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Julian Poulter LAMP Demonstration
Use case scenarios Marketing manager – Generating leads – Automating processes Sales exec – Closing business – 360 degree view of prospect
Content Contacts ConnectConvertClose The LAMP Process Cost per acquisition Value of business
Lead Automated Marketing Process
Demo: CRM and/or Marketing Functions LEAD SalesMarketing
Demo: Basic CRM Functionality Prospect Contacts Notes / Emails Tasks Meetings Calls Surveys Responses Web activity Insideview Cases Documents Data source Division/Client Demographics MQL Status Grading & Lead Score Relationships Data Source Custom Opportunities Sales items Sales Orders
Monthly Nurture Campaigns @ Email Linked to: @ Email Linked to: @ Email Linked to: Welcome 1 Welcome 1 Welcome 1 Unaware Stream Aware Customer Linked Whitepaper Whitepaper 2 Whitepaper 3 Video 1 29da ys 29d Case Study 3a Welcome 1 Profile Survey x000 emails 250 per day Monthly Nurture Campaigns Upsell Campaigns, Newsletters 29d Repeat Stream Progress sale LAMP Content and Streams Responder: Clicks through Buy offerFact Sheet 1 1day Automatic Whitepaper 3 Landing Page Call @ Email Linked to: Purchase Landing Page
Collateral and publishing – simple view Own Website / blog article Whitepaper, Document, Event LAMP hosted collateral 3 rd party destination LAMP Collateral Definition “Collateral” LAMP Collateral Publishing: Social/blog/email Stream treatment upon registration Lead settings / category Meta tags Landing pages Auto responders Tracking & analytics
Whitepaper Profile Survey Collateral and Publishing – simple view Automatic Whitepaper 3 Landing Page @ Email Responder: Clicks through Collateral Email Social Website/ blog Hosted Advertising Reporting & analysis Lead and follow up Landing Page Publishing Schedule User gets collateral
@ Email Linked to: Fact Sheet / offer Fact Sheet / offer CRM Database Data / profiles Email marketing Unaware Stream Aware Interested Customer Article 1 Slideshow 1 Video 1 Podcasts 1 Whitepaper 1 Video 2 29days29d Factsheet 1 Case study 1 Fact Sheet / offer 1day Brochure 2 Factsheet 2 Special Offer 1 Trial Offer 1 29days29d Welcome 1 Tips & Hints 2 Cust. Survey 1 Tips 2 Newsletter 1 29days29d Converts from telemarketing call Click thru to media/content changes Stream, via Profile Survey, chooses Product 2 Call Survey 1 Survey 3 Survey 2 Whitepaper 5 Case study 2 Fact Sheet 1 7days 8d Proposition 1Proposition 2 x000 emails 250 per day Repeat Stream Long term Nurture Campaigns Click to fact sheet changes Stream Upsell Campaigns Call E-book 1 LP Call Collateral and streams – complex view
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