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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.

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Presentation on theme: "© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential."— Presentation transcript:

1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 1 © 2010 Cisco and/or its affiliates. All rights reserved. January 2014

2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Innovate with Collaboration in the Cloud Marketing Play Packaged marketing campaign including online banners, messages and landing pages, and customer facing offers, designed to lead the customer through the buying cycle  Overview on Cisco.com Overview on Cisco.com  Partner Marketing Central Partner Marketing Central Marketing Assets Final marketing assets that can be used and/or re-purposed immediately Cisco and third-party sourced content Cannot be modified; contact Cisco for permissions to splice content Marketing Ingredient Material Ingredient material to be used by partners to create marketing materials, such as messaging and copy blocks. Content directed to partner sales team on how to sell and sales enablement Cisco sourced content; can be modified for partner assets

3 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4 4 © 2010 Cisco and/or its affiliates. All rights reserved. 4 Description: Templates to generate demand for cloud collaboration Created: 2013 Source: Cisco Target audience: Business and technical decision makers Main message: Drive end customer demand for public cloud services Objective: Leverage creative templates for , landing page, web banners along with content offers plus playbrief and call guide resources Recommended Use: eDM, web marketing, landing pages, social media Access at: https://www.ciscopartnermarketing.com/Orgs/Initiative.aspx?id=1893https://www.ciscopartnermarketing.com/Orgs/Initiative.aspx?id=1893  Back

5 Cisco Confidential 5 © 2010 Cisco and/or its affiliates. All rights reserved. 5 Description: White Paper, 16 pages, PDF Created: April 2013 Source: Forbes Target Audience: End Customer Main Message: Executives find value from cloud collaboration, but only when used extensively are they achieving even greater business impact, as high as 30% more than total respondents. Objective: Show cloud collaboration “Leaders vs Laggards” adoption profile, types of benefits businesses experience today, decision makers, and future plans. Recommended Use: edm call-to- action, Website, social media, sales training Download at: https://grs.cisco.com/grsx/cust/grsCustomerSurvey.html?SurveyCode=6399&KeyCode= https://grs.cisco.com/grsx/cust/grsCustomerSurvey.html?SurveyCode=6399&KeyCode=  Back

6 Cisco Confidential 6 © 2010 Cisco and/or its affiliates. All rights reserved. 6 Description: White Paper, 9 pages, PDF Created: September 2012 Source: TechKnowledge, Robert Chilton Target audience: End customer Main message: Guide selecting the right cloud collaboration solution for your business needs Objective: Show end user the value of cloud collaboration and how it can be a valuable investment. Compares top cloud collaboration vendors to help end customers determine the right solution Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at:  Back

7 Cisco Confidential 7 © 2010 Cisco and/or its affiliates. All rights reserved. 7 Description: White Paper, 7 pages, PDF Created: February 2013 Source: Zeus Kerravala Target audience: End customer Main message: Business environment is ripe for enterprise collaboration from the cloud. Objective: Overview of collaboration business drivers, how to choose a hosted collaboration solution provider and recommendations on how to move forward Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at:  Back

8 Cisco Confidential 8 © 2010 Cisco and/or its affiliates. All rights reserved. 8 Description: White Paper, 16 pages, PDF Created: November 2012 Source: A Forrester Consulting Thought Leadership Paper Commissioned By Cisco Systems Target audience: End customer Main message: Forrester’s in-depth survey of 631 senior IT decision-makers across eight countries found that companies will increasingly leverage the cloud to access collaboration services. Objective: Describe impact of cloud computing as enabler and accelerator of collaboration services adoption Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at: ptions.pdf ptions.pdf  Back

9 Cisco Confidential 9 © 2010 Cisco and/or its affiliates. All rights reserved. 9 Description: White Paper, 10 pages, PDF Created: July 2013 Source: IDC ( Rich Costello and Rohit Mehra Target audience: End customer Main message: Overview of the strategic benefits and advantages associated with a migration to a cloud-based collaboration. Objective: Provide a view on the key advantages of Cloud Collaboration and how to evaluate such a move (citing HCS as a market-leading solution. Recommended Use: Website, social media or edm call to action. Messaging ingredient, customer education Download at:  Back

10 Cisco Confidential 10 © 2010 Cisco and/or its affiliates. All rights reserved. 10 Description: White Paper, PDF Created: August 2013 Source: Current Analysis Target audience: End customer Main message: Guide to vertical concerns and how cloud collaboration can overcome those challenges and achieve vertical business objectives Objective: Show vertical relevancy for public cloud collaboration Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at:

