Specific methodology... - NGO is steering - Social change approach - M21 facilitates the participatory process - Evidence based practice : From pilot to full project From (action) research to dissemination Policy advice - Partnerships (shared responsibility)
Specific methodology... - Communication - Mobility Management - Compare to... “local transition theory” - Integrate with supply measures (efficiency) - Sustainable change by integrating 4 E's Enable Encourage Exemplify Engage
4 E application “How to get more seniors on the bus?“ Enable: guarantee basic mobility Encourage: social price policy... Exemplify: offer chances to test PT Engage: work with social networks
Public transport operator “How to get more seniors on the bus?“ Enable: guarantee basic mobility Encourage: social price policy '90: give citizens access to PT within 500 metres to their door! 65+ get free omnipass High increasing amount of passengers But… elderly stick to their cars - 10% of total bus rides (20% population)
Mobiel 21 “How to get more seniors on the bus?“ Exemplify: offer chances to test PT Engage: work with social networks
Work with social networks of seniors What is important ? Inform and recruit volunteers / local champs amongst local senior advisory board Communicate transparently with them Build relationships on mutual trust Engage their own networks Commitment They have 'time' for volunteering They are open to peer group involvement Growing awareness of their stakeholder role
Offer chances to experience Step by step Quick scan of peer needs Peer to peer questionnaire Fit needs assessment to a training programme Train the trainer Promote the “test the bus” training Couple peer trainer to the demand site Experience buddy-wise Offer a target group oriented (practical) manual Exchange experience Repeat (create trust among newcomers) Trainer evaluation
More self-activation Senior citizen organisations can choose their level of engagement! Action 1: Test the bus Action 2: Short distance trips - campaign Action 3: Leisure trips with PT Action 4: Local mobility scan
Short distance trips campaign - 20 % of all car trips -5 kms walking and cycling as feasible alternatives wide public, different target groups targeted design (images) experience the benefits! health is an important motivator for elderly!
Short distance trips campaign - Website - Calculator (personal + benchmark) - Feedback to local transport policy
Leisure trips with PT - Make use of PT more frequently - Experience and feedback ‘barriers’ - Complexity of DRT and multimodal trips - PT in rural areas does not match needs - Quality, punctuality - Social safety (metro, bus, train stations) - Information (search complexity, in time?) - Reservation system
Leisure trips with PT A comic strip of our PILOT (2007)
Mobility scan - Involve senior citizens in local transport policy - Commit to co-production (instead of complaints) -Focus on elderly’s needs -Hands-on, pragmatic methodology - In-depth analysis - Input for local policy - Competence building of elderly citizens and local policy makers
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