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What’s Going on at ASHHRA 2010 Outlook

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Presentation on theme: "What’s Going on at ASHHRA 2010 Outlook"— Presentation transcript:

1 What’s Going on at ASHHRA 2010 Outlook

2 Presentation Overview
ASHHRA Defined 2010 Priorities Learning & Education Framework Back to Basics – Member Needs New Member Segments Annual Conference Member Demographics & the Typical ASHHRA Member


4 ASHHRA DEFINED “Value Proposition”
ASHHRA offers the most comprehensive educational resources, industry research, HR tools, networking, and best practices for the health care HR professional.

By joining together, by raising our skills and by speaking with one voice, we, as ASHHRA members can enhance the well-being of our employees, our health care organizations, and the communities we serve. Mission ASHHRA leads the way for members to become more effective, valued, and credible leaders in health care human resources administration.


7 “Enhancing Partnerships”
2010 PRIORITIES 1. Membership “Back to Basics” 3. Strategic Alliances “Enhancing Partnerships” 2. Learning & Education “Online Learning” Located at the ASHHRA Online Community is a social networking Web site specifically designed for health care HR professionals to have discussions, share tools and resources, and network 24 hours a day. As a member, you have immediate access to this tool. All you need is your user name and password. Leader Institute The mission of the ASHHRA Leader Institute is to develop top human resource officers who will drive transformational change in health care, measurably improving patient care and business results. The lead sponsor is Towers Perrin and the Co-Sponsor is Gilsbar. Membership You are one of 3400 ASHHRA members who work in hospitals and health care facilities throughout the United States and beyond. Your average colleague is at a director level in their career and hold a Master’s degree with at least one professional certification. You are the most value asset to ASHHRA and everything we do is for you! Strategic Alliances ASHHRA establishes strategic alliances with stellar companies that assist us with delivering the most optimal tools and resources you need for your professional growth and development. Foundation The ASHHRA Foundation was introduced in 2007 to give you the opportunity to excel in your career and to help advance the health care HR profession. The three areas of focus are scholarship, education, and research. Since its inception, ASHHRA has issued more than $35,000 in scholarships to members like you. Advocacy Through membership feedback surveys, you told us that legislative issues in health care human resources are very important to you. The ASHHRA Advocacy Committee was formed to focus on these issues, which include an annual visit to Capitol Hill in Washington, DC to talk to members of Congress on your behalf. There will be an increased focus on member needs, more requests for feedback, thus an increase in membership and retention. In addition to the Webinars and the annual conference, ASHHRA plans to offer online learning programs to make it more convenient and economical for members to learn. ASHHRA is looking to expand the collaborations it has with its existing partners relative to sponsorships and learning and education programs.


“What is the HR Leader Model?” New to the Profession “101” “What competencies am I missing?” Mid-Level Professionals “Specialists – Generalists” “How can I use the HR Leader Model to help me strategize?” Senior Level “Leaders” Boot Camp Mentoring Program How to get started What to do next Awareness of the HR Leader Model Learning Tracks Administration Onboarding, Recruitment Background screening, etc. Enhance particular competencies HR Leader Model as a basis for leadership development Leader Tracks Strategy Leadership Effectiveness Organizational Development Embody Competencies Be a role model Mentor others Use the HR Leader Model as a guide ASHHRA Online Learning Program (spans the continuum of ASHHRA membership levels) HR Delivery | Health Care Business Knowledge | Personal Leadership | People Strategies | Community Citizenship

