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TEEC Company Confidential Call 01189880237 TEEC What are we? A Marketing Technology Supplier Lets Examine the customer cycle and see where we can help.

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Presentation on theme: "TEEC Company Confidential Call 01189880237 TEEC What are we? A Marketing Technology Supplier Lets Examine the customer cycle and see where we can help."— Presentation transcript:

1 TEEC Company Confidential Call TEEC What are we? A Marketing Technology Supplier Lets Examine the customer cycle and see where we can help

2 TEEC Company Confidential Call Customer LEAD GENERATION Marketing idea Creation of assets Buying of collateral Delivery of message Marketing and Selling Cycle Convert sales lead Securing sales Formal purchase order Production order Stock & warehousing Logistics Delivery of goods Composition of media containing the assets Buying of media space Corporate Record Profile Information Cross Sell and Up Sell

3 TEEC Company Confidential Call Where can we help in the customer cycle? LEAD GENERATION Linking the Enterprise CRM/SRA/ERP Technologies Marketing Automation Technologies HERE with Marketing Solutions HERE by linking Marketing systems to The rest of the companies systems and HERE by giving Marketing a real time view of all activities aimed at customers (both internal and external) Corporate Customer

4 TEEC Company Confidential Call Who are we? Team since 2001 Specialist in Marketing Technology (including) –Campaign Management, Single channel single step campaigns Multi channel multi step campaigns – , SMS, Print, Fax –Digital Asset Management (DAM) On Demand (£29 per person per month) –Active DAM Middleware for integration with existing solutions –Marketing Operations Management Budgeting, Artwork creation, Planning, Management, Execution Specialists in integration of the above with SFA & CRM

5 TEEC Company Confidential Call TEEC Project Planning Project Campaign Costing Approval Segmentation Campaign Automation Tracking Reporting Campaign Analysis Brand Management Digital Asset Management Communication Collaboration Project Approval Campaign Management What do we do? Provide Technology Solutions to help with

6 TEEC Company Confidential Call Understanding Your needs What solutions do you already have? Where are your current pain points? How much are the pain points costing you? –In time –In staff turnover –In creativity What else would you like to offer your clients? How can you deepen the relationship with existing clients?

7 TEEC Company Confidential Call Executive summary TEEC offers integrated platforms that can be adapted to meet your exact needs now and grow with your business. –By using flexible solutions –By using separate suppliers End result is to help you to help your clients achieve TR1P™ –Targeted, Relevant, 1to1, Personalised communications across all campaign types and all channels We have worked with Large & Small B2C and B2B clients already –Alamo, Guy Salmon, National, FPD Savills, ICM Computer Group, Applied Biosystems,, Norwich Union, Cadburys, CSU TBWAGGT, Marks & Spencer, Prudential, Betfair and many more

8 TEEC Company Confidential Call TR1P™ means T – Target using the correct channel R – Relevant to the contact. Initial paragraphs of any communication should have information of relevance to the company or person being targeted 1 – One to One communications. Using the history built into previous communication to build a better rapport with your customers P – Personalised. Meaning address to an individual wherever possible, correctly

9 TEEC Company Confidential Call Core Technologies Campaign Management Marketing Operations Management ADAM (Active Digital Asset Management)

10 TEEC Company Confidential Call Campaign Management Pivotal MarketFirst provides a platform for –Campaign Design –Campaign Scheduling –Campaign Execution By , print, fax as standard with simple integration to SMS/3G providers –Campaign Reporting –Contact profiling Able to use any profile at any time as part of a real-time campaign –Best Practice storage –Easy Brand Management Offers further integration with Pivotal CRM/SFA tools via pre configured xml bridge

11 TEEC Company Confidential Call Campaign orientated Multi Channel solution 3G SMS Database WEB FAXPRINT PROACTIVE REACTIVE Telemarketing /web Direct Sales Team Customer Service Partner Channels Omni Directional Bi Directional TV/Radio

12 TEEC Company Confidential Call Marketing Operations Management (MOM) MOM is all about getting you to the point of being able to execute campaigns It does this by Helping you create and manage marketing budgets Adapting the creative process to give clear sign off at each stage Storing the resulting assets Sharing the resulting assets with everyone who needs it for a campaign with the appropriate guidelines for use Helping Manage brand use across all marketing activities Assetlink is one of the only products with all the elements required to do this in a single solution.

