2Participants Currently scheduled Eli Project Participants: University LocationSami Shamoon College IsraelOf EngineeringHolon Institute of Technology IsraelSouth Carolina Upstate USAVanderbilt University USACarnagie Mellon University USA
3Participants Countries currently being scheduled: Europe/Middle East GermanyItalyEnglandHollandBelgiumPolandSpainKuwaitTurkeyPacific RimChinaIndiaSingaporeKoreaJapanCentral/South AmericaMexicoHondurasBrazilChile
4Eli Project Objectives Create 1,000 successful startup companies worldwide within 3-years.Identify and select the ideal entrepreneurs that have the most talent and strong character for Ideation to partner with.To launch the first 10 startup companies in Israel during summer 2012.Allow as many individuals to receive a presentation of several hours, handouts, and a 3-day workshop to follow.
5IntroductionWho am I?You and the world around you - connection with creativity, innovations, and inventions?Who is Ideation?Analyze and decide:Yes, enrollNo, thank you for your time, good luck
6Zion Bar-El Born June 1, 1942 Tiberius Israel Who am I
7Who am I Age Childhood 1-6 7-15 16-17 Special Schooling 18-22 Officer in Israel Army23-29 Completed Education EE and Math30-34 Working as an Engineer (Bomar TIC), Married, Divorced,Olivetti, DH Minicom35-50 Second Marriage, 5 ChildrenGA, Mini control, Interdata, Prime ComputerForward-Technology, Microproject51-70 Ideation International71+ Building WealthChildhood
8You and the world around you CONNECTON WITH CREATIVITY, INNOVATIONS AND INVENTIONS
9Creation, Imagination, Innovation, Invention Life is all aboutCreation, Imagination, Innovation, InventionRealityR.O.I.Good Life!AnalyzingThinking
10How do You Feel? Confident Exhausted Confused Exotic Guilty Cautious AngryHystericalFrustratedSadHopefulEmbarrassedSuspiciousMischievousDisgustedSurprisedEnragedAshamedDepressedSmugLove StruckOver-whelmedJealousLonelyShyHappyBoredAnxiousShockedFrightened
11Who You Are Self Assessment Name and coordinates Age Strengths WeaknessesCareer desireAttitudeTeam playerLeadership skillsFinancial resourcesHard worker?Bad habitsHobbiesClose familyWho You Are
12BEHAVIORAL CLUES TO SYSTEM OF THINKING OrientationSynthesistIdealistPragmatistAnalystRealistCharacterized by:Integrative view, sees likeness where not apparent, seeks conflict and synthesis, interested in change, speculative, data meaningless without interpretationAssimilative or holistic view, broad range of views welcomed, seeks ideal solutions, interested in values, receptive, data and theory of equal valueEclectic view, “whatever works,” seeks shortest route to payoff, interested in innovation, adaptive, any data or theory that gets us thereFormal logic and deduction, seeks “one best way,” seeks models and formulas, interested in “scientific” solutions, prescriptive, theory and method over dataEmpirical view and induction, relies on “facts” and expert opinions, seeks solutions that meet current needs, interested in concrete results, corrective, data over theory
13BEHAVIORAL CLUES TO SYSTEM OF THINKING OrientationSynthesistIdealistPragmatistAnalystRealistStrengths:Focus on underlying assumptions, points out abstract conceptual aspects, good at preventing over-agreement, best in controversial conflict-laden situations, provides debate and creativityFocus on process, relationship; points out values and aspirations, good at articulating goals, best in unstructured, value-laden situations; provides broad view, goals and standardsFocus on payoffs, points out tactics and strategies, good at identifying impacts, best in complex, incremental situations; provides experiment and innovationFocus on method and plan; points out data and details; good at model-building and planning; best in structured, calculable situations, provides stability and structureFocus on facts and results, points out realities and resources; good at simplifying, “cutting through”; best in well-defined, objective situations; provides drive and momentum
14BEHAVIORAL CLUES TO SYSTEM OF THINKING OrientationSynthesistIdealistPragmatistAnalystRealistLiabilities(weaknesses):May screen out agreement, may seek conflict unnecessarily, may try too hard for change and newness, may theorize excessively, can appear uncommittedMay screen out “hard” data, may delay from too many choices, may try too hard for “perfect solution,” may overlook details, can appear overly sentimentalMay screen out long-range aspects, may rush too quickly to pay-off, may try too hard for expediency, may rely too much on “what sells,” can appear over-compromisingMay screen out values and subjectives, may over-plan, over-analyze; may try too hard for predictability; may be inflexible, overly cautious; can appear tunnel-visionedMay screen out disagreement; may rush to oversimplified solutions, may try too hard for consensus and immediate response, may over-emphasize perceived “facts,” can appear too result-oriented
