Presentation on theme: "NORTHWEST FLORIDA BLACK HERITAGE TRAIL DRIVING VACATIONS AND TOURS™!"— Presentation transcript:
1NORTHWEST FLORIDA BLACK HERITAGE TRAIL DRIVING VACATIONS AND TOURS™! BY: NATIONAL BLACK TOURISM BUREAU, INC (NBTB) MEDIA PARTNERS: BLACK MEETINGS & TOURISM MAGAZINE GULF COAST AFRICAN-AMERICAN VISITORS BUREAU E-SITE (A Collaboration)
3WELCOME FROM THE PUBLISHERS We’re Proud to Know You… And to Share Our Communities with You! On behalf of the National Black Tourism Bureau, Black Meetings and Tourism magazine, the National Cultural HeritageTourism Center, the Florida African-American Heritage Preservation Network, and affiliates; we welcome you and thankyou for choosing, or considering Northwest Florida as your destination for travel and leisure. This Guide supplement isintended to enhance your visit, or to help you make the choice to come and enjoy our amenities for yourself. We think ofyou as extended family and hope you’ll think of visiting Northwest Florida as a little like “coming home”, where there arepeople who know something about your history and culture. This excursion highlights the contributions African-Americanshave made and are continuing to make in this Region are easily observed as you visit points highlighted along the FloridaBlack Heritage Trail – Driving Vacations! Investigate the multiple historic cultural heritage treasures and enjoy theamenities of our shared, collective communities as a way of empowering African-Americans , not only in celebrating ourstrengths and contributions, but also in enriching our own economic development. So - please accept our invitation tovisit – and you’ll want to “Come Home Again”
4INDEX INTRODUCTION THE FLORIDA BLACK HERITAGE TRAIL NARRATIVE BEFORE THE ENGLISH SETTLED JAMESTOWN (PENSACOLA)JOHNSON BEACH – GULF ISLANDS NATIONAL SEASHORECAPITAL AFRICAN AMERICAN HERITAGE (TALLAHASSEE)LIFT EVERY VOICE AND SING (JACKSONVILLE)FROM COTTON TO CONGRESSMEN (GAINESVILLE)BEGINNING IN 1565 (ST AUGUSTINE)AN AFRICAN AMERICAN JOURNEY THROUGH NORTHERN FLORIDAFOLLOW THE BLACK HERITAGE TRAIL THROUGH THE WESTERN PANHANDLEFOLLOW THE BLACK HERITAGE TRAIL THROUGH NORTHEASTERN FLORIDADIVERSITY 100 ADVERTISERS SUITEDIRECTORY OF FLORIDA BLACK MUSEUMS
5INTRODUCTION FLORIDA BLACK HERITAGE TRAIL – DRIVING VACATIONS™ Be prepared to be uplifted and proud! You’re entering a land where African Americans served as legislators, congressmen, school Superintendents andbusiness leaders well before they were offered the opportunity in other regions of America. Mostly, it happened because the story of African Americans inFlorida is so different from other states. It is a story that is virtually unknown to most Americans of all walks of life, but one that has been extremely well told inthe new Florida Black Heritage Trail, a microcosm of African American landmarks and legacies throughout the state. When the authors of the Trail began theproject, they were working to both stem the tide of the history being lost, as well as tell the story of African American achievements and accomplishmentsthroughout the state. We believe they succeeded in capturing the essence of the experience, so well, in fact, that we are now developing individual drivingtravel packages to make the story of African Americans in all of Florida easy to experience and enjoy .Authors of the Trail point out that “long before bondsmenwere brought to America’s colonies, African-born blacks, both free and slave, were directly involved in shaping the future of America through their participationin Spanish explorations and colony building.” Examples of their successes are numerous. Free black African Juan Garrido, a veteran of the Spanish conquestsof Hispanola, Puerto Rico and Cuba, was a member of the Spanish expedition led by Ponce de Leon that “discovered” Florida in Blacks contributed tothe building of the fort at St. Augustine in 1565 and worked to establish a community near present day Pensacola in To follow the path of AfricanAmericans settling in Florida, we’ve begun in Pensacola to trace the history of African Americans in the state. The travel experiences being offered have beendesigned to tell the story of African American heroes; both men and women who worked side by side with