Presentation on theme: "1 Impression of Psychology With hopes of satisfying curiosity, many people listen to talk-radio counselors and psychics to learn about others and themselves."— Presentation transcript:
1 Impression of Psychology With hopes of satisfying curiosity, many people listen to talk-radio counselors and psychics to learn about others and themselves. Dr. Crane (radio-shrink) http://www.nbc.com http://www.photovault.com Psychic (Ball gazing)
2 The Need for Psychological Science Intuition & Common Sense Many people believe that intuition and common sense are enough to bring forth answers regarding human nature. Intuition and common sense may aid queries, but they are not free of error.
3 Limits of Intuition Personal interviewers may rely too much on their “gut feelings” when meeting with job applicants. Taxi/ Getty Images
The Need for Psychological Science Psychologists, like all scientists, use the scientific method to construct theories that organize observations and imply testable hypotheses
The Need for Psychological Science Hindsight Bias we tend to believe, after learning an outcome, that we would have foreseen it the “I-knew-it-all-along” phenomenon Overconfidence we tend to think we know more than we do
The Need for Psychological Science Critical Thinking thinking that does not blindly accept arguments and conclusions examines assumptions discerns hidden values evaluates evidence The Amazing Randi--Skeptic
The Need for Psychological Science Theory an explanation using an integrated set of principles that organizes and predicts observations Hypothesis a testable prediction often implied by a theory
Operational Definition a statement of procedures (operations) used to define research variables Example- intelligence may be operationally defined as what an intelligence test measures
The Need for Psychological Science Replication repeating the essence of a research study to see whether the basic finding generalizes to other participants and circumstances usually with different participants in different situations
Description Psychologists describe behavior using case studies, surveys, and naturalistic observation
Description Case Study Psychologists study one or more individuals in great depth in the hope of revealing things true of us all Is language uniquely human?
Description Survey technique for ascertaining the self-reported attitudes or behaviors of people usually by questioning a representative, random sample of people Random Sample a sample that fairly represents a population because each member has an equal chance of inclusion
Description False Consensus Effect tendency to overestimate the extent to which others share our beliefs and behaviors Population all the cases in a group, from which samples may be drawn for a study
Description If marbles of two colors are mixed well in the large jar, the fastest way to know their ratio is to blindly transfer a few into a smaller one and count them
Correlation Correlation Coefficient a statistical measure of the extent to which two factors vary together, and thus how well either factor predicts the other Correlation coefficient Indicates direction of relationship (positive or negative) Indicates strength of relationship (0.00 to 1.00) r = +.37
Correlation Scatterplot a graphed cluster of dots, each of which represents the values of two variables the slope of the points suggests the direction of the relationship the amount of scatter suggests the strength of the correlation little scatter indicates high correlation also called a scattergram or scatter diagram
Correlation Perfect positive correlation (+1.00) No relationship (0.00)Perfect negative correlation (-1.00) Scatterplots, showing patterns of correlations
Scientific Approach to Behavior Experimental Research Descriptive/ Correlational Research Positive Correlation High scores on X are associated with high scores on Y, and low scores on X are associated with low scores on Y. # of Cigarettes Smoked X Blood Pressure Reading Y # of Cigarettes Smoked X Blood Pressure Reading Y Ethics Statistics and Research Evaluating Research
Negative Correlation High scores on X are associated with low scores on Y, and low scores on X are associated with high scores on Y. Amount of Cocaine Ingested X # of Hours Slept Y Amount of Cocaine Ingested X # of Hours Slept Y Scientific Approach to Behavior Experimental Research Descriptive/ Correlational Research Ethics Statistics and Research Evaluating Research
Negative CorrelationPositive Correlation Strength of Relationship Increasing HighModerateLowHighModerateLow 1.00.90.80.18.104.22.168.30.20.100-.10-.20-.30-.40-.50-.60-.70-.80-.90 Scientific Approach to Behavior Experimental Research Descriptive/ Correlational Research Ethics Statistics and Research Evaluating Research
Scientific Approach to Behavior Experimental Research Descriptive/ Correlational Research Ethics Statistics and Research Evaluating Research.05 level of significance
Correlation Three Possible Cause-Effect Relationships (1) Low self-esteem Depression (2) Depression Low self-esteem Depression (3) Distressing events or biological predisposition could cause or and
Illusory Correlation Illusory Correlation the perception of a relationship where none exists ConceiveDo not conceive Adopt Do not adopt disconfirming evidence confirming evidence disconfirming evidence confirming evidence
Two Random Sequences Your chances of being dealt either of these hands is precisely the same: 1 in 2,598,960.
Experimentation Experiment an investigator manipulates one or more factors (independent variables) to observe their effect on some behavior or mental process (the dependent variable) by random assignment of participants the experiment controls other relevant factors
Experimentation Placebo an inert substance or condition that may be administered instead of a presumed active agent, such as a drug, to see if it triggers the effects believed to characterize the active agent Double-blind Procedure both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or a placebo commonly used in drug-evaluation studies
Experimentation Experimental Condition the condition of an experiment that exposes participants to the treatment, that is, to one version of the independent variable Control Condition the condition of an experiment that contrasts with the experimental treatment serves as a comparison for evaluating the effect of the treatment
Experimentation Random Assignment assigning participants to experimental and control conditions by chance minimizes pre-existing differences between those assigned to the different groups
Experimentation Independent Variable the experimental factor that is manipulated the variable whose effect is being studied Dependent Variable the experimental factor that may change in response to manipulations of the independent variable in psychology it is usually a behavior or mental process
Statistical Reasoning Our Brand Brand Brand Brand X Y Z 100% 99 98 97 96 95 Percentage still functioning after 10 years Brand of truck
Statistical Reasoning Our Brand Brand Brand Brand X Y Z 100% 90 80 70 60 50 40 30 20 10 0 Percentage still functioning after 10 years Brand of truck
Statistical Reasoning Mode the most frequently occurring score in a distribution Mean the arithmetic average of a distribution obtained by adding the scores and then dividing by the number of scores Median the middle score in a distribution half the scores are above it and half are below it
Statistical Reasoning A Skewed Distribution 15 20 25 30 35 40 45 50 90 475710 70 Mode Median Mean One Family Income per family in thousands of dollars
Statistical Reasoning Range the difference between the highest and lowest scores in a distribution Standard Deviation a computed measure of how much scores vary around the mean Statistical Significance a statistical statement of how likely it is that an obtained result occurred by chance
Frequently Asked Questions about Psychology Can laboratory experiments illuminate everyday life?
Frequently Asked Questions about Psychology Does behavior depend on ones culture? Culture--the enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next
Frequently Asked Questions about Psychology Does behavior vary with gender?
Frequently Asked Questions about Psychology Why do psychologists study animals? Is it ethical to experiment on animals? Is it ethical to experiment on people?
Frequently Asked Questions about Psychology Is psychology free of value judgments?
Frequently Asked Questions about Psychology Is psychology potentially dangerous?
1 Psychology is Empirical 2 Psychology is Theoretically Diverse 3 Psychology Evolves in a Sociohistorical Context Psychology Today: Vigorous and Diversified Seven Unifying Themes Personal Application Psychology’s Early History Psychology’s Modern History
4 Behavior is Determined by Multiple Causes 5 Behavior is Shaped by Cultural Heritage 6 Heredity and Environment Jointly Influence Behavior 7 People’s Experience of the World is Highly Subjective Psychology Today: Vigorous and Diversified Seven Unifying Themes Personal Application Psychology’s Early History Psychology’s Modern History