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ELI PROJECT Kickoff Israel April 17, 2012 1 Oct. 30.1979 - Oct. 15.2009.

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Presentation on theme: "ELI PROJECT Kickoff Israel April 17, 2012 1 Oct. 30.1979 - Oct. 15.2009."— Presentation transcript:

1 ELI PROJECT Kickoff Israel April 17, Oct Oct

2 Currently scheduled Eli Project Participants: University Location  Sami Shamoon College Israel Of Engineering  Holon Institute of TechnologyIsrael  South Carolina Upstate USA  Vanderbilt University USA  Carnagie Mellon UniversityUSA 2

3 Countries currently being scheduled: 3 Europe/Middle East Germany Italy England Holland Belgium Poland Spain Kuwait Turkey Pacific Rim China India Singapore Korea Japan China Central/South America Mexico Honduras Brazil Chile

4 4 1. Create 1,000 successful startup companies worldwide within 3-years. 2. Identify and select the ideal entrepreneurs that have the most talent and strong character for Ideation to partner with. 3. To launch the first 10 startup companies in Israel during summer Allow as many individuals to receive a presentation of several hours, handouts, and a 3- day workshop to follow.

5  Who am I?  You and the world around you - connection with creativity, innovations, and inventions?  Who is Ideation?  Analyze and decide: Yes, enroll No, thank you for your time, good luck 5

6 Zion Bar-El Born June 1, 1942 Tiberius Israel 6

7 Age Special Schooling 18-22Officer in Israel Army 23-29Completed Education EE and Math 30-34Working as an Engineer (Bomar TIC), Married, Divorced, Olivetti, DH Minicom 35-50Second Marriage, 5 Children GA, Mini control, Interdata, Prime Computer Forward-Technology, Microproject 51-70Ideation International 71+Building Wealth 7 Childhood

8 8 CONNECTON WITH CREATIVITY, INNOVATIONS AND INVENTIONS

9 Creation, Imagination, Innovation, Invention Reality R.O.I. Good Life! 9 AnalyzingThinking

10 ConfidentExhaustedConfusedExoticGuilty CautiousAngryHystericalFrustratedSad HopefulEmbarrassedSuspiciousMischievousDisgusted SurprisedEnragedAshamedDepressedSmug Love StruckOver- whelmed JealousLonelyShy HappyBoredAnxiousShockedFrightened 10

11 SELF ASSESSMENT 1. Name and coordinates 2. Age 3. Strengths 4. Weaknesses 5. Career desire 6. Attitude 7. Team player 8. Leadership skills 9. Financial resources 10. Hard worker? 11. Bad habits 12. Hobbies 13. Close family 11

12 OrientationSynthesistIdealistPragmatistAnalystRealist Characterized by: Integrative view, sees likeness where not apparent, seeks conflict and synthesis, interested in change, speculative, data meaningless without interpretation Assimilative or holistic view, broad range of views welcomed, seeks ideal solutions, interested in values, receptive, data and theory of equal value Eclectic view, “whatever works,” seeks shortest route to payoff, interested in innovation, adaptive, any data or theory that gets us there Formal logic and deduction, seeks “one best way,” seeks models and formulas, interested in “scientific” solutions, prescriptive, theory and method over data Empirical view and induction, relies on “facts” and expert opinions, seeks solutions that meet current needs, interested in concrete results, corrective, data over theory 12

13 13 OrientationSynthesistIdealistPragmatistAnalystRealist Strengths: Focus on underlying assumptions, points out abstract conceptual aspects, good at preventing over- agreement, best in controversial conflict-laden situations, provides debate and creativity Focus on process, relationship; points out values and aspirations, good at articulating goals, best in unstructured, value-laden situations; provides broad view, goals and standards Focus on payoffs, points out tactics and strategies, good at identifying impacts, best in complex, incremental situations; provides experiment and innovation Focus on method and plan; points out data and details; good at model- building and planning; best in structured, calculable situations, provides stability and structure Focus on facts and results, points out realities and resources; good at simplifying, “cutting through”; best in well-defined, objective situations; provides drive and momentum

14 14 OrientationSynthesistIdealistPragmatistAnalystRealist Liabilities (weaknesses): May screen out agreement, may seek conflict unnecessarily, may try too hard for change and newness, may theorize excessively, can appear uncommitted May screen out “hard” data, may delay from too many choices, may try too hard for “perfect solution,” may overlook details, can appear overly sentimental May screen out long-range aspects, may rush too quickly to pay- off, may try too hard for expediency, may rely too much on “what sells,” can appear over- compromising May screen out values and subjectives, may over-plan, over-analyze; may try too hard for predictability; may be inflexible, overly cautious; can appear tunnel- visioned May screen out disagreement; may rush to oversimplified solutions, may try too hard for consensus and immediate response, may over- emphasize perceived “facts,” can appear too result-oriented

15 Creative activity of humans starts with the human history: ~1500 BC – myths about Dedalus – the first human-inventor Beginning of AD – descriptions of group search for solutions applied by Scythian and German tribes – Brainstorming predecessors. 4 th century of AD – attempts to create a science of invention (heuristics) by Papp from Alexandria. 13 th century – Great Art by R. Lullius (St. Lullius) published in 1480 – a technique for systematic exploration of possibilities – predecessor of morphological charts. 19 th century – evolutionary theories by Lamarck and Darwin (biology), Comte and Marks (sociology). Attempts of techno- and socio-Darwinism by Spencer. End of 19 th – beginning of the 20 th century - beginning of psychological research in creativity. Creative Imagination by T. Ribot, works of Freud, etc.. Middle of the 20 th century - System approach by Bertalanfy, Brainstorming by A. Osborn; control questions for inventors by Osborn, Thring, Laithwait, etc.. 15

16 Adults' ThinkingChildren's Thinking"TRIZ" Thinking Fear of contradictions, aspiration to avoid them Non sensitiveness to contradictions, absence of aspiration to avoid them in their arguments Love for contradictions, search for contradictions in problems. Understanding that revealing and formulation of an obvious contradiction is a step toward to its resolution Metaphysical approach, consideration the objects, processes and phenomena separately, non systematically Syncretism, aspiration to connect "everything with everything" Systematic approach, aspiration to reveal the connections between remote objects, processes and phenomena, that often look as though they are not connected at all Unorganized combination of various types of deductions, that are often applied erroneously Traduction - type of deduction, erroneous from the classical logic viewpoint, were the deductions are made from the one specific fact to another specific one Deductions by analogue, transition of deductions, ideas, solutions between various systems, with various levels of generality (an organized combination of induction, deduction, and traduction) Combination of logic thinking and natural intuition Natural, inborn ability to produce an intuitive deduction Combination of logic thinking with purposely formed intuition "Laws obedience" - use of intuitively known or verbalized laws "Creation of laws " -spontaneous search and development of intuitive and verbalized laws Purposeful search and development of laws; verbalization of the intuitive laws Attempts to brain storm the difficult problem from one shot, retreat and giving the solving up in the case of failure Substitution of the problem. If a child is not able to solve a problem, he will purposely modify the conditions and the rules and than will solve the problem, that is possible for him to solve Substitution of the problem by another one, that can be solved by certain rules. Components of Creative Thinking 16

17 Development of new, interesting, stimulating, great ideas. 17

18  Optimistic about the future  Open to alternatives  Daydreamers  Highly curious and observant  Independent thinkers  Able to recognize and break bad habits  Good a turning innovative ideas into practical solutions  Adventurous, with multiple interests  Constantly exposing themselves to new ideas and information  Willing to take risks and unwilling to let fears hold them back  Open to new experiences  People who take action and make things happen  Full of commitment to what they’re doing  Nonconformists Daniel Burrus in Technotrends 18 People who display a high degree of creativity tend to be:

19  I’m not a creative person  Be as practical as you can  Follow all of the rules  That’s not logical  Avoid ambiguity at all cost  Don’t be foolish  Having fun is frivolous  That’s not my area  To make a mistake is wrong  That’s not the right answer  I can’t do that  Someone else must already be doing this  If I share my idea, someone will steal it  Thinking—I’m not paid to think Daniel Burrus in Technotrends 19

20  Observation  Incubation  Intuition  Emotion  Stimulation Daniel Burrus in Technotrends 20

21  What if: We could get cold fusion to work?  What if: We discovered silico-based life forms?  What if: We could splice a chlorophyll gene into human genetics so that you could feed yourself simply by being exposed to light?  What if: We discovered the particle of gravity allowing us to levitate anything” Daniel Burrus in Technotrends 21

22  Product of mental activity and imagination  Basis of Creativity  Result of reason vs. perception  Plan of action or path to follow 22

23 Implement creative ideas into valuable and profitable solutions 23

24  Product  Process  Marketing  Management 24

25  Processes  Tools  Technology  Leadership  Teamwork  Environment 25

26 “Innovation is 1% inspiration and 99% perspiration.” T.A. Edison “What if: tomorrow doesn’t resemble today?” Daniel Burrus 26

