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The Editors Web Design Group Our History  Founded in 1977 as a full-service advertising agency and editing service  Handle brochures, logo development,

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Presentation on theme: "The Editors Web Design Group Our History  Founded in 1977 as a full-service advertising agency and editing service  Handle brochures, logo development,"— Presentation transcript:

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2 The Editors Web Design Group

3 Our History  Founded in 1977 as a full-service advertising agency and editing service  Handle brochures, logo development, stationary design and printing, direct mail, print ad campaigns, corporate identity buildout  Acquired in 1994 by PUBSNET, Inc. for graphics capability as it relates to the World Wide Web  Expanded vision in 1998 by adding dedicated programming staff members  Founded in 1977 as a full-service advertising agency and editing service  Handle brochures, logo development, stationary design and printing, direct mail, print ad campaigns, corporate identity buildout  Acquired in 1994 by PUBSNET, Inc. for graphics capability as it relates to the World Wide Web  Expanded vision in 1998 by adding dedicated programming staff members  Incorporated in the State of Massachusetts  Annual revenues in excess of $1.0 Million

4 Our Company  Launching sites onto the Web since 1995 (virtually the commercial length of the Web)  Over 300 corporate sites launched  All graphics custom, mirroring a client’s corporate / marketing communications look  Over 40 man years of IT experience building business solutions through systems architecture and robust database development  Launching sites onto the Web since 1995 (virtually the commercial length of the Web)  Over 300 corporate sites launched  All graphics custom, mirroring a client’s corporate / marketing communications look  Over 40 man years of IT experience building business solutions through systems architecture and robust database development  Business-To-Business  Consumer  Retail  High Tech & Software  Manufacturing  Financial & Insurance Services…  16 primary vertical markets served

5 Our Staff  Creates powerful graphics that are technically correct in byte size  Respected educators in web engineering, Internet resources, advertising, marketing, photography and business development  Stay on top of latest technology, including downside issues  Web server strategies  Creates powerful graphics that are technically correct in byte size  Respected educators in web engineering, Internet resources, advertising, marketing, photography and business development  Stay on top of latest technology, including downside issues  Web server strategies  Flash installed on over 90% of browsers, fast download  Shockwave installed on 38% of browsers, large download required  NT vs. UNIX  Active Server Pages as an alternative to costly CGI development  LINUX as an Emerging Power

6 Our Classes & Seminars  Front Page 2000  DreamWeaver  PhotoShop  Acrobat  Java Programming  FrameMaker  RoboHELP  WebWorks  Front Page 2000  DreamWeaver  PhotoShop  Acrobat  Java Programming  FrameMaker  RoboHELP  WebWorks  Introduction to XML  Introduction to SGML  Import/Export SGML  Defining EDD’s  Learning HTML  ForeHelp  HTML Transit Server  Fireworks  Introduction to XML  Introduction to SGML  Import/Export SGML  Defining EDD’s  Learning HTML  ForeHelp  HTML Transit Server  Fireworks Adobe instructors are Adobe-Certified RoboHELP instructors are certified by E-Help DreamWeaver instructors are Macromedia-Certified

7 Our Tools  Fireworks 4  Photoshop 6.0 (PC/MAC)  Macromedia Director  Quark (PC/MAC)  Flash 5  DreamWeaver 4  Extreme 3D  FrontPage 2000  Visual Interdev  SQL Server  Fireworks 4  Photoshop 6.0 (PC/MAC)  Macromedia Director  Quark (PC/MAC)  Flash 5  DreamWeaver 4  Extreme 3D  FrontPage 2000  Visual Interdev  SQL Server  Internet Information Server  Sound Forge  Xres  Shockwave  Acrobat  GIF Construction Set  Illustrator 9.0  Microtek Scanners  CD Writers  Internet Information Server  Sound Forge  Xres  Shockwave  Acrobat  GIF Construction Set  Illustrator 9.0  Microtek Scanners  CD Writers

8 Technologies & Services  Database engineering, client-server solutions  E-commerce and shopping cart systems  autoresponders  Domain registration  Browser management interface design  Post launch marketing optimization  Database engineering, client-server solutions  E-commerce and shopping cart systems  autoresponders  Domain registration  Browser management interface design  Post launch marketing optimization  Doorway/Gateways  Meta tags  Comment and ALT tag generation  Robot commands  Ranking reports  Multi-domain utilization

9 Technical Design Elements  CSS (Cascading Style Sheets)  Linked File with embedded design elements that are used site-wide  Uses include font type, color and size, inline frame layout and background treatments. Advantages include:  Change one file and upload; entire site is changed instantly  Savings in download speed for design elements  JavaScript Elements  Primarily known for “mouseovers”; when a mouse is moved over a graphical element, another graphical change occurs (buttons are an example)  Also enables some calculation functions, time stamps  Graphics Design Elements  GUI/ User Interface- Navigation System tied to site design  Graphics- Logos, photos, custom montages/collages and overall design and layout considerations based on target audience profiles  DHTML (Dynamic HTML Elements)  Layers are the bedrock to inline frame content display and drop-down/fly-out navigation systems  Used for advanced Search Engine Optimization  CSS (Cascading Style Sheets)  Linked File with embedded design elements that are used site-wide  Uses include font type, color and size, inline frame layout and background treatments. Advantages include:  Change one file and upload; entire site is changed instantly  Savings in download speed for design elements  JavaScript Elements  Primarily known for “mouseovers”; when a mouse is moved over a graphical element, another graphical change occurs (buttons are an example)  Also enables some calculation functions, time stamps  Graphics Design Elements  GUI/ User Interface- Navigation System tied to site design  Graphics- Logos, photos, custom montages/collages and overall design and layout considerations based on target audience profiles  DHTML (Dynamic HTML Elements)  Layers are the bedrock to inline frame content display and drop-down/fly-out navigation systems  Used for advanced Search Engine Optimization