the Spanish, the Native Americans and the UnitedStates Army to create the culture of Florida as well as impact the history of the United States. Few people know these remarkable stories or how tremendouslyuplifting they are when compared to most colonial history. They’re the stories of the hard work and productive contributions that African Americans provided toprojects large and small. They’re the stories of wealthy free women of color who owned property and who influenced society with their actions. They’re thestories of the Underground Railroad which ran backward, heading south, different from those routes moving north to the Mason Dixon line. EnslavedAmericans from Georgia, South Carolina and the Gulf States fled south to be aided by free blacks, Native Americans and Union troops to achieve theirfreedom. As the John C. Riley Center researchers said, “as communities. today, the stories of productive, successful and innovative African Americans can befound all over Florida.” The stories continue right to the present day, when Chappie James became the nation’s first ever black Four-Star General. His mother,Lillie A. James had a private school for black children in the house where a large number of black professionals obtained their basic education. Today, thereare no less than 22 locations in Pensacola alone that illustrate African American heritage in the region. Gainesville, Jacksonville, Tallahassee, and St.Augustine have an equal number or more. Eventually, travel packages featuring the Florida Black Heritage Trail will cover experiences in the entire state. Wewelcome travelers from all walks of life to sample the African American heritage of Florida and then travel with us again and again to explore other areas of thestate. We know you’ll enjoy these very interesting stories.This program of Florida Black Heritage Tail – Driving Vacations ™ is produced and offered by the National Black Tourism Bureau and it’saffiliate, the Gulf Coast African American Visitors Bureau of Pensacola, Florida. Our partners in this venture include selected hotels,lodgings, and attractions agreeing to offer special pricing and accommodations for our valued clients. Enjoy!PENSACOLA TALLAHASSEE JACKSONVILLE GAINESVILLE SAINT AUGUSTINE
7BEACHES & DESTINATIONS OF NW FLORIDA “A Guide For African-American Visitors”
8BEFORE THE ENGLISH SETTLED JAMESTOWN (PENSACOLA)™ At least 50-years before the English settled at Jamestown in 1607,AfricanAmericans had already settled in Florida. It’s Generally not well knownthat by 1698, both free and enslaved African Americans were a part of apermanent Spanish settlement in the New World, or particularly that someAfrican Americans were actually freemen in this part of the country atsuch an early date City in depth. As the place in America where AfricanAmericans have lived the longest, Pensacola is so rich in black historythat you’ll want to explore the whole city in depth.Meandering the streets, you’ll be visiting historic homes of prominentCitizens of color, the churches where they worshipped and museums thatIllustrate the lives and heritage of African Americans in the area.On a visit to the 1802 Julee Cottage, you’ll discover how a free woman ofcolor, who owned this home, was successful in purchasing the freedom ofher fellow enslaved blacks. Nearby, the Dorothy Walton home was ownedby the wife of George Walton, a signer of the Declaration of Independence.Another Creole cottage further illustrates the lifestyles that freeblacks enjoyed in Florida while their fellow African Americans weresubjected to slavery further North.In the midst of all of this heritage, you’ll learn the stories of other morecontemporary African Americans who called Pensacola home. Their ranksInclude Chappie James, the first black Four-Star General in Americanmilitary history, Mathew Lewy, Publisher of the Florida Sentinel, and JohnSunday, who served In the Florida legislature in 1873, after being a CityAlderman for 3-years.Come explore the rich history of Pensacola and you will appreciate howIntegral they were in the City. A unique, new, and uplifting experience thatYou will find nowhere else in America!
9HISTORIC JOHNSON BEACH …a special cultural heritage experience in Florida’s “Gateway City”!