27 Products of the human intellect that have economic value. 27

28  The “Know-it-alls”  They are arrogant and usually have an opinion on any issue. When they are wrong they get defensive.  The “Passives”  These people never offer ideas or let you know where they stand.  The “Dictators”  They bully and intimidate. They are constantly demanding and brutally critical.  The “Yes” People  Agree to any commitment, yet rarely deliver. You cannot trust them to follow through. 28

29  The “No” People  They are quick to point out why something won’t work. Worse, they are inflexible.  The “Gripers”  Is anything ever right with them? They prefer complaining to finding solutions. Of course you recognize them. They are the people you work with, sell to, depend on, live with. Learn to deal with them quickly. 29

30 Have a Nice day Have a Contagious day Have a Savory day Have a Silly day Have a Credible day Have a Curious day Have a Funny day Have a Rose- Colored day Have a Manageable day Have a Romantic day Have a Stellar day Have a Rebellious day Have a Superb day Have a Peaceful day Have a Comparable day Have a Ridiculous day Have a Productive day Have a Ground- breaking day Have a Fragrant day Have a Forgettable day Have a Warm day Have a Remarkable day Have a Copasetic day Have a High strung day 30

31 31 7 Billion people as of October 30, 2011 (8 AM EST)

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37  258 Countries  7,000,000,000 People (as of 10/30/2011) …To Investigate Their Needs  What Should People Know?  What Should People Feel?  What Should People Do?  What Should People Be? 37

38 CountryPopulationLanguageCurrency/$U.S. China1.265 BChineseYuan8.269 India1.014 BHindiRupee U.S.275 MEnglishU.S. Dollar Indonesia212 MBahasaRupiah8.250 Russia145 MRussianRuble Japan126 MJapaneseYen105.9 Mexico99 MSpanishPeso9.070 Germany82 MGermanMark2.174 Philippines81 MSpanishPeso Korea69 MKoreanWon1,105 38

39 CountryPopulationLanguageCurrency/$U.S. Turkey65 MTurkishLira653 K Thailand62 MThaiBaht40.86 U.K.60 MEnglishPound.0685 France60 MFrenchFranc7.291 Italy58 MItalianLira2,152 S. Africa50 MAfrikaansRand6.929 Spain40 MSpanishPeseta184.9 Canada31 MEnglishDollar1.472 Malaysia23 MBahasaRinggit3.799 Taiwan22 MChineseDollar Australia19 MEnglishDollar1.733 Holland16 M Netherlandic Guilder

40 CountryPopulationLanguageCurrency/$U.S. Greece11 MGreekDrachma375.1 Belgium10 MFlemishFranc44.82 Sweden8.9 MSwedishKrona9.325 Switzerland7.2 MSwissFranc1.724 Israel6.2 MHebrewShekel4.01 Denmark5.3 MDanishKrone8.29 Finland5.2 MFinnishMarkka6.607 Norway4.5 MNorwegianKrone8.995 Singapore4 MMalayDollar1.721 New Zealand 3.8 MEnglishDollar

41  Mind Shapes: Understanding the Differences in Thinking and Communication  by Dr. Alan Kahn and Kris Radcliffe 41

42  A good idea, but …  Against policy  Be practical  Costs too much  Don’t start anything yet.  It needs more study  Not in the budget  We’ve never done it that way  It’s not part of my job  Min Basadur 42

43  Twist/turn  Reverse/rotate  Another angle  Novelize  Simplify  Fuse  Omit  Rearrange  Magnify/minify  Min Basadur 43

44  Absorb  Retain  Diverge  Converge  Min Basadur 44

45 45 Ideate No Judgment No Logic Relax Quantity Stream of ideas Radical ideas Think in pictures Build into idea fragments DivergeConverge Deferral of Judgment Separate Divergent and Convergent Thinking Evaluate Yes Judgment Yes Logic Clarify meanings Generate relevant criteria Focus on a few Consider risky options Modify and refine Move good options forward 2002 Basadur Applied Creativity Model

46  Ideate  No judgment  No logic  Relax  Quantity  Stream of Ideas  Radical Ideas  Think in Pictures  Build onto Idea Fragments  Evaluate  Yes judgment  Yes logic  Clarify meanings  Generate relevant criteria  Focus on a few  Consider risky options  Modify and refine  Move good options forward  Min Basadur 46 Deferral of Judgment Separate divergent and convergent thinking

47 3 Steps 1. Ask Why or what’s stopping…? 2. Answer in a complete statement. 3. Restate into a new How Might…? Ask “Why?” To broaden the problem Ask “What’s stopping?” To narrow the problem  Min Basadur 47

48 Problem Formulation 1-Problem finding 2-Fact finding 3-Problem definition Solution Implementation 6-Plan 7-Acceptance 8-Action  Min Basadur 48 Solution Formulation 4-Idea finding 5-Evaluate and select

49 49

50 Design for Worldwide Innovation Increasing the Value of the Intellectual Capital of an Enterprise Design for Worldwide Innovation Increasing the Value of the Intellectual Capital of an Enterprise P rinciples E thics R esults F amily E xpectations C ommitment to Customers T rust Ideation International Inc. Ideation + Innovation(Methodology + Tools) = Competitive Advantage Technical Superiority Greater Market Share Increased Profit Greater Return on Investment Value, Value, and More Value  INTEGRATED SOLUTION

51 Brief History: Ideation International Inc.  Established in November of 1992 as a Delaware corporation  Provider of TRIZ-based services and products  Merged with leading TRIZ School in Russia (The Kishinev School )  Headquartered in Farmington Hills, MI  Includes world’s most experienced group of TRIZ Masters and certified TRIZ specialists  Conducted business with over 5000 enterprises worldwide  Active in 30 countries and numerous universities  Has trained over 250,000 individuals worldwide  Conducts continuous research/advancement of TRIZ methodology Copyright 2001 Ideation International Inc. 51

52 I (Ideation)’ methodology guides individuals through a process of systematic innovation. Rooted in the world accumulated technological knowledge, this methodology is a result of extensive ongoing research of over 65 years; over 2 million patents throughout the world and spanning numerous technologies have been screened. Patents describing solutions to difficult technological contradictions were used to define the nature of inventive problems and to classify them. The knowledge represented by these inventions formed the basis for extensive research resulting in development of a methodological core for solving the challenges faced by inventors. Akin to other sciences such as physics and math, The Ideation methodology is represented by a set of regularities, algorithms and tools. Applying this methodology allows an individual to innovate in systematic way through a process which begins with problem identification, categorization and formulation. The methodology’s applicable tools are then utilized to develop innovative Concepts of Solutions which overcome challenges 52

53 D (Discovering) inventive problems is a performance process which can be described on an S curve. Utilization of Ideation’s methodology gives timely indications of the nature of the next paradigm shift, and the conditions under which it will occur. Every organization has its own set of rules and regulations, often implicit, which  Establish or define boundaries  Tell members of the organization how to behave within those boundaries in order to be successful. Yet it is nature of paradigms that with passage of time they accumulate unsolved inventive problems like ship does barnacles. When this accumulation begins to impede progress and weaken competitiveness, it is time for reworking the paradigm. 53

54 E (Every) organization defaults the future when it has no alternative paradigm through which it can solve its most intractable (inventive) problems. Utilization of Directed Evolution® can highlight potential destructive technologies in in time to suggest and incite appropriate investment countermeasures. Directed Evolution (DE) makes use of the patterns of technological evolution from the Ideation methodology. 54

55 A (And) using these patterns one can determine the likely direction in which a product or a process will evolve (evolution is toward a more “ideal” realization of the product or process). 55

56 T (The) patterns of technological evolution suggest many alternative routes in the evolutionary cycle. When one technology, product or process approaches its maturity, it is vulnerable to destruction by a new technology not so burdened with unsolved problems. A paradigm based on the new technology replaces the old. Strategic planning must predict the occurrence of the shift to the new paradigm well in advance of its arrival. Once the shift occurs, development based on the old ways of solving design, production, and of marketing problems is worthless. Those organizations which lag behind in technological evolution drop out of competition. In order to direct product evolution, management requires concepts which mark the road to ideality. The Ideation methodology provides these concepts promptly and reliably. 56

57 I (Innovation) is an essential element in a life cycle of markets, industries, companies and individuals. By adapting the Ideation methodology, innovation becomes the customary part of life. Individuals become empowered – there is no more waiting for the mental “light bulb” to shine with a bright idea. Companies need not depend on a few extraordinary individuals who innovate based on their personal experience, intuition and luck. 57

58 O (Once) you adopt to the Ideation methodology of Systematic Innovation, the most important invention is continuous reinvention. As the logic of the competition changes, long term successes require new mindsets and behaviors. In an era of unforgiving competition and accelerating change, new products are important for success. By utilizing of Ideation methodology, the life cycles of successful new products grow even shorter. As a result, the management processes and technologies which generate streams of such products become even more valuable. Further, the Ideation methodology eliminates the risks associated with those technologies and processes which are doomed to fail. 58