13 TEEC Company Confidential Call Typical Agency Creative Processes Internal Organisation of inhouse Creative Process PHASE I Agency Interaction (Approvals) Layout Approved PHASE II Artwork Creation Process Agency Interaction (Approvals) Artwork Approved Artwork Organisation Agency Interaction (Portal) PHASE III

14 TEEC Company Confidential Call Assetlink Agency MOM Solution Assetlink MOM Client Forums Brand Guidelines Personalisation Client Forums Brand Guidelines Personalisation Organise Content Search & Retrieve Access Control Organise Content Search & Retrieve Access Control WebDAV Integration Transparent Access Compound Doc. WebDAV Integration Transparent Access Compound Doc. Approvals Automated Timelines Status Reports Approvals Automated Timelines Status Reports Timesheets Material Chargeback Invoicing Timesheets Material Chargeback Invoicing

15 TEEC Company Confidential Call Assetlink MOM Marketing Portal Publish campaign / program calendar Client discussion forums Publish brand guidelines Push personalised content Build analytics dashboard  Take Client Communication to New Level !

16 TEEC Company Confidential Call Assetlink MOM Digital Asset Management Organise content Associate client- specific business info Control Access Easy search and retrieval Render on the fly based distribution  Improve Content Reuse and Repurposing !

17 TEEC Company Confidential Call Assetlink MOM Authoring Integration Access assets from Quark, InDesign, Photoshop, Dreamweaver and various other authoring tools Supports WebDAV, FTP & File Sharing Services Works on Mac and Windows Automatically catalogue linked images Create multi-page thumbnails AL MOM Repository Authoring Integration WebDAVFTPFile Sharing Based on Documentum Content Management System  Improve Creative Team Productivity !

18 TEEC Company Confidential Call Assetlink MOM Workflow Easily configure client-specific processes Automate timeline generation Online review and approval of PDF, Word and Excel documents Automate status reporting  Improve Creative Team Productivity !

19 TEEC Company Confidential Call Assetlink MOM Billing Track and manage timesheets Track and manage material charge backs Generate Bills Integrate with MIS / Financial System  Improve Billing Accuracy !

20 TEEC Company Confidential Call USER Assetlink Change Management Acceptance Adoption Analise Implement Familiarise Observe Fine-tune Train/Coach Use Review User centricUser centric EvolutionaryEvolutionary

21 TEEC Company Confidential Call ADAM (Active Digital Asset Management) Agenda –ADAM in business one-liners –What are we facing ? –ADAM offers: Media services Page Building MIS SDK –Who uses it ? –The future

22 TEEC Company Confidential Call ADAM business proposal ADAM is a middleware toolbox, with state of the art applications as well as a developers toolkit ADAM enhances your digital supply chain : –Organises your digital assets –Shortens cycle time in lay out & prepress –Reduces FTE-cost in product management an catalogue creation –Brings ‘virtual’ business processes under real control –Gives a tool to control ‘corporate identity’

23 TEEC Company Confidential Call Unique Selling Points Flexibility and level of productisation From SME-solution to endless scalability for enterprise management Integration with standard frontend ( MS Office, Adobe Creative Suite ) and back-ends ( ERP like Baan, SAP, JD Edwards ) Use of standard technology based on MS platforms

24 TEEC Company Confidential Call The enviroment we work in CD Wire service Image file Digital camera Scanner CMYK Prints Printer New transparency Image file Web, monitor Plotter How it started! Today! Today/Tomorrow!

25 TEEC Company Confidential Call Consequences: 40% of all files in a ”system” are duplicates 20% of all files can be re-used without modifications 30% of all files can be re-used with minor modifications 80 times per week the person laying out the design, spends time in searching... 3 hours per week per person is wasted on file administration 3.5 hours per week per person is wasted on transferring files These numbers come from the GISTICS Media Asset Management Report dated

26 TEEC Company Confidential Call The solution: Image file Wire image Image file WEB/ e-business WAP Scanner Digital camera CD Prints PowerPoint Local Color- printer New physical originals Plotter

27 TEEC Company Confidential Call ADAM Integrates with standards Microsoft Office Research Service VideoVideo Adobe Indesign connector VideoVideo

28 TEEC Company Confidential Call ADAM offers Media Services

29 TEEC Company Confidential Call ADAM media services Asset Management System Guided searches:

30 TEEC Company Confidential Call ADAM media services Asset Management System Mosaic result (or list view) Direct download Language versions Basket: Used assets within Where used

31 TEEC Company Confidential Call ADAM media services Asset Management System Collect assets in baskets for ordering in bulk (FTP, CD-ROM,...)

