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Green Miles 5k Experience Sponsorship Deck National Orange Show Events Center Saturday September 13, 2014

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Presentation on theme: "Green Miles 5k Experience Sponsorship Deck National Orange Show Events Center Saturday September 13, 2014"— Presentation transcript:

1 Green Miles 5k Experience Sponsorship Deck National Orange Show Events Center Saturday September 13, 2014

2 < CLICK ICON TO PLAY VIDEO THE VIDEO

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4 THE MISSION Thank you for taking the time to review our 5k Experience for Medical Marijuana sponsorship proposal. We are involved in this movement because we realize how beneficial Medical Marijuana has been to many distressed and desperate patients. Our goal is to make this medicinal marvel available to the greater population of people needlessly suffering in pain. Your sponsorship of this cannabis friendly event, which will take place in San Bernardino, Ca, will enable us to further the goals of our organization. Vince Arnold and Aja Fonseca

5 THE BRAND CanI?Liv recognizes the relevance of a medication which only enhances the lives of those who need and use it. Slated to become the premier healthcare provider in the industry, we aim to shed a bright light on the positive uses of medical cannabis and it’s by-products. Because of its Federal classification, doctors are unable to prescribe cannabis, and insurance companies can’t cover it. We’re here to fill in the blanks.

6 THE CONCEPT The Green Miles 5k™ is an extraordinarily colorful, untimed celebration. Every step is a party! Along the course, participants will walk, dance,*medicate, and share the stories of how they came to walk with us. Our event is a celebration of compassion, equality, and wellness. We’re walking to ratify the laws that say, “It’s ok to medicate!” In addition to music and spectacular pageantry, this informative event will feature celebrity teach-ins and family education opportunities.

7 THE VENUE The National Orange Show Events Center is a continuation, with some modifications, of a non- profit association formed in The National Orange Show was launched with the purpose of being an asset to California’s citrus fruit industry. A permanent location for the show in San Bernardino was selected in 1923 in the area south of Mill Street between Arrowhead Avenue and “E” street. Construction of permanent improvements on this property, financed by a bond issue, was started the following year. The current National Orange Show Events Center spans over 120 acres and offers 150,000 square feet of indoor exhibit space, a quarter mile speedway, state-of-the-art satellite wagering center, and can accommodate more than 40,000 attendees and park approximately 8,000 cars. The center continues to carry out its mission to promote and preserve the citrus industry; manage and operate year-round recreational and cultural facilities to attract special events focusing on education and family entertainment; and support the community through charitable programs, scholarships, and active community involvement. 689 South “E” Street San Bernardino, CA

8 THE MARKET AREA San Bernardino is a city located in the Riverside-San Bernardino metropolitan area. It serves as the county seat of San Bernardino County, California, United States. As one of the Inland Empire's anchor cities, San Bernardino spans 81 square miles on the floor of the San Bernardino Valley, and has a population of 209,924 as of the 2010 census. San Bernardino is the 17th largest city in California, and the 99th largest city in the United States. San Bernardino is home to multiple diplomatic missions for the Inland Empire, being only one of only four California cities with multiple consulates. The governments of Guatemala and Mexico have established their consulates in the downtown area of the city. Population: 213,708 (2013) Area: sq miles ( km²) Colleges and universities: California State University, San Bernardino ·San Bernardino Valley College · American Sports University · The Art Institute of California - Inland Empire · Everest College-San Bernardino ·CET-San Bernardino · Hair Masters University · ITT Technical Institute-San Bernardino · Argosy University-Inland EmpireSan Bernardino Valley CollegeAmerican Sports UniversityThe Art Institute of California - Inland EmpireEverest College-San BernardinoHair Masters UniversityITT Technical Institute-San BernardinoArgosy University-Inland Empire

9 THE ALL IN ALL Date: Saturday, September 13, 2014 Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA Time: Doors Open: 10AM Event Ends: 11PM Setting: Outdoors, Interactive Capacity: 40,000 Audience: Open to Public Admission: Ticketed Event Format: Educational and Informative Organizing Music, Live Performances; Walking Trail Vendors Cannabis Friendly Concessions: Food Beverages and Accessories Comparison Events: Colorado 420 Rally; Seattle Hempfest; Olympia Hempfest; The Mile High Hempfest; The Great American Hemp Brew Fest; HIGHFI Medical Marijuana Event Event; The Emerald Cup; and High Times Cannabis Cup

