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Elasticity of demand is a measure of how consumers react to a change in price. Section 3: Elasticity of Demand What Is Elasticity of Demand? Demand for.

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Presentation on theme: "Elasticity of demand is a measure of how consumers react to a change in price. Section 3: Elasticity of Demand What Is Elasticity of Demand? Demand for."— Presentation transcript:

1 Elasticity of demand is a measure of how consumers react to a change in price. Section 3: Elasticity of Demand What Is Elasticity of Demand? Demand for a good that consumers will continue to buy despite a price increase is inelastic. Demand for a good that consumers will continue to buy despite a price increase is inelastic. Demand for a good that is very sensitive to changes in price is elastic. Demand for a good that is very sensitive to changes in price is elastic.

2 If demand is elastic, a small change in price leads to a relatively large change in the quantity demanded. Follow this demand curve from left to right. Price Quantity $7 $6 $5 $4 $3 $2 $1 Elastic Demand Demand The price decreases from $4 to $3, a decrease of 25 percent. $4 – $3 $4 x 100 = 25 The quantity demanded increases from 10 to 20. This is an increase of 100 percent. 10 – x 100 = 100 Elasticity of demand is equal to 4.0. Elasticity is greater than 1, so demand is elastic. In this example, a small decrease in price caused a large increase in the quantity demanded. 100% 25% = 4.0 Elastic Demand

3 Price Quantity $7 $6 $5 $4 $3 $2 $1 Inelastic Demand Demand If demand is inelastic, consumers are not very responsive to changes in price. A decrease in price will lead to only a small change in quantity demanded, or perhaps no change at all. Follow this demand curve from left to right as the price decreases sharply from $6 to $2. The price decreases from $6 to $2, a decrease of about 67 percent. $6 – $2 $6 x 100 = 67The quantity demanded increases from 10 to 15, an increase of 50 percent. 10 – x 100 = 50 Elasticity of demand is about The elasticity is less than 1, so demand for this good is inelastic. The increase in quantity demanded is small compared to the decrease in price. 50% 67% = 0.75 Inelastic Demand

4 Factors Affecting Elasticity 1. Availability of Substitutes If there are few substitutes for a good, then demand will not likely decrease as price increases. The opposite is also usually true. 2. Relative Importance Another factor determining elasticity of demand is how much of your budget you spend on the good. 3. Necessities versus Luxuries Whether a person considers a good to be a necessity or a luxury has a great impact on the good’s elasticity of demand for that person. 4. Change over Time Demand sometimes becomes more elastic over time because people can eventually find substitutes.

5 The elasticity of demand determines how a change in prices will affect a firm’s total revenue or income. Elasticity and Revenue A company’s total revenue is the total amount of money the company receives from selling its goods or services. A company’s total revenue is the total amount of money the company receives from selling its goods or services. If a good has an elastic demand, raising prices may actually decrease the firm’s total revenue. If a good has an elastic demand, raising prices may actually decrease the firm’s total revenue.

6 Elastic demand Changing a good’s price brings about a substantial, opposite change in the quantity demanded. Description of products: Changing a good’s price brings about a substantial, opposite change in the quantity demanded. Description of products: A. not a necessity B.easily available substitutes C.cost of the product is a large percentage of a consumer’s income

7 Inelastic Demand Changing a good’s price has only a tiny impact on the quantity demanded. Description of products: Changing a good’s price has only a tiny impact on the quantity demanded. Description of products: A. a necessity B. few or no readily available substitutes C. costs a small portion of a consumers’ income

8 What are some products that might have a perfectly elastic or perfectly inelastic demands? What are some products that might have a perfectly elastic or perfectly inelastic demands? Total revenue- total income that a business obtains from selling its products Total revenue- total income that a business obtains from selling its products

9 Elasticity of supply is a measure of the way quantity supplied reacts to a change in price. Elasticity of Supply If supply is not very responsive to changes in price, it is considered inelastic. If supply is not very responsive to changes in price, it is considered inelastic. An elastic supply is very sensitive to changes in price. An elastic supply is very sensitive to changes in price.