59 N ( No) doubt, Ideation methodology is the key to creating, evaluating and maintaining a “knowledge system”. It reduces the need for raw materials, labor, time, space, capital and other inputs – knowledge becomes the ultimate substitute for these things, and the central resource of an advance economy. And as this happens, its values sores. 59

60 1. Alla Zusman 2. Amir Eliezer 3. Bob Yorio 4. Boris Zlotin 5. Cal Halliburton 6. Chuck Buchannan 7. Daryl Boudreaux 8. David Bonner 9. Dick Bouley 10. Don Sims 11. Francis Campra 12. Gary Baker 13. Gary Farina 14. Grant Stockwell 15. Homie Taghavi 16. Karel Bolckmans 17. Karen Pike 18. Lynn Lerer 19. Mark Harrison 20. Mitch Tarr 21. Randy Emery 22. Ron Fulbright 23. Stan Kaplan 24. Svetlana Visnepolschi 25. Terry Kamimura 26. Valeriy Prushinskiy 27. Vicki Roza 28. Vladimir Proseanic 29. Yoni Mizrahi 60 Group A: My closest friends and family

61 1. Ari Manor 2. Ash Madan 3. Ben (Sadegh Babaii) Kochekseraii 4. Bill Coughlin 5. Bill Palmer 6. Bob Lieberman 7. Bob Kelley 8. Boudewijn Bertsch 9. Brenda Pomerance 10. Bruce Winkler 11. Carlos Garcia 12. Charles Brainard 13. Charles Schultz 14. Chris Quinn 15. Claudia Gross 16. Daniel Burrus 17. Dave Bush 18. Dave Cole 19. Dave Patrishkov 20. Dave Weaver 21. David Levy 22. David May 23. Derek Chason 24. Dirk Schlingmann 25. Don Coates 26. Dov Shenkman 27. Dr. Ueno 28. Ed Story 29. Felice Lotito 30. Frank Voehl 31. Frank Zeihsel 32. Fred Moller 33. Gail Cresswell 34. Glenn Reed 35. Gordon Singer 36. Harlem Jacob 37. Harvey Forest 38. Hein Vastenouw 39. Herb Shapiro 40. Herbert Roberts 41. Howard Kaplan 42. Ivan Taylor 43. Jamil Scott 44. Jay Fisher 45. Jim Antaki 46. Jim Bradley 47. Jim Cappio 48. Jim Harrington 49. Jim O'Shaughnessy 50. John Doorish 61 Group B: My friends and associates

62 51. John Higginson 52. John Opfell 53. John Swaim 54. John Terninko 55. John Wolverton 56. Juergen Hess 57. Lee Fenicle 58. Michael Sorli 59. Mickael Weiner 60. Mike Brady 61. Mike Fedotowsky 62. Mike Sharer 63. Nan Wei 64. Napoleon Monroe 65. Noel Leon Rovira 66. Patrick Choquette 67. Paul Germeraad 68. Paul Otterson 69. Paul Sequin 70. Randi Dikeman 71. Rene Kapik 72. Reuven Karni 73. Rich Kaplan 74. Rick Holdren 75. Rick Soto 76. Rob Klein 77. Robert Cantrell 78. Ruhi Kaykayoglu 79. Sara Greenberg 80. Scott Kelley 81. Scott Walker 82. Shinsuke Kurosawa 83. Steve Curtis 84. Steve Falls 85. Steven Ungvari 86. Tim Campbell 87. Tom Karas 88. Tore Wiik 89. Toru Iura 90. Tsukasa Shinohara 91. Van Brollini 92. Yossi Ben-Dak 93. Zvi Porath 62 Group B: My friends and associates

63 Continuous Innovation Continuous Innovation The Next Big Thing The Innovation Age Has Arrived! Are You Ready? Title Options:

64  Not if:  Your product is becoming a commodity  Your technology, products or IP are mature  Competition has blocking patents  You have recalls for failures or safety  Performance or features are not meeting expectations or standards  Global competition is growing (and it is!)  How are you handling these challenges?

65 Due to rapidly evolving global competition, CONTINUOUS INNOVATION will become as necessary for business survival as the ability to read and write!  Do you have the infrastructure to continually adapt in your future business world?  How are you creating or directing your future business world ? Innovation Age Law: If you’re not innovating you’re disintegrating!

66  Creativity is idea generation  Innovation is implementing ideas in ways that create economic value We are all creators, but innovation requires implementation in your business world $

67  Corporate innovation management is where quality management was 20 years ago  Billions spent on R&D each year with uncertain ROI and time to market measured in years for a typical company  Innovation is viewed as “R&D’s job”  Innovation requires broad & specialized knowledge  Lack of innovation operating system for all to use  Risk averse culture and physiological inertia

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69 A high performance organizational system that continually creates promising ideas or solutions and transforms them into powerful new ways of creating value and wealth

70  A company with an innovation culture has institutionalized a reproducible, reliable, lean operating system for generating solutions to problems and creating process/product innovations for gaining and sustaining a highly competitive edge  All organizations have “innovation workers” trained in using the operating system for directed continuous innovation

71 Time (Wave) Business Age Land Worker (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers

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73 Institutionalization within an Enterprise

74 Proposed Plan to Institutionalize the Ideation TRIZ Methodology throughout an Enterprise Ideation International World Technological Leader in The Theory of Inventive Problem Solving ©Ideation International Inc. 2012

75 Presentation Outline Presentation Objectives Ideation International Inc. – Executive overview Ideation Operating System for Innovation Proposed Plan Conclusion. Questions and Answers ©Ideation International Inc. 2012

76 Presentation Objectives To propose an effective plan to institutionalize the Ideation Operating System for Innovation throughout the enterprise to: Establish the Enterprise as the undisputed market & technological leader in its core of competencies Increase the value of intellectual property portfolio Improve employee’s inventive skills ©Ideation International Inc. 2012

77 Why Institutionalize the Ideation Operating System for Innovation To create an environment that supports innovation, knowledge sharing, risk taking and creativity To develop a formal process for innovation from idea generation to commercialization To collaborate and share knowledge across functions and business units To establish core relationships between businesses, technologies and intellectual property To overcome roadblocks to innovation ©Ideation International Inc. 2012

78 Executive Overview ©Ideation International Inc. 2012

79 Ideation Brief History Established in November of 1992 as a Delaware corporation Provider of TRIZ-based services and products Merged with leading TRIZ School in Russia (The Kishinev School ) Headquartered in Farmington Hills, MI Includes world’s most experienced group of TRIZ Masters and certified TRIZ specialists Conducted business with over 5000 enterprises worldwide Active in 30 countries and numerous universities Has trained over 250,000 individuals worldwide Conducts continuous research/advancement of TRIZ methodology ©Ideation International Inc. 2012

80 Ideation’s Mission Our mission is to enhance and institutionalize systems for continuous product/process innovation and strengthening of intellectual property, based on directed innovation methods and tools, with a commitment to strategic partnerships that produces the following results: Your organization is an industry or market leader in its core competencies and products Strategic positioning, which cannot be copied or imitated Problem-solving and innovation skills are accelerated throughout the enterprise Intellectual property portfolios are enhanced thereby protecting future directions of your products and services ©Ideation International Inc. 2012

81 Ideation International Business Commitment The company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services ©Ideation International Inc. 2012

82 Ideation Business Philosophy QualityCaringCommitment Integrity Respect Trust Winning Excellence Customer Satisfaction Quality Innovation Customer Building on Values ©Ideation International Inc. 2012

83 Ideation International Inc. Structure & Core Competences Ideation International Inc. Structure & Core Competences I-TRIZ Training / Software I-TRIZ Training / Software Distance Learning Kent State Model Options A & B Workshops Public Per Company Train the Trainers I-TRIZ Applications Project Work I-TRIZ Applications Project Work Think Tank Model Facilitation Approach Coaching Intellectual Property Solution Providers Intellectual Property Solution Providers Analytical Services Train the Trainers SWAT Team Reports IP Portfolio Software, Service Bureau on a case by case basis Market: Primary: any enterprise that seeks organic growth Secondary: any university that does research and seeks IP User profile: CEO, President, CTO, Engineers, Scientists, Patent Attorneys & Litigators. Strategy: Outsource training & Software, become open source with developing expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical, Agriculture and more. ©Ideation International Inc. 2012

84 Business Drivers & I-TRIZ System Function & Performance Customer Satisfaction Spoken Expectations (Fair Value) Unspoken Expectations DECIP AFD Kano Model of Quality FP FAFP Unexpected Excitement IPS ©Ideation International Inc. 2012

85 Innovation Mgt. is where Quality Mgt. was in the 80s Billions spent on R&D each year with uncertain ROI Time to market measured in years for a typical company Ideation has codified innovation making it a step-by-step procedure anyone can use This means reliable, repeatable results Innovation Management “The future of business will require that innovation is something employees do as a routine business practice” ©Ideation International Inc. 2012

