1. The Art of Therapeutic Language: Using Priming for Self-Improvement and Client Success Dr. Clifton Mitchell

2. Brain most complex organ in the universe 100,000,000,000 nerve cells (100 billion) 1,000,000,000,000 glial cells (trillions) Each cell has 20,000 connections to other cells 1,000,000,000,000,000 connections (quadrillion) Processes 400,000,000,000 (400 billion) bits of info per second You are only aware of about 2000 bits of info being processed per second Daniel Amen

3. The mind move you and your listener in the direction of the dominant thought, regardless of whether it is stated in the positive or the negative.

4. I shed pounds daily for no apparent reason.

5. Priming refers to a increased sensitivity to certain stimuli due to prior experience. Priming occurs when an earlier stimulus influences response to a later stimulus. Priming occurs at the unconscious level.

6. Subjects primed with words like “polite” “considerate” “respect” were less likely to interrupt than subjects primed with words like “rude” “obnoxious” “impolite”

7. Subjects primed with words like “old” “Florida” “wrinkles” “bingo” etc. performed worse on memory tests than subjects primed with neutral words

8. Conscious Subconscious Unconscious “Elephant” Gray Large Tarzan TuskJungle Trunk Gray Large TuskTarzan Jungle Trunk Elephant The Results of Priming

9. We are controlled by an unconscious behavioral guidance system more than we think. And we are unaware of it. Once covertly activated, unconscious goals are more powerful or just as powerful as conscious goals. Goals do not require an act of will to be acquired.

10. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients.

11. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients. 2. Consistently state the positive opposite of client’s negative framing of problems.

12. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients. 2. Consistently state the positive opposite of client’s negative framing of problems. 3. Use high level empathic responses that include deficit statements.

13. Empathic + …and what you're looking for… + Deficit Statement …and what you need… (include …and what you're searching for… content …and what you want is… and …and what you desire is… feeling) …and what you wish is… Deficit = what client is seeking worded in the positive Deficit = priming the client to a future goal/state Deficit = a potentially new dominant thought

14. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients. 2. Consistently state the positive opposite of client’s negative framing of problems. 3. Use high level empathic responses that include deficit statements. 4. Use embedded suggestions/commands in your dialogue.

15. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients. 2. Consistently state the positive opposite of client’s negative framing of problems. 3. Use high level empathic responses that include deficit statements. 4. Use embedded suggestions/commands in your dialogue. 5. Carefully observe client reactions when prime clients.

16. What Does This Mean for the Therapeutic Dialogue? 1. Remember you are constantly priming your clients. 2. Consistently state the positive opposite of client’s negative framing of problems. 3. Use high level empathic responses that include deficit statements. 4. Use embedded suggestions/commands in your dialogue. 5. Carefully observe client reactions when you prime clients. 6. Remember that your job is to plant seeds. Talk to the subconscious.

17. “Men must be taught as if you taught them not, And things unknown proposed as things forgot.” Alexander Pope English Poet (1688-1744)