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Crowdsourcing how to do it the right way Applications - Benefits - Challenges - How to Do It Right.

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Presentation on theme: "Crowdsourcing how to do it the right way Applications - Benefits - Challenges - How to Do It Right."— Presentation transcript:

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2 Crowdsourcing how to do it the right way

3 Applications - Benefits - Challenges - How to Do It Right

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5 So... What IS Crowdsourcing? A company uses people outside of their organization to help them solve problems o Paid or unpaid o Amateur or expert o Variety of fields and tasks "It's Wikipedia... with everything." o Jeff Howe, Author of Crowdsourcing

6 Applications of Crowdsourcing R&D, Innovation o Inno-Centive, Netflix Market Research o Affinova Forecasting o NewsFutures/Lumenogic Customer Service o User feedback

7 Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

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9 Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

10 Benefits Engagement with the customers Rewarding contributors Community of improvement More agile business response

11 Benefits

12 Challenges

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14 Challenges Control Misbehavior Diversity vs. ignorance Intellectual property

15 How NOT to Crowdsource

16 What is the "right way" ? Mechanisms for control Feedback loop Mutually beneficial Informed Sustainable

17 Works Cited study-how-to-evolve-from-a-free-community-site-to- successful-business.php facebook-a-brand-ideas-purchases/234086/ Connect-Develop-with-Procter-Gamble.html europe.eu/sites/default/files/1_1_von_Heimburg_a7986. pdf


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