86 Innovation Management “Innovation has nothing to do with how many R&D dollars you have…it’s not about money. It’s about the people you have, how you’re led, and how much you get it” – Steve Jobs, Apple, Inc. Personal Capabilities Subject Knowledge Personal Motivation xx The people you have Management Support x How you’re led x 1 + C I-TRIZ How much you get it Innovation Process Capability = I-TRIZ Acceleration Factor ©Ideation International Inc. 2012

87 Innovation Systems Lean- 6Sigma Voice of the Customer Directed Evolution ® Suggestion Systems Product Process Incremental Dramatic I-TRIZ Dramatic Process & Product Improvement & Breakthrough Innovation ©Ideation International Inc. 2012

88 Innovation Culture A company with an innovation culture has institutionalized a reproducible, reliable, lean system for generating solutions to problems and creating process & product innovations for gaining and sustaining a highly competitive edge and new ways of creating value and wealth. All organizations have “innovation workers” using a system for directed continuous innovation. ©Ideation International Inc. 2012

89 Innovation Engine (I-TRIZ) Patents represent the best definition of what constitutes “INNOVATION” Inventive Principles (operators) All Patents (Inventors) Inventive Patents All levels & patterns of invention and technological evolution Analogous Known Problem > New Problem Trial & Error DELAYS Best Solutions > I-TRIZ > Exhaustive Solution Set Available Resources Solution? Structured Knowledge Bank Deadline! ©Ideation International Inc. 2012

90 Innovation Engine (I-TRIZ)  Inventive Problem Solving (IPS)  Generate multiple innovative solutions to meet consumer’s spoken expectations  Anticipatory Failure Determination (AFD)  Reduce failure risk for consumer’s spoken & unspoken expectations  Directed Evolution (DE)  Strategically evolve future generations of technological systems & products to drive consumer excitement!  Control of Intellectual Property (CIP)  Maximize IP value and create patent fences around the directed evolution of technology & products ® ©Ideation International Inc. 2012

91 Ideation Office of Innovation Based on Ideation TRIZ (I-TRIZ) methodology Inventive Problem Solving (IPS) A systematic procedure for resolving tough technological problems, enhancing system parameters, improving quality, reducing cost, etc. for current generations of products and technologies. Anticipatory Failure Determination (AFD) Failure Analysis A systematic procedure for identifying the root causes of a failure or other undesired phenomenon in a system, and for making corrections in a timely manner. Failure Prediction A systematic procedure for identifying beforehand, and then preventing, all dangerous or harmful events that might be associated with a system. Directed Evolution® (DE) A systematic procedure for strategically evolving future generations of technological systems. Control of Intellectual Property A systematic procedure for increasing IP value and providing protection from infringement and circumvention.

92 What does Ideation offer? I-TRIZ Application/process EducationSoftwarePublicationsAnalytical Services Age of Application Inventive Problem Solving Multiple books and paper 65 yrs Failure Analysis Two books multiple papers 30 yrs Failure Prediction Two books multiple papers 30 yrs Directed Evolution Internal use One book multiple papers 20 yrs Enhancement of Intellectual Property Internal use Multiple papers 10 yrs

93 Ideation’s Vision Enablers Market Leader Technology Leader Leadership Assets Organizational Value Knowledge Based Human Resources Instruments ©Ideation International Inc. 2012

94 Worker Evolution Business Age Wave Land Workers (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers ©Ideation International Inc. 2012

95 Worker Evolution SPECIALIZED NO YES GENERALIZED NO YES ( ) Information Worker Broad ( ) Knowledge Worker Deep Innovation Worker (Dynamic Specialization) ( ) Innovate & invent on demand! ©Ideation International Inc I-TRIZ

96 Innovation Worker Results Time Solutions All Possible Solutions Deadline Rapid Knowledge Accumulation Solutions Needed to Make Good Decision Gradual Knowledge Accumulation Confident Decision Point Forced Decision Point Engineering Grad (with I-TRIZ) Experienced Engineer (without I-TRIZ) First to Market ©Ideation International Inc. 2012

97 Selected Successes To-Date Chemical Industry New Generation of Existing Chemical Processing Plant Processing of New Chemical Heavy Equipment Lifting Cranes Automotive Industry Parking Brakes Doors Cable Applications Medical Industry Surgical Instrumentation Oil Industry Control of Oil Production Materials Development Super Absorbent Fibers Plastics Packaging Fluid Systems Water Pumps Hazardous Materials Pumps Commercial Products Sanitary Products Foot Massagers Electric Shavers Hair Care Products Combs, Hair Dryers, Curling Irons, Hair Clippers Stock / Commodity Exchange ©Ideation International Inc. 2012

98 Automotive Industry: Selected Successes-To-Date GM Ford Chrysler Eaton W.E.T. BorgWarner Dana Corporation Rockwell Int’l Automotive TRW Automotive ITT Automotive Dura Automotive Navistar Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training ©Ideation International Inc. 2012

99 Selected Projects Completed for Automotive Industry Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training Break squeal Brake roughness Noise and vibration Transmission Air bag Bumper corrosion Door Automotive cables Fuel tank rotation Zero emission design Electrostatic paint Tail light Seat cover Wind tunnel Plastic fuel tank Walking bearing Truck mirror Ringing and hinging Car seats cooling and heating Zero defect engineering ©Ideation International Inc. 2012

100 Automotive Chemical Electronic Medical Aerospace Aviation Energy Food 3M Allied Signal Boeing BP Amoco Chrysler Conoco-Phillips Creighton University Dana Corporation Dow Chemical DuPont Exxon-Mobil Ford General Motors Hitachi Honeywell Johnson & Johnson Kent State University Liverpool John Moores University Lucent Technologies Medtronic Motorola NASA National Semiconductor Navistar International Nortel (Northern Telecom) Pratt & Whitney Rice University Ridge Tool Company Rockwell International S.C. Johnson Shell Oil Texas University Toyota TRW Automotive Unisys US Air Force US Army US Navy Vanderbilt University W.E.T. Automotive Western Michigan University Xerox Clients ©Ideation International Inc. 2012

101 101 Teruyuki Kamimura Japanese Patent Attorney Certified TRIZ practitioner CEO of Willfort International Patent Firm “Before I met I-TRIZ in 2008, I had been practicing Classical TRIZ for several years. At that time, I felt the necessity of improving Classical TRIZ more user-friendly, more efficient and more effective for ordinary engineers to develop a larger number of more outstanding inventions in shorter time, while I had no good ideas to make it. But, I-TRIZ has solved that problem without tears like a dream. Furthermore, I- TRIZ has dramatically enriched my patent firm’s service portfolio. I-TRIZ comprises four main systematic methodologies, IPS, AFD, DE and CIP, which cover almost all the stages of an innovation activity. Taking advantage of those methodologies, we provide very wide array of unique and effective IP services. This is the greatest strength of my firm remarkably distinguishing us from the other patent firms in Asia.“

102 Bill Coughlin President & CEO at Ford Global Technologies, LLC Adjunct Professor at Thomas M. Cooley Law School “ Zion has a genuine heart for education and a real dedication to helping clients to find innovative solutions. ” February 18, 2010 Top qualities: Personable, High Integrity, Creative Hired Zion as a Business Consultant in 2003, and hired Zion more than once ©Ideation International Inc. 2012

103 Dr. Ron Fulbright, Chair, Department of Informatics University of South Carolina Upstate “ I started using classical TRIZ over 16 years ago. About 6 years ago I became aware of I-TRIZ and have been using it ever since and I use it almost every day. For the past 4 years, I have entered a state-wide innovative business idea contest and have won five awards including the Grand Prize in (No other person has won more than 1 award in this contest.) Even though I did not win an award in the latest contest, I placed 2 ideas in the top-ten. I employ I-TRIZ in the development of my ideas for this annual contest and it undoubtedly gives me an edge. As the evolution of classical TRIZ, I-TRIZ represents the distillation of human innovative thought. By encapsulating the entirety of human innovation and making it accessible to the average person, one can stand on the shoulders of the most innovative, creative, and inventive people throughout history. Using it is like having Thomas Edison and Yoshiro Nakamats right there in the room with you! ” ©Ideation International Inc. 2012

104 Dr. Paul H. King, Professor of Biomedical Engineering, Emeritus Professor of Mechanical Engineering, Emeritus at Vanderbilt University “ I have found that IWB (Innovation Workbench) is a useful addition to my student ’ s toolboxes in their pursuit of their design projects. We have had a good ~ 10 year history of collaboration with Ideation International. ” ©Ideation International Inc. 2012

105 Rene Kapik, Ph.D. Medical Industry Consultant, Certified Master Black Belt Certified I-TRIZ Specialist Ideation has created an outstanding innovative product that assists users in discovering innovative solutions for themselves. Ideation's revolutionary software, called I-TRIZ, has brought clarity to the long-standing mystery of classical TRIZ and simplicity of the tools that once required extended study time to master. I discovered the power of the software five years ago, when I began applying the tools in both my new product development and continuous improvement roles. My teams have demonstrated the remarkable ability of the IWB software tool to facilitate in solving chronic, so-called "unsolvable", and expensive problems by removing barriers to creative thinking and eliminating typical product performance trade-offs that result in sub- optimized product functionality. The Directed Evolution software tool allows the user to anticipate the direction of a products evolution. Using this tool, my teams have created a higher level of patentable and profitable "next generation" products and processes, adding millions of dollars in new revenue to my companies' bottom line. ©Ideation International Inc. 2012

