4 Why I specialized » I had / have limited resources □ Limited Time □ Limited Money □ Limited access to employees » Enjoyment □ I don’t like troubleshooting insurance CRM systems □ I do like designing TV matrices » I gain a depth of knowledge, not a range of knowledge » I can charge a premium for expert advice » Marketing = referrals. Clients talk to other people in their industry a lot more than in other industries
5 Why I specialized » Automation really pays □ Templates speed up quotes and support requests □ Automating tasks save time and money □ I can invest time in automating tasks because they are mostly the same for all my clients » Contacts □ A single industry allows me to grow meaningful partnerships with similar companies □ Everybody knows everybody
7 What I benefited from specializing » I work a lot less » I get to spend time on other things » I have get more respect from clients » I do interesting things » I make more money » I get more work done with less employees
11 How the Building Blocks can help you get started » A series of discrete, pre-packaged services that the customer can easily grasp the value of » That you can sell easily » That generate recurring profits for you » Bind that customer to you » Learn about their systems » Begin changing the nature of the relationship » And migrate them to full Managed Services
12 What’s a Building Block? » All the information, tools and collateral needed to sell and implement a set of Managed Services » You can use to: □ Attract new customers or strengthen relationships with existing customers □ Easily sell a profitable service □ Ease customers from break-fix to Managed Services » With NO major changes to your company □ And no expensive training
13 Building Blocks Program – Do it your way! Server & NetworkWorkstationEmail Server & network management Workstation management Email archiving Email hosting Delivery verification Real-time server & network monitoring Proactive workstation maintenance Email Continuity Daily Server Health Check Real-time workstation monitoring Anti-virus & anti-spam Daily Server Safety Check Daily Workstation Health Check Email infrastructure monitoring Lucrative but complex Lower value but simple
14 What’s contained in each Building Block? Example: Server Blocks – all you need to price and sell Server & Network Management Real-time Server & Network Monitoring Daily Server Health Check Daily Server Safety Check Each Building Block contains: Information about the service, context in which it sits in Building Blocks Financials (pricing & profit) calculators Promotional material (flyers, letters, web site text, etc.), value proposition, marketing and sales strategy Implementation documents (contracts, SLAs) Implementation considerations: Integration, billing, scaling, etc.
15 All the self-branded information and material you need Sample flyer
18 Pricing calculators, sample contracts, statements of work...
19 GFI MAX Building Blocks summary » All the info and collateral. » To easily sell straightforward services that the customer grasps. » That bind the customer to you. » That truffle hunt and brings more incidents to the surface. » That you can make good recurring revenues and profits. » That require no changes to your business system. No training and travel and time. » That can be used to attract new customers with a straightforward service. » That start the progression to full Managed Services. GFI MAX and Building Blocks are… easy!
20 Thank you » You get the full system » Set up in less than 10 minutes! » No commitment » No hard sell » Or contact us for more information: firstname.lastname@example.org
21 MSP Business Management » Real-world tips and resources » Videos, webinar recordings, whitepapers, e-books, and more » Blog articles discussing the latest topics and techniques Helping you to: » Grow your IT support company » Run your company more profitably » Deliver fast IT support and increase uptime » Minimize threats to your business www.mspbusinessmanagement.com