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1 Census Bureau Updates SDC Affiliates Fall Meetings Salem, Oregon Seattle, Washington September 16 & 19, 2014.

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Presentation on theme: "1 Census Bureau Updates SDC Affiliates Fall Meetings Salem, Oregon Seattle, Washington September 16 & 19, 2014."— Presentation transcript:

1 1 Census Bureau Updates SDC Affiliates Fall Meetings Salem, Oregon Seattle, Washington September 16 & 19, 2014

2 2 Releases / Updates  American Community Survey  2020 Decennial Census  Data tools and apps

3 3 American Community Survey

4 4 Fall 2014 Releases

5 5

6 6 Data ProductPlaned Release DatePopulation Size of Area 2013 ACS 1-Year EstimatesSeptember 18, , ACS 3-Year EstimatesOctober 23, , ACS 5-Year EstimatesDecember 4, 2014All Geographies The American Community Survey is the only source of local statistics for most of the 40 topics it covers - - such as education, occupation, language, ancestry and housing costs - - for even the smallest communities.

7 7 7

8 8 Questionnaire Topics American Community Survey (ACS) Demographic Sex Age Race Ethnicity Household Relationship Group Quarters Social Families Education Marital Status Fertility Grandparent Caregivers Veterans Disability Status Language at Home Citizenship Migration Economic Income Poverty Food Stamps / SNAP Employment Status Occupation Industry Journey to Work Place of Work Health Insurance Housing Tenure Occupancy Structure Housing Value Taxes / Insurance Utilities Mortgage Monthly Rent Vehicles Items in red were also collected on the 2010 Census

9 9 Content Review

10 10 Information Gathering  Field Representative Survey: May ,063 responses from six Regional Offices and three Contact Centers (representing 96.6% response rate from 1,125 interviewers in sample) 6 questions concerning perceived intrusiveness, burden, sensitivity for each item on the questionnaire 3 most “problematic” ACS questions based on preliminary score and number of mentions Income – wages Type of Internet access Property value

11 11 Information Gathering  Data user feedback form: June-July Received 932 responses, representing 3,405 total mentions of high-value or frequently-used questions Most important or most frequently used ACS questions How did this person usually get to work last week? (457) What is the highest degree or level of school this person has completed? (283) What was this person's total income during the past 12 months? (247)

12 12 Information Gathering  Advisory Committee Input: May-July  Working Group Kickoff held with Census Bureau May 8 Met to review questions for value/burden to stakeholder communities and to document example uses Developed a report of their recommendations Presented results to NAC Committee August 6  Findings  Perceived intrusiveness and burden considered  Nearly all questions found to be of benefit to small population groups and small geographic areas

13 13 Information Gathering  Federal agencies input: April-July Participation from 23 agencies representing over 300 uses Majority of agencies reporting same number or more uses over the OMB 2012 process Commerce OGC has made a strong commitment to this project and is heavily engaged in legal reviews of all the input to provide the legal opinion on the statutory basis for cited uses

14 14 Analysis  Analytic approach is determined  Methodology documentation is underway  Decision memo on business rules – 1 st Draft (June)  Decision memo on selection criteria – 1 st Draft (July)  Full methodological description with appendices for each data input stream – 1 st Draft (July)  To mitigate potential bias, criteria pre- specified prior to review of data inputs 14

15 15 Next Steps  Develop recommendations from analysis: August  Report out findings: August - December  Federal Register notice (60 day comment period): October - December  Vet responses received through Federal Register notice: December  Make decisions that inform the OMB package: December – January  Submit OMB package: Early Spring 2015

16 16 Content Review - Milestones

17 17 Current ACS Challenges IssueCongressional Discussion  Burden  IntrusivenessDefund or Eliminate Survey  Harassment  MandatoryVoluntary  PenaltiesReduce or Eliminate Survey

18 18 Issue: Mandatory vs. Voluntary  Respondent participation mandatory (current) Most respond on their own (59% self-response rate) Phone & field interviews boost overall response rate (97.4%)  Impact of voluntary Testing found survey costs would increase by at least $90 million annually Reduced quality due to (1) declines in participation and (2) number of completed interviews (rather than increase in survey errors) Inability to release estimates for small geographies and small population subgroups

19 19 ACS Data Uses Project

20 20 What are we collecting?  Examples of how the ACS data are used  Subjects and geographic areas  Type of data user  Data product used

