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Using Social Software to Reach Library Patrons Dawn Lawson New York University 8 October 2007.

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Presentation on theme: "Using Social Software to Reach Library Patrons Dawn Lawson New York University 8 October 2007."— Presentation transcript:

1 Using Social Software to Reach Library Patrons Dawn Lawson New York University 8 October 2007

2 Agenda  Introduction to Facebook  Motivation  Methodology  Results

3 What Is Facebook?  An ever-expanding social networking tool originally used primarily by college students  A network of networks: registered users can search for anyone but can only see the profiles of users in their own network and in their groups, as well as those of their “friends”

4

5 Facebook Activities  Create a personal profile  Designate friends   Share photos  Post updates about yourself and keep up with news feeds on your friends  Implement Facebook Apps

6 My Profile Page

7 My View (Facebook Home Page)

8 Part of My Wall

9 Project Motivation  Increase profile of the library—many students are unaware that there is a subject specialist in their discipline  Exemplify the “Go where the user is” approach  May be the most efficient way to find majors

10 Methodology  Search for NYU East Asian Studies majors  them about the library  Stay tuned as the messages, friending requests, and reference questions come in

11 Results  Contacted 140 students: 46 seniors, 44 juniors, 34 sophomores, 16 first- year students  Received 24 replies in Facebook (17%), 8 requests to become a “friend,” and 5 specific reference questions

12 Graphical Display of Results

13 Glitches  Facebook’s spam detector is getting stronger every day  They threatened to ban me!  I varied the message and slowed down—c o n s i d e r a b l y

14 Future Plans  Create a “group” for programming purposes  Redo the outreach every fall or every semester  Keep my own Facebook activities dynamic

15 Next Month: Book Publication  My complete case study will appear as a chapter in Library 2.0 Initiatives in Academic Libraries, edited by Laura B. Cohen, forthcoming from ACRL (Association of College and Research Libraries).  For the next two years, I and the other authors of chapters in that book will be updating their work on a wiki. In addition, I will be publishing my chapter on the Internet. See for details.http://homepages.nyu.edu/~dl80

16 If Additional Questions Arise  Feel free to get in touch with me by at or through THANK YOU!


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