Presentation on theme: "Strategic Audit of Panera Bread Company"— Presentation transcript:
1Strategic Audit of Panera Bread Company Case 29Strategic Management MGMT 436Group 5
2Current Situation A. Current Performance Revenues between 2000 and 2003 rose sharply due to new unit expansion but masked a slowing year-to-year growth rate. New strategies and initiatives must be taken in order to continue growth.Revenues rose from $350.8 million in 2000 to $977.1 million in 2003, fueled by new unit expansionIn 2000, comparable sales and annualized unit volumes (AUVs) increased 9.1% and 12.0% respectively. In 2003, those same figures increased only 0.2% and 0.5% reflecting slowed growth.
3Current Situation B. Strategic Posture Mission Mission Statement "A Loaf of Bread in Every Arm" (www.panerabread.com/about/company).Objectives Provide the following fast casual food service qualitiesThe casual atmosphere of coffee shopsThe quality food of sandwich shopsThe quick service of fast food chainsStrategies Specialize in the following five consumer dining needsBreakfastLunchDaytime "chill-out"Lunch in the eveningTake-home bread