15History of CreativityCreative activity of humans starts with the human history:~1500 BC – myths about Dedalus – the first human-inventorBeginning of AD – descriptions of group search for solutions applied by Scythian and German tribes – Brainstorming predecessors.4th century of AD – attempts to create a science of invention (heuristics) by Papp from Alexandria.13th century – Great Art by R. Lullius (St. Lullius) published in 1480 – a technique for systematic exploration of possibilities – predecessor of morphological charts.19th century – evolutionary theories by Lamarck and Darwin (biology), Comte and Marks (sociology). Attempts of techno- and socio-Darwinism by Spencer.End of 19th – beginning of the 20th century - beginning of psychological research in creativity. Creative Imagination by T. Ribot, works of Freud, etc..Middle of the 20th century - System approach by Bertalanfy, Brainstorming by A. Osborn; control questions for inventors by Osborn, Thring, Laithwait, etc..
16Components of Creative Thinking Adults' ThinkingChildren's Thinking"TRIZ" ThinkingFear of contradictions, aspiration to avoid themNon sensitiveness to contradictions, absence of aspiration to avoid them in their argumentsLove for contradictions, search for contradictions in problems.Understanding that revealing and formulation of an obvious contradiction is a step toward to its resolutionMetaphysical approach, consideration the objects, processes and phenomena separately, non systematicallySyncretism, aspiration to connect "everything with everything"Systematic approach, aspiration to reveal the connections between remote objects, processes and phenomena, that often look as though they are not connected at allUnorganized combination of various types of deductions, that are often applied erroneouslyTraduction - type of deduction, erroneous from the classical logic viewpoint, were the deductions are made from the one specific fact to another specific oneDeductions by analogue, transition of deductions, ideas, solutions between various systems, with various levels of generality (an organized combination of induction, deduction, and traduction)Combination of logic thinking and natural intuitionNatural, inborn ability to produce an intuitive deductionCombination of logic thinking with purposely formed intuition"Laws obedience" - use of intuitively known or verbalized laws"Creation of laws " -spontaneous search and development of intuitive and verbalized lawsPurposeful search and development of laws; verbalization of the intuitive lawsAttempts to brain storm the difficult problem from one shot, retreat and giving the solving up in the case of failureSubstitution of the problem. If a child is not able to solve a problem, he will purposely modify the conditions and the rules and than will solve the problem, that is possible for him to solveSubstitution of the problem by another one, that can be solved by certain rules.
17Development of new, interesting, stimulating, great ideas. What Is Creativity?Development of new, interesting, stimulating, great ideas.
18People who display a high degree of creativity tend to be: Creativity ProfilePeople who display a high degree of creativity tend to be:Constantly exposing themselves to new ideas and informationWilling to take risks and unwilling to let fears hold them backOpen to new experiencesPeople who take action and make things happenFull of commitment to what they’re doingNonconformistsDaniel Burrus in TechnotrendsOptimistic about the futureOpen to alternativesDaydreamersHighly curious and observantIndependent thinkersAble to recognize and break bad habitsGood a turning innovative ideas into practical solutionsAdventurous, with multiple interests
19Creativity Padlocks I’m not a creative person Be as practical as you canFollow all of the rulesThat’s not logicalAvoid ambiguity at all costDon’t be foolishHaving fun is frivolousThat’s not my areaTo make a mistake is wrongThat’s not the right answerI can’t do thatSomeone else must already be doing thisIf I share my idea, someone will steal itThinking—I’m not paid to thinkDaniel Burrus in Technotrends
20Keys to Unlock Your Creativity ObservationIncubationIntuitionEmotionStimulationDaniel Burrus in Technotrends
21?????????? = Creativity What if: We could get cold fusion to work? What if: We discovered silico-based life forms?What if: We could splice a chlorophyll gene into human genetics so that you could feed yourself simply by being exposed to light?What if: We discovered the particle of gravity allowing us to levitate anything”Daniel Burrus in Technotrends
22What are Ideas? Product of mental activity and imagination Basis of CreativityResult of reason vs. perceptionPlan of action or path to follow
23Implement creative ideas into valuable and profitable solutions What is Innovation?Implement creative ideas into valuable and profitable solutions
24Four Types of Innovation ProductProcessMarketingManagement
25Ingredients of Innovation ProcessesToolsTechnologyLeadershipTeamworkEnvironment
26Innovation“Innovation is 1% inspiration and 99% perspiration.” T.A. Edison “What if: tomorrow doesn’t resemble today?” Daniel Burrus
27Intellectual Property Products of the human intellect that have economic value.
