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COMMUNICATIONS & PROMOTIONS DIVISION. Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions.

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Presentation on theme: "COMMUNICATIONS & PROMOTIONS DIVISION. Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions."— Presentation transcript:

1 COMMUNICATIONS & PROMOTIONS DIVISION

2 Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions Governor’s Trade Missions COMMUNICATIONS & PROMOTIONS

3 Dark between FY03-FY06 and FY09 Limited advertising in FY07 & FY08 Targeted print campaign supporting marketing initiatives Global Logistics Plastics Distributed Services Modeling & Simulation ADVERTISING

4 Governor-supported Best State for Business Strategy March-May 2008 NBC’s Meet the Press CNBC The Golf Channel Forbes.com Corporate Partners Dominion Resources MeadWestvaco Norfolk Southern ADVERTISING

5 No advertising funds allocated for the foreseeable future ADVERTISING

6 Project Announcements/Governor’s Events Media Relations Suzanne West Christie Miller PUBLIC RELATIONS

7 Commerce Quarterly Ongoing communication with Virginia’s legislative and ally communities PUBLIC RELATIONS

8 Aggressive outreach program Media Tours Energy Tour-2008 Wood Products Tour-2008 PUBLIC RELATIONS

9 Produce print and electronic marketing materials to equip sales staff General and target industry marketing materials Maintain diverse business photography library COLLATERAL MATERIALS DEVELOPMENT

10 Development History – Activated February 1997 – Current website launched August 2008 – Additional improvements include a reprogramming of VirginiaScan, the site’s innovative site selection search tool

11 Web Traffic – September 2009 – More than 162,000 page views per month – Nearly 60,000 visits – Nearly 13,000 unique visitors – 32% Direct Traffic – 25% Referring Sites (inbound links) – 43% Search Engine

12 Governor Kaine works the room Marketing events with prospects Conduct special events for relationship building with high level corporate prospects EVENT MARKETING

13 SEUS/Japan Conferences The Virginia Executive Reception EVENT MARKETING

14 Organize, handle logistics, conduct events at trade shows worldwide. Plastics News Executive Forum Automotive News World Congress International Woodworking Fair Data Center World Expo INDUSTRY TRADE SHOWS

15 Chuck Rogers Call Center in facility provided by Verizon Organize geographic and industry-based missions with teams of project managers and allies Appointment-setting at trade shows and follow-up Two pilot programs Industry focused mission “Virtual” marketing mission MARKETING MISSIONS

16 Nearly 90,000 outbound calls placed in FY09 Have generated 87 Decisions for Virginia totaling $1.3 billion in investment 10,584 jobs announced MARKETING MISSIONS

17 Organize Governor’s economic development trade missions Governor Kaine traveled to Israel and Morocco as guests of their governments in April While in the Mid-East, a prospect visit was made in Dubai Mary Kay Land GOVERNOR’S TRADE MISSIONS

18 Governor Kaine meets with Israel President Shimon Peres Touring Liebherr plant in Germany GOVERNOR’S TRADE MISSIONS

19 COMMUNICATIONS & PROMOTIONS DIVISION THANK YOU


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