Presentation on theme: "Patents pending Uniquely Identifying Your Products and Consumers Nakul Pasricha, COO 23 rd July, 2014 PharmaSecure, New York 601 West 26th Street, Suite."— Presentation transcript:
patents pending Uniquely Identifying Your Products and Consumers Nakul Pasricha, COO 23 rd July, 2014 PharmaSecure, New York 601 West 26th Street, Suite 325-254 New York, New York 10001 Tel: +1 866 350 4450 PharmaSecure, Mumbai Level 4, A Wing, Dynasty Business Park, Andheri Kurla Road, Andheri – E, Mumbai-400059. T:+91 22 67869434 PharmaSecure Nigeria* Suite 2, Rodze House, 78 Abidjan St Wuse, Zone 3, Abuja FCT Tel: +234 807 549 4267 +234 813 735 9329 * PharmaSecure is represented in Nigeria by Nakachi Consulting. Let’s make each one unique. ™
Data as of 24 th January, 2014 PharmaSecure was founded in the United States in 2007 with a vision to protect medicines against counterfeiting by uniquely identifying each pack sold. We have been operating in India since 2009 and in Nigeria since 2013, having protected over a 1 billion packages to date through serialization for brand protection, regulatory compliance and patient engagement. About PharmaSecure Some of our customers and collaborators in India:
Data as of 24 th January, 2014 By putting a unique ID on each unit produced by our customers, we track the production, distribution and use of a billion products. We help our clients increase production efficiency, reduce counterfeiting, and increase sales by understanding what’s really happening in the market. Let’s Make Each One Unique™
Data as of 24 th January, 2014 1.Track Production of Every Unit Produced or Approved 2.Deter Counterfeiters & Manage Loyalty 3.Understand Distribution and Use of Your Products Making each unit unique allows brand owners to:
Data as of 24 th January, 2014 1.KNOW that they are buying a genuine product 2.Connect with the brand owner and give feedback 3.Register for an engagement program and get access to value added services Making each unit unique allows consumers to:
Data as of 24 th January, 2014 1. Track Production of Every Unit Produced or Approved
patents pending 7 Everything that comes off your line has a unique psID™ These IDs can be later used for Anti-counterfeiting Authentication Loyalty management Bundling services with your products Warranty registration And more.
patents pending psID™ Manage securely manages serialization across all your plants and all your manufacturing lines.
Providing you with secure production data Once you have our psID Manage solution deployed at your plant, we provide to your top management a near real-time update of what is happening right there in the plant, the operations on the line. For this, we have psID Mobile which enables the management who are not there at the production unit to get a feel of how the packaging and printing is being done. CONFIDENTIAL We use the same security protocols of mobile banking.
Data as of 24 th January, 2014 2. Deter Counterfeiters & Manage Loyalty
patents pending Consumers can register each unit. Users of your product can verify the authenticity of your product by SMS, call, web or smartphone app either explicitly, or implicitly in the process of availing warranty registration, mobile talk-time recharge or reminders to restock. Confidential Demo Manufacturer authenticates genuine pack of XXXX ; Batch No XXXX Thank you for verifying your product.
patents pending PharmaSecure is a pioneering participant in the Interpol i-Checkit initiative. Source: http://www.interpol.int/Crime-areas/Trafficking-in-illicit-goods-and-counterfeiting/I-Checkit/Overview
Data as of 24 th January, 2014 3. Understand Distribution and Use of Your Product
patents pending psResearch™ Data Analysis We gather data on client production, distribution, and product ID registration. We then follow up with statistically significant samples of usersand other stakeholders to track customer use, re-ordering and other relevant metrics over time.
The dashboard is configured to fit the specific needs and security access of each user within your organization.
A supply chain efficiency dashboard allows you to compare time to market and other metrics by distributor, manufacturer, product and more.
We use appropriate recruitment, sampling and reporting techniques to provide you the precision you need to answer critical questions and take necessary actions
Data as of 24 th January, 2014 1.Track Production of Every Unit Produced 2.Deter Counterfeiters & Manage Loyalty 3.Understand Distribution and Use of Your Product Summary