28Do You Recognize These People? The “Know-it-alls”They are arrogant and usually have an opinion on any issue. When they are wrong they get defensive.The “Passives”These people never offer ideas or let you know where they stand.The “Dictators”They bully and intimidate. They are constantly demanding and brutally critical.The “Yes” PeopleAgree to any commitment, yet rarely deliver. You cannot trust them to follow through.
29Do You Recognize These People? The “No” PeopleThey are quick to point out why something won’t work. Worse, they are inflexible.The “Gripers”Is anything ever right with them? They prefer complaining to finding solutions.Of course you recognize them. They are the people you work with, sell to, depend on, live with. Learn to deal with them quickly.
30Have a _____ day. Nice day Savory day Silly day Curious day Funny day Have a Contagious daySavory daySilly dayHave a Credible dayCurious dayFunny dayHave a Rose-Colored dayHave a Manageable dayHave a Romantic dayStellar dayHave a Rebellious daySuperb dayHave a Peaceful dayHave a Comparable dayHave a Ridiculous dayHave a Productive dayHave a Ground-breaking dayHave a Fragrant dayHave a Forgettable dayWarm dayHave a Remarkable dayHave a Copasetic dayHave a High strung day
317 Billion people as of October 30, 2011 (8 AM EST) The World – 258 countries7 Billion people as of October 30, 2011 (8 AM EST)
37Stimulate People in the World… 258 Countries7,000,000,000 People (as of 10/30/2011)…To Investigate Their NeedsWhat Should People Know?What Should People Feel?What Should People Do?What Should People Be?
38Population of Countries CountryPopulationLanguageCurrency/$U.S.China1.265 BChineseYuan8.269India1.014 BHindiRupee46.769U.S.275 MEnglishU.S. DollarIndonesia212 MBahasaRupiah8.250Russia145 MRussianRuble27.767Japan126 MJapaneseYen105.9Mexico99 MSpanishPeso9.070Germany82 MGermanMark2.174Philippines81 M45.175Korea69 MKoreanWon1,105
39Population of Countries CountryPopulationLanguageCurrency/$U.S.Turkey65 MTurkishLira653 KThailand62 MThaiBaht40.86U.K.60 MEnglishPound.0685FranceFrenchFranc7.291Italy58 MItalian2,152S. Africa50 MAfrikaansRand6.929Spain40 MSpanishPeseta184.9Canada31 MDollar1.472Malaysia23 MBahasaRinggit3.799Taiwan22 MChinese31.083Australia19 M1.733Holland16 MNetherlandicGuilder1.77
40Population of Countries CountryPopulationLanguageCurrency/$U.S.Greece11 MGreekDrachma375.1Belgium10 MFlemishFranc44.82Sweden8.9 MSwedishKrona9.325Switzerland7.2 MSwiss1.724Israel6.2 MHebrewShekel4.01Denmark5.3 MDanishKrone8.29Finland5.2 MFinnishMarkka6.607Norway4.5 MNorwegian8.995Singapore4 MMalayDollar1.721New Zealand3.8 MEnglish2.336
41My Personal ProfileMind Shapes: Understanding the Differences in Thinking and Communicationby Dr. Alan Kahn and Kris Radcliffe
42Killer Phrases A good idea, but … Against policy Be practical Costs too muchDon’t start anything yet.It needs more studyNot in the budgetWe’ve never done it that wayIt’s not part of my jobMin Basadur
43T R A N S F O R M Twist/turn Reverse/rotate Another angle Novelize SimplifyFuseOmitRearrangeMagnify/minifyMin Basadur
44Functions of the BrainAbsorbRetainDivergeConvergeMin Basadur
45and Convergent Thinking Process skills2002 Basadur Applied Creativity ModelDivergeConvergeIdeateNo JudgmentNo LogicRelaxQuantityStream of ideasRadical ideasThink in picturesBuild into idea fragmentsEvaluateYes JudgmentYes LogicClarify meaningsGenerate relevant criteriaFocus on a fewConsider risky optionsModify and refineMove good options forwardDeferral ofJudgmentSeparate Divergentand Convergent Thinking
46Separate divergent and convergent thinking Process SkillsIdeateNo judgmentNo logicRelaxQuantityStream of IdeasRadical IdeasThink in PicturesBuild onto Idea FragmentsDeferral of JudgmentSeparate divergent and convergent thinkingEvaluateYes judgmentYes logicClarify meaningsGenerate relevant criteriaFocus on a fewConsider risky optionsModify and refineMove good options forwardMin Basadur
