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EcoTex Marketing Strategy Overview A view inside all the different Approaches we are taking to market.

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Presentation on theme: "EcoTex Marketing Strategy Overview A view inside all the different Approaches we are taking to market."— Presentation transcript:

1 EcoTex Marketing Strategy Overview A view inside all the different Approaches we are taking to market

2 Pull Through Marketing Strategy CWT is committed to doing everything we can to generate Interest Familiarity within the market / Brand recognition Leads Ultimately, sales to the Dist which equals sales to CWT

3 Multi Prong Approach Bottom Up Top Down Corporate Headquarters - Senior Care - Hospitality Laundry Room Sales We are working From the top down on Major corporate accounts While working at ground Level on one (or more) Of their properties

4 Multi Prong Approach Internet Marketing Trade Web Site Banner Ad’s Goggle Ads Social Media - Facebook - Twitter - Blog’s - YouTube CWT Web Site Corp Direct Marketing to Their Members Eblasts

5 Laundry Market Trade Shows CWT is doing over 20 shows in 2011

6 Multi Prong Approach Others Traditional Experimental Trade Magazines B 2 B Calling Service

7

8 Graphic Support CWT is available to help the EcoTex Distributors with customized marketing materials Marketing collateral Trade show material Custom collateral Interactive marketing Online presence

9 Marketing Collateral EcoTex Laundry Kit EcoTex specification sheets Bifold News articles White papers Case studies Notable installations

10 Trade Show Materials Posters | Banners | Table Drapes

11 Trade Show Materials Easy roll up Compact Snap-lock Retractable Banner Stands

12 Custom Collateral Direct Mailers Print Advertisements Product Brochures E-Blasts Interactive Banners Sales Sheets New Product Brands Packaging

13 E-Commerce

14 Green Lodging News Laundry Today American Laundry News Water Technology American Dry Cleaner Mother Nature Network Greener Working Renewable Energy World The Daily Green Water Quality Products Water Conditioning & Purification International Ozone Association Interactive Marketing LaundryTODAY Todays News For Changing Times L AUNDRY N EWS American

15 Online Presence Google AdWords - 97% Advertising Facebook MySpace Twitter YouTube LinkedIn WordPress - Blogger AdWords W ORD P RESS

16 Thank you


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