Presentation is loading. Please wait.

Presentation is loading. Please wait.

Julian Poulter LAMP Demonstration. Use case scenarios Marketing manager – Generating leads – Automating processes Sales exec – Closing business – 360.

Similar presentations


Presentation on theme: "Julian Poulter LAMP Demonstration. Use case scenarios Marketing manager – Generating leads – Automating processes Sales exec – Closing business – 360."— Presentation transcript:

1 Julian Poulter LAMP Demonstration

2 Use case scenarios Marketing manager – Generating leads – Automating processes Sales exec – Closing business – 360 degree view of prospect

3 Content Contacts ConnectConvertClose The LAMP Process Cost per acquisition Value of business

4 Lead Automated Marketing Process

5 Demo: CRM and/or Marketing Functions LEAD SalesMarketing

6 Demo: Basic CRM Functionality Prospect Contacts Notes / s Tasks Meetings Calls Surveys Responses Web activity Insideview Cases Documents Data source Division/Client Demographics MQL Status Grading & Lead Score Relationships Data Source Custom Opportunities Sales items Sales Orders

7 Monthly Nurture Linked Linked Linked to: Welcome 1 Welcome 1 Welcome 1 Unaware Stream Aware Customer Linked Whitepaper Whitepaper 2 Whitepaper 3 Video 1 29da ys 29d Case Study 3a Welcome 1 Profile Survey x000 s 250 per day Monthly Nurture Campaigns Upsell Campaigns, Newsletters 29d Repeat Stream Progress sale LAMP Content and Streams Responder: Clicks through Buy offerFact Sheet 1 1day Automatic Whitepaper 3 Landing Page Linked to: Purchase Landing Page

8 Collateral and publishing – simple view Own Website / blog article Whitepaper, Document, Event LAMP hosted collateral 3 rd party destination LAMP Collateral Definition “Collateral” LAMP Collateral Publishing: Social/blog/ Stream treatment upon registration Lead settings / category Meta tags Landing pages Auto responders Tracking & analytics

9 Whitepaper Profile Survey Collateral and Publishing – simple view Automatic Whitepaper 3 Landing Responder: Clicks through Collateral Social Website/ blog Hosted Advertising Reporting & analysis Lead and follow up Landing Page Publishing Schedule User gets collateral

10 @ Linked to: Fact Sheet / offer Fact Sheet / offer CRM Database Data / profiles marketing Unaware Stream Aware Interested Customer Article 1 Slideshow 1 Video 1 Podcasts 1 Whitepaper 1 Video 2 29days29d Factsheet 1 Case study 1 Fact Sheet / offer 1day Brochure 2 Factsheet 2 Special Offer 1 Trial Offer 1 29days29d Welcome 1 Tips & Hints 2 Cust. Survey 1 Tips 2 Newsletter 1 29days29d Converts from telemarketing call Click thru to media/content changes Stream, via Profile Survey, chooses Product 2 Call Survey 1 Survey 3 Survey 2 Whitepaper 5 Case study 2 Fact Sheet 1 7days 8d Proposition 1Proposition 2 x000 s 250 per day Repeat Stream Long term Nurture Campaigns Click to fact sheet changes Stream Upsell Campaigns Call E-book 1 LP Call Collateral and streams – complex view


Download ppt "Julian Poulter LAMP Demonstration. Use case scenarios Marketing manager – Generating leads – Automating processes Sales exec – Closing business – 360."

Similar presentations


Ads by Google