47“Why-What’s Stopping?” Analysis 3 Steps 1. Ask Why or what’s stopping…? 2. Answer in a complete statement. 3. Restate into a new How Might…?Ask “Why?”To broaden the problemAsk “What’s stopping?”To narrow the problemMin Basadur
49Who is Ideation International Inc. Incorporated 1992, Delaware Corp.
50S Ideation International Inc. Design for Worldwide Innovation Increasing the Value of the Intellectual Capital of an EnterprisePrinciplesEthicsResultsFamilyExpectationsCommitment to CustomersTrustSCompetitive AdvantageTechnical SuperiorityGreater Market ShareIncreased ProfitGreater Return on InvestmentValue, Value, and More ValueINTEGRATED SOLUTIONIdeation + Innovation(Methodology + Tools) =
51Ideation International Inc. Brief History:Ideation International Inc.Established in November of 1992 as a Delaware corporationProvider of TRIZ-based services and productsMerged with leading TRIZ School in Russia (The Kishinev School )Headquartered in Farmington Hills, MIIncludes world’s most experienced group of TRIZ Masters and certified TRIZ specialistsConducted business with over 5000 enterprises worldwideActive in 30 countries and numerous universitiesHas trained over 250,000 individuals worldwideConducts continuous research/advancement of TRIZ methodologyCopyright 2001 Ideation International Inc.
52What is IdeationI (Ideation)’ methodology guides individuals through a process of systematic innovation. Rooted in the world accumulated technological knowledge, this methodology is a result of extensive ongoing research of over 65 years; over 2 million patents throughout the world and spanning numerous technologies have been screened. Patents describing solutions to difficult technological contradictions were used to define the nature of inventive problems and to classify them. The knowledge represented by these inventions formed the basis for extensive research resulting in development of a methodological core for solving the challenges faced by inventors. Akin to other sciences such as physics and math, The Ideation methodology is represented by a set of regularities, algorithms and tools. Applying this methodology allows an individual to innovate in systematic way through a process which begins with problem identification, categorization and formulation. The methodology’s applicable tools are then utilized to develop innovative Concepts of Solutions which overcome challenges
53What is IdeationD (Discovering) inventive problems is a performance process which can be described on an S curve. Utilization of Ideation’s methodology gives timely indications of the nature of the next paradigm shift, and the conditions under which it will occur. Every organization has its own set of rules and regulations, often implicit, whichEstablish or define boundariesTell members of the organization how to behave within those boundaries in order to be successful.Yet it is nature of paradigms that with passage of time they accumulate unsolved inventive problems like ship does barnacles. When this accumulation begins to impede progress and weaken competitiveness, it is time for reworking the paradigm.
54What is IdeationE (Every) organization defaults the future when it has no alternative paradigm through which it can solve its most intractable (inventive) problems. Utilization of Directed Evolution® can highlight potential destructive technologies in in time to suggest and incite appropriate investment countermeasures. Directed Evolution (DE) makes use of the patterns of technological evolution from the Ideation methodology.
55What is IdeationA (And) using these patterns one can determine the likely direction in which a product or a process will evolve (evolution is toward a more “ideal” realization of the product or process).
