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Www.pptcn.com LOGO Ladies and gentlemen: We have asked you to come to our “Thank-you” party today to gratitude to all of you for your thoughtful care during.

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Presentation on theme: "Www.pptcn.com LOGO Ladies and gentlemen: We have asked you to come to our “Thank-you” party today to gratitude to all of you for your thoughtful care during."— Presentation transcript:

1 LOGO Ladies and gentlemen: We have asked you to come to our “Thank-you” party today to gratitude to all of you for your thoughtful care during our holidays here. As you all know, living in a strange place alone is not an easy thing. There may be different ways of travel: some do it with the travel agency, and others go on a trip alone. One thing, however, that we should not forget in traveling here is to have a sense of appreciation. A sense of regret will not help us in any way. Having a sense of appreciation for all the people will keep us going on well in our travel. This is why we have asked you to come tonight. We really appreciate your being our partners and your help. And I hope you have a good time tonight.  Let us propose a toast to a happy life forever.

2 LOGO  What kind of software does the company manufacture?  Was 1998 a good year?  Would you invest in the company? Why / Why not?  What is satisfactory to the company? (further steady growth in Britain)  What is disappointing? (the effect of strong pound on growth in Europe)  What is a challenge? (changes in distribution)

3 LOGO Unit 5a Facts and figures 事实和数字

4 LOGO Chairman’s Statement  domestic: national 国内的  overtake 赶上,超过  release ≈ launch 发行  domination 主导,支配。动词为: dominate  distribution 分销  pan-European 泛欧洲(整个欧洲)  account for 占据多少

5 LOGO What is strong pound in this passage?

6 LOGO a strong pound  在金融行业中,我们常说货币 A 对货币 B 走强了, 意思就是说:货币 A 相对货币 B 升值了。 strong 就是表示坚挺,走强的意思。与此相反的就是 weak, 疲软,走弱的意思。  e.g. Is the pound strong or weak (against the yen) at the moment? 目前英镑(对日元)是坚挺还是疲软 ?

7 LOGO Questions on Strong Pound  1. When will the value of pound rise?  2. Strong pound, positive or negative? Why

8 LOGO An annual report Last year saw both the continued development of trends within the industry and some unexpected results. The domestic market saw further steady growth but could be overtaken by US sales next year.  saw ( see 的过去式)在这句话中的意思为 “ 经历 ” e.g. Last year saw a slight increase in car accidents in that city. 该市去年车祸的次数略有上升。  overtake 赶上,超过 e.g. I had to walk very fast to overtake you. 为了赶上你, 我不得不走得很快。

9 LOGO An annual report As in 1997, sales in the USA rose sharply with the successful release of three new computer games. However, hopes of the European market showing the same rate of growth were affected by a strong pound.  Sharply 猛烈,鲜明,除了用来描述某种变化,还可以用来描述对照。 e.g. His optimism contrasted sharply with the low morale of his supporters. 他的乐观情绪与他的支持者的低落的士气形成了鲜明的对照。  Release 发行 launch. e.g. We launched a new project. 我们开始从事一个新项目。

10 LOGO a strong pound  在金融行业中,我们常说货币 A 对货币 B 走强了, 意思就是说:货币 A 相对货币 B 升值了。 strong 就是表示坚挺,走强的意思。与此相反的就是 weak, 疲软,走弱的意思。  e.g. Is the pound strong or weak (against the yen) at the moment? 目前英镑(对日元)是坚挺还是疲软 ?

11 LOGO Questions on Strong Pound  1. When will the value of pound rise?  2. Strong pound, positive or negative? Why

12 LOGO An annual report Computer games increased their domination of sales in 1998 with the football game The Golden Boot: France 98 selling over 100,000 units in World Cup year. Other sports titles are now amongst the company’s top brands. domination 主导,支配。动词为: dominate, e.g. Price tends to dominate all other considerations. 首先考虑的往往是价格问题.