10 ASHHRA LEARNING GRID Learning and Education Framework
New to the Profession “What is the HR Leader Model?” Mid-Level Professionals (Specialists and Generalists) “What competencies do I need to move to the next level?” Senior Level Leaders “How do I strategize using the HR Leader Model?” HR Delivery Reach Beyond the Expected Basics of health care human resources Systems and Services Transactional Work Compliance Metrics and Benchmarking Technology Systems and Solutions Delivery of Strategic Initiatives Healthcare Business Knowledge Embrace New Learning Healthcare 101 Understanding the delivery of healthcare from the perspective of consumers, employees, payers, physicians, and regulators Supporting and exhibiting cross-functional capabilities Applying best practices throughout the organization Having a seat at the strategic business planning table Community Citizenship Raise Your Voice Connecting with employees, customers, and communities Responding to needs Personally participating in professional organizations, networks and community boards Building relationships with internal and external stakeholders by connecting community to business results Convening diverse groups to engage them in dialogue about the role of healthcare in the community Partnering with external communities to promote the development and growth of health care careers People Strategies Lead with Your Heart Recruitment, retention and satisfaction Impactful communication Attract and develop a diverse workforce that meets both the needs of patients and the community Capture the hearts and minds of people to create the desired culture Foster meaningful work that supports a high-performance environment and effective delivery of care Ensure that the organization has talent management and succession planning in place to sustain delivery of care Create operating models and structures that support the alignment of people, strategies and culture Develop value-based leaders who have the ability to create a shared vision that delivers results for the organization Personal Leadership Exemplify Excellence Personal credibility Display passionate dedication to the mission of health care, especially in the care of patients and families Demonstrate self-awareness and self-motivation Inspire, influence and motivate others Focus on achieving exceptionally high standards and are accountable for the results Champion continuous learning and self-growth Exhibit leadership through community service Champion the mission and values of the organization Build trust through collaboration and consultation with stakeholders within the organization Model transformational thinking and continuous improvement


12 MEMBER BENEFITS “Back to Basics” Focus on Strategic Priorities
Consistently asking members for feedback on needs and wants Delivery of members’ basic needs More Webinars, white papers, HR metrics, leadership opportunities, compensation data, etc. Expanded venues for educational offerings Internet: Webinars, Podcasts, social media More resources and publications Research reports on topical areas members need to know Opportunities to become leaders in the profession Additional member benefits at no charge, when possible Enhance current relationship with the chapters Annual conference scholarships and grants ASHHRA is simply focusing on its core competencies: Leaning and education, networking, and tools and resources – this is what we do well and what we plan to continue to deliver to our members.

13 MEMBER BENEFITS Benefits Members Value Resources
Resources Library (white papers, forms, best practice documents) HR Leader Model Self-Assessment AARP Assessment Tool Thought Leader Forum Series AHA Resources Center Learning & Education Annual Conference Mentoring Program Chapter Leadership Conference Webinars Online Learning Survey Reports Monthly Health Care Labor Report Semi-Annual Labor Activity in Health Care Report Watson Wyatt Reward Survey Report Compensation Survey Report HR Metrics Tool Publications Online Benefits Resources Library ASHHRA Web site Social Networking Web site – Linked In Online Buyers Guide Webinar Registration Membership Renewal HR Pulse Magazine Membership Directory (print and online) Monthly e-News Brief Bi-Monthly Diversity e-News Brief


15 NEW MEMBER SEGMENTS Groups Targeted in 2010
Young professionals, which include: College Students New-to-the-Profession (0-5) years Non-Hospital Facilities in Health Care Long-term and acute care facilities Clinics, foundations, etc. Affinity Groups & Like Associations Ethnicity-based organizations: National Association of Health Services Executives (NASHE) Asian Health Care Leaders Association (AHCLA) Institute for Diversity (IFD) Organizational-based organizations: College & University Professional Association for Human Resources (CUPA-HR) American College of Healthcare Executives (ACHE) Society for Healthcare Human Resources (SHRM) New member segments are defined as different markets we want to target for ASHHRA membership for a couple of reasons. One: These are not our typical members Two: We believe we can meet their health care HR needs from an organizational and professional standpoint.

16 YOUNG PROFESSIONALS ASHHRA Offers Mentoring Program HR Self-Assessment
Standard HR Forms & Templates General HR Tools & Resources Targeted learning sessions at annual conference Conference Scholarships The new-to-the-professional (NTTP) individual is defined as someone new to the field of human resources and/or new to the industry of health care HR. ASHHRA is forming a special interest group, which is a subset of the mentees from the ASHHRA Mentoring Program, to address the issues that the NTTP folks are facing and how they differ from those issues in a traditional hospital setting.

17 AFFINITY GROUPS ASHHRA Offers Social Networking Options
Free & Discounted Webinars White Papers on Hot Topics in HR Quarterly Magazine with HR Educational Content Joint Membership Options Conference Speaking Opportunities Conference Scholarships & Grants We recognize that many human resources majors don’t know about the kinds of career opportunities available to them in health care HR. ASHHRA is trying to educate them in this regard. Our objective is to capture this group right out of college, truly understand their needs, meet them, and ultimately transition them into a practitioner member.