21 21 Why is it important to collect?  Based on the challenges, communicate better the importance and utility of the ACS data to: (1) the public, (2) congressional leaders, (3) local / state / federal agencies, and (4) businesses, among others  Get a better understanding of the ways ACS data are used  Information can feed into the content review process  Information may impact our data products plan  Outreach messaging can be targeted for groups with similar data needs/uses

22 22 How Will Information Be Used?  May request testimonials to support and validate the ACS For educational or promotional purposes Organizations may be asked to do a video on how they use ACS data Information requested by executives and Congress will be readily available

23 23 ACS Improvements

24 24 Survey Improvements Sample Reallocation  Objective: improve the reliability of the estimates for small areas (under 20,000 population) Increased sampling rates for small tracts and governmental units Slightly decreased sampling rates in larger tracts  Begun in January 2011 First result: ACS 5-year estimates, to be released December 2016

25 25 Survey Improvements ACS Sample Expansion  Sample expanded from 2.9 million to 3.54 million addresses per year  Sample increase began for o Mailout in June 2011 o CATI in July 2011 o CAPI in August 2011

26 26 Survey Improvements Expected Results Tract Size Category Average Tract Size CVs before reallocation and sample expansion CVs after reallocation, before sample expansion (2.9M) CVs after reallocation and sample expansion (3.54M) 0 – %41%35% 401 – 1, %30%25% 1,001 – 2,000 1,48529% 25% 2,000 – 4,000 2,63626%29%25% 4,000 – 6,0004,68419%29%25% 6,000 +8,33715%28%25%  Five Year Coefficients of Variation (CVs) for typical tracts, by size where red > yellow > green

27 27 Survey Improvements Internet Response Option  Ongoing digital transformation  61 st U.S. Census Bureau survey with Internet response option  Households in sample receive letter with login instructions to secure website  Participants have the ability to review responses  Assistance available to respondents  Advantages  More convenient for respondents  More cost-effective  Secure and confidential

28 28 https://respond.census.gov/acs Available beginning 2013

29 Decennial Census

30 30 The Context Rising costs of 2010 Census largely driven by three factors: (1)Declining self-response rates requiring the hiring of a large field staff (2)Paper-based and labor- intensive methods requiring a large field infrastructure (3)Substantial investments in major, national updating of the address frame just prior to the enumeration (2009) Census Cost per Housing Unit (2010$) (Projected cost for 2020 assumes no change in design and past patterns of cost growth; also includes the costs for American Community Survey)

31 31 Goals  The strategic outcome is to develop a design which strikes a balance between delivering the highest quality census while reducing costs and managing risks.  The 2020 Census has four strategic goals: An accurate and complete census Embraced and valued results An efficient census A well-managed census 31

32 Census Test Where/When Is Test Being Conducted?  Approximately 190,000 housing units Part of Montgomery County, MD Part of Washington, DC  Temporary field office in Silver Spring, MD  End of June through September “Census Day” (reference date) was July 1, 2014

33 Census Test Overall Goals  Making decennial headcount quick, easy, and safe for all to participate  Provide substantial taxpayer savings while maintaining commitment to high quality and accuracy Smart use of technology Use of existing government data sources (administrative records)

34 Census Test Why These Locations?  Sites meet criteria for highly developed (urban) areas near less developed areas  Size of sites provides efficient and cost effective ways to test workloads  Sites’ proximity to Census Bureau Headquarters in Suitland, MD allows for easy, cost-effective observation

35 Census Test Why These Locations?  Subset* of non-responding households in these two test sites will receive in-person visits to test alternative field data collection procedures  *In areas chosen based on demographic factors that include the following...