106 Paul Seguin, Ph.D., P.E. Strategy and Integration Office U.S. Army Corps of Engineers I first became acquainted with ITRIZ in I soon became so enamored with its elegance and efficiency for problem solving that I chose to study it intensively and become a certified ITRIZ specialist. Since then, ITRIZ has become (and remains) my 21st century system of choice for addressing all of my strategic analytical issues: organizational/managerial problem solving, anticipation of unknown failure modes, and identification of future agency challenges. I have also introduced its concepts and techniques to executive leaders at my agency, and to design engineering students at George Mason University, who use it on their inventive engineering challenges. Disclaimer: This statement reflects the personal views of the author, and does not represent any official position of the U.S. Government or the U.S. Army. ©Ideation International Inc. 2012

107 “ Using Invention on Demand and Directed Evolution, Ideation ’ s I-TRIZ staff helped us turn one patented surgical device into a core of products that we used to start a company. Our company has received its second round of venture-backed funding and will be selling its first products in the next few months. Without Ideation ’ s help we would have licensed our technology and would be waiting for a royalty stream for a very long time. For medical devices, I-TRIZ has proven to be the best way to attack a future market, solve design problems and to get the most out of the intellectual property we have. ” Lee I. Fenicle, Director Intellectual Resources Management Creighton University ©Ideation International Inc. 2012

108 “ I was completely hooked on Triz about half way though the Ideation introductory seminar. Their vast knowledge of the technology can be overwhelming. And this is why Innovation WorkBench is so valuable – it allows the average person to use these powerful principles without needing years of study. And my students have used it gainfully in their capstone design projects. Their slogan, ‘ Innovation on Demand ’ says it all. ” Prof. James F. Antaki Professor of Biomedical Engineering (Carnegie Mellon University) Professor of Surgery and Bioengineering (University of Pittsburgh) ©Ideation International Inc. 2012

109 Karel Bolckmans Director Global R&D and Production Koppert BV, Netherlands “I found that I-TRIZ helps you look in directions where traditional creativity techniques would never take you. It helps you cover the entire scope of potential innovations. I-TRIZ is so powerful that it should become part of any education curriculum and the main component of a company’s toolbox for those businesses that are serious about innovation." ©Ideation International Inc. 2012

110 Herbert Roberts Principal Engineer General Electric – Energy ©Ideation International Inc “I have been training with the I-TRIZ specialist at Ideation International since I have progressed in my problem solving skills with each level of training. In my work as a gas turbine engineer at General Electric, I have developed over 90 patent applications in my field based on my skills as an I-TRIZ practitioner. One of these patent applications came directly out of a Directed Evolution training session. I have use the Innovation WorkBench software to teach the I-TRIZ principles to my fellow engineers and to support my own problem solving needs.”

111 Rick Holdren Healthcareangel ©Ideation International Inc “I've known Zion for over a decade and has used his firm on multiple reports. I recommend his TRIZ analysis and knowledge...”

112 Alexander Zelikov, ESQ Intellectual Property Attorney Certified I-TRIZ Practitioner ©Ideation International Inc “I initially came into contact with TRIZ early in my engineering career. As an engineer, I have used TRIZ principles in developing solutions to various challenging technical problems, including those that have resulted in patented inventions. As an intellectual property attorney, I have used I- TRIZ and the underlying TRIZ principles in advising clients and during patent preparation. I have found that I- TRIZ facilitates a broader approach to the development of patentable subject matter, including the development of patent fencing, thus creating additional value to the client”

113 Jonh Doorish, Ph.D Doorish Ophthalmic Technologies, Inc ©Ideation International Inc What Zion Bar-El has done for Doorish Ophthalmic Technologies is to spell out the strengths and/or weaknesses of the AeRP/MeRP in order to increase the effectiveness of the device and the project. The system used, TRIZ, is a brilliant Mathematical procedure that enables companies to determine the most efficient and cost effective ways of proceeding. Doorish Ophthalmic Technologies is indebted to Zion for his great work.

114 ©Ideation International Inc “I have traveled and worked on some projects with Zion and found him to be very hard working and providing exceptional value to his clients. In at least one occasion, I saw his team find some very exciting ways to improve and strengthen the patents for a start-up medical company which would provide some nice blocking IP.” David P. Weaver CEO at Blaze Medical Devices, LLCBlaze Medical Devices, LLC Board of Directors Member & Chairperson, Life Science Task Force at Michigan Israel Business Bridge (MIBB)Michigan Israel Business Bridge (MIBB) CEO / President at Aimattech Consulting LLC

115 Ari Manor CEO ZOOZ Consulting “ Sometimes engineers encounter difficult technological problems in development, manufacturing and operation. Problems that they do not know how to solve, and that need “special treatment”. Ideation’s TRIZ scientists offer brilliant and feasible solutions to 95% of such problems, and this is what makes them the best technological think tank in the world. Or, as one of my clients commented on Ideation’s suggestions to his problems: “It’s insane!” ” ©Ideation International Inc. 2012

116 Dr. Randi Dikeman Dean of Corporate and Community Development Edgecombe Community College Tarboro, NC ©Ideation International Inc “The TRIZ methodologies, facilitated by Ideation’s I-TRIZ software tools, really open your mind to innovations from technical fields you aren’t as familiar with. These new applications of innovation can provide inventive solutions to the tough problems that remain after Lean Six Sigma approaches have made initial improvement.”

117 Charley Ansbach CEO Ansbach & Associates Adjunct Professor, Social Enterprise University of the Pacific ©Ideation International Inc “Ideation has created the system-based "magic shop" for making innovation part of any company at every level, every day.”

118 Sadegh Babaii Kochekseraii, PhD CAE/FEA, Virtual Aanlysis Chrysler, Mexico ©Ideation International Inc “Wanting to solve this contradiction: How to make TRIZ Complex to be used by the masters and the specialist, BUT Simple to make it usefull to the general working professinals, engineers, scientists. I was lost until I was introduced to IDEATION suite of TRIZ software tools and IWB (Ideation Work Bench) in particular. In IWB, I see a powerful tool where, even if you wish, you can teach yourself to take advantage of true potential of TRIZ in a package useful to masters, specialists and general working professionals alike.”

119 119

120 Gail Cresswell Successful Entrepreneur ©Ideation International Inc “As a key player in the leadership of his business, I’ve seen Zion make considerable contributions to the overall strategic direction of Ideation by implementing well thought out marketing strategies and plans. It is always a pleasure working with him and his colleagues.”

121 Ash Madan Principal Engineer & IP Lead Ethicon Endo- Surgery, J&J “While the engineers were applying the IWB, the Ideation International scientist used the IWB to produce a number of viable concepts. In live meetings, they demonstrated how the Ethicon Endo-Surgery (EES) engineers could develop such concepts using the IWB. Both the training and support for 3 months produced a final concept that is expected to achieve 90% of cost targets and 100% of volume target. Without Ideation International’s contribution, it was likely for us to have challenge in overcoming our psychological inertia and settle for less than the superior outcome. At EES we plan to use IWB as well as Intellectual Property Software ( IPS) to compete in the new dynamics of the medical device industry. We will not only deliver superior medical devices, but also protect intellectual property for the business.” ©Ideation International Inc. 2012

122 Endorsements "Absolutely brilliant!" LeighAnn Weiland, Corporate Counsel for Intellectual Property Hewlett-Packard Corporation "I-TRIZ gives you a head start on designing things right the first time and it allows you to look for solutions in places you might not normally think to look.” Chuck Buchanan, Certified TRIZ Master and Managing Director of Innovation Ohio Systems, LLC (IOS) ©Ideation International Inc. 2012

123 Endorsements “In my experience, most problems that seem unsolvable really have more to do with the way the individual is looking at the problem. I-TRIZ breaks down those psychological barriers and provides a step-by-step guide and structure for looking at the problem from different perspectives. Because I-TRIZ draws on a large base of lessons learned and doesn’t recognize industry or application boundaries, it is able to engage you in a series of possible approaches or solutions you may not normally have access to." William Dean, defense industry consultant ©Ideation International Inc. 2012

124 Endorsements "…I suspected that it would be much like any other relationship -- a good product and limited support. What I received instead was excellent support, additional books, and software. Most importantly, I was treated as a partner, not a customer. It is most reassuring to know that if I have a question or require additional information, help is only a phone call away…." James C. Bradley, Ph.D., P.E., Senior Engineer Avant Group, Inc. ©Ideation International Inc. 2012

125 Endorsements “In this business, everyone is looking for a crystal ball, but Ideation's Disclosure Evaluation report is the next best thing. It tells me at a glance how to manage a piece of IP and the decisions to make for the next few years—whether to invest, when to invest, and for how long. I can also use this information as an intellectual asset management tool to manage my IP portfolio at the organizational level.” Michael Sharer, Ph.D., MBA Director, Technology Transfer & Licensing/Commercialization Western Michigan University ©Ideation International Inc. 2012