32 TEEC Company Confidential Call ADAM media services Asset Management System Collect assets in baskets in order to edit meta data in bulk

33 TEEC Company Confidential Call ADAM media services Download centre

34 TEEC Company Confidential Call ADAM media services Adam is also: No limits on meta-data (no limits on n° of attributes, nor length of content)

35 TEEC Company Confidential Call ADAM media services Adam is also: Special attributes e.g. Link-attribute... Link to other assets

36 TEEC Company Confidential Call ADAM media services Adam is also: Special attributes e.g. Query-attribute Auto-Link with other Databases on attribute- level

37 TEEC Company Confidential Call ADAM media services Adam is also: Keyword searches on any word in the meta-data (also content of PDF, Quark, InDesign, Word, PPT,...) Search for Jeep and brochure 2002

38 TEEC Company Confidential Call ADAM media services Adam is also: Keywords are matched against document content, making meta-data obsolete in some cases Word Jeep was found in the content of this QXD- file

39 TEEC Company Confidential Call ADAM media services Adam is also: Automatic mirror of directory structures on servers and MIS-systems

40 TEEC Company Confidential Call ADAM offers Page Building Automatic document-creation

41 TEEC Company Confidential Call ADAM offers page building Automatic document-creation

42 TEEC Company Confidential Call ADAM offers page building Automatic document-creation Type of Publication required

43 TEEC Company Confidential Call ADAM offers page building Automatic document-creation Choose Layout

44 TEEC Company Confidential Call ADAM offers page building Automatic document-creation select the product type

45 TEEC Company Confidential Call ADAM offers page building Automatic document-creation Choose specification

46 TEEC Company Confidential Call ADAM offers page building Automatic document-creation Set price

47 TEEC Company Confidential Call ADAM offers page building Automatic document-creation Choose logo

48 TEEC Company Confidential Call ADAM offers page building Automatic document-creation

49 TEEC Company Confidential Call ADAM offers page building Automatic document-creation on the fly pdf creation

50 TEEC Company Confidential Call Roll out of marketing collateral ADAM offers Page Building

51 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations

52 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations select page to edit

53 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations Edit area of text required

54 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations

55 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations Replace Image

56 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations

57 TEEC Company Confidential Call Roll out of marketing collateral Online document corrections/translations

58 TEEC Company Confidential Call Automatic catalogue creation ADAM offers Page Building

59 TEEC Company Confidential Call Automatic catalogue creation Shortens cycle time in lay out & prepress and considerably reduces FTE-costs

60 TEEC Company Confidential Call ADAM offers MIS

61 TEEC Company Confidential Call MIS Adam is also: Workflow via status attributes, keeping the history of changes on this attribute

62 TEEC Company Confidential Call Track & Trace Overviews via web-interface: MIS – management dashboards

63 TEEC Company Confidential Call MIS – management dashboards Management Follow-up activity via Track&Trace Get all kinds of reports and logging

64 TEEC Company Confidential Call ADAM offers a SDK

65 TEEC Company Confidential Call Integrate with the existing: ERP Back-end Front-end Office Browser DTP... CRM No additional programming No modifications in security SAP-Compatible Any user, any language, any interface

66 TEEC Company Confidential Call ADAM customised Customer specific interfaces via SDK (software development kit)

67 TEEC Company Confidential Call Adam customised Customers: Get the right image in the right resolution and file format

68 TEEC Company Confidential Call Who uses Adam ? FileServer Adam DataBase Account Excecs Customers DTP Multimedia Management Everyone in & outside the company !

69 TEEC Company Confidential Call FT 500 Customer base extract

70 TEEC Company Confidential Call The future... RSS-feeds RSS or Real Simple Syndication, keeps you up-to- date with any changes in the database. Single Sign On & Virtual workplace Support of Active Directory and WebDav: only 1 login in the “domain” of collaboration. DRM (Digital Rights Management)


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