56What is IdeationT (The) patterns of technological evolution suggest many alternative routes in the evolutionary cycle. When one technology, product or process approaches its maturity, it is vulnerable to destruction by a new technology not so burdened with unsolved problems. A paradigm based on the new technology replaces the old. Strategic planning must predict the occurrence of the shift to the new paradigm well in advance of its arrival. Once the shift occurs, development based on the old ways of solving design, production, and of marketing problems is worthless. Those organizations which lag behind in technological evolution drop out of competition. In order to direct product evolution, management requires concepts which mark the road to ideality. The Ideation methodology provides these concepts promptly and reliably.
57What is IdeationI (Innovation) is an essential element in a life cycle of markets, industries, companies and individuals. By adapting the Ideation methodology, innovation becomes the customary part of life. Individuals become empowered – there is no more waiting for the mental “light bulb” to shine with a bright idea. Companies need not depend on a few extraordinary individuals who innovate based on their personal experience, intuition and luck.
58What is IdeationO (Once) you adopt to the Ideation methodology of Systematic Innovation, the most important invention is continuous reinvention. As the logic of the competition changes, long term successes require new mindsets and behaviors. In an era of unforgiving competition and accelerating change, new products are important for success. By utilizing of Ideation methodology, the life cycles of successful new products grow even shorter. As a result, the management processes and technologies which generate streams of such products become even more valuable. Further, the Ideation methodology eliminates the risks associated with those technologies and processes which are doomed to fail.
59What is IdeationN (No) doubt, Ideation methodology is the key to creating, evaluating and maintaining a “knowledge system”. It reduces the need for raw materials, labor, time, space, capital and other inputs – knowledge becomes the ultimate substitute for these things, and the central resource of an advance economy. And as this happens, its values sores.
60Group A: My closest friends and family Zion’s Brain TrustGroup A: My closest friends and familyAlla ZusmanGary BakerStan KaplanAmir EliezerGary FarinaSvetlana VisnepolschiBob YorioGrant StockwellBoris ZlotinHomie TaghaviTerry KamimuraCal HalliburtonKarel BolckmansValeriy PrushinskiyChuck BuchannanKaren PikeVicki RozaDaryl BoudreauxLynn LererVladimir ProseanicDavid BonnerMark HarrisonYoni MizrahiDick BouleyMitch TarrDon SimsRandy EmeryFrancis CampraRon Fulbright
63A System for Mass Innovation The Next Big Thing Title Options:Continuous Innovation The Next Big ThingA System for Mass Innovation The Next Big ThingThe Innovation Age Has Arrived!Are You Ready?
64Is Business Looking Good? Not if:Your product is becoming a commodityYour technology, products or IP are matureCompetition has blocking patentsYou have recalls for failures or safetyPerformance or features are not meeting expectations or standardsGlobal competition is growing (and it is!)How are you handling these challenges?
65If you’re not innovating you’re disintegrating! GLOBAL WARNINGDue to rapidly evolving global competition, CONTINUOUS INNOVATION will become as necessary for business survival as the ability to read and write!Do you have the infrastructure to continually adapt in your future business world?How are you creating or directing your future business world?Innovation Age Law:If you’re not innovating you’re disintegrating!
66Creativity vs. Innovation Creativity is idea generationInnovation is implementing ideas in ways that create economic valueWe are all creators,but innovation requires implementationin your business world$
67Innovation Management? Corporate innovation management is where quality management was 20 years agoBillions spent on R&D each year with uncertain ROI and time to market measured in years for a typical companyInnovation is viewed as “R&D’s job”Innovation requires broad & specialized knowledgeLack of innovation operating system for all to useRisk averse culture and physiological inertia
68How would you describe your innovation system? Do you have one in mind?
69“Most companies lack an “Innovation Engine” A high performance organizational system that continually creates promising ideas or solutions and transforms them into powerful new ways of creating value and wealth
70Innovation CultureA company with an innovation culture has institutionalized a reproducible, reliable, lean operating system for generating solutions to problems and creating process/product innovations for gaining and sustaining a highly competitive edgeAll organizations have “innovation workers” trained in using the operating system for directed continuous innovation
71Business Age Evolution InnovationWorkersKnowledgeWorkersInformationWorkersOfficeWorkersBusiness AgeFactoryWorkersLand Worker(Farmers)Time (Wave)
72So how exactly do you build a corporate innovation system?