10Pensacola Trip Itinerary Package FLBHT01 Includes...Three night’s accommodations at SELECTED HOTELBreakfast following each nights stayParking at the HOTELAfrican American Heritage Society: Tour the museum and art gallery housed in the historic Kate Coulson HouseHistoric Pensacola Village: Visit the core historic village of Pensacola with 10 interpreted structuresJulee Cottage Museum: Home of a woman of color who purchased fellow blacks from slavery. The house is now the African American museum at Historic Pensacola VillageDorothy Walton House: Home of the wife of George Walton, signer of the Declaration of IndependenceSuzannah Crespo: 1804 home of Suzannah Crespo, a Creole womanSt. Michael’s Creole Benevolent Association Hall: Seville Square meeting place of the benevolent society established for CreolesMaria Vellon: Home of African born Vellon and her common law husband Jacques SoblesJohn Sunday House: Home of the African American who served in the Florida legislature in 1873Chappie James State Building: Named in honor of the first black Four Star general in the American militarySt. Joseph’s Catholic Church: Erected in 1881 for use by the Creole and Black communitiesSt. Cyprian’s Episcopal Church: Former mission church established to minister to “colored” people in the early 1800sPolkinghorme Family House: Home of the Pensacola pharmacist whose son became a Tuskegee AirmanMatthew Lewy Home: Home of the publisher of the Florida Sentinel, a leading African American newspaperMount Zion Baptist Church: Founded in 1880 as an offshoot of St. John the BaptistSt. John the Baptist Church: First church formed by African Americans in PensacolaAllen Chapel A.M.E. Church: Church organized in 1866 by Henry Call who began the A.M.E. denomination in FloridaJohnson Beach: Commemorating the life of Private Rosamond JohnsonNational Museum of Naval Aviation: Built to celebrate the history of aviation in the Navy, Marines, and Coast GuardChappie James Memorial Gardens: Birthplace of the nation’s first black Four-Star General You can add the following options to your trip:Additional nights at the HOTELFrom just $$$ Per person, double occupancy, including taxes.
11CAPITAL AFRICAN AMERICAN HERITAGE (TALLAHASSEE)™ Capital African American Heritage Florida Black Heritage Trail, TallahasseeTallahassee, Florida’s capital city, has African American stories that span all the way from the free blacks who came to the area with the Spanish to settle in the 1500s to the triumphs and successes of today. In this city, good stories abound. As early as 1513, Juan Garrido, a free black man accompanied Spanish explorer Ponce de Leon when he “discovered” Florida. The first Christmas celebration in the United States was held here in 1539, when de Soto, another Spanish explorer set foot on the land in December of that year. Three centuries later, Tallahassee was chosen as the location of Florida’s capital because it was at a mid-point between Pensacola and St. Augustine, the two largest cities in Florida at the time. Consistently, in a state where the population was 43% black as early as 1840, African Americans outnumbered Caucasians in the Tallahassee area as late as the 1880s. With such a population distribution, business leaders, church leaders, educators and legislators were naturally chosen from the ranks of local prominent African American citizens. As a result, while you’re exploring the African American heritage of Tallahassee, you’ll learn about civic leaders and educators such as John C. Riley, the first principal of Lincoln High, the first high school for blacks in Leon County; Charles Kenzie Steele, one of Florida’s most prominent civil rights leaders; and Jonathan Gibbs, who served as Florida’s Secretary of State in You’ll also learn the stories of the African Americans who fought to establish educational institutions such as the Florida Normal and Industrial School for Negroes, now Florida A&M University and establish the nationally renown archives of African American accomplishments. In addition, you can visit black churches that provided African Americans with a social identity and source of community unity.
12Tallahassee Trip Itinerary Package FLBHT02 Includes...Four night's accommodations at SELECTED HOTELSBreakfast following each night’s stayParking at the InnCapital Downtown Cultural District: Enjoy the walking tour of an area that showcases both history and culture in TallahasseeJohn G. Riley Museum/Center of African American History and Culture: Tour the home of a prominent educator and business leader. Museum of Florida History: Get an overview of Florida history from the beginning to the present dayTallahassee Museum of History and Natural Science: Tour a collection of African American buildings that have been moved to the MuseumKnott House Museum: Location where the Emancipation Proclamation was read in TallahasseeRestored Old Capitol: Discover the original Florida capitol building as it appeared in 1902Union Bank Museum: See a portion of the Black Archives collection on displayHenry Hill Park: Established on land willed from master to slave for his years of serviceThe McKinny House: Home of a Leon County African American assistant principalFirst Presbyterian Church: Tour the only church standing from Florida territorial daysGreenwood Cemetery: Final resting place for African Americans not permitted burial in segregated cemeteriesOld Lincoln High School: Established as the Lincoln Academy in 1869Black Archives Research Center and Museum/Florida A&M University: Repository holding a comprehensive collection of materials related to the accomplishments of African AmericansSt. James CME Church: Oldest black church structure still standing in TallahasseeMary Brogan Museum of Arts and Sciences: Affiliate of the Smithsonian Institution in Washington, DCDe Soto Archaeological Site: Location where the Spanish explorer landed in 1569Old City Cemetery: Burial grounds which date back to 1829Gallery Alley: Series of courtyards and alleys that are home to antique shops and galleriesKleman Plaza: Site of festivals and eventsYou can add the following options to you trip:Additional nights at the HOTELFrom just $$$ Per person, double occupancy, including taxes. Package rates may vary by season and day of the week.
