1. Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at www.boundless.com Available on the Boundless Teaching Platform

2. Using Boundless Presentations The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: If you have any questions or problems please email: educators@boundless.com http://boundless.com/teaching-platform

3. Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com.boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com About Boundless

4. What is a Product? Benefits & Solutions Features & Attributes What is a Product? Products and Product and Pricing Strategies > What is a Product? Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/business

5. Products can be goods, services, or ideas, such as intellectual property. Products can be tangible or intangible. Products can also be classified by use, by brand, or by other classifications as well. What is a Product? Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/what-is-a-product-66/what-is-a-product-331-7301 Soccer ball View on Boundless.com Products and Product and Pricing Strategies > What is a Product?

6. The same product may have different core benefits to different users.For example, one user may install a pool for fitness purposes, while another may do so for status. Different target markets will have different core products, and it is up to the marketer to discover which markets must be targeted for their particular product. Further layers of product benefits are the tangible product, the augmented product, and the promised product.These also affect the buyer's decision making, and cannot be ignored by the marketer. Benefits & Solutions Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/what-is-a-product-66/benefits-solutions-332-4050 Levels of the product View on Boundless.com Products and Product and Pricing Strategies > What is a Product?

7. The design process of products focuses on figuring out what features are required, brainstorming possible ideas, creating mock prototypes, and then generating the product. The features and attributes of a product play a role in all three sections of the design process: Analysis,Concept, and Synthesis, which form a continuous feedback loop. Feature creep is the ongoing expansion and addition of new features in a product, often to the detriment of the product design process. Features & Attributes Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/what-is-a-product-66/features-attributes-333-4049 'The Giant' Swiss Army Knife, by Wenger View on Boundless.com Products and Product and Pricing Strategies > What is a Product?

8. Free to share, print, make copies and changes. Get yours at www.boundless.com Appendix

9. Key terms analysis In product design, the analysis stage is where designers begin research on how to find a solution to the problem at hand. attribute a characteristic or quality of a thing augmented product The supporting services surrounding the product, such as after-sales service for a machine, or parking spaces for a department store. core product The core product identifies what the consumers feel they are getting then they purchase the product. feature creep The tendency of a design project or product cycle to accumulate more and more features or details, rather than to be completed and released at a more basic level. product Any tangible or intangible good or service that is a result of a process and that is intended for delivery to a customer or end user. tangible product The tangible product is reflected in the quality, features, brand name, styling, and packaging. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies

10. Levels of the product The four levels of a product include: core, tangible, augmented, and promised. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox. CC BY http://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdf View on Boundless.comCC BYhttp://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdfView on Boundless.com Products and Product and Pricing Strategies

11. Soccer ball A soccer ball is an example of a tangible product, specifically a tangible good. Free to share, print, make copies and changes. Get yours at www.boundless.com Fotopedia. CC BY http://www.fotopedia.com/items/flickr-3535070925 View on Boundless.comCC BYhttp://www.fotopedia.com/items/flickr-3535070925View on Boundless.com Products and Product and Pricing Strategies

12. 'The Giant' Swiss Army Knife, by Wenger Since 2006 Wenger has produced a knife called "The Giant" that includes every implement the company has ever made.With 87 tools and 141 different functions it is recognised by the Guinness Book of Records as the world's most multifunctional penknife.While containing an incredible amount of different features and uses, this model has lost one of the primary characteristics of the original Swiss army knife, that of portability. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Giant Knife 1." CC BY-SA http://en.wikipedia.org/wiki/File:Giant_Knife_1.jpg View on Boundless.comCC BY-SAhttp://en.wikipedia.org/wiki/File:Giant_Knife_1.jpgView on Boundless.com Products and Product and Pricing Strategies

13. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies Which of the following best describes the difference between products and services? A) Products are physical goods, while services are non-material actions resulting in a measurable state of change for the buyer. B) Products are physical goods while services are any creation of intellect that has commercial value. C) Products are physical goods while services are sold and traded as ideas. D) Products are physical goods while services are primarily virtual digital goods.

14. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies Which of the following best describes the difference between products and services? A) Products are physical goods, while services are non-material actions resulting in a measurable state of change for the buyer. B) Products are physical goods while services are any creation of intellect that has commercial value. C) Products are physical goods while services are sold and traded as ideas. D) Products are physical goods while services are primarily virtual digital goods.

15. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies A generous warranty and return policy for a flat screen television is an example of what level of product differentiation? A) Core product B) Promised product C) Tangible product D) Augmented product

16. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies A generous warranty and return policy for a flat screen television is an example of what level of product differentiation? A) Core product B) Promised product C) Tangible product D) Augmented product

17. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies During the product design process, designers must start researching what the product should look like to satisfy business objectives and feature requirements. At which stage are the designers in the product design process? A) Concept B) Evaluation C) Synthesis D) Analysis

18. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies During the product design process, designers must start researching what the product should look like to satisfy business objectives and feature requirements. At which stage are the designers in the product design process? A) Concept B) Evaluation C) Synthesis D) Analysis

19. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies The _______ identifies what the consumers feel they are getting then they purchase the product. A) product B) core product C) attribute D) feature creep

20. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies The _______ identifies what the consumers feel they are getting then they purchase the product. A) product B) core product C) attribute D) feature creep

21. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies The supporting services surrounding the product, such as after- sales service for a machine, or parking spaces for a department store. A) product B) attribute C) feature creep D) augmented product

22. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies The supporting services surrounding the product, such as after- sales service for a machine, or parking spaces for a department store. A) product B) attribute C) feature creep D) augmented product

23. Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies The _______ is reflected in the quality, features, brand name, styling, and packaging. A) product B) attribute C) tangible product D) feature creep

24. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies The _______ is reflected in the quality, features, brand name, styling, and packaging. A) product B) attribute C) tangible product D) feature creep

25. Attribution Wikipedia. "Swiss Army knife." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Swiss_Army_knife#FeaturesCC BY-SA 3.0http://en.wikipedia.org/wiki/Swiss_Army_knife#Features Wikipedia. "Feature creep." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Feature_creepCC BY-SA 3.0http://en.wikipedia.org/wiki/Feature_creep Wikipedia. "Product design." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Product_designCC BY-SA 3.0http://en.wikipedia.org/wiki/Product_design Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/analysisCC BY-SA 3.0http://www.boundless.com//marketing/definition/analysis Wiktionary. "feature creep." CC BY-SA 3.0 http://en.wiktionary.org/wiki/feature+creepCC BY-SA 3.0http://en.wiktionary.org/wiki/feature+creep Wiktionary. "attribute." CC BY-SA 3.0 http://en.wiktionary.org/wiki/attributeCC BY-SA 3.0http://en.wiktionary.org/wiki/attribute Wikipedia. "Total product." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Total_product#Total.2C_average.2C_and_marginal_productCC BY-SA 3.0 http://en.wikipedia.org/wiki/Total_product#Total.2C_average.2C_and_marginal_product Dropbox. CC BY http://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdfCC BYhttp://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdf Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/augmented-productCC BY-SA 3.0http://www.boundless.com//marketing/definition/augmented-product Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/tangible-productCC BY-SA 3.0http://www.boundless.com//marketing/definition/tangible-product Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/core-productCC BY-SA 3.0http://www.boundless.com//marketing/definition/core-product Wikipedia. "Product (business)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Product_(business)CC BY-SA 3.0http://en.wikipedia.org/wiki/Product_(business) Wikibooks. "Marketing/Introduction." CC BY-SA 3.0 http://en.wikibooks.org/wiki/Marketing/Introduction#The_ProductCC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Introduction#The_Product Wiktionary. "product." CC BY-SA 3.0 http://en.wiktionary.org/wiki/productCC BY-SA 3.0http://en.wiktionary.org/wiki/product Free to share, print, make copies and changes. Get yours at www.boundless.com Products and Product and Pricing Strategies