11 Cisco Confidential 11 © 2010 Cisco and/or its affiliates. All rights reserved. 11 Description: Brochure, 17 case studies in PDF format Created: August 2013 Source: Cisco Target audience: End customer Main message: Customers are consuming collaboration applications as a service Objective: Show market adoption of cloud-based collaboration through a collection of anonymous and public case studies. Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at:

12 Cisco Confidential 12 © 2010 Cisco and/or its affiliates. All rights reserved. 12 Description: White Paper, 14 pages, PDF Created: July 2013 Source: Wainhouse Research (Bill Haskins and Andy Nilssen) Target audience: End customer Main message: Guide for a successful Cloud Collaboration deployment, based on interviews with a number of leading UCaaS suppliers and Service Providers. Objective: To provide a summary of trends and best practices from successful deployments, to serve as a guide on how to migrate to the cloud for collaboration. Recommended Use: Website, social media or edm call to action. Messaging ingredient, customer education Download at:http://www.cisco.com/en/US/solutions/collateral/ns151/ns1086/migrating_collaboration_to_the_cloud.pdf

13 Cisco Confidential 13 © 2010 Cisco and/or its affiliates. All rights reserved. 13 Description: 3-step guide, 15 pages, PDF Created: Mar 2013 Source: COMgroup, JR Simmons Target Audience: End Customer Main Message: Guide full of questions to help customers know what to ask to cut through the hype and make an informed decision Objective: Provide end customers with a simpler way to evaluate cloud solutions and partners based on commonly asked questions. Recommended Use: edm call-to- action, social media, Website, sales enablement Download at: Partner Marketing Central – Innovate with Collaboration in the CloudPartner Marketing Central – Innovate with Collaboration in the Cloud  Back

14 Cisco Confidential 14 © 2010 Cisco and/or its affiliates. All rights reserved. 14 Description: Template, 36 pages, PDF, source file available Created: April 2013 Source: COMgroup, JR Simmons Target Audience: End Customer Main Message: For a good cloud contract, get an accurate understanding of hosted unified communications and collaboration capabilities using this template. Objective: Enable customers to use a proposal template to select the right cloud solution that meets their business needs. Recommended Use: edm call-to- action, Website, social media, sales resource  Back Download at: Partner Marketing Central – Innovate with Collaboration in the CloudPartner Marketing Central – Innovate with Collaboration in the Cloud

15 Cisco Confidential 15 © 2010 Cisco and/or its affiliates. All rights reserved. 15 Description: Interactive web offer about Next Generation Workspaces Created: April 2012 Source: Cisco Target audience: End user customers Main message: Different kinds of economic savings from outsourcing workloads to the cloud. Objective: Show different options for cloud adoption, trends in movement to cloud, cost and TCO savings Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

16 Cisco Confidential 16 © 2010 Cisco and/or its affiliates. All rights reserved. 16 Description: Video, 1:45 Created: January 2013 Source: Cisco Target audience: End customer, collaboration buyers Main message: Cisco HCS main benefits and services available from partners Objective: Simple introductory HCS flash that communicates the main external benefits and services/workloads. It is designed as a first-touch to inspire the audience to want to learn more about HCS/cloud-based collaboration Recommended Use: Website, intro flash in sales presentation, as a loop on a monitor, play in the theater at events like Cisco Live between presentations, opening to a presentation, embed in s Download at:  Back

17 Cisco Confidential 17 © 2010 Cisco and/or its affiliates. All rights reserved. 17 Description: 3 Videos, 2:00 – 3:00 minutes each Created: October 2013 Source: Cisco Target audience: End customer Main messages: 1. Why Cloud – Problem Solving Some typical CIO challenges and how the cloud can help enable and accelerate collaboration. https://www.youtube.com/watch?v=GLCguVEk7C0 https://www.youtube.com/watch?v=GLCguVEk7C0 2. The Cloud Works – The Cisco Powered Cloud Service How collaboration can help drive greater agility, flexibility and efficiency when deployed in the cloud https://www.youtube.com/watch?v=zKAq06Lmi6A https://www.youtube.com/watch?v=zKAq06Lmi6A 3. Journey to the Cloud – A Smooth Transition What to consider before starting the journey – people, business process and culture https://www.youtube.com/watch?v=NyMcayPQGY0 https://www.youtube.com/watch?v=NyMcayPQGY0 Objective: Simple summary of cloud and the benefits. Designed to be inspirational around cloud-based collaboration Recommended Use: Website, intro flash in sales presentation, as a loop on a monitor, play in the theater at events or trade shows, opening to a presentation, embed in s  Back