13LIFT EVERY VOICE AND SING (JACKSONVILLE)™ Lift Every Voice and Sing Florida Black Heritage Trail, JacksonvilleBy the 1880s, Jacksonville, Florida was a major tourist destination known as “The Winter City in a Summer Land.” The fire of 1901 changed all that, destroying ten hotels and every public building in downtown. Jacksonville began rebuilding immediately, creating such treasures as The Florida Theatre and the Carnegie Library that are now listed on the National Register of Historic Places as monuments in their own right. From an African American viewpoint, history in Jacksonville begins in 1565 when both slaves and free blacks arrived in the area with Spanish explorers. Today, one of the most important locations for African Americans is Kingsley Plantation, the oldest plantation house in Florida that was once African American owned. When Zephaniah Kingsley purchased the plantation, he was married to a Senegalese woman, Anna Madgigine Jai, whom he once purchased as a slave. After she bore him four sons and was freed, she owned property of her own. Another very important location, Edward Waters College, was established in 1866 to educate freed slaves. In addition to these two particularly significant locations, there are more than 25 other sites in Jacksonville that are important to African American history. You’ll be able to see the downtown churches, rebuilt after the 1901 fire, that are still in use today. Nearby, Durkee Field was where Henry Aaron played when he was with the Jacksonville Braves before joining the major leagues. Dr. Eartha M. M. White’s Museum illustrates life in Victorian Jacksonville as well as the lifetime of humanitarian service delivered by this wonderful African American woman. This trip also takes you to schools, hospitals, cemeteries and more. We’re confident that you’ll enjoy the new insights into African American heritage you’ll find in this city. It’s well worth the trip to discover heritage that exists nowhere else.
14Jacksonville Trip Itinerary Package FLBHT03 Includes...Two night's accommodations at a selected HotelBreakfast following each night’s stayParking at the HOTELHistoric Walking Tour of Jacksonville: Tour this contemporary city built largely after the fire of 1901San Marco Square: Enjoy shopping and strolling in a replica of St. Mark’s Square in ItalyKingsley Plantation: Explore the oldest plantation in Florida that was once African American ownedFort Carolina National Historic Site: Location where the French attempted to establish a colony in 1562Old Brewster Hospital: 1855 Victorian residence that served as a hospital and community center for African AmericansClara White Mission/Eartha M. M. White Museum: Enjoy this unique museum that delivers a glimpse of Victorian JacksonvilleEdward Waters College: Established in 1866, the oldest black center of learning in the United StatesCummer Museum of Art: Tour this world class art museum with special African collectionsAlpha Kappa Alpha Sorority: The first sorority established for African American women in the nationDurkee Field: Place where Henry Aaron played when he was in the minor leaguesPrime Osborn III Convention Center/Asa Philip Randolph Room: The former “blacks only” waiting room now commemorating the memory of a Civil Rights activistJames Weldon Johnson Memorial: Marker at the birthplace of the author of “Lift Every Voice and Sing”Ritz Theatre: Home of Ray Charles and other greats now completely reconstructed to a state-of-the-art facilityLa Villa Museum: Exhibits here illustrate the history of African Americans in northeastern Florida from settlement to todayBethel Baptist Institutional Church: Church that delivered community services to displaced African AmericansCatherine Street Fire Station: Manned by an all black crew from 1902 to 1905Driving Tour of African American locations: Selection of other Jacksonville locations of interest to African AmericansOlustee Battlefield: Battlefield on which the all black 54th Massachusetts Regiment fought, commemorated in the movie GloryYou can add the following options to your trip:Additional nights at the Inn at Oak StreetAnheuser Busch Brewery TourSt. John’s River CruiseDay Trip to St. AugustineFrom just $$$ Per person, double occupancy, including taxes.