36 Census Test Why These Locations?  Vacancy rates  Household size  2010 Census response rates  Mix of residences owned or rented, and single- or multi-unit  Age of householders in area  Householder race and ethnicity  Availability of administrative records

37 Census Test What is the Census Bureau Testing?  Strategies to encourage householders to respond via mail, Internet, and other options (“self-response”)  Strategies to target in-person interviews to more efficiently follow-up with households that do not self-respond (“nonresponse follow-up” or “NRFU”)

38 Census Test What Is the Scope of the Test?  Internet self-response mode and contact strategies for Internet preregistration  and automated voice invitations  Mobile devices used by field staff to enumerate non-responding households  Alternative NRFU contact strategies  Use of administrative records to identify cases to remove from nonresponse workload  Use of adaptive design methodologies to manage field enumerator work assignments

39 Census Test What’s on the Questionnaire?  Wording changes from 2010 Census Testing changes on race and Hispanic origin questions, combining race and ethnicity into one question Testing new response categories for opposite sex and same-sex husband/wife/spouse and unmarried partner relationships, both on the Internet and on paper data collection questionnaires

40 Census Test Will There Be Other Tests?  Additional testing activities planned for 2015 and subsequent years Plans still under development Will likely be conducted in different geographic areas across the United States

41 Census Test Important Terms  Self-response Where households complete and return their census questionnaire in a timely manner (includes Internet response) – require no in- person follow-up visit  Administrative records Collected by government agencies to run or administer a program (IRS, for example)

42 Census Test Will Results Be Released?  Test is designed to measure how well a variety of new technologies and census- taking methods work Not designed to obtain a complete and accurate count Official population counts will not be released  Test will support the critical research on potential methods for the 2020 Census

43 43 Data Tools and Apps

44 44 Homepage: census.gov

45 45 Developers & Mobile Apps Data Tab

46 46 Developers Page

47 47 Mobile Apps Economic Indicators

48 48 Mobile Apps Dwellr

49 49 Mobile Apps Pop Quiz (of States)

50 50 Census Homepage: census.gov QuickFacts QuickFacts Population threshold: 5,000 Geographies: State, county, place Topics: Current demographic, business, & geography facts, and links to historic data (through “Browse data sets”)

51 51 census.gov > Data Tab > Data Tools and Apps Census Explorer

52 52 Four Editions Census Explorer

53 53 Census Explorer Census Explorer (thematic maps) Sources: 2012 American Community Survey 5-year estimates, 2011 County Business Patterns, Census 2000, & 1990 Census Geographies: U.S., state, county, census tract Topics: Variety of demographic (currently 11) and economic (currently 6) variables

54 54 census.gov > Data Tab > Data Tools and Apps Easy Stats

55 55 Easy Stats Geographies: State, county, place Topics: Financial, jobs, housing, people, education -- all variables are crossed with race and ethnicity

56 56 Easy Stats

57 57 American FactFinder (AFF): factfinder2.census.gov Census Homepage: census.gov

58 58 factfinder2.census.gov American FactFinder (AFF)

59 59 Help American FactFinder

60 60 Assistance with AFF Click Help (AFF mainpage, top right) Online User Guide Virtual Tour Community Facts Guided Search Advanced Search Download Options Using Data Tables Maps Narrative Profiles Tutorials Glossary

61 61 Community Facts American FactFinder (AFF) Community Facts tab

62 62 factfinder2.census.gov American FactFinder (AFF) Community Facts tab

63 63 AFF Community Facts Each of the 10 filter bars presents a single variable for the selected geography, as well as links to additional tables for the same topic and the same geographic area

64 64 factfinder2.census.gov American FactFinder (AFF) Guided Search tab

65 65 Recommended for Novice Data Users AFF Guided Search User answers prompts, then clicks “Next” or a numbered arrow to proceed -- arrows 1 through 4 may be selected in any order

66 66 factfinder2.census.gov American FactFinder (AFF) Advanced Search tab

67 67 AFF Advanced Search Filter bars facilitate searches. Object is to select filters, such as Topics, to refine search. All filters will appear in the Your Selections box to be applied to the final table selection.

68 68 Topics Filter Bar

69 69 “People” Menu Expanded

70 70 Product Type = Table Format See page 8 of the Quick Reference Guide for full descriptions of product types

71 71 Census Programs on AFF Alphabetical listing of all programs loaded on American FactFinder

72 72 Datasets on AFF Latest release is at the top of the list

73 73 Key Word Search

74 74 census.gov Footer Census & ACS Questionnaires

75 75 census.gov Footer > About Us > History Census Questionnaires

76 76 Census Questionnaires Archive

77 77 census.gov Footer > People & Households > ACS ACS Questionnaires

78 78 Workshop Information and Data Questions Los Angeles Regional Office or (toll-free ) Linda Clark Data Dissemination Specialist Pacific Northwest & Alaska U.S. Census Bureau Los Angeles Region Mobile:


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