18 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19 Cisco Confidential 19 © 2010 Cisco and/or its affiliates. All rights reserved. 19 Description: Infographic about Forbes research on “Collaborating in the Cloud” Created: 2013 Source: Cisco Target audience: End customers Main message: An adoption profile of survey respondents say the more cloud collaboration they use, the more business advantages they gain, including a competitive advantage. Objective: Show opinions and attitudes of cloud-based collaboration, benefits, and key influencers deciding to implement cloud collaboration. Recommended Use: Soft offer for social media tactics – posts, tweets Download at:

20 Cisco Confidential 20 © 2010 Cisco and/or its affiliates. All rights reserved. 20 Description: Interactive social tool that calculates your cloud utilization based on daily habits Created: 2013 Source: Cisco Target audience: End user customers Main message: You and your employees already use the cloud extensively. Objective: Show the pervasiveness of cloud in today’s workday already and visualize the impact of your workday on cloud. Share with social media tools Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

21 Cisco Confidential 21 © 2010 Cisco and/or its affiliates. All rights reserved. 21 Description: Infographic about Calculating Economics in the Cloud Created: 2012 Source: Cisco Target audience: End user customers Main message: Different kinds of economic savings from outsourcing workloads to the cloud. Objective: Show different options for cloud adoption, trends in movement to cloud, cost and TCO savings Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

22 Cisco Confidential 22 © 2010 Cisco and/or its affiliates. All rights reserved. 22 Description: Infographic about regional variances in cloud computing readiness Created: 2012 Source: Cisco Target audience: End user customers Main message: As cloud-based services and content evolve and become more pervasive, network speeds and latencies are vital to enable reliable, high-quality end-user experiences Objective: See comparison by major geographies for cloud computing readiness, based on consumer fixed broadband access and advanced cloud app requirements Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

23 Cisco Confidential 23 © 2010 Cisco and/or its affiliates. All rights reserved. 23 Description: Infographic about IP video delivery, service and streaming services moving to cloud Created: 2012 Source: Cisco Target audience: End user customers Main message: Massive impact of video in shaping cloud adoption Objective: Imagine your online future with IP video delivery, storage and streaming services to support demands for video content anywhere on any device, at any time Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

24 Cisco Confidential 24 © 2010 Cisco and/or its affiliates. All rights reserved. 24 Description: Cisco repository of infographics Created: Source: Cisco Target audience: End user customers Main message: Display data on cloud and technology trends in an innovative and simple way Objective: Show thought leadership through interesting data analysis and relationships between technology and business trends and requirements. Broad range of technology topics Recommended Use: Soft offer for social media tactics – posts, tweets Download at:  Back

25 Cisco Confidential 25 © 2010 Cisco and/or its affiliates. All rights reserved. 25  Back Description: ROI Tool, hosted by Salire, requires registration Created: 2013 Refreshed Source: Cisco, hosted by Salire Target audience: Cisco and partner sales to use with end customer Main message: Benefit of hosted collaboration solution compared to on- premise solution Objective: Show the customer the economic and resource benefits of hosted collaboration in context of their business environment. Flexible tool allows for changing and testing different variables. Recommended Use: Used by sales as discussion tool with customer, or in preparation for a customer meeting. Tool may be customized with local market pricing for a cost. Access at: https://express.salire.com/usermgmt/register/default.aspxhttps://express.salire.com/usermgmt/register/default.aspx

26 Cisco Confidential 26 © 2010 Cisco and/or its affiliates. All rights reserved. 26 Description: High level discussion tool for Cisco or partner sales to assess a prospect’s readiness to consume cloud solutions Created: 2012 Source: Cisco Target audience: Prospective customers who are considering cloud solutions Main message: Understand the current readiness for your organization to go to cloud Objective: Help customers understand the business, technology, people, and process readiness of their organization to consume cloud, and support business discussion around why cloud Recommended Use: Used by sales as discussion tool with customer, or in preparation for a customer meeting. Access at:  Back

27 Cisco Confidential 27 © 2010 Cisco and/or its affiliates. All rights reserved. 27 Description: Gartner Magic Quadrant report Created: August 2012 Source: Gartner Target audience: End customer, collaboration buyers Main message: Analyst review of Cisco Collaboration portfolio strength vs. UC competition Objective: Showcase Cisco UC market leadership compared to other vendors. Under “Strengths and Cautions”, Cisco Collaboration portfolio breadth, channel and customer depth, and multiple consumption options are highlighted, while partner HCS offer design can mitigate the “caution” bullets. Recommended Use: Website, social media or edm call to action. Messaging ingredient, sales enablement Download at:  Back