126 Endorsements "Ideation has a model for innovation that works. The company’s unique knowledge-based inventive problem-solving methodology called Ideation-TRIZ (pronounced "trees"), among other benefits, is helping companies overcome technological roadblocks, invent on demand and identify next generation breakthrough products." Lou Luedtke, President and CEO The National Composite Center ©Ideation International Inc. 2012

127 What Ideation International means to me:  Business Innovation Systems & Support Showing the world how to create instead of compete The starship for breakthrough innovation The praxis around continuous improvement The soil for human capital growth Opportunities:  Manufacturing & Service  Schools ©Ideation International Inc John Dubuc ROI Creations, LLC

128 What Ideation International means to me: IP Innovation Assurance Helping businesses realize their vision with intellectual property control Opportunities:  Global Patent Agencies  Expose IP Service methods and tools via patent application(s)

129 What Ideation International means to me: Creators of best practices for discovering sustainable solutions to ANY problem Highly resourceful, broadly experienced focused teams Dedicated educators and mentors

130 Y COMPETE WHEN U CAN cREAT E

131 Спасибо תודה

132 Ideation TRIZ Methodology ©Ideation International Inc. 2012

133 What is TRIZ? Russian acronym for the Theory of Inventive Problem Solving Systematic, structured way of inventing supported with numerous tools Science of Technological Evolution Results of over 65 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines ©Ideation International Inc. 2012

134 Why TRIZ was Created Be a systematic step-by-step procedure Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues Proved knowledge (patent information) can be accessed Accumulation of human innovation experience is possible ©Ideation International Inc. 2012

135 I-TRIZ Knowledge Bank Knowledge within Company Knowledge within Industry Knowledge throughout Society All that isknowable Personal Knowledge I-TRIZ BEAM Knowledge Bank Intranet ©Ideation International Inc. 2012

136 TRIZ is Based on Extraction of Knowledge from the Best Innovation Practices Key Findings Definition of inventive problem Levels of invention Patterns of evolution Patterns of invention Patents (worldwide) TRANSFERABLETRANSFERABLE General Purpose Principles. ©Ideation International Inc. 2012

137 Ideation TRIZ Combination of all effective approaches to creative problem solving and control of technological evolution Ideation TRIZ – The Next Step “Osborn’s Direction” Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork “Altshuller’s Direction” Utilization of evolution patterns and methods of idea generation based on evolution patterns “ Miles’ Direction” Re-structuring of existing knowledge for effective application of the creative process ©Ideation International Inc. 2012

138 Summary Offering of the Ideation TRIZ Methodology Four Original Key Findings Definition of the Inventive Problem Levels of Inventions Patterns of Inventions Patterns of Evolution Three Main Premises Contradictions Ideality & Resources System Approach Four Analytical Tools Innovation Situation Questionnaire (ISQ)® Problem Formulator® Algorithm for Inventive Problem-Solving (ARIZ) Substance-Field Analysis (Su-Field) Ten Knowledge-Based Tools 40 Innovation Principles & Contradiction Table Separation Principles 76 Standard Solutions Effects Pattern/Lines of Evolution Selected Innovation Examples System of Operators AFD Checklists IP Checklists Bank of Evolutionary Alternatives™ Four Main Applications Inventive Problem Solving (IPS) Anticipatory Failure Determination (AFD) Directed Evolution (DE)® Management of Intellectual Property Legend: Classical TRIZ (in black) ; Advanced by Ideation; Newly developed by Ideation ©Ideation International Inc. 2012

139 Directed Evolution® and IP Control Era Evolution of TRIZ and I-TRIZ Advanced Software Tools Methodology Advancement Classical TRIZ Era 40 Principles Patterns of Evolution ARIZ-85 AFD Directed Evolution® Advanced TRIZ Tools Re-Structuring of Theoretical Base Non-Technological Applications Kishinev Era Ideation/TRIZ Era ©Ideation International Inc. 2012

140 Ideation TRIZ Differentiation Integrated Approach Processes developed for each application TRIZSoft® supporting most of applications’ processes TRIZSoft® customization Continuous research and advancement Business model developed including education, software, project based workshop and coaching/facilitation A turn key solution for TRIZ institutionalization Expanding TRIZ in non-technical areas (science, arts, business, management, etc..) ©Ideation International Inc. 2012

141 New Product Process Commercialization Front End of Innovation Improved Stage Gate Business Unit Idea Selection Process Platform Technology Concepts Leveraging Existing Customer Value Chain Highly Innovative and Profitable New Business Options Leveraging: Core Competencies and generated by Market Attack Teams Structured Innovation Process Business Team Commercial Manufacturing Finance R&D Directed Evolution™ Anticipatory Failure Determination Inventive Problem Solving ©Ideation International Inc. 2012

142 I-TRIZ Map Created by Alla Zusman based on request from M. Meier ©Ideation International Inc. 2012

143 Lean-6Sigma & I-TRIZ Lean-6Sigma Reduces:  Customer Dissatisfaction & Cost of Poor Quality  Waste  Variability  Lead Time I-TRIZ Accelerates:  Innovation & Product Commercialization  Inventive Problem Solving  Technology & Product Breakthroughs  Market Share Growth & Market Evolution Continuous Innovation Continuous Improvement ©Ideation International Inc. 2012

144 Lean-6Sigma Reduces:  Customer Dissatisfaction & Cost of Poor Quality  Waste  Variability  Lead Time I-TRIZ Accelerates:  Innovation & Product Commercialization  Inventive Problem Solving  Technology & Product Breakthroughs  Market Share Growth & Market Evolution Continuous Innovation Continuous Improvement Lean-6Sigma & I-TRIZ ©Ideation International Inc. 2012

145 145 3 I-TRIZ Professional coaching I-TRIZ Practitioners IWB Software 7 to 30-day project Inventive Problems The Ideation TRIZ System Pyramid 1 Engineers, Subject Matter Experts Conventional Tasks I-TRIZ Practitioner coaching I-TRIZ Users Ideation Brainstorming 1 to 5-day project 2 “Light” Inventive Problems 4 Complex or large-scale projects Ideation Coaching I-TRIZ Specialists (Professionals) 30 to 180-day project Problem Level

146 Mastering the Ideation TRIZ Methodology and TRIZSoft® Hands-On Project Advanced Programs Advanced Programs Train The Trainer Train The Trainer I-TRIZ Specialist I-TRIZ Specialist Certification Integrated, Innovative Solution Learning Phase Value Explain Return Restart Explain Return Restart Select Technological Challenge Sign Confidentiality Agreement Complete ISQ Select Technological Challenge Sign Confidentiality Agreement Complete ISQ 3-Day Workshop 3-Day Workshop 45-Day Coaching / Mentoring Requirements Expectations Individual / Enterprise No Yes IPS AFD DE+IP

147 147 P c = Personal Capabilities; P kn = Personal Knowledge; P m = Personal Motivation; M s = Management support; C I-TRIZ = factor depending on I-TRIZ training, tools and personal experience in their utilization. C I-TRIZ can be between 0 and hundreds. Success = P c x P kn x P m x M s x (1+C I-TRIZ ) Innovation Success TRIZ is not a Magic Wand

148 ©Ideation International Inc. 2012

149 Establishing Partnership Step 1. Sign N/D and Secrecy Agreement Step 2. Meeting with Top Executives to understand: Culture Vision and Mission for 3, 5 and 10 years ahead. Strategy to become a market and technological leader Existing critical business and technological challenges and a plan to overcome them What is the competitive intelligence system in place What are the milestones and criteria of success of becoming a global leader ©Ideation International Inc. 2012

150 Establishing Partnership Step 3. Establish a three years Action Plan with timeline and milestones to achieve specific goals. Step 4. Establish 3 years corporate agreement between Ideation International Inc. and the enterprise. Step 5. Select and assign an appropriate individuals from both companies to oversee and command the partnership. Step 6. Establish a training program, website and checkpoints to meet all the setup goals. ©Ideation International Inc. 2012

151 I-TRIZ for the Enterprise ActivitiesI-TRIZ servicesI-TRIZ tools Strategic planning  Revealing future needs  Finding possibilities for enhancing existing and developing new products and markets  Predicting government and other regulations influencing the business  Revealing possible actions of competitors DE, Non- technical IPS AFD FP R&D  Enhancing exiting designs and technologies (cost reduction, increasing quality and number of useful parameters and features)  Next generations’ designs and technologies IPS, DE, AFD FA AFD FP IP protection  Evaluating and enhancing invention disclosures  Strengthening patents, protecting patents from inventing around  Structuring intellectual property, converting it into a cash cow IPVS, DE ©Ideation International Inc. 2012

