Presentation on theme: " Defining Communication › Activity #1 Phases of Communication › Activity #2 Electronic Types of Communication When to Use Which Type? How to."— Presentation transcript:
Defining Communication › Activity #1 Phases of Communication › Activity #2 Electronic Types of Communication When to Use Which Type? How to Select Which to Use? › Sender, Message, Activity #3, Channel, Receiver, Activity #4 4 P’s of Marketing Digital Signage › Do’s and Don’ts Activity #5
The need for effective communication in an organization. The benefits of using technology to communicate. How to create an effective digital signage!
What is communication? What is bad communication? What is good communication?
Phase 1 › Transmission Phase Sender decides on a message. Message is translated into symbols (encoded). Translated through a medium to the receiver. Phase 2 › Feedback Phase There is a common understanding between sender and receiver.
YouTube Clip › Disclaimer: This video does not support or exemplify any political views! › http://youtube.com/watch?v=Jd61g2itxcA&feat ure=related http://youtube.com/watch?v=Jd61g2itxcA&feat ure=related Would you consider this good or bad communication? What phases of communication are being broken down?
Phone call E-mail Bulletin board Web pages Voice mail Fax Pager PowerPoint Digital Signage Others? Fun Fact: 75% of people would have more difficulty living without email for 5 days than living without a phone.
Telephone › Sending short, simple messages Ex: Negotiating a meeting time and place Fax › Sending informal messages or “hard copy” Ex: Viewing a copy of brochure or directions to meeting E-mail › Sending impersonal, brief messages Ex: Conducting an in-house survey Web Page › Communicating non-controversial, non-confidential, general information Ex: Responding to “frequently asked questions”
Selecting the appropriate channel resembles hitting a row of cherries on a Las Vegas slot machine. The goal should be to align four elements: 1. The objectives of the sender (S). 2. The attributes of the message (M). 3. The attributes of the channel (C). 4. The characteristics of the receivers (R).
Educate Get attention Motivate Flatter Persuade Compliment Confuse Ridicule Deceive Inform Humor Entertain What is your objective in sending an e-mail, posting a website, or creating a listserv?
Terminology Theme Metaphor Stories Facts and figures Arguments Evidence Tone Emotionality Length Professionalism Formality Timing Sequencing What message are you trying to send, when are you wanting to send it, and how often do you want it out there?
What you say and how you say it is important… http://www.youtube.com/watch?v=oVQJlzVx 8zY&feature=related http://www.youtube.com/watch?v=oVQJlzVx 8zY&feature=related How do you describe well the event you are having or the organization you are marketing?
Fax E-Mail Phone Face-to-Face Computer Conference Bulletin boards Digital Signage Group meetings Formal presentations Website Hotlines Audio and videotapes Voicemail Videoconference Teleconference Pager PowerPoint Which channel of communication will you use to most effectively get your message across?
Channel Access Personality profile Beliefs Values Age Gender Education level Socioeconomic background Occupation Religious orientation Interest level Location Race When thinking of which mode of communication to use, what are the receiver characteristics that would impact that choice?
Average is Simply NOT Enough! › http://video.google.com/videoplay?docid=- 109358107575560791&q=effective+communi cation&total=550&start=0&num=10&so=0&ty pe=search&plindex=0 http://video.google.com/videoplay?docid=- 109358107575560791&q=effective+communi cation&total=550&start=0&num=10&so=0&ty pe=search&plindex=0 How will you make your organizational communication GREAT? Or, not-so- great? Be a pleasant surprise!
Product › A flyer? A website? An e-mail? Digital signage? Placement › When do you begin putting it out? Is it easily accessible? Where will it be seen most? Price › What is the cost not only in money, but time! Promotion › Are there visual effects? › Include easily distinguished and popular celebs, cartoon characters, etc. › If there will be food at an event, include a visual of food.
Create a new document with page dimensions of 11.25” wide by 20” tall. Design the electronic poster and insert your desired content. Save the file in the program format or as a.jpg (files saved as.jpg cannot be edited). Please use the following naming scheme for the file name: group or organization name_poster or event title_date to remove. (For example: sub_fallconcert_10-6) Submit attachment to email@example.com with posting instructions (start date, end date, etc) included in the body of the email. firstname.lastname@example.org You will receive a confirmation email when digital poster has been uploaded
Break up in your 3 groups Download the PowerPoint template at www.elon.edu/moseleyads www.elon.edu/moseleyads Create a Digital Sign that the Leadership Development Institute could use to promote its conference. Incorporate all concepts you recently learned. Send the sign to email@example.com@elon.edu
Best of luck with your organizations communication! Remember… the two phases of communication (transmission/feedback), types of electronic communication, how to select the right type, the 4 P’s of Marketing, and how to create digital signage! And get to creating digital signage-s!