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Growing Revenue Opportunities via Innovation & Export April, 2014.

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Presentation on theme: "Growing Revenue Opportunities via Innovation & Export April, 2014."— Presentation transcript:

1 Growing Revenue Opportunities via Innovation & Export April, 2014

2 Did You Consider ???  Planned or unplanned, How Are The Opportunities For Export ?  Short Term or Strategic - - Reaction or Take Action –  how does one look at export opportunities ?  Seeking Collaborators ?  Your quest for export success depends on others  U.S. Gov’t – Dept. of Commerce  Financial  Chain of custody PG 2 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

3 About Us PG 3 LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:  Founded in 1979 in Van Nuys, CA Manufacturer – Proprietary  135+ Products  Design, develop, and commercialize More than 800,000 Microphones in use  Use distribution channels of warehouse stocking distributors Exports to 44 Countries Without significant focus Exceptions: Canada and Mexico Through Stateside distribution as well as in- country.

4 Int’l Sales Objectives  50% Growth over 2 years (L.A.)  2011 USD 80K. / 2012 USD 1.2M  2013 USD 300K. / 2014 USD 2.4M (projection)  Maintain Gross Margin  Burden rate includes market expansion budget  Collateral materials  Commission  FTE & infrastructure  Home office support  T & E / Misc. G&A PG 4 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

5 Sales & Marketing  Sales  Representative agents  Commission only  Three Levels in Distribution Channel  Stocking Distributors to Integrator  Non-stocking to Integrator  Integrator direct  With assist by Distributor  Project(s) vs. demand mgmt. via inventory and availability PG 5 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

6 Sales & Marketing  Marketing  Collateral Materials  Trade expositions  Project visitation  Distributor visits  Training / Demonstration  Project technical support  Special product considerations WT  WT (SWOT)  Overcome cultural barriers  In-Country Presence  Manage financial credit risk  COD, Progress Pay, CC, and Net 30 OAC PG 6 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

7 Short Term (1-24 MONTHS)  Disciplined Focus:  Prioritizing North American Verticals  Mexico Gateway to L.A.  Canada  Products to export  ALL, as appropriate  Stocking distributors shelve hi-demand hi-turn inventory  Key Factors:  Market Accessibility / Bilingual Acumen / Cultural Sensitivity  Collateral materials in Spanish  Technical Services in Place  Bilingual  Geographic Proximity  Security Market Acceptance on Audio PG 7 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

8 Mid-Term Exports (25 to 48 months)  Western Europe & Middle East  Identify Distribution Channels  U.S. Department of Commerce  Gold Key  International Trade Administration  Key Consideration Factors  Purchasing Power of Markets  Myriad New Construction  Inclusion of Audio in Security PG 8 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

9 Long Term Strategy  Markets 2018 and Beyond: R.O.W.  Expansion to new markets will follow success in existing short term export markets  Requests for Quotations  Distribution Channel Management  Staffing requirements  Diversity / Cultural Sensitivity / Language  Collateral Materials / In-country Requirements  Technical Services  Code / Standards / Regulatory oversight PG 9 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

10 Partners in common cause  U.S. Department of Commerce:  &   LA Chamber:  & directory/global-initiatives/advocacy-council- globalinitiatives/ directory/global-initiatives/advocacy-council- globalinitiatives/  District Export Council of So. California  &  California Mfg. Technology Consultants  & PG 10 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:

11 Thanks for Your Auditory Attention PG 11 LOUROE ELECTRONICS ® | 6955 VALJEAN AVE. VAN NUYS CA | PH: | FAX:


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