15BEGINNING IN 1565! (ST AUGUSTINE)™ Florida Black Heritage Trail, St. AugustineAt the opposite side of the state from Pensacola, where the first African Americans settled in Florida, St. Augustine offers another rich view of African American history in the state. Founded in 1565, St. Augustine is the oldest permanently settled European city in America. There is clear evidence that African Americans participated in the early 16th century Spanish explorations around the world and were directly involved in the establishment of St. Augustine in The African American population of the region continued to increase during the next two centuries, when African-born slaves escaping plantations in Georgia and South Carolina they came seeking asylum in Spanish territory. The Spanish offered two routes out of slavery, conversion to Roman Catholicism and military service in the Spanish army. So many blacks took advantage of this avenue that a company of black and mulatto militia was formed as early as In 1738, Spain established a fortified town specifically for runaway slaves under the command of black Captain Francisco Menéndez. The resulting Gracia Reál de Santa Teresa de Mose, known locally as Fort Mose, became the first legally sanctioned free black town in the United States. More recently, Frank Butler, Jackie Robinson, Mary McLeod Bethune and other contemporary African American heroes have added new heritage to the area. Bethune-Cookman College founded by Mary Bethune has remained one of Florida’s four historic black colleges and universities, today serving as a major institution of higher learning for African Americans in Florida. We trust that you will enjoy learning about both the very old African American history in St. Augustine and the new. Both ends of the spectrum present interesting perspectives on the changes that have occurred over the centuries.
16FOLLOW THE BLACK HERITAGE TRAIL THROUGH THE WESTERN PANHANDLE™ Experiencing the entire Black Heritage Trail through Northern Florida is a wonderful experience if you have the time to savor and enjoy the whole journey. If not, we've designed two packages, this selection which lets you explore the western portion of the trip and another which does the eastern portion. Beginning in Pensacola, you'll be exploring the unprecedented African American heritage in the area, from its beginnings in Few are aware that African Americans, both free and enslaved arrived in the Pensacola area with the early Spanish explorers. That fact makes the story of African American Heritage in this region totally different from other stories in the south, because the Spanish did not consider slavery a permanent condition based on the color of the skin. As you begin your journey, you'll be meeting black heroes and heroines such as John C. Riley, Julee Paton, Matthew Lewy, Kate Coulson and exploring the Colonial Archaeological Trail, Historic Pensacola Village, the T. T. Wentworth Jr. Florida State Museum, and the National Museum of Naval Aviation. In Tallahassee, a different perspective of African American heritage includes the John C. Riley Museum Center of African American History and Culture, Black Archives Research Center and Museum, Knott House Museum, Frenchtown Tallahassee, Old Capitol-Florida Center for Political History and Governance, Union Bank Museum, and the Tallahassee Museum of History and Natural Sciences. In between, you'll be visiting Fort Negro, occupied by African Americans, for whom their counterparts in Pensacola purchased their freedom. Along the way, you'll learn the stories and contributions of African Americans as they helped and aided on another in their quest for a better life, freedom and strong communities.
17AN AFRICAN AMERICAN JOURNEY THROUGH NORTHERN FLORIDA™ Any journey through time and place can be taken a little at a time. To have the greatest impact, however, a journey is best taken all at once, covering the most territory and learning the greatest insights in the shortest amount of time. This is especially true for the Florida Black Heritage Trail that spans northern Florida from side to side. You can spend a few days exploring Pensacola, Tallahassee, Gainesville, Jacksonville and St. Augustine and learn the story of each of these locations one at a time. Or, you can spend the better part of two weeks exploring the whole Trail from beginning to end, starting in Pensacola and ending in St. Augustine to get the full impact of the accomplishments of African Americans in the northern part of the state all at one time. Altogether, it’s an impressive journey. Beginning with the Spanish, the attitude toward slavery in Florida was different from that of the British. Spaniards considered slavery a temporary condition, not related to race, where the British look at slaves as permanent second class citizens, made slaves by the color of their skin. As result, African Americans had much greater opportunities in Florida than they did elsewhere in the South and their accomplishments clearly illustrate that difference. As soon as was possible after Reconstruction, there were African American congressmen from Florida, millionaires, business leaders, school superintendents and a Secretary of State. Black neighborhoods were as prosperous as Caucasian neighborhoods, with communities focused around church and family. When you take the whole trip on the Florida Black Heritage Trail, you get the full impact of all the African American accomplishments as they covered all areas of life. You’ll also learn how the African Americans who could, helped others in their communities to bring the whole group together. They truly practiced “Lift Every Voice and Sing,” working to make a rising tide float all boats. Enjoy your journey!
