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Surviving the Culture Change It’s the 21st century. The world has evolved. Has your mission? Prepared by Diane E. Ragsdale for Creative New Zealand’s.

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Presentation on theme: "Surviving the Culture Change It’s the 21st century. The world has evolved. Has your mission? Prepared by Diane E. Ragsdale for Creative New Zealand’s."— Presentation transcript:

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2 Surviving the Culture Change It’s the 21st century. The world has evolved. Has your mission? Prepared by Diane E. Ragsdale for Creative New Zealand’s 21 st Century Arts Conference

3 “I feel like I’m the Captain of the Titanic”

4 the primary issues facing the American arts are not financial

5 they are cultural and social

6 the arts are marginal and exclusive

7 we are not producing another generation of people who attend the arts

8 Americans have leisure time but are not spending it attending the arts

9 gardening home improvement and gourmet cooking

10 playing guitar taking photos renting films going to rock concerts

11 YouTube MySpace Second Life American Idol blogs

12 the brutal truth that Diane learned in the potato state of Idaho

13 you don’t miss what you’ve never had

14 people space time art

15 create consume commune communicate

16 the iceberg: US arts orgs can’t easily explain to people why they matter

17 Deep Survival By Laurence Gonzales

18 becoming lost occurs when you follow your mental map even when it’s wrong

19 bending the map = trying to make reality conform to your expectations

20 you must make a new mental map of where you are (not where you wish you were)

21 Podcasts can’t save us? How about Facebook?

22 these are not the right questions

23 less a failure to sell well more a failure to see well

24 communities have changed

25 art and artists have changed

26 perhaps we (the brokers) have not changed

27 Integrating Mission and Strategy for Nonprofit Organizations James A. Phills, Jr.

28 ‘art really exists only in relation to audiences and their experience’

29 be prepared to go out of business OR redefine your mission in relation to people

30 the culture change has fundamentally changed our world

31 we need to put more on the autopsy table than the season brochure

32 organizations cannot be granted relevance in perpetuity based on their laurels

33 the ability to adapt is one of the keys to survival

34 better start to make a new history or become history

35 IBM made a new history and so must we

36 #1 unsustainable growth + silos = mission creep (= bad news)

37 we built supply and forgot to build demand (oops)

38 a desperation for resources leads to mission creep

39 those activities inflate your expenses

40 which leads to greater desperation for resources

41 which leads to taking on more activities outside of the scope of mission

42 which leads to more mission creep (!)

43 silos are aiding and abetting organizations in this mission creepy behavior

44 beware unsustainable growth

45 beware mission creep

46 and his crazy friend, silo

47 these practices can make it very difficult to adapt

48 #2 don’t conflate money or attendance with impact

49 Convergence Culture Henry Jenkins

50 what matters is depth of loyalty and quality of engagement

51 break into people’s hearts and minds— in that order

52 no longer just intellectual property … emotional capital

53 create ‘lovemarks’ because they are more powerful than traditional brands

54 they are beating us at our game

55 consumption exists within a social and cultural context

56 we are in the business of creating value for society

57 there is a danger in conflating growth or commercial success with meaningful impact

58 making great art that matters to people

59 we can’t declare mission accomplished just for getting people in the door

60 #3 go cellular

61 The Cellular Church Malcolm Gladwell (The New Yorker)

62 people who are in small groups show up stay members and give money

63 without the small group going to church with 5,000 people feels impersonal

64 Perhaps a bit like going to a concert hall with 1,800 people?

65 do they really have no time?

66 saying “no time” reminds me of the oft-used, let-me-down-easy break up line:

67 “it’s not you, it’s me”

68 foster socially driven arts participation by small groups

69 The Foundry Theatre (NYC) Open House

70 not content to simply produce great art, they are creating great community

71 #4 let the art dictate the space—not the other way around

72 a kiosk with a pot of coffee, a tip jar, and a mini-bar won’t cut it

73 create spaces suited to the art and dynamic interaction between artists and audiences

74 3-Legged Dog (NYC) Fire Island

75 National Theatre of Scotland (no space)

76 Australia Council for the Arts Babelswarm (virtual space)

77 #5 fuel a fan base— sample & share

78 The Long Tail: bye-bye blockbusters hello niche products

79 free the people and free the art

80 #6 you can’t fix it in post

81 why does Obama rock the vote?

82 no podcast will make 25 year olds go to art that doesn’t seem relevant to their lives

83 Los Angeles Philharmonic Esa-Pekka Salonen & Gustavo Dudamel

84 stop doing the ‘medicine thing’ and start having a dialogue with the audience

85 “the notion of equity is now being added to the long tradition of excellence in the arts”

86 #7 let people in on the action

87 Elizabeth Streb: “bringing the once private creative activity into the traffic of everyday existence”

88 pro-ams are an increasingly important part of our society and economy

89 tools to do not just to view

90 share the limelight

91 start a real dialogue with your patrons-- give them a blog

92 #8 be arts concierges and filter

93 arts organizations are terrible at helping patrons make smart purchases

94 don’t sell them everything sell them something they will value

95 #9 aggregate supply and demand

96 horizontal subscriptions— bundling across product lines of many orgs

97 one play or exhibit at your organization on hundreds of niche packages

98 does bundling with commercial entertainment make us sleazy or super smart?

99 cultural omnivores have a taste for high art ad pop culture and everything in between - Richard Peterson

100 if we don’t feed the cultural omnivores, they’ll show up on someone else’s doorstep

101 #10 beware the search for silver bullets and innovation for its own sake

102 the answer is not podcasts + Facebook + $10 tickets

103 scrambling for wacky ideas is not the answer

104 there’s no silver bullet that will conquer the culture change

105 artistic leaders need to be involved in any transformation

106 pursue both excellence and equity

107 have the courage, capacity, and willingness to adapt

108 people survive better in numbers = build effective partnerships

109 always plan-- but be willing to let go of the plan when necessary

110 “Art is not a thing; it is a way.” Elbert Hubbard

111 “the arts are not for the privileged few, but for the many”

112 “their place is not on the periphery of daily life, but at its center”

113 the art that matters to us is received by us as a gift is received

114 The gift moves to the empty place … toward him that has been empty-handed the longest

115 move towards them

116 seek to understand them

117 break into their hearts and minds

118 in that order

119 thank you

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