ASHHRA Offers Special Interest Groups focused on non-hospital issues Webinars on non-hospital issues Discounts on products and services Annual conference learning sessions Custom membership dues structure Private ListServ for sharing information and resources We began targeting this group in We designed a learning session specifically targeted to them to begin to understand what keeps them up at night. We followed up with the attendees after the conference and invited them to participate in a survey to understand their needs. The survey resulted in the development of the Non-Hospital Facilities Special Interest Group. Two ASHHRA board members who work in this segment, Ted Goad and Jim Frain, helped to spearhead this group.


20 or visit our Web site at
Who Should Attend Pricing Health care professionals who are: New-to-the-profession of health care HR practitioners Looking for learning and knowledge sharing Senior executives looking for effective leadership strategies Students with a desire to enter the health care HR profession Practitioners from medical facilities outside of hospitals ASHHRA Members: $695 Non-Member: $860 (includes a one-year ASHHRA membership) Students: $550 (must show transcript) The conference is near the waterfront in downtown Tampa, convenient to area restaurants and the Streetcar Line to historic Ybor City. Networking Enjoy social events, receptions, and lunches planned by ASHHRA, exhibitors and sponsors. Exhibits Learning Opportunities Learning Session Topics As a part of your learning, find out what’s new in health care HR by visiting all the booths in the Exhibit Hall. Health Care Boot Camp – Learn HR basics and get tools and resources to help you advance in your career Professional Development Series – Learn strategies, best practices, and gain valuable resources ASHHRA Leader Track – Learn strategies for solving organizational problems your facility currently faces Learning Sessions – Health care HR sessions covering topics from compensation, legislation, and diversity, to hiring practices and career coaching Panel Discussions – The Current Trends and Legal Issues in Health Care for the Facilities Outside of Hospitals – Learn about the new regulations, issues, challenges and resources Award Winning Departments The Business of Health Care Cultural Competencies Operational Efficiencies Disruptive Behaviors / Workplace Bullying Employee Engagement The Health Care Workforce The Joint Commission Standards Labor Relations / Labor Law Nurse Recruitment and Retention Quality / Patient Safety/ Risk Management Succession Planning Talent Management What Does Your CEO Need You to Know Keynote Speakers Dr. Henry Cloud – Opening Ceremony Steven Berkow, J.D. – Business Meeting Martha Finney – Closing Ceremony Call For more information or visit our Web site at


Holds at least a Master’s degree Works in a hospital setting Operates in a facility with a budget of $100 million or greater Has more than 10 years of HR experience Is an executive, director level and above Is responsible for more than one HR function Works in a facility with 100 – 600 licensed beds Is 49 years of age or older This information is based upon 2007/8 membership surveys.

38% of members have 10 years or less experience in health care HR At least 50% of ASHHRA members have more than 10 years of health care HR experience 28% have 10 – 20 years of experience 34% have more than 20 years of health care HR experience The majority of ASHHRA members are highly experienced in human resources 39% of members have 10 – 20 years of HR experience 47% have more than 20 years of HR experience

24 HR Function & Type of Facility HR Functions in Which Members Work
2010 MEMBER DEMOGRAPHICS HR Function & Type of Facility HR Functions in Which Members Work Function Percent of Members Benefits 58.7% Compensation 63.1% Employee Relations 67.0% Training & Development 52.5% Organizational Development 48.0% Diversity 39.7% Recruitment 64.8% Administrative 57.5% Generalist 55.3% The majority of ASHHHA members work in a hospital setting. ASHHRA is currently looking to penetrate the non-hospital segment (e.g., long-term care, acute care, clinics, foundations, etc.) to understand their HR needs. Members are responsible for more than one functional area.

