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Published byJared Ailes
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Who completed the survey? 62% femal e 56% with kids 18 - 29 30 - 39 40 - 49 60+ How old? 50 - 59
How many trips can you afford each year? 60% of Kiwis can afford a maximum of 1 long trip per year, but 81% can afford 1-3 weekend trips per year.
Travelling within NZ in the next 3 months?
Where in NZ would you most like to visit? 1Queenstown16% 2Coromandel11% 3Northland10% 4Fiordland9% 5West Coast6%
Where do you have the fondest memories of? 1Queenstown13% 2Coromandel12% 3Northland11% 4Nelson6% 5West Coast6%
What do Kiwis want included in rates? +45% Huge increase in the importance of internet to Kiwis
What tech items are important? Wifi should be cheap rather than fast
How important is free internet? Slight increase in those who say it is at least somewhat important
How much would Kiwis pay for 24 hours of internet? 50% of Kiwis would pay be happy to pay $10
If you had free internet, would you be tempted to download lots? 96% say no (it was 93% in 2012)
Would you complain directly to an operator? 52% 28%
Would you complain about an operator online? Kiwis are more likely to complain directly to an operator than online 53%
What would put you off staying again? Poor cleanliness would put nearly 90% of Kiwis off returning
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DEMOGRAPHICS 46% aged (average age 34) 80% Married or defacto 40% own home with a mortgage 30,000 are Self Employed 50% work Full Time 31% have HH.
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