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Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009 Promoting Quitlines.

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Presentation on theme: "Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009 Promoting Quitlines."— Presentation transcript:

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2 Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009 Promoting Quitlines and Preparing for Call Increases

3 Key Messages  Promoting quitlines during policy change can increase quit attempts  NAQC has readily available resources  Suggestions for estimating impact on call volumes  Strategies for handling increased call demand

4 Promoting Quitlines During Tax Increases  Quitlines’ potential role  Background and resources NAQC Playbook: Framing the Cessation Message Collaboration Strategies Preparing for Implementation Ideas and Strategies Tracking Success  Tips to Prepare for a Tax Increase NAQC Fact Sheet -- Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit

5 Estimating Increase in Quitline Calls  Factors to consider Current price Prevalence rate Level of planned promotion Media coverage Tobacco-related policies and timing Others  Working with service providers  Examples NAQC Resource  Playbook section on Tracking Success

6 Handling Call Surges  Monitor and adjust level of promotions as needed  Develop a contingency plan with quitline service provider  Options to consider include staffing, service level and technology approaches NAQC Resource  Playbook section on Preparing for Implementation

7 Increases in State Tobacco Taxes  Promoting quitlines  Advocating for additional quitline funding NAQC Resource  Issue Paper – Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity

8 Summary of Resources  Playbook  Fact sheet - Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit TaxIncreases.pdf  Issue Paper: Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity oCessationQuitlineAGoodInvestment.pdf

9 For Additional Information Contact Randi Lachter at:


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