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Quinceañera Dress by Miriam Caballero Noemi Chavez.

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Presentation on theme: "Quinceañera Dress by Miriam Caballero Noemi Chavez."— Presentation transcript:

1 Quinceañera Dress by Miriam Caballero Noemi Chavez

2 Mexico Nationality: Mexican(s). Population (2006 estimate): 107.4 million. Ethnic groups: Indian- Spanish (mestizo) 60%, Indian 30%, Caucasian 9%, other 1%. Religions: Roman Catholic 89%, Protestant 6%, other 5%. Government: Federal Republic.

3 Culture: Mexican Holidays January 6th and 7th: Dia de los Reyes Magos February 14: El Dia Del Amor y La Amistad (Valentine's Day) May 5: Cinco de Mayo September 16: Mexican Independence Day November 1 and 2: Dia de los Muertos December 12: Dia de la Virgen de Guadalupe

4 Culture The people of Mexico take great pride of their country, culture, ethnicity, lifestyle and economic independence. Exchanging proper greetings is considered very important in Mexican cultural circles. Mexican culture also exhibits strong family ties, respect, hard working and socializing together in the community. 95% are Christians of whom 87% belong to the Catholic faith People are expected to address all members of a group individually

5 Culture Mexico is known worldwide for its folk art traditions, mostly derived from a combination of the indigenous and Spanish crafts (clay pottery, colorfully embroidered cotton garments Between the Spanish conquest and the early Twentieth Century, Mexican fine arts were largely in imitation of European traditions.

6 Tenochtitlan

7 Aztecs The Aztec maintained their subsistence by utilizing fishing, hunting, gathering and gardening techniques. The valley rivers were rich in fish, insects, shrimp, tadpoles, and a naturally occurring pasta called ahuatl. Those near the ocean ate crabs, oysters, fish and turtles. Among the wild animals are rabbits, snakes, armadillos, deer, pumas and coyotes.

8 The Earth Myth Chalice ("Serpent Skirt“) was the Earth goddess of life and death in the Aztec mythology. She was depicted as a woman wearing a skirt of snakes and a necklace of hearts torn from victims. She also had sharp claws in her hands and feet. Coatlicue was a goddess thirsty of human sacrifices. Her husband was Mixcoatl, the cloud serpent and god of the chase. Coatlicue gave birth to Huitzilopochtli after a ball of feathers fell into the temple where she was sweeping and touched her. This weird pregnancy greatly offended her existing four hundred children who were encouraged by Coyolxauhqui to kill their dishonored mother However, Huitzilopochtli emerged from the womb of his mother fully armed and saved her. Huitzilopochtli cut off the head of his sister, Coyolxauhqui and threw it into the sky to become the Moon.

9 Time line for Aztecs 1195 Aztecs arrived in Valley of Mexico. 1325 Tenochtitlan was founded. First temple built by Aztecs. 1375 Acamapichtli becomes first ruler of Aztecs. 1428 Aztecs joined forces with Texcoco & Tlacopan formed Triple Alliance. Atzcapotzalco conquered.

10 1458 Moctezuma sent armies to conquer lands. 1469 Moctezuma I died. 1502 Moctezuma II became ruler. Aztec Empire at height. 1519 Cortez comes to Mexico. Moctezuma II killed. 1522 Tenochtitlan rebuilt, named Mexico City by Cortez. Declared capital of Spanish colony of New Spain.

11 Aztecs values Human sacrifices were necessary to honor the gods and to be responsible for human existence. They believed that humans were responsible for the pleasure or displeasure of the gods and, therefore, they want to make sure that the god were happy. Twenty to fifty thousand people were sacrificed yearly.

12 Aztecs Culture The people who were sacrificed were often painted red and black. The red symbolized blood and new life the black represented the evils they had done Aztec priests who conducted the sacrifices wore black robes stained with blood.

13 Aztec Moral Values Children learned history, myths, religion and Aztec ceremonial songs Boys received intensive military training and also learned about agriculture and the trades. Girls were educated to form a family, and were trained in the arts and trades that would ensure the welfare of their future homes.

14 Spain Values The Indians were forbidden from engaging in commerce. They were to be allowed only one wife They were to work in the fields and mines, but not overworked, and they were to be fed and not beaten. Spaniards strongly believed in Catholicism and as a result they forced the Indians to changed their beliefs by replacing their stone images with a cross and the image of the Virgin Mary. They promised to obey the king's laws if he respected their rights "and if not, not." macho attitudes Preserving the traditional role of the family Distant and formal relations between the sexes Passage of wealth only among the elite Only the elite had the power to make the decisions based on the prestige.

