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Safety by Design Guardian Group Safety by Design Guardian Group Guardian Global technology R&D In An SME.

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Presentation on theme: "Safety by Design Guardian Group Safety by Design Guardian Group Guardian Global technology R&D In An SME."— Presentation transcript:

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2 Safety by Design Guardian Group

3 Safety by Design Guardian Group Guardian Global technology R&D In An SME

4 Safety by Design Guardian Group The Problem………… Your start-up business plan depends on you developing a new electronic product which can operate 5km below the earth’s surface, in chemicals which reduce the strength of mild steel to that of balsa wood, at temperatures of up to C (350 0 F) and pressures of up to 20,000 psi, and it has to operate reliably and continuously for days at a time. If it fails it can take up to 24 hours to remove and replace the equipment and the cost of the rig which operates the equipment is £250,000 per day!

5 Safety by Design Guardian Group Your Resources…… You have at your disposal a ball of string, a Black & Decker drill and a roll of sticky-back plastic!

6 Safety by Design Guardian Group Introduction R&D or D&D – The difference…. Guardian – Our Business Why Guardian needs ‘R&D / D&D’ Case History – Addressable Release Tool (ART) Incremental Innovations Summary

7 Safety by Design Guardian Group Background Iain Maxted - Managing Director 17 years in the oil & gas industry – Operations, manufacturing & product development Guardian Global Technology SME employing 10 T/O: ~£1m Location: Pyle, Bridgend Products: Downhole Oil & Gas Measuring Instruments 95% of production is exported

8 Safety by Design Guardian Group Markets

9 Safety by Design Guardian Group Logging Operations

10 Safety by Design Guardian Group The Wellbore

11 Safety by Design Guardian Group Design & Development Fundamental research – universities & large corporations New product design & product improvement – anyone ‘Innovate or die’ D&D = Integration of ideas, technology & knowhow “To R&D or D&D, that is the question”

12 Safety by Design Guardian Group Design & Development

13 Safety by Design Guardian Group D&D – Who Needs It?? We do (and so do you!) Competitors – Schlumberger, BakerAtlas, Halliburton – they’re BIG!

14 Safety by Design Guardian Group Addressable Release Tool - ART Our First Product – Scary!! Client suggestion Little or no competition Stand-alone product, compatible with competitors equipment How do we develop it? Gulp!

15 Safety by Design Guardian Group Addressable Release Tool - ART

16 Safety by Design Guardian Group Pressure Need to test to 20,000psi+ No capability in S.Wales 3-4 companies in Aberdeen - £ per day Enter the ‘Guardian Pressure Rig’……

17 Safety by Design Guardian Group Pressure Rig

18 Safety by Design Guardian Group Temperature Need to test tool electronics to C (350 0 F) Easy!! We Bought a Baby Belling

19 Safety by Design Guardian Group Small Innovations My Amazing Lettuce!!

20 Safety by Design Guardian Group Pocket Production Logging String – PPL 1990 – 40 feet long 1997 – 5 feet Sold 12 tools = >£500k Our BIGGEST small Innovation Pressure Capacitance Gamma Ray Temperature CCL Short, ‘all in one’ production logging tool Measuring Pressure, Temperature, Fluid Di- Electric, Gamma-Ray and CCL

21 Safety by Design Guardian Group Other Incremental Innovations Replaced plain bearings with needle rollers; Designed open flowmeter cage; Used titanium for flowmeter impeller; Utilised ceramic insulator in capacitance tool; Added pressure-isolation to each head;

22 Safety by Design Guardian Group We didn’t always get it right……… A New Flowmeter Product Better capabilities; Lower cost; What client’s said they wanted; Ahead of its time; But it didn’t sell??? Different to what the industry was used to

23 Safety by Design Guardian Group Summary Small companies can do D&D; New Product/Service; Improved Product/Service; Incremental improvements can give competitive advantage; The ONLY way to survive

24 Safety by Design Guardian Group Guardian Global Technology Thank you for your attention

25 Ready for the next Step? GET INNOVATIVE STAY COMPETITIVE A UNIQUE MEMBER OFFER Log onto ================================= Next Innovation Network event: 12 th October – Adding Value To Your Business: Living Innovation 2004: DTI National Event Cardiff Centres of Excellence Presentation Speakers: Simon Woodroffe, founder of YO! Sushi Sir Christopher Evans, biotechnology professor and entrepreneur To attend or more information


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