25 No. of Beds & Operating Income
2010 MEMBER DEMOGRAPHICS No. of Beds & Operating Income ASHHRA members work in various sized facilities: 24% of member facilities have less than 100 beds 34% have 100 – 300 beds 25% have 300 – 600 beds 17% have more than 600 beds ASHHRA members’ operating budgets vary widely from $1M to over $500M 26% have budgets of $31 - $100M 31% have budgets of $101 - $500M 19% have budgets greater than $500M

26 2010 MEMBER DEMOGRAPHICS Race & Education
The vast majority of ASHHRA members are Caucasian The goal is to diversify the members in age and ethnicity 87% of members hold at least a Bachelor’s degree

27 2010 MEMBER DEMOGRAPHICS Gender & Age
Women in ASHHRA outnumber men 2 to 1 75% of ASHHRA members are between the ages of 40 and 59 Only 2% are under the age of 29

94 46 168 16 33 9 8 28 60 21 50 10 35 173 39 56 24 68 36 23 45 20 41 61 157 53 107 81 227 130 122 89 195 103 106 58 29 31 38 64 18 75 4 AK=7 HI=9 Other Countries with 1 EA Nassau Beirut Ikeja Auckland Bruce Kathmandu Riyadh (2) Road Town San Juan Top Member States in rank order: IL, NY, TX, CA, FL, PA, OH, NC, MI, WI; which sums to 1,488 members or 46% of total membership population of 3210 These 10 states represent 46% of the total membership population Members by ASHHRA Region Region 1: 255 Region 6: 297 Region 2: 389 Region 7: 280 Region 3: 363 Region 8: 216 Region 4: 415 Region 9: 333 Region 5: 651 Intl.: 10 (Data as of Feb. 15, 2010)

Since 2002, ASHHRA membership has been increasing by 5% until 2008. The economic crisis of 2008 and the uncertainty of 2009 were main factors for the membership shortfall, retention was more of a factor than recruitment. 2008 membership growth target was based on the 2008 – 2010 strategic plan and was later deemed too aggressive based upon market conditions and the historical growth rate of ASHHRA members. The poor economy had a tremendous effect on member growth and retention in This was confirmed by the comments we received in the 2009 Member Feedback Survey.


31 2010 Board of Directors PRESIDENT JEFFERY PAYNE, SPHR
Vice President, Human Resources Lakeland Regional Medical Center Lakeland, Fla. HEALTHCARE FACILITY CEO ROBERT (BOB) E. MORRISON President/CEO Randolph Hospital Asheboro, N.C. NON-HOSPITAL HEALTH CARE DIRECTOR JOHN OSTROM, SPHR Director, Human Resources Intermountain Medical Group Salt Lake City, Utah VICE PRESIDENT ROBERT WALTERS, SPHR Corporate Director, HR Operations Health First, Inc. Melbourne, Fla. AT-LARGE BOARD MEMBER JOSEPH N. MICUCCI Director, Human Resources Jefferson University Hospitals - Methodist Philadelphia, Pa. NON-HOSPITAL HEALTH CARE DIRECTOR JAMES FRAIN, SPHR, CEBS Vice President, Human Resources South Bend Medical Foundation South Bend, Ind. IMMEDIATE PAST PRESIDENT DANIEL ZUHLKE Vice President, Human Resources Intermountain Healthcare, Inc. Salt Lake City, Utah AT-LARGE BOARD MEMBER GARY WILLIS Former Director, Human Resources Shodair Children’s Hospital Helena, Mont. CHAPTER OFFICER DIRECTOR BARRY K. LINDEMAN, SPHR Director, Human Resources Clark Regional Medical Center Winchester, Ky. TREASURER IRMA BABIAK PYE, SPHR Senior Vice President & CHRO Valley Baptist Health System Harlingen, Texas AT-LARGE BOARD MEMBER GRACE BLAIR MOFFITT VP, Interim Administrator of AP Reidsville, N.C. REGIONAL DIRECTOR KARMEN R. REID, CCP, PHR Section Head, Salary Administration Mayo Clinic Rochester, Minn. NEW-TO-THE- PROFESSION DIRECTOR MAUREEN O’KEEFFE, SPHR System VP, HR & Strategic Planning St. Luke’s Health System Boise, Idaho

32 ASHHRA STAFF Executive Director
Stephanie Drake, M.B.A. Marketing Specialist Ferdinand Libunao Marketing and Membership Manager Sharon Allen, M.B.A. Education Specialist Jamie Macander Governance Specialist Shirley Armistead Membership Specialist Regina Stoker

33 THANK YOU Words to Live By:
“A successful team beats with one loyal heart.” Gary I. Willis, ASHHRA Board Member

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