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Presentation on theme: "……………………………………………………………………………………………………………………………………."— Presentation transcript:

1 …………………………………………………………………………………………………………………………………….

2 G oal of Project 3) T he definition, Status and fee system of taxi service 4) R eason of Subject selection or Problems 5) I ncome structure of taxi 6) A nalysis of the survey 7) N eeds Improvement of taxi service 8) M anagement analysis 9) S olutions and effected effort 10) G antt chart 11) Q & A R eason of Subject selection ● Taxi images ● Instances 1) 2)

3 Reason of subject selection Reason of subject selection

4 Refusing Passengers Taxi images 1. Taxi images Card Rejection speeding Overcharging = Bad images

5 Instances 1. Instances

6 Goal of project Goal of project

7 Make a Profit Kindness Confidence Safety Goal of project 2. Goal of project

8 The definition, Status and fee system of a taxi service The definition, Status and fee system of a taxi service

9 3. The definition, Status and fee system of a taxi service Minimum fare (2km) Additional fee (145m) When it’s stopped (35sec) Daytime2800won100won Night3360won120won Status Fee System( Gwang Ju ) Total number of taxi The number of enterprise The number of license The number of private taxi 254,9451,73191,669163,276

10 Reason of Subject selection or Problems Reason of Subject selection or Problems

11 Reason of Subject selection or Problems 4. Reason of Subject selection or Problems

12 I ncome structure of taxi I ncome structure of taxi

13 Income structure of taxi 5. Income structure of taxi private taxiCorporation taxi A taxi service 20days a month 26days a month Income(a day) \150,000 \140,000 Cost of buying taxi number plate \90,000,000X Pay money to the company(a day) X \110,000 Insurance (a month) \150,000X Repair cost (a month) \100,000X Gas (a day) \30,000(Over) \10,000 Net profitX\30,000 Salary (a month)X Before 1year \700,000 \1,100,000 Total income (a month) \2,100,000 First year \1,220,000 \1,620,000

14 Income structure of taxi 5. Income structure of taxi

15 Analysis of the survey Analysis of the survey

16 Analysis of the survey 6. Analysis of the survey

17 6. Analysis of the survey 9 % 14 % 54 % 16 % 7 %

18 6. Analysis of the survey 19% 39 %

19 6. Analysis of the survey 40 % 34 % 14 %

20 6. Analysis of the survey 21 % 19 % 4 % 37 % 19 % attending school is the most part o f purpose of taxi utilization

21 6. Analysis of the survey

22 Needs Improvement of taxi service Needs Improvement of taxi service

23 7. Needs Improvement of taxi service 1. Non rejecting credit card payment2. Non using swear word3. Non using phone4. Charging fee exactly5. Driver's good appearance

24 Management analysis Management analysis

25 ㆍ All the local taxi company ㆍ Other public company ㆍ Special, parcel delivery service company ㆍ drunken people ㆍ Female customer, old and weak, disabled people ㆍ A subscriber for application and phone ㆍ Citizen ㆍ Crime prevention functions for customers and taxi drivers ㆍ Differentiated services ㆍ Training for safety and gentleness 8. 3C Analysis

26 - Friendly services based on exhaustive staff training -Customer communication through the app -The initial development cost is expensive 1. App development cost 2. Personnel expenses -The only taxi company using the app - Saturation of the taxi industry 8. SWOT Analysis

27 ㆍ ㆍ Purpose of using - Transportation - Carriage of goods ㆍ ㆍ Student ㆍ Worker ㆍ Female customer ㆍ Citizen ㆍ Awareness ㆍ Differentiation ㆍ Stability ㆍ Scarcity 8. STP Analysis

28 P Positioning P Positioning + High frequency - Low frequency - Low awareness + High awareness Improve taxi Taxi1 Taxi2 Taxi3 8. STP Analysis

29 Solutions and effected effort Solutions and effected effort

30 9. QR Code uses

31 9. Using mileage system

32 9. Kindness is a basic

33 9. Changing taxi surcharge time

34 9. Contract taxi It is a contract between customer and taxi driver during a certain period using taxi service at any place and any time.

35 9. Management of staff

36 Gantt chart Gantt chart

37 10. Gantt chart 1주1주 2주2주 3주3주 4주4주 5주5주 6주6주 7주7주 8주8주 9주9주 10 주 11 주 12 주 13 주 14 주 Organizing team Theme selection Current taxi Service & Customer Survey Analysis Suggest So lutions Expected effect Final report

38


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