10 Time In the long run, firms are more flexible, so supply can become more elastic. In the long run, firms are more flexible, so supply can become more elastic. In the short run, a firm cannot easily change its output level, so supply is inelastic. What Affects Elasticity of Supply?

11 Marginal Product of Labor Labor (number of workers) Output (beanbags per hour) Marginal product of labor 00— –1 A Firm’s Labor Decisions Business owners have to consider how the number of workers they hire will affect their total production. Business owners have to consider how the number of workers they hire will affect their total production. The marginal product of labor is the change in output from hiring one additional unit of labor, or worker. The marginal product of labor is the change in output from hiring one additional unit of labor, or worker.

12 Increasing, Diminishing, and Negative Marginal Returns Labor (number of workers) Marginal Product of labor (beanbags per hour) –1 –2 –3 Diminishing marginal returns occur when marginal production levels decrease with new investment Diminishing marginal returns Negative marginal returns occur when the marginal product of labor becomes negative. 89 Negative marginal returns Marginal Returns 123 Increasing marginal returns Increasing marginal returns occur when marginal production levels increase with new investment.

13 Production Costs A fixed cost is a cost that does not change, regardless of how much of a good is produced. Examples: rent and salaries A fixed cost is a cost that does not change, regardless of how much of a good is produced. Examples: rent and salaries Variable costs are costs that rise or fall depending on how much is produced. Examples: costs of raw materials, some labor costs. Variable costs are costs that rise or fall depending on how much is produced. Examples: costs of raw materials, some labor costs. The total cost equals fixed costs plus variable costs. The total cost equals fixed costs plus variable costs. The marginal cost is the cost of producing one more unit of a good. The marginal cost is the cost of producing one more unit of a good.

14 Government Influences on Supply By raising or lowering the cost of producing goods, the government can encourage or discourage an entrepreneur or industry. By raising or lowering the cost of producing goods, the government can encourage or discourage an entrepreneur or industry. Subsidies A subsidy is a government payment that supports a business or market. Subsidies cause the supply of a good to increase. Taxes The government can reduce the supply of some goods by placing an excise tax on them. An excise tax is a tax on the production or sale of a good. Regulation Regulation occurs when the government steps into a market to affect the price, quantity, or quality of a good. Regulation usually raises costs.

15 Other Factors Influencing Supply The Global Economy The Global Economy The supply of imported goods and services has an impact on the supply of the same goods and services here.The supply of imported goods and services has an impact on the supply of the same goods and services here. Government import restrictions will cause a decrease in the supply of restricted goods.Government import restrictions will cause a decrease in the supply of restricted goods. Future Expectations of Prices Future Expectations of Prices Expectations of higher prices will reduce supply now and increase supply later. Expectations of lower prices will have the opposite effect.Expectations of higher prices will reduce supply now and increase supply later. Expectations of lower prices will have the opposite effect. Number of Suppliers Number of Suppliers If more firms enter a market, the market supply of the good will rise. If firms leave the market, supply will decrease.If more firms enter a market, the market supply of the good will rise. If firms leave the market, supply will decrease.

16 In some cases the government steps in to control prices. These interventions appear as price ceilings and price floors. Price Ceilings A price ceiling is a maximum price that can be legally charged for a good. A price ceiling is a maximum price that can be legally charged for a good. An example of a price ceiling is rent control, a situation where a government sets a maximum amount that can be charged for rent in an area. An example of a price ceiling is rent control, a situation where a government sets a maximum amount that can be charged for rent in an area.

17 Price Floors A price floor is a minimum price, set by the government, that must be paid for a good or service. A price floor is a minimum price, set by the government, that must be paid for a good or service. One well-known price floor is the minimum wage, which sets a minimum price that an employer can pay a worker for an hour of labor. One well-known price floor is the minimum wage, which sets a minimum price that an employer can pay a worker for an hour of labor.


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