Presentation on theme: "GREENCO CSR BUSINESS CORPORATE SOCIAL RESPONSIBILITY (CSR) - A COMPETITIVE ADVANTAGE FOR SMALL BUSINESS Launch of the Regional CSR Network for Central,"— Presentation transcript:
GREENCO CSR BUSINESS CORPORATE SOCIAL RESPONSIBILITY (CSR) - A COMPETITIVE ADVANTAGE FOR SMALL BUSINESS Launch of the Regional CSR Network for Central, South and Eastern Europe (CEE/SEE) 6-7 MAY 2010 ZAGREB, CROATIA
GreenCo GreenCo is an innovative company that offers full-scale services of the European level in the collection, transportation and utilization of solid waste. Today GreenCo is a national leader of innovational technologies in the area of solid waste treatment in Ukraine. Commitment to innovations and the optimal use of resources (natural, time, manpower) – is one of the specific peculiarities of the organization. Our company successively follows these principles at all phases of its activities - from internal business processes management to rendering of services to consumers. GreenCo was established in 2005.
GreenCo Group GreenCo-Frankivsk GreenCo-Mykolaiv GreenCo-Zaporizhzhya GreenCo-Dnipro GreenCo-Don GreenCo-Cherkasy GreenCo-Sumy GreenCo-Zhitomir GreenCO-Kyiv GreenCo Management Company
About Company GreenCo today: Regional companies in 9 cities of Ukraine, with a management company in Kiev. Company’s share in the market of collection and transportation of solid waste is 10% (population size in the cities where GreenCo has its companies is 7,4 millions people in toto). The number of employees is about 600 people and growing. Vehicle fleet of the company numbers 55 specialized Mercedes and Ford cars, that meet environmental standards Euro 2 and Euro 3. Each car has GPS. Container park consists of about 15,5 thousand containers. GreenCo containers are produced with the utilization of secondary raw materials; they are modern, well-designed and easy to use. GreenCo Company has built the first sorting complex in Ukraine. It is equipped by French facilities SACRIA INDUSTRIES, with a processing capacity of about 1 million m 3 of solid waste per year, that amounts 600 tons of waste per day. GreenCo is a unique company in Ukraine in the field of waste management that implements simultaneously the principles of ISO 9001:2008 (System of quality management) and ISO 14001:2004 (Environmental management system) in the existing Integrated control system. Innovational solutions. Social activities.
GreenCo Technical Facilities
GreenCo Sorting Complex
CSR GreenCo Strategy & Mission GreenCo strategy is an implementation in Ukraine of modern innovation system of waste management closed cycle. GreenCo Mission - Let’s make Ukraine clean. So, the principal objective of business allows to reduce the ecological influence on the natural environment and to save natural and energy resources thanks to the utilization of secondary raw materials. GreenCo activities are rather salutary for Ukrainian environment society. Therefore we can say that GreenCo business - socially responsible business.
GreenCo CSR Focus Business Management GreenCo processes standardizing The only company in Ukraine in the field of waste treatment that implemented simultaneously the principles of ISO 9001:2008 (quality management treatment) and ISO 14001:2004 (ecological management system) in the existing Integrated control system. GreenCo corporative culture A highly developed corporative culture in the company – this is what tie all our employees together, make them work in our company in accordance with accepted rules. There is an organized cultural space in the company. GreenCo corporative culture is a set of acknowledged and approved rules of collaboration and management in the company. Business reputation and ethics In our business we are focused on trust of all stakeholders: shareholders, personnel, society, consumers and suppliers.
GreenCo ISO Certificates
Business GreenCo activity is directly connected with the improvement of environmental situation in the country. Our company has developed ecological programs, aiming to reduce public and commercial influence on the environmental pollution. It is a national GreenCo project “Separate collection of waste is a step to the future!” GreenCo has implemented double fraction system of separate collection of solid waste – all the waste is separated into dry and wet. Ecological & eco-activities supporting Annual organization and sponsoring of Ukrainian eco-events by GreenCo Group companies (more than 20 eco-events per year). Membership and constant partnership with ecological National initiative «Go Green» (UN in Ukraine). Support of eco project Green Rush (International youth organization AIESEC). «Green Office» conception is forwarded and supported by GreenCo in business sector. GreenCo CSR Focus Ecology & Environmental Protection
GreenCo National Project Separate Collection of Waste is a Step to the Future! Separate collection of waste - is a European fundamental model of waste treatment. In Ukraine GreenCo implemented double fraction system of solid waste collection. Under this system all waste is separated into two fractions – dry and wet. 1. Plastic materials, paper, glass, metal 2. Organic and food waste (that is all types of packing)
GreenCo National Project Separate Collection of Waste is a Step to the Future!