10 Date: Saturday, September 13, 2014 Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA Time: Doors Open: 10 AM Segment Ends: 12 PM Setting: Interactive Capacity: 3,000 Audience: Open to Public Admission: Ticketed Event Format: Family Friendly Fun, Educational and Informative Face Painting, Games, Music, Vendors Concessions: Food Beverages and Accessories Comparison Events: March for Compassion; Emerald Empire Hempfest THE FAMILY FUN-IN

11 Date: Saturday, September 13, 2014 Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA Time: Doors Open: 12 PM Segment Ends: 2 PM Setting: Open Seating Capacity: 3,000 Audience: Open to Public Admission: Ticketed Event Format: Family Friendly Educational and Informative Vendors Concessions: Food Beverages and Accessories Comparison Events: Chef Payton Curry THE TEACH-IN

12 Core Audience ▪Counter Culture Enthusiasts age ▪Medical Marijuana Advocates ▪Music Lovers ▪People with Debilitating Conditions ▪Primary Caregivers ▪Dispensary Hopefuls ▪Hempfest Attendees ▪Readers of High Times, The Medical Marijuana Magazines, and Cannabis Magazine ▪Listeners of Rhythmic, Hip-Hop, and Churban terrestrial radio stations ▪Users of Facebook, Instagram, Twitter, ▪Active users of portable electronic devices (blackberries, iPhone, ipads, cell phones). Secondary Audience ▪Local Males and Females age ▪General Audience Males and Females ▪Listeners of terrestrial Alternative radio stations and XM/Sirius Satellite radio channels ▪Legalization Proponents ▪College Students ▪College Students in the Performing Arts THE DEMOGRAPHICS

13 Mr. Vegas THE POTENTIAL TALENT Snoop WELL GROOMED Red Rat Osology DJ Quelo

14 MENDO DOPE LIL AFRIKA MAKA ROOTS KERMIT SINGH

15 THE POTENTIAL SPEAKERS TOMMY CHONG BRANDON VERA DR. JOHN HICKSJACK BLACKTERA PATRICK F. FREDDY SAYEGH

16 THE FIRST RUN OF EVENT 9:45 AMMedia at Step and Repeat 10:00AMDoors Open to Family Friendly Segment NoonCelebrity Teach In for Ticketed Patrons 2:00 PMDoors Open to 5K 2:01 PMFocus on Smoking Area 2:02PMMusical Entertainers Smoking Area Begin 2:15PMMusical Entertainers Group A Begin 2:30 PMMusical Entertainers Group B Begin 2:45 PMMusical Entertainers Group C Begin 3:00 PMSpeedway 3:15 PMHost / Comedian Broadcast Jumbotrons (20 mins) 3:35 PM5K Experience Continues 4:20 PMSmoke out throughout Event Center 5:00 PM Feature Stage Performance (40 min set) 5:40 PMJumbotron Featured Performance (20 min set) 6:00 PMFeature Stage Performance (40 min set) 6:40 PMJumbotron Featured Performance (20 min set) 7:00 PMHost / Comedian Broadcast Jumbotrons (20 mins) 7:20 PM5K Experience Continues 7:45 PMFeature Stage Performance (30 min set) 8:15 PMMain Stage Doors Open 9:00 PMHost / Comedian Broadcast Jumbotrons (10 mins) 9:10 PMMainstage Event Headliner Performance 11:00 PMEvent Closes

17 THE ENVIRONMENT We estimate there will be a near capacity crowd on hand for this cannabis friendly socially significant event. Accordingly, 95% of the 30, 000 participants will be paid attendees. The event will launch with an two hour information laden family friendly fun- In. That will give way to a two hour Celebrity Teach-In. Participants will then take to the entertaining Green Miles 5K Course, which is artfully designed to move participants throughout the venue; expose them to the medical marijuana culture, vendors, and ensure an overall good time. In addition to popular DJs, there will be reknown artists and bands performing live music from the ‘70s and ‘80s; Rave Music; and Electronic Dance Music.

18 THE MARKETING AND PROMOTIONS The Promoters have assembled a team comprised of the most experienced and reliable Marketing Professionals. They have also engaged a proven Street Team to distribute 150,000 flyers and 80,000 pieces of assorted collateral material (brochures, buy one get one half price coupons, etc.). Our affiliate Retail outlets will distribute promotional flyers as well as sell admission tickets. During the weeks leading up to 5k Experience we shall distribute Press Releases Nationally and schedule Press Conferences to enable CanI?Liv to discuss all aspects concerning Medical Marijuana, including legalization, and advertise the 5k Experience Our PR Department will provide footage and schedule CanI?Lvi to appear on ABC, NBC, and CBS and their local affiliates. We will lobby Inside Edition, TMZ, The National Marijuana News, and other Television Magazine Programs and encourage them to discuss the mission and success of the efforts of CanI?Liv.