73Ideation Office of Innovation Institutionalization within an Enterprise
91Ideation Office of Innovation Based on Ideation TRIZ (I-TRIZ) methodologyInventive Problem Solving (IPS)A systematic procedure for resolving tough technological problems, enhancing system parameters, improving quality, reducing cost, etc. for current generations of products and technologies.Anticipatory Failure Determination (AFD)Failure AnalysisA systematic procedure for identifying the root causes of a failure or other undesired phenomenon in a system, and for making corrections in a timely manner.Failure PredictionA systematic procedure for identifying beforehand, and then preventing, all dangerous or harmful events that might be associated with a system.Directed Evolution® (DE)A systematic procedure for strategically evolving future generations of technological systems.Control of Intellectual PropertyA systematic procedure for increasing IP value and providing protection from infringement and circumvention.
92What does Ideation offer? I-TRIZ Application/processEducationSoftwarePublicationsAnalytical ServicesAge of ApplicationInventive Problem SolvingMultiple books and paper65 yrsFailure AnalysisTwo books multiple papers30 yrsFailure PredictionDirected EvolutionInternal useOne book multiple papers20 yrsEnhancement of Intellectual PropertyMultiple papers10 yrs
101Japanese Patent Attorney Certified TRIZ practitioner Teruyuki KamimuraJapanese Patent AttorneyCertified TRIZ practitionerCEO of Willfort International Patent Firm“Before I met I-TRIZ in 2008, I had been practicing Classical TRIZ for several years. At that time, I felt the necessity of improving Classical TRIZ more user-friendly, more efficient and more effective for ordinary engineers to develop a larger number of more outstanding inventions in shorter time, while I had no good ideas to make it.But, I-TRIZ has solved that problem without tears like a dream. Furthermore, I-TRIZ has dramatically enriched my patent firm’s service portfolio. I-TRIZ comprises four main systematic methodologies, IPS, AFD, DE and CIP, which cover almost all the stages of an innovation activity. Taking advantage of those methodologies, we provide very wide array of unique and effective IP services. This is the greatest strength of my firm remarkably distinguishing us from the other patent firms in Asia.“
128What Ideation International means to me: IP Innovation AssuranceHelping businesses realize their vision with intellectual property controlOpportunities:Global Patent AgenciesExpose IP Service methods and tools via patent application(s)
129What Ideation International means to me: Creators of best practices for discovering sustainable solutions to ANY problemHighly resourceful, broadly experienced focused teamsDedicated educators and mentors
147Success = Pc x Pkn x Pm x Ms x (1+CI-TRIZ) TRIZ is not a Magic WandSuccess = Pc x Pkn x Pm x Ms x (1+CI-TRIZ)InnovationSuccessPc = Personal Capabilities;Pkn = Personal Knowledge;Pm = Personal Motivation;Ms = Management support;CI-TRIZ = factor depending on I-TRIZ training, tools and personal experience in their utilization.CI-TRIZ can be between 0 and hundreds.
169I-TRIZ “Expert System Lite” / Knowledge-based software tool embedded process Somebody, SomewhereHas Already Solved Your Problem or One Like it –Go Find ItISQ (InnovationSituation Questionnaire)ProblemDetailedDescriptionProblemFormulationandBrainstormingSelectDirectionsExplore tool knowledgebaserecommendationsCollect Ideas/Develop ConceptsCategorize ConceptsI-TRIZ is Ideation International’ssoftware based expert system and knowledgebaseextensions of the traditional TRIZ methodologyEvaluate resultsReveal and prevent potential failuresApply the Patterns/Lines of EvolutionPlan the implementation
210Analyze and decide - Are You Interested? 3 days of orientation to learn about:World demographicsMake of leaderMake of an EnterpriseBusiness decisionsBusiness creationsWhat and Entrepreneur must haveMOTAnalysis of opportunitiesI-TRIZ invention on demandHow to leapfrogHow to competeSelf assessmentHow to winHow to turn things aroundProcess improvement and innovationLicensing and technology transferManagement controlSales and marketingGrowing organicallySocial networkingHow to build a $10M company in 5 yearsHow to trustHow to be a team playerHow to feel good about yourselfProcess of thinkingProcess of problem solving
211How to stay young and happy Desire Devotion Dedication Make things happen – get results! Age The Simple Life