152 I-TRIZ for the Enterprise ActivitiesI-TRIZ servicesI-TRIZ tools Production  Eliminating production defects, quality improvement  Cost reduction, increasing productivity IPS Marketing  Inventing new product applications and markets  Predicting future needs  Revealing possible actions of competitors DE, Non- technical IPS Warranty  Predicting and preventing potential undesired events and harmful effects  Timely unveiling root causes of occurred undesired events and their elimination AFD FA AFD FP IPS People management  Increasing employees’ creative potential  Increasing employees’ satisfaction from work I-TRIZ education & software ©Ideation International Inc. 2012

153 Recommended Implementation Plan Phase 1. Orientation in the I-TRIZ Office of Innovation – one day, no limit to number of participants. Phase 2. IPS (Inventive Problem Solving) Workshop – three days with a project, limited to 15 attendees. Note: We recommend to conduct 4 IPS Workshops as follow: 1. With engineers that are working on improving existing products. 2. With engineers that are working on the next generation of products. 3. With scientists that are working on the specific research. 4. With sales, marketing and IP personnel that are working with launching a new products. ©Ideation International Inc. 2012

154 Recommended Implementation Plan Phase 3. AFD (Anticipatory Failure Determination) Failure Analysis – two days workshop with project. Note: Select 12 participants that have completed the IPS training successfully. Phase 4. AFD (Anticipatory Failure Determination) Failure Prediction – three days workshop with project. Note: Select 12 participants that have completed the IPS training successfully. ©Ideation International Inc. 2012

155 Recommended Implementation Plan Phase 5. DE (Directed Evolution) – 10 days with a project. Select 8 participants of the ones that completed phase 4 successfully. Note: 10 days are divided into 5 and 5 with a month in between. Phase 6. IP (Intellectual Property) Analysis and Enhancement – 3 days with a project. Same 8 participants of the ones that completed phase 4 successfully. ©Ideation International Inc. 2012

156 Put Emphasis on... Skills / Resources Strategy Product Compensation Market IP Technology IP Prioritize & Selection Company Mission Knowledge If new “S” curve -- reuse, rebuild, replace “the house” Bottoms-up Build -- IP Building Blocks & Architecture ©Ideation International Inc. 2012

157 Put Emphasis on leveraging IP Intangibles Shareholder Satisfaction (Profit) Customer Satisfaction (Value) Business System Resources (Human Assets) Intellectual Property (Corporate Knowledge: Patents, Trade Secrets, Processes) Market & Customers Industry Structure & Trends Technology Developments & Sources Competitor’s Capabilities, Plans, & Intentions Political, Economic, & Social Forces ©Ideation International Inc. 2012

158 Based on Future Thinking Vision Values Objectives Strategies Goals Initiatives Milestones Mission What we want to be What we believe in What we are going to do What we are going to win How we are going to win How we want to be measured Tasks to convert strategies into reality Measurement of progress Leadership Teams ©Ideation International Inc. 2012

159 Questions and Answers ©Ideation International Inc. 2012

160 Based on Market Knowledge and Market Future View Intelligence analysis Prioritize market segmentation Segment, profiles & trends (market lifecycles) Value sets, buyer criteria, price elasticity Trends -- emerging and declining value attributes Competitive analysis and trends Market share tracking Market forecasting Customer readiness assessments Strategic planning Intellectual property planning and licensing -- technology, patent fences Readiness assessments: organizational competencies ©Ideation International Inc. 2012

161 Business Challenges Expanding Breadth of Business Opportunities Matching of Technological Solutions to Market Needs Managing Technology, Society, and Market Increasing Probability of Success Rapidly Overcoming Technological Problems Shrinking Time to Market Development and Implementation of Products and Processes Reducing Cycle Time While Maximizing Quality and Reliability Integration of Innovation and Six Sigma Maximizing Return on Capital Investment Cost of Development, Capital Equipment, Facilities Life Expectancy of Capital Investment Controlling growth and profitability I-TRIZ provides value by supporting a variety of business needs. ©Ideation International Inc. 2012

162 Integration within Business Controlled Growth Sales Growth Earnings Growth Financial Perspective Business Dynamics Market Change Industry Change Organizational Change Social Change Technological Change Business Environment Competitive Intelligence Regulatory Awareness Directing the Evolution of Technological Systems Technology Awareness Business Intelligence Knowledge Application Supplemental I-TRIZ Based Research of Historic and Inherited Ideas Business Core Competencies, Investments & Assets ©Ideation International Inc. 2012

163 Measures of Success A.Creativity  Were viable approaches developed in areas not considered by Subject Matter Experts and management? B.Logic  Were the Concepts of Solution selected justified, prioritized, and clearly presented? C.Practicality  Will the Concepts of Solution be testable and/or implementable within a reasonable time period and with reasonable resources? D.Detail  Were Concepts of Solution thought through sufficiently so that they did not contain obvious logical flaws or oversights?  Were they quickly comprehended?  Was the information provided adequate to take the next steps (for example, concept testing or engineering design)? ©Ideation International Inc. 2012

164 Measures of Success (continued) E.Efficiency  Was the interaction between company’s personnel efficient?  How much of the SMEs time and any additional resources were required to develop the Concepts of Solution? F.Communications  Quick to comprehend the problems/issues?  Was the technical expertise adequate?  Were the questions asked pertinent?  Were the responses clear and concise? ©Ideation International Inc. 2012

165 Measures of Success (continued) G.Applicability  Was the power of the Ideation TRIZ methodology demonstrated?  Was it clear that the methodology is more systematic, wider ranging in its solution search, and more efficient than alternate approaches?  Was the methodology’s general applicability to other company problems evident?  Will Systematic Innovation be easily adapted within the company through support and utilization of Ideation’s software and service capabilities? H.Value  How much time and how many dollars will Systematic Innovation save for this project?  Were the results worth the price and effort? ©Ideation International Inc. 2012

166 Summary and Conclusions Approximately 60 individuals would be trained and certified in IPS. Approximately 12 individuals would be trained and certified in IPS and AFD. Approximately 8 individuals would be certified as a TRIZ specialists. Those will create the foundations of the enterprise’s office of innovations. 8 projects of difficult challenges would be completed. Some or all of TRIZ specialists will go through train-the- trainer program, to be able to disseminate I-TRIZ methodology and applications throughout the enterprise operations. ©Ideation International Inc. 2012

167 TRIZ History “Evolutionaries” Charles Darwin Natural Evolution Nature’s Inventive Problem-Solving Genrich Altshuller Technological Evolution Human Inventive Problem-Solving ©Ideation International Inc. 2012

168 The World’s Leading TRIZ Scientists & Experts Zion Bar-EL CEO & President Farmington Hills, MI (248) Alla Zusman Director of Product Dev. Boris Zlotin Chief Technological Officer Director of AFD Svetlana Visnepolschi Vladimir Proseanic Director of IP Services Ideation Management Team ©Ideation International Inc. 2012

169 I-TRIZ “Expert System Lite” / Knowledge-based software tool embedded process ISQ (Innovation Situation Questionnaire) Problem Detailed Description Problem Formulation and Brainstorming Select Directions Collect Ideas/ Develop Concepts Explore tool knowledgebase recommendations Somebody, Somewhere Has Already Solved Your Problem or One Like it – Go Find It Somebody, Somewhere Has Already Solved Your Problem or One Like it – Go Find It I-TRIZ is Ideation International’s software based expert system and knowledgebase extensions of the traditional TRIZ methodology Evaluate results Reveal and prevent potential failures Apply the Patterns/Lines of Evolution Plan the implementation Categorize Concepts

170 I-TRIZ in Automotive Industry ©Ideation International Inc. 2012

171 Automotive 37% For the last 16 years, Ideation International has completed over 100 projects for prominent automotive companies, including Ford, GM, Chrysler, Rockwell Automotive, Peugeot, Universal Diesel Research, Dana Corporation, W.E.T., Visteon, Delhi, Navistar, Federal Mogul, TRW, Renault, Valeo, Dura Automotive, Ecostar, Pico, BorgWarner, etc.. ©Ideation International Inc. 2012

172 Automotive Industry More than 100 projects in 18 years for OEM and suppliers: Autoliv United Technology Yazaki, TRW Toyoda Federal Mogul Pico Universal Diesel Research Inc. EcostarNavistar Dura AutomotiveDana Corporation Rockwell AutomotiveDelphi W.E.TVisteon ValeoChrysler RenaultFord Motor PeugeotGM BMW BorgWorner ©Ideation International Inc. 2012

173 Evolution of Functions of Vehicle

174 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy ©Ideation International Inc. 2012

175 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy In-city horses substitute ©Ideation International Inc. 2012

176 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy Transport = freedom In-city horses substitute ©Ideation International Inc. 2012

177 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy Transport = freedom Car = country house In-city horses substitute ©Ideation International Inc. 2012

178 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy Transport = freedom Car = country house Car - a part of personal space Today In-city horses substitute ©Ideation International Inc. 2012

179 Evolution of Main Function and Market Evolution of Main Function and Market Luxury Toy Transport = freedom Car = country house Car - a part of personal space Today ? Tomorrow In-city horses substitute Car of tomorrow = protector, partner, companion, friend, part of friendly environment ©Ideation International Inc. 2012