Initiation and Participation in Eco Activities and Events
Social guarantees for employees Free medical and accident insurance for all GreenCo employees (total insurance limit exceeds 1,8 million UAH). Personnel education Corporative education – Corporative University (educational program with an opportunity for distance learning and personnel testing). GreenCo employees and top managers regular attendance of profile seminars and trainings in Ukraine and abroad. Internal corporative program “Best Practices”. Visits of the best Ukrainian sectoral enterprises. GreenCo CSR Focus Employees
Public organization GreenCo is a member of UN Global Compact network in Ukraine and a member of Steering Committee of UN Global Compact network for years It supports 10 Global Compact principles in the sphere of human rights, labor, ecology and anti-corruption measures. Social programs Under the project Separate Collection of Waste is a Step to the Future our company agitates and informs population: company’s experts speeches and comments about the necessity of implementation and development of the separate collection of waste program on a country scale; informing of population in case of changes in Ukrainian legislation as for waste treatment sector; educational programs for street cleaners and housing and communal services employees about rules of the separate collection of waste; organization of informational campaigns for spreading of agitation and informational materials. During these campaigns more then informational materials were distributed; GreenCo CSR Focus Community development and implementation of special ecological educational programs in schools and kindergartens.
Informational booklet with the plastic bag for separate collection of waste for consumers. GreenCo Informational Materials Samples
Agitation poster for consumers under the project of separate collection of waste. GreenCo Informational Materials Samples
Consumers Consumers feed-back via call-centers and company’s web site, informational supporting for services, legislation changes, educational programs. Introduction of GreenCo Client System providing automatic customer relations management (CRM). Territorial communities and associations (including governmental) GreenCo informational and motivational programs form the culture of waste treatment (master classes, educational programs for street cleaners and housing and communal services employees). Participation in regular and profile meetings of territorial authorities. GreenCo CSR Focus Community
Programs of Consumers’ Informing and Feed Back
GreenCo Relationship with Consumers (Public inquiry in Kyiv, October 2009) Question: “What is your point of view on the national GreenCo project “Separate collection of waste is a step to the future”?”
Publicity Regular articles and comments in mass media – implementation of corporate policy of openness and cooperation. Regular participation in CSR conferences and summits devoted to global warming programs. Excursions to GreenCo-Center sorting complex. Charity and patronage Constant support of orphanages. Patronizing 4 orphanages in Kyiv, Dnepropetrovsk and Donetsk regions. Monthly charitable contribution to each orphanage amounts approximately UAH. Sponsoring of child’s pictures ecological event “Waste or Life”. Ecological charity activities. Support of charity Kyiv Municipality ball in General sponsoring of presentation Luck Besson’s ecological movie “Home” in Ukraine, Kyiv, Independence Square GreenCo CSR Focus Community
GreenCo Participation in Summits and Conferences.
Childs’ Pictures on the Topic Waste or Life
Informational leaflet developed by GreenCo for the participants of the second Ukrainian business summit “Change of Climate: Global Challenges and New Strategies for Ukrainian Business”
Block of GreenCo Financial Results (CSR) Indicators Net effective income, excluding VAT and excise thousand UAH ,7 Net profit for the accounting periodthousand UAH ,8 The volume of social investments (total), including costs of: thousand UAH27, ,8 - human resources developmentthousand UAH72136,5 - labor and health protectionthousand UAH8,327345,3 - environmental protection and resource-saving thousand UAH communities development programs thousand UAH charity and patronagethousand UAH
Expansion in regions Intensify level of solid waste recycling in accordance with Zero Waste concept Additional services Market share gaining from municipal companies. Creation of company’s positive image by rendering qualitative services and participation in public and social life of the cities. GreenCo primary intent To become №1 company in Ukraine in the area of waste recycling Implement separate collection of waste and construction of sorting complex for extraction of secondary raw materials and its’ further usage in national economy sector. Construction of complexes for solid waste recycling for further production of alternate fuel, biogas and fertilizers. Implementation of innovational technologies for drastic reduction of solid waste quantity intended for landfill disposal. Bulky and construction waste transportation and recycling. Liquid municipal and hazardous industrial waste transportation and recycling. Construction of container yards.
Thanks For Your Attention Andriy Shepel GreenCo Brand Manager +38 (050) GreenCo.com.ua