19 THE NAME BRAND APPEAL Our Scheduled Performers shall actively promote this name brand event. Celebrity Teach-In Participants shall enthusiastically lend their voices and be featured in Radio Ads, Participate in taped and live Radio Call Ins, Appear in television ads, and on Television programs to Promote the event. Sponsors shall Publicly and Officially Acknowledge their Involvement, Participation, and Commitment to the success of this event. All participants shall Tweet about the event on a regular basis and cause information concerning the event to be posted throughout Social Media. Our Marque Presenter shall also Send out Breaking News Updates as talent is added or otherwise attached to the Project.

20 THE MEDIA COVERAGE

21 THE MARKET DEMOGRAPHICS Radio market Rank: 26 Population Metro 12+: 1,997,700 Median Age: 30 Median Household Income: $54,750 Total Retail and Wholesale Sales: $47,297,326 Education, Some College or More: 17.3% Top Employers: County of Riverside, 18,29; Stater Bros. 18,000; Arrowhead Regional Medical Center, Colton, 18,000; County of San Bernardino, 17,395 Ethnic composition Metro 12+: AA-9.6%, Latino-50.5% Caucasian- 32%

22 THE RADIO PROMOTIONS OBJECTIVES To gain exposure beyond the traditional time buy, generate excitement and create a buzz, deliver an exciting marketing campaign, incorporate live events, and maximize the customary radio advertising means: ●on air promotion; ●club promotions / contests; ●live DJ endorsements; ●the Radio Station website; ●Radio Station network of Street Teams ●On Sale Objective; ●Heighten interest and awareness in the greater San Bernardino, CA market promoting the 5k Experience.

23 THE RADIO PROMOTIONS STRATEGY Place Radio Buys and execute ”Win it before you can buy it” ticket giveaways on all targeted stations, in advance of on the announced sale date (07/15/2014). ●Create a sense of urgency to buy tickets early among targeted audiences via traditional and non-traditional marketing means with the intention of building strong pre-sale campaign and generate early sales. ●Employ publicity, Radio giveaways, Use of Syndicated Radio Shows and online marketing during Phase I marketing to elevate mainstream consumer and ticket buyer awareness in order to achieve initial sales. ●Utilize new media, radio promotion, street teams and radio advertising during Phase II marketing as a means of sustaining ticket sales beyond street date. ●Maximize early sales of 5k Experience tickets among target consumer by engaging the Audiences of Scheduled Entertainers via television, radio networks and their social media sites.

24 THE 2 PHASE MARKETING OVERVIEW Marketing Strategy - Phase I (On Sale Campaign) Our Phase I marketing objectives include creating awareness of tickets on sale among our target market. To reach our goal of maximum awareness during Phase I, we will employ a mix of consumer marketing vehicles including a, local radio promotions, national and local PR campaign and a viral/grassroots online marketing campaign beginning July15, 2014 Consumer Marketing Elements (Phase I) ●Radio Spots: 15 sec, 30 sec & 60 sec ●AD Mats ●HTML Ads for Blasts ●30 second trailer (TV and Online use) ●Press Release ●Website / Facebook page / Instagram / Twitter ●Teach-In Speakers, Performers, Bio, Pictures Phase II marketing will include a more comprehensive leveraging of radio promotion and radio advertising in order to drive and sustain ticket sales beyond the initial on sale date. A more detailed outline of Phase II marketing components will be determined after the tickets go on sale. (Details Below)

25 SPONSORSHIP You are invited to become a sponsor of CanI?Liv’s Green Miles 5k Experience. This fun, informative, high profile, event promises to eclipse all others. Sponsors shall receive VIP treatment at the Green Miles 5k Experience. Don’t miss the opportunity to showcase your brand and to be a part of this exciting and entertaining day of purposeful activities. Your sponsorship, above the local level, will include listing as a sponsor of the event. Sponsors and their Brands will be prominently displayed, seen, viewed by tens of thousands of attendees and acknowledged by the Main Stage host and on the Jumbotron by the event facilitator. The Deadline for Inclusion of your logo in all collateral materials is Friday, September 5, 2014