18FOLLOW THE BLACK HERITAGE TRAIL THROUGH NORTHEASTERN FLORIDA™ Experiencing the entire Black Heritage Trail through northern Florida is a wonderful experience if you have the time to savor and enjoy the whole journey. If not, we've designed two packages, this selection which lets you explore the eastern portion of the trip and another which does the western portion. Beginning in Gainesville, you'll be exploring the unique African American heritage in the area around the University of Florida. From there, you'll be traveling on up to Jacksonville and on to St. Augustine, the oldest city in America, which African Americans who accompanied the early Spanish explorers helped build. From there, a visit to Daytona Beach takes you to famous sites like the ball parks of African American baseball heroes Hank Aaron and Jackie Robinson, and to Bethune Cookman College, with rich black educational traditions. Along the way, you'll be exploring “140 years of African American History” and fabulous African art collections at the Harn and Cummer Museums of Art. And, we've packed a lot more into eight days and seven nights, including the Haile Historic Homestead at Kanapaha Plantation, Matheson Museum, Pleasant Street Historic District, Kingsley Plantation, Old Brewster Hospital, the Clara White Mission, Waters College, Alpha Kappa Alpha Sorority House, Prime F. Osborn III Convention Center, Ritz Theatre, LaVilla Museum, Olustee Battlefield, the St. Augustine Historic Museum Center, Castillo de San Marcos National Monument, Willie Galimore Community Center, Fort Mose, Lincolnville, Cary A. White, Sr. Complex, Frank Butler Park, Butler Beach, and the Mary McLeod Bethune House. Whew, you say! In fact, Florida has some of the richest and most interesting African American heritage and stories in the nation. We want you to enjoy it all, beginning to end. It's a great story to explore and enjoy.
20BLACK MEETINGS & TOURISM THE AUTHORITY ON AFRICAN-AMERICAN CONVENTIONS, INCENTIVES, & LEISURE TRAVEL OUR BASIC MEDIA PARTNER
21BLACK MEETINGS AND TOURISM EDITORIAL FOCUS BM&T BackgrounderPublishing since 1994, BLACK MEETINGS & TOURISM is the exclusive African-American owned, awarding-winning,bi-monthly, international trade (business) publication for and about the African-American hospitality, meetings,incentives, leisure and group TRAVEL MARKET.BM&T Provides:A national audience of African-American Travel Professionals (and their clients), as well as a growing network of business travelers.A seasoned, recognized and trusted voice in the African-American market.ACCESS to a plethora of national African-American Associations and Organizations that plan local, national and regional meetings and events.BM&T Circulation28,000 hard copies BM&T’s bi-monthly issues are sent via US mailWith a 3X “pass-along” rateTotal readership 84,000BM&T Audience Demographics60% of BM&T's standard circulation is distributed to meeting, incentive, and corporate travel planners.35% of the distribution is sent to travel agents, tour operators and group travel leaders.5% is sent to other hospitality & travel industry professionals and Business Travelers
24INTERNAL WEBSITESDedicated Information & Marketing Websites National Black Tourism Visitor Bureau WebsiteThis site addresses the National program with a Mission that encompasses the targeted visitor base. The site is prominently promoted among regional and national tourism programs. The NBTB operates a program of technology and technical assistance which integrates design and distribution of marketing and promotional collateral materials (e-Brochures, e-Guides) and utilizes leading-edge delivery methods. Site Developed and Hosted On Impact Websystems! Gulf Coast African American Visitor Bureau Website –Operates as a well established information resource along the Florida and US Gulf Coast. A forerunner in dissemination of Black cultural/heritage related information. A member of the Southeast Tourism Society. Site Developed and Hosted on Impact Websystems!