180 Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence ©Ideation International Inc. 2012

181 Pure mechanical, zero intelligence car Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence ©Ideation International Inc. 2012

182 Pure mechanical, zero intelligence car Car with various power assistance Electrical starter Power steering system Power windows Power seat Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence ©Ideation International Inc. 2012

183 Car with various power assistance Car with “mechanical intelligence” ABS Power transmission Smart wipers Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence Pure mechanical, zero intelligence car ©Ideation International Inc. 2012

184 Today Car with various power assistance Car with “mechanical intelligence” Car with many “little electronic brains” Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence Pure mechanical, zero intelligence car ©Ideation International Inc. 2012

185 Today Tomorrow Car with various power assistance Car with “mechanical intelligence” Car with many “little electronic brains” Car with “strong centralized electronic brain” Car with “electronic brain”, continuously collaborates with central “traffic brain” Evolution of Vehicle Intelligence Evolution of Vehicle Intelligence Pure mechanical, zero intelligence car ©Ideation International Inc. 2012

186 S-Curve Analysis for Automobile “Informational” vehicle with distributed brain Year System Characteristic “Electro/Mechanical” vehicle Highly integrated “smart” vehicle “Pure Mechanical” vehicle ©Ideation International Inc. 2012

187 Evolution of Safety of Vehicle ©Ideation International Inc. 2012

188 Evolution of Safety of Vehicle Risk 1. Original system dangerous because of poor design, low reliability, lack of tests and professionalism ©Ideation International Inc. 2012

189 Risk 2. Improved design, introducing professional management, development of design standards Evolution of Safety of Vehicle ©Ideation International Inc. 2012

190 Risk 3. Increasing of speed up to 49 mph, increased number of vehicles with no traffic rules and regulations, unstable system, uncomfortable seats, no side walls nor window shield, tight steering, week brakes, unreliable tires, vibrations, noise, hazardous exhaust gases Evolution of Safety of Vehicle ©Ideation International Inc. 2012

191 Risk 4. Development of reliable design, convenient control elements, simplification of use and service, introducing traffic and safety rules Evolution of Safety of Vehicle ©Ideation International Inc. 2012

192 Risk 5. Loss of control on good roads, shimmy of chassis, unexpected accidents. Exhausting the resources of the classical model of car Evolution of Safety of Vehicle ©Ideation International Inc. 2012

193 Risk 6. Introduction of scientific calculations, implementation of independent suspensions, changing general scheme of loading Evolution of Safety of Vehicle ©Ideation International Inc. 2012

194 Risk 7. Increasing speed and power and number of drivers. Decrease quality and experience of drivers. “Unsafe at any speed”. Ralph Nader and its war against General Motors Evolution of Safety of Vehicle ©Ideation International Inc. 2012

195 Risk 8. Introducing complex safety approach Evolution of Safety of Vehicle ©Ideation International Inc. 2012

196 Risk New dangers of information era 9.Predicted potential harmful effects caused by safety devices like airbags, or by informational systems failures Evolution of Safety of Vehicle ©Ideation International Inc. 2012

197 Risk New dangers of information era 10. Predicted Integrated multifunctional safety control system” Evolution of Safety of Vehicle ©Ideation International Inc. 2012

198 Risk New dangers of information era 11. Predicted potential harmful effects caused by automatic driving systems Evolution of Safety of Vehicle ©Ideation International Inc. 2012

199 12. Global integrated control of safety and security Risk New dangers of information era Evolution of Safety of Vehicle ©Ideation International Inc. 2012

200 Prediction “Integrated Multifunctional Safety Control System” Coordination with others vehicle, whether and traffic conditions, some supersystems, etc.. Dynamic analysis of traffic situation and prediction of possible changes Dynamic analysis of driver and passengers condition and position Dynamic analysis of vehicle condition Support of automatic driving Participation in “ System of general safety ” and Homeland Security ©Ideation International Inc. 2012

201 Integration of Automobile with Surroundings Virtual dynamic network between automobiles located in close proximity and other possible surroundings Car brain – part of virtual brain of traffic regulation system Each car – “eyes and ear” of a general surroundings controlling system (“Big Brother”) ©Ideation International Inc. 2012

202 From “Safety of Vehicle” to “Safety of Life” ©Ideation International Inc. 2012

203 1. Sources of danger, for example: High concentration of energy (fuel, electrical power, high pressure, etc..) Dangerous concentration of hazardous materials Dangerous systems or devices (nuclear reactor, weapon or things that could be utilized as weapon) Presence of dangerous people, etc.. Catastrophe and Terrorism Main Factors 2. High concentration of potential victims or valuable goods, for example: A full theater when showing a new popular movie or show Airports, rail road stations, cruse ships, etc.. Big celebrations, meetings, parades, etc.. 3. Joint presence (coincidental or purposeful) of several danger factors at the same place and/or time, for example: Rail road: when a cargo train with hazardous materials meets a passenger train (especially if it happens on a bridge or in the zone of a high power line) Oil tanker terminal when the tanker is loading or unloading Nuclear station in the moments of maintenance or regular tests (Chernobyl catastrophe happened during tests). ©Ideation International Inc. 2012

204 A catastrophe or an act of terror outcome could be substantially increased in the following situations: Presence of mobile sources of danger (energy or hazardous materials), for example, trucks or trains carrying fuel, chemicals, etc.. in crowded areas. Various avalanche type situations (positive feedbacks or reinforcing loops) capable to turn an insignificant accident into an inferno (power functions catastrophes). Catastrophe and Terrorism Intensifying Factors ©Ideation International Inc. 2012

205 System for Possible Undesired Events Monitoring (SUEM) is computer system provides monitoring positions and movements of various dangerous systems and vulnerable objects with the following capabilities: Reveal any dangerous coincidences (for example, a gasoline tanker stops near place with stored hazardous chemicals or stadium). Predict certain potential coincidences ahead of their occurrence (for example, a tanker approaching the river where the fireworks take place, etc..). Monitor dangerous deviations from normal situations (for example, a tanker changing its route or too many tankers stopped for lunch at the same rest area, etc..). Alert appropriate organizations or automated devices to prevent potential dangerous coincidences (for example, turn off the ignition of the tank truck deviated from the approved route, etc..). All changes in situation and possible undesired events, predicts by SUEM are shown on Dynamic Map of Dangers (DMD) System for Possible Undesired Events Monitoring ©Ideation International Inc. 2012

206 Failure Scenarios Generation Center Failure Prediction and Elimination Processor Information Database Mobile sources of danger with GPS Receivers Stationary sources of danger Concentration of people and/or valuable goods Alarm signal Suggestions for failure prevention Suggestions for failure elimination System for Possible Undesired Events Monitoring ©Ideation International Inc. 2012

207 Dynamic Map of Dangers Tanker with compressed gas Gasoline tanker Tanker with dangerous chemical substances Stadium with high concentration of people Danger zoneThreatened area ©Ideation International Inc. 2012

208 Failure Prediction and Elimination Processor is a computer system using data about potential dangerous zones (danger map) and signals received from GPS about movements of mobile potentially dangerous objects and capable of the following: Detect deviation of mobile potentially dangerous objects from approved routes and schedules. Predict and prevent dangerous coincidences, including concentration of mobile dangerous objects in the proximity of stationary dangerous or valuable objects or highly populated (crowded) areas. Block if necessary the movement of mobile dangerous objects (for example, turn off the ignition of trucks deviating from the approved routes without legitimate reasons, etc..). Failure Prediction and Elimination Processor ©Ideation International Inc. 2012

209 Failure Scenarios Generation Center is a special organization or a task force using the Anticipatory Failure Determination technology and software for the following purposes: Invent scenarios of potential catastrophes, acts of terror or other large scale undesired events. Invent ways and possibilities to avoid or reduce possible harm from the “invented” catastrophes; etc., including the ways of (in the order of importance): Prevention Early detection Most effective and expeditions elimination of undesired consequences in case the harmful event took place. Constant search for and monitoring of new scientific, technological and social information that can become a dangerous resource capable to produce substantial harm. Conducting an expeditious analysis of past undesired events, their root causes and mechanisms of realization. Provide urgent problem solving during recovery missions. Failure Scenarios Generation Center ©Ideation International Inc. 2012

210  World demographics  Make of leader  Make of an Enterprise  Business decisions  Business creations  What and Entrepreneur must have  MOT  Analysis of opportunities  I-TRIZ invention on demand  How to leapfrog  How to compete  Self assessment  How to win  How to turn things around 3 days of orientation to learn about:  Process improvement and innovation  Licensing and technology transfer  Management control  Sales and marketing  Growing organically  Social networking  How to build a $10M company in 5 years  How to trust  How to be a team player  How to feel good about yourself  Process of thinking  Process of problem solving

211 Desire Devotion Dedication Make things happen – get results! AgeThe Simple Life

212 BE HAPPY YOU ARE ALIVE The opportunity is all yours! Thank You ©Ideation International Inc. 2012

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