13 LOGO An annual report The company also enjoyed a sharp rise in sales of educational products. Our new range of interactive multimedia products, Schoolware, launched in late 1997, is now a top-selling brand. Further Schoolware titles to be launched this year should ensure continued growth in this market.  title 原来的意思为 “ 标题,名称 ” ,这里指 schoolware 这种软件 的其它类型。  to be launched 动词不定式用来修饰 titles. 前边,我们说过, launch 意思和 release 相似, 这里也可以用 released 来替代 launched 。

14 LOGO An annual report Sales figures for 1998 show very clearly the changing face of the company’s activities. Millennium Software is now a producer of entertainment and educational products. In order to adapt to these markets, the company will have to expand by increasing its product range and reducing its development times.  in order to 常用的固定短语, “ 为了 ” e.g. He emigrated from Britain to Australia in order to find a better job. 他从英国移居到澳大利亚,想找一份更好的工作。  adapt to 做出改变以适应 有时候我们换工作,那就常会这样说: I try hard to adapt myself to the new conditions. 我努力使自己适应新的情况。

15 LOGO An annual report  Moreover, the company faces new challenges in distribution. Large retail chains with pan- European buying power are becoming increasingly dominant in the distribution of computer software. These superstores now offer competitive prices and a narrow product range based on top selling titles. With computer shops, they now account for nearly two thirds of sales.  pan- 这个前缀表示 “ 全部的,广泛 ” 的意思。 e.g. Pan Pearl River Delta. 泛珠江三角洲 Pan Yangtze River Delta 泛长江三角洲  account 加 for 表示在数量上占据多少的意思,另外, account for 也可以表示 “ 对 …… 做出解释 ” , “ 对 …… 负责 ” 的意 思 e.g. He could not account for his absence from school. 他 无法说清楚为什么旷课。

16 LOGO  What kind of software does the company manufacture?  Was 1998 a good year?  Would you invest in the company? Why / Why not?  What is satisfactory to the company? (further steady growth in Britain)  What is disappointing? (the effect of strong pound on growth ini Europe)  What is a challenge? (changes in distribution)

17 LOGO fall fell a fall drop dropped a drop decrease decreased a decrease increase increased an increase rise rose a rise grow grew growth improve improved an improvement recover recovered a recovery peak peaked a peak

18 LOGO  the continued development  further steady growth  rise sharply  increase  a sharp rise  continued growth  reduce  become increasingly dominant

19 LOGO 描述某种变化或趋势  形容词  strong growth ,增长势头旺盛,  a strong recovery ,迅速恢复  a steady decrease 稳定下降。  e.g. There was a sharp rise in sales of computer games. 游戏软件的销售有激烈的增长。  副词  improved steadily ,稳步上升,  fell slightly ,稍微下降  remained steady ,保持稳定,  dropped sharply. 剧烈下降。  e.g. Educational software is becoming increasingly important. 教育软件变得越来越重要。

20 LOGO  steady growth  sharp rise  strong increase  slow increase  slight decrease  remain steady / remain stable

21 LOGO Net sales Net sales remained steady at £17 m in 1994 and 1995 then rose sharply 1n 1996 to reach £21m. This was followed by further growth as sales peaked at £22 m in However, as a strong pound began to affect exports to Europe, net sales fell slightly in 1998.

22 LOGO Net income After net income fell/dropped by £0.25m in 1995, there was a strong recovery/increase/rise in 1996 due to increased sales and reduced costs. This was followed by a further increase/rise in net income of £0.7 m over the next two years: it grew steadily from £1.4 m in 1998.

23 LOGO  verb +by + change  noun + of + change

24 LOGO Graphs Millennium Software’s performance

25 LOGO regional sales situations Curve A: 英国的销售量在 1994 年至 1998 年的整个阶段里增长地 很稳定。 throughout 表示 “ 从头到尾 ” , “ 始终 ” , Sales in Britain improved steadily throughout the period from 1994 to 1998.

26 LOGO regional sales situations Curve B: 美国的销售量在 1997 年的强劲反弹前分别于 1995 年和 1996 年有小幅的下跌, 1998 年又出现了巨大涨幅。 Sales in the USA fell slightly in 1995 and 1996 before a strong recovery in 1997, followed by a sharp rise in 1998.

27 LOGO regional sales situations of Curve C: 1995 年的下跌后,亚洲的销售量有了回涨,后又趋于平 稳。 After a fall in 1995, sales in Asia recovered and then leveled off.

28 LOGO regional sales situations of Curve D: 欧洲大陆的销售量从 1994 年开始增长, 1997 年达到顶 峰,随后又集聚下跌。 Sales in continental Europe grew from 1994, peaked in 1997 and then dropped sharply.

