Project Scope Outreach Programs and Bid Procurement Workshop implementation Pros and Cons of participating Risks/Constraints involved directly and indirectly Economic Growth Positioning Meeting demand Communications Plan
Project Analysis SWOT Strengths Captive audience Opportunity to sell Olympic merchandise. Good chance retailers will get meet or exceed their ROI Weaknesses Space constraints, limited space Proximity from the main host city Cost associated with being an inside retailer Traffic
Project Analysis SWOT continues Opportunity Change perception Generate revenue New markets Community Involvement Threat Weather Illegal use of the Olympic brand Retailers may not see value
Project Analysis Communication Strategy 1. Audience Identification 2. Communication Phases 3. Communication Objectives 4. The Message
Project Analysis Communication Team Communication Agent Message Delivery Personnel Message Delivery Mechanism Information Sources
Project Deliverables Review and evaluate the location Screen vendors Vendor selection Vendors location specified Gather all necessary forms from vendors Confirm the number of chairs, tents and tables Outsource security personnel Go over any risks and mitigation with each vendor Set up individual kiosks Grand opening!
Project Risks Major Crowd control Security Weather Fee, liability and insurance Outside competition Location preference Labour shortage Pricing gauge
Project Risks Moderate Olympic scandal/ Bad press Technology breakdown/server overload Lack of preparation Construction not completed on time Theft Not enough vendors Unpaid Vendors Traffic