10 Mike Doyle, M.AS.  President  M.S., Lesley College, Applied Management  17 year Senior Lecturer/Adjunct Faculty  4 years teaching “Web Building Blocks” (1994 –1998; one of the first public HTML courses)  Operates the PUBSNET Computer Training Center for additional training facilities  President  M.S., Lesley College, Applied Management  17 year Senior Lecturer/Adjunct Faculty  4 years teaching “Web Building Blocks” (1994 –1998; one of the first public HTML courses)  Operates the PUBSNET Computer Training Center for additional training facilities  University of Massachusetts- Lowell

11 Brian Sullivan  Director of Art  Adjunct Faculty Member  15 years teaching photography lab management skills  20 years print design, corporate branding  6 years web design, Javascript  Shockwave, Flash, Database, E-Commerce, Active Server Page  Director of Art  Adjunct Faculty Member  15 years teaching photography lab management skills  20 years print design, corporate branding  6 years web design, Javascript  Shockwave, Flash, Database, E-Commerce, Active Server Page  NE School of Photography

12 Casey Holt  Associate Creative Director, Copywriter  Dual Degrees in Communications and Art University of New Hampshire minors in Journalism and Civil Engineering  20+ years as a results-driven writer, creative director, producer and manager in client, agency and vendor environments  Extensive banking, healthcare, retail, manufacturing, technology, automotive, political, event marketing, broadcasting and entertainment experience  Associate Creative Director, Copywriter  Dual Degrees in Communications and Art University of New Hampshire minors in Journalism and Civil Engineering  20+ years as a results-driven writer, creative director, producer and manager in client, agency and vendor environments  Extensive banking, healthcare, retail, manufacturing, technology, automotive, political, event marketing, broadcasting and entertainment experience

13  Director of Programming  Web Development:  Databases:  OO Languages:  Others:  Director of Programming  Web Development:  Databases:  OO Languages:  Others: Robert Musgrove  MIT Haystack (10 years)- Atmospheric applications for NASA  Psyche Systems (10 years) - Proprietary Hospital/lab software development including client-server applications ASP, DHTML, Java Script, VBScript, Microsoft IIS/ISJIIS 4.0/5.0, COM, Perl, Lotus Script, ActiveX, ADO Server-Side ODBC, POP, SMTP, FTP, IRC, Real, Telnet, MS-SQL SQL 2000/7.0 Database, Access, Sybase C++, Visual Basic, C, Fortran VMS, RSX, CP/M

14 Kevin Coleman  Assistant Director, Programming  MSCS, Computer Science, Boston University  MCSD Certification since 1995  Web Development:  Databases:  OO Languages:  Assistant Director, Programming  MSCS, Computer Science, Boston University  MCSD Certification since 1995  Web Development:  Databases:  OO Languages: ASP, DHTML, COM, JAVA, Java Script, VBScript, Microsoft IIS 4.0 MS SQL Server 2000/7/6.5, Oracle, Sybase, RDB, MS Access, Informix Visual Basic (V.6), JAVA, VBA (Access and Excel), C++, C, Pascal, Icon, Fortran, Toolbook, Modsim II

15 Laura Wightman  Business Development Manager  Master’s Certification, Boston University  8 years experience in customer support, most recently specializing in computing technologies  Specialist in Workflow and Contract Administration  Business Development Manager  Master’s Certification, Boston University  8 years experience in customer support, most recently specializing in computing technologies  Specialist in Workflow and Contract Administration  Web Design & Javascripts  Compaq  Star Container

16 Peter Grant, CSE  Vice President, Operations  B.S. Business Administration/Marketing, UNH  19 years integrating computing technology for corporations  Guest Lecturer and/or Adjunct Faculty:  5 years Internet experience, site architecture consulting  Oversees all production scheduling, internal management  Evaluates all partners for quality control  Vice President, Operations  B.S. Business Administration/Marketing, UNH  19 years integrating computing technology for corporations  Guest Lecturer and/or Adjunct Faculty:  5 years Internet experience, site architecture consulting  Oversees all production scheduling, internal management  Evaluates all partners for quality control  Franklin Pierce College  Daniel Webster College  New Hampshire College  Microsoft FrontPage User’s Group

17 Other Staff Members  Dan DeRose Content Manager (DW Certified)  Eileen SaverySupport, Coffee  Del MaxwellContent, JavaScript, Design  Dean A. MartinContent, JavaScript, Design  Chris TierneyFlash & Sound Support  Deandre LittlejohnGraphics Support  Kim HallASP Database Support  Genevieve DoylePackage Design, Hi-Rez Scans  Kris Olsen/Bill MurrayTraining Sales & Support  Tom DoyleAccounting  Dan DeRose Content Manager (DW Certified)  Eileen SaverySupport, Coffee  Del MaxwellContent, JavaScript, Design  Dean A. MartinContent, JavaScript, Design  Chris TierneyFlash & Sound Support  Deandre LittlejohnGraphics Support  Kim HallASP Database Support  Genevieve DoylePackage Design, Hi-Rez Scans  Kris Olsen/Bill MurrayTraining Sales & Support  Tom DoyleAccounting

18 Our Presentation Review of sample web site designs: 2. Review of your project architecture and assumptions 3. Placing assumptions into Excel for a preliminary proposal 1. Review of sample web site designs: 2. Review of your project architecture and assumptions 3. Placing assumptions into Excel for a preliminary proposal a) Definitions b) High, medium, and low levels (hours vs. robustness) a) Content, current collateral b) ROI objectives c) Business applications, database development


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