29 LOGO sales by product range EE  至 1997 年,教育软件的销量一直保持平稳,但在 1998 年出现急剧上升。  Sales of educational software remained steady until 1997 but increased sharply in bar chart

30 LOGO sales by product range FF  1995 年至 1998 年间电脑游戏销量急剧上升。  There was very strong growth in sales of computer games from 1995 to bar chart

31 LOGO sales by product range GG  1995 至 1998 年办公软件的销量出现了稳定的下跌。  There was a steady decrease in sales of office software from 1995 to bar chart

32 LOGO sales by product range HH  在整个阶段里通讯软件的销量保持平稳。  Sales of communications software remained steady throughout the period. bar chart

33 LOGO  pie chart  bar chart  graph / diagram

34 LOGO 图  图表 table  柱型图 column chart / bar chart  饼图 pie chart  树型图 tree diagram  线型图 graph / diagram / cure graph

35 LOGO 数据  data  figures  statistics

36 LOGO verb.  illustrate  provide  show  depict  describe  reveal  demonstrate  exhibit  present  reflect  display

37 LOGO 修饰 1  clear / clearly  apparent / apparently  obvious / obviously

38 LOGO 波动  fluctuate

39 LOGO 增长  increase  rise  grow  go up (to)  gain  develop  improve  soar  recover

40 LOGO 抄高   peak (at)  reach a peak / a high point (at)

41 LOGO 减少  decrease  reduce  decline  lose  drop  fall

42 LOGO 抄低   bottom out in…  reach the bottom reach a low point hit a trough

43 LOGO 修饰 1  continued  rapid  quick

44 LOGO 修饰 2  considerable / considerably  slight / slightly  great / greatly  dramatic / dramatically  sharp / sharply

45 LOGO 保持  remain / keep steady  remain / keep stable  stay the same

46 LOGO 冒险游戏是最成功的产品。销售量在 1995 年至 1998 年期间稳定地由 30% 增长到了 45% 。同时期的前三 年里动作游戏的销售量有很大幅度的增 长。 1997 年达到了顶峰 25% , 但是 在 1998 年又急剧下滑。 运动游戏的销 售量在 1996 年由 25% 下降到了 15% , 然后在 1997 年保持平稳并于 1998 年 增长到了 20% 。其它游戏的销售量在 1995 年和 1996 年平稳地保持在 10% , 1997 年出现了小幅的下滑, 然后在 1998 年有了复苏。

47 LOGO The most successful product was adventure games. Sales increased steadily from 30% to 45% in the period from 1995 – There was strong growth in actions games for the first three years of the same period. They peaked at 25% in 1997 but dropped sharply in Sales of sports games fell from 25% to 15% in 1996 then leveled off in 1997 and rose to 20% in Sales of other computer games remained steady at 10% in 1995 and 1996, fell slightly in 1997 and then recovered in 1998.

48 LOGO Masters enrollment soars

49 LOGO Masters enrollment soars 38% of the 1.246m applicants will be admitted, the highest enrollment ratio in 10 years, up 6.4% compared with last year.

50 LOGO A Line Graph of a Company’s Turnover and Profit  A 与 B 成正比: A is proportional to B  A 与 B 成反比: A is inversely proportional to B  A 比 B 多: A is greater than B  A 比 B 少: A is less than B  What is turnover / profit?  relationship between turnover and profit  How to increase profit?

51 LOGO Pie Chart of Payment  What does payment include? Others…  How to adjust the proportion of each part?  住房公积金: housing provident / accumulation fund  失业保险: umployment insurance  医疗保险: medical insurance  大病保险: critical insurance  养老保险: endowment insurance

52 LOGO Percentage of Students Using Each Type of Transportation  Motorbike: convenience / engergy saving  Bicycle: environment protection quality of life: keep fit / healthy Public Bicycle Service (PBS)  Walking: a quick pace of life a long distance  Bus: Bus Rapid Transit (BRT) metro / subway / underground  Private Car: economic development vanity expansion

53 LOGO Employment Rate for College Students  Social Problem: more hunters, less vacancies Financial Crisis laid-off workers / dropouts  包分配 : guarantee job assignments / distribution package

54 Thank you~ LOGO


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