it: The value comes in being able to see if there are any potential infractions or concerns and allow you the opportunity to deal with them in most cases even before a website is put up on the Internet. A further advantage of the program allows you an early view of what competitors are doing or even considering and what new competitors may be entering your space.

18 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Website Integrity Seal To install the Website Integrity Seal code on your website, simply add the corresponding HTML tags shown when you click on the seal samples. The seal can be displayed in 4 different sizes.

19 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Website Integrity Seal Purpose: Businesses that enhance their security — and make that enhancement visible to consumers — gain a competitive advantage over those that do not. The seal on your website provides comfort to visitors that there are measures being taken to protect the site and lets fraudsters know that this site is protected. In addition we provide you with immediate red seal alerts if your seal is found on a website that you have not registered. How does it work? Authenticity is determined by noting that the seal is green, that the time is current (Eastern) and further authentication is achieved by reviewing mouse-over data on the seal. A red seal indicates that the site on which the seal is found is illegitimate.Eastern

20 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Additional Benefit: Tracking Activity

21 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Drill Down to “City” level

22 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Guidelines + Manuals ■ Internet Reputation Management Guidelines – comprehensive policies and procedures that are critical in helping to prevent and in preparing to respond quickly and effectively to issues encountered online. ■ These policies should be incorporated in your existing policies and procedures to allow you the flexibility of being able to deal with Internet threats in the future. ■ Example: You would not be able to shut down a YouTube video posted by an employee if you didn’t have a policy in place that restricted your employees from posting on social media websites.

23 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Website Availability + Tampering ■ We monitor your website availability, accessing it hourly, to confirm that your website is up and available for your customers. ■ Website tampering – we also analyze specific pages of your website to inform you if we find any changes to your code. KEY FEATURE: Instant Alerts We will notify you immediately if your site is down, when it goes back up or when we determine any changes to the current code.

24 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Social Media Monitoring

25 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Social Media Monitoring Purpose: Social media is a key element of the new Internet world. Managing your online presence involves being aware of what is happening on third party websites, in social media discussions and in other online references to you. Recognizing the threats and your response to them can impact your corporate goals and objectives, both now and in the future. How to Use it: Upon registration, you select up to 5 keywords for us to monitor on the various major social media sites. You log into your confidential portal to view all results found. Results are categorized by News, Forums, Blogs, Twitter, Pictures, and Videos.

26 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Social Media Monitoring Unique features of the Social Media Monitoring Tool: 1. Access to most of social media sites available, along with the data from BrandProtect’s extensive Internet database. 2. Given the massive quantity of data on the Internet, the tool is designed to provide only what is “new” (recently posted) based on the selected search dates. 3. The data is parsed separating news, blogs, pictures and videos making the analysis more effective and simple. 4. We keep a database specific to your data to assist in litigation support and legal compliance.

27 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System Social Media Monitoring

28 BDProtect Inc CONFIDENTIAL a brandprotect company Your Online Security System 7-24 Emergency Response Hotline Access to BrandProtect’s 24x7 Emergency Response Team maybe the most significant element of the Internet911 service. Trained and experienced experts are available to provide you with a realistic assessment of your issues and suggest tangible solutions and guide you through the required actions. Global, “follow the sun” capabilities and relationships with 4,000+ Internet Service Providers covering over 90% of worldwide Internet traffic are just a phone call away. For an additional cost, BrandProtect’s mitigating experts can offer a tailored shutdown program for serious offenses.


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