28 Cisco Confidential 28 © 2010 Cisco and/or its affiliates. All rights reserved. 28 Description: Cisco webpage contains links to case studies, videos, and tools for purchase or find resellers Created: 2012 Source: Cisco Target audience: Business decision maker at collaboration customer Main message: Learn how different uses of collaboration technology can support your business goals Objective: Start with a specific business goal or select a use case to learn about the business value of using collaboration technologies to meet your objectives Recommended Use: Copy/messaging can be used in marketing material; sales training to understand collaboration use cases and business drivers Access at:  Back

29 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30 Cisco Confidential 30 © 2010 Cisco and/or its affiliates. All rights reserved. 30 Description: Cisco online tool Created: 2013 Refreshed Source: Cisco Target audience: Cloud partners Main message: Accelerate time to market for your cloud offer, Reduce overall costs of launching your cloud solution, Increase profitability for partners who have invested in Cisco Powered cloud services. Objective: Guide Cloud Partners through a joint GTM engagement by providing access to a library of cloud assets, proven best practices, and a collaborative project management platform. Recommended Use: Copy/messaging can be used in marketing material; sales training to understand collaboration use cases and business drivers Resource Library Extensive collection of Cloud GTM Assets. Search content by Cloud Offer, Theater/Geo and other parameters. Access at: https://gotomarket.cisco.comhttps://gotomarket.cisco.com

31 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Objective: Provide overview of Cisco messaging for HCS. Business benefits Recommended Use: Marketing material copy blocks and base messaging around collaboration, cloud collaboration, and why Cisco Powered  Back 25 Word:, a Cisco Powered Service, supports your organization to be more flexible, agile, and efficient. Gain a competitive advantage through better empowering your people. 50 Word:, a Cisco Powered Service, is an accelerator of collaboration, allowing organizations to save money with IP telephony and improve productivity with unified communications. can enable your organization to be more flexible, agile, and efficient. Gain a significant competitive advantage through better empowering your people. 100 Word:, a Cisco Powered Service, is an enabler and accelerator of collaboration, allowing organizations to offer customers a range of benefits, from simply saving money with IP telephony, to improving productivity with unified communications, to providing full collaborative environments. can enable efficiency and reduced TCO through simple subscription offers with predictable costs and service levels. Customers can maintain visibility and control without disrupting business. Because it is based on open standards, can easily integrate with existing systems to take full advantage of legacy and forward investments.

32 Cisco Confidential 32 © 2010 Cisco and/or its affiliates. All rights reserved. 32 Description: Current Analysis-Cisco research and analysis - Vertical Selling Framework for six verticals Created: January 2013 Target audience: Partner Objective: Collaborate with Partners as they build their vertical cloud strategy to accelerate time-to-revenue, mapping to related cloud solutions like HCS, address business care-abouts in targeted verticals (FSI, EDU, H/C, GOVT, MFT and RET). Partner Vertical Cloud Assessment and Vertical Cloud Sales Enablement Toolkits based on Current Analysis research Recommended Use: Insertion in sales training/playbook, resource to sales How to Access: Contact your Partner Marketing Manager to set up a session with Cisco Cloud Solutions Marketing team  Back Download at: Cisco.com - HCS Partner ResourcesCisco.com - HCS Partner Resources

33 Cisco Confidential 33 © 2010 Cisco and/or its affiliates. All rights reserved. 33 Description: White paper comparing the Microsoft and Cisco approaches, PDF, 12 pages Created: 2013 Source: Cisco Target audience: Business decision maker at collaboration customer Main message: Six areas to consider for enterprise collaboration solutions with Cisco vs. Microsoft comparison and recommendation Objective: Understand the Cisco and Microsoft approaches to enterprise collaboration and key considerations when choosing a solution Recommended Use: Copy/messaging can be used in marketing material; sales training / objection handling to understand competitive positioning of Cisco vs. Microsoft solution. Access at:  Back

34 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 Description: E-learning for HCS Partners. Search for Hosted Collaboration and select any of the five 39 minute Cisco Hosted Collaboration Go-To- Market Innovation Program modules 1.Account Managers & Product Sales Specialists 2.Cisco Partner Account Managers 3.Partner Principals 4.Practice Leads 5.Sales Management Created: 2011 Target audience: Partner sales / account manager Objective: Role-based Cisco HCS solution training Recommended Use: Partner sales training How to Access: E-learning portal flyer with links to the five modules – Ask your Cisco marketing manager or partner account manager  Back

35 Thank you.


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