26 $100,000 TITLE SPONSOR Name included in the title of the Green Miles 5k Experience; Name and Logo included in TV Ads and Interior Signage; Onstage MC and Jumbotron Mentions; Company name mentioned on Television and in Radio Promos; Mention in all press releases as "The Title Sponsor”; Mentions throughout Social media (FB/Twitter); Company Logo on step & repeat; Company Logo on Banner signage at front entrance; Autographed Celebrity Participant Memorabilia; 100 VIP passes to an exclusive The Green Miles 5k meet & greet; 500 VIP passes to the The Green Miles 5k Experience; 500 Tickets to the Main stage performance; Company Name and Logo on the Invitations; Logo on all collateral and printed promotional items; Sponsor logo/link on event website; Name and Logo featured on all e-blasts; and Gift bag inclusion

27 $50,000 PREMIER SPONSOR Name listed as a Premier Sponsor of the Green Miles 5k Experience; Name and Logo included in TV Ads and Interior Signage; Onstage MC and Jumbotron Mentions; Company name mentioned on Television and in Radio Promos; Mention in all press releases as "A Premier Sponsor”; Mentions throughout Social media (FB/Twitter); Company Logo on step & repeat; Company Logo on Banner signage at front entrance; Autographed Celebrity Participant Memorabilia; 50 VIP passes to an exclusive The Green Miles 5k meet & greet; 250 VIP passes to the The Green Miles 5k Experience; 250 Tickets to the Main stage performance; Company Name and Logo on the Invitations; Logo on all collateral and printed promotional items; Sponsor logo/link on event website; Name and Logo featured on all e-blasts; and Gift bag inclusion

28 $25,000 FEATURED SPONSORS Name listed as a Featured Sponsor of the Green Miles 5k Experience; Name and Logo included in TV Ads and Interior Signage; Jumbotron Onstage MC Mentions; Company name mentioned on Television and in Radio Promos; Mention in all press releases as "A Featured Sponsor”; Mentions throughout Social media (FB/Twitter); Company Logo on step & repeat; Company Logo on Banner signage at front entrance; Autographed Celebrity Participant Memorabilia; 25 VIP passes to an exclusive The Green Miles 5k meet & greet; 100 VIP passes to the The Green Miles 5k Experience; 100 Tickets to the Main stage performance; Company Name and Logo on the Invitations; Logo on all collateral and printed promotional items; Sponsor logo/link on event website; Name and Logo featured on all e-blasts; and Gift bag inclusion

29 $10,000 SPONSORS Name listed as a Sponsor of the Green Miles 5k Experience; Name and Logo included on Interior Signage; Jumbotron Onstage MC Mentions; Mentions throughout Social media (FB/Twitter); Company Logo on step & repeat; Autographed Celebrity Participant Memorabilia; 10 VIP passes to an exclusive The Green Miles 5k meet & greet; 25 VIP passes to the The Green Miles 5k Experience; 25 Tickets to the Main stage performance; Logo on all collateral and printed promotional items; Sponsor logo/link on event website; Name and Logo featured on all e-blasts; and Gift bag inclusion

30 $2,500 LOCAL PARTNER Name listed as a Local Partner of the Green Miles 5k Experience; Name and Logo included on Interior Signage; Jumbotron Onstage MC Mentions; Mentions throughout Social media (FB/Twitter); Company Logo on step & repeat; Autographed Celebrity Participant Memorabilia; 4 VIP passes to an exclusive Green Miles meet & greet; 10 VIP passes to the The Green Miles 5k Experience; 10 Tickets to the Main stage performance; Logo on all collateral and printed promotional items; Sponsor logo/link on event website; Name and Logo featured on all e-blasts; and Gift bag inclusion

31 $1,000 LOCAL SPONSOR Name listed as a Local Sponsor of the Green Miles 5k Experience; Mentions throughout Social media (FB/Twitter); 4 VIP passes to the The Green Miles 5k Experience; 2 Tickets to the Main stage performance; Sponsor logo/link on event website; and Preferred Vendor Space.

32 CONTACT INFORMATION Thank You for taking the time to review our Green Miles 5k Experience Sponsorship Proposal. The members of The Green Miles Event Management Team will be happy to answer any questions you may have. Jason Reed Aja Fonseca-Arnold Dock Walls Stacy Lyles

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