15 Rite of passage During the Aztec period, women were treated as second- class citizens, unimportant, and only available for bearing children and obeying their husband. Young females were taught by elder women to learn the skills the girls would need to know for the rest of their lives. Such skills include housework, cooking, and weaving. This rite symbolized the change from childhood into womanhood. For women, the age of fifteen became a time of decision. Girls had the choice to either devote their life to church or to marry

16 Climate Mexico has pronounced wet and dry seasons. Most of the country experiences a rainy season from June to mid-October and significantly less rain during the remainder of the year. February and July generally are the driest and wettest months, respectively. Mexico City has a yearly median temperature of 15°C with pleasant summers and mild winters. The warm climate forced the Aztecs to develop clothing that was loose and flowing. Women wore sleeveless blouses and wraparound skirts Men wore cloth around the hip area and a cloak over a shoulder.

17 Functionality: Define Aztecs Social Classes and rituals

18 Dress also helped one to recognize social status and rank Dress is an important area in many facets of Aztec culture and played a vital role in determining class, government rank, and religion One reason they wore clothing was for protection Aztecs overall view of beauty is that adornment along with tasteful colors makes for beautiful dress.

19 Materials Cotton Maguey’s thread Feathers: 235 recorded species of birds Coarse cotton fabric Eared Quetzal Mexican Trogon

20 Form: Old Dress in Aztecs

21 Spain old dresses

22 Matrix of Values

23 Facilitation The traditional Quinceañera is a celebration of a young Hispanic woman coming to the age where her family acknowledges and celebrates with her that she is now a young woman and no longer a child. Through out the many years of invasive education and persuasion by European Societal forces, the tradition of Quinceañera has maintained its place in preserving the traditions of Hispanics through out the Americas and honoring our young women as they are gently ushered into the age of adulthood. Quinceañeras is celebrated through out Latin America in many various forms and styles. It remains the fairy tale dream for many young Hispanic girls, who dream of the day when all their family and friends will join in recognition and celebration of the day that they are held in the bosom of love and softly carried across the threshold of maturity, set down, with their feet firmly planted in the richness of tradition, faith and history. Choosing the right dress has been one of the most desired activities for young girls when it comes to celebrating their fifteenth birthday because of the unique design that it conveys. It symbolizes their special moment where the most important person is them.

24 Triangulation La Quinceañera is a tradition that comes from the Spanish as well as from the Aztecs for the celebration of the fifteenth birthday, and as mentioned before its commonly celebrated in Hispanic cultures in places like Mexico and South America. Mostly every Hispanic girl dreams of the coming of this celebration. Since this celebration is part of their culture and tradition almost every girl feels the need to celebrate her fifteenth birthday. The quinceañera dress especially symbolizes the moment in which young girls become women just like when the Spanish and Aztecs wore special clothing when celebrating the coming of age of young girls. Young girls dream of the kind of dress they want to use because they know how unique this dress can be. Choosing the right dress is not always easy. We are trying to address the need of young girls to find their ideal dress because we know how much it means for them and knowing this desire of most Hispanic young girls we know there is a big market to satisfy.

25 Taste Our product brand name is “Spring 15” and the reason why we chose this name is because spring represents the moment when tiny seeds blossom into pretty flowers just like young girls that become young ladies. The fifteenth birthday is a very special moment for young girls and with our product we are trying to make this occasion even more special and unique. The way we package our products depends on the method of purchase.

26 If our product is bought at one of our stores we will place it in a big white box in order to protect the dress from any water damage. If bought by catalog or online we wrap it up in another box in order to send it through mail and protect it from any kind of damage. Our theme is “Dream it and make it come true”. As far as our retail merchandising we plan to decorate our stores with colonial backgrounds in order to highlight the Spanish influence on this tradition. In Mexico, one of the eras that are most valuable was the colonial times where the Spanish influence was at its peak. Many girls today dream of wearing a dress just like the ones used by young girls at that time.

27 Knowing this, we believe that highlighting this aspect will help us attract our target market. We also know that the Quinceañera celebration is also a celebration influenced by the Aztec culture. We know that the Aztec valued bright and different kind of colors, so we plan to offer our customer with the opportunity to select the color of their dress from a wide selection. By keeping in mind how important is the Quinceañera tradition for Hispanic girls and by using in our product and stores the characteristics that are most valuable to these people, we will satisfy their need of buying a product that really targets their needs and desires, and that reinforces their traditions. We also plan to advertise our product in magazines that appeal to young girls due that this is our main target market. We want to include in these magazines our product but also inform young girls of the history of the Quinceañera tradition due that most of the people ignore its roots.

28 New Dress in Mexico

29 Resources gy/coatlicue_earth.html gy/coatlicue_earth.html e.html e.html aroque/1659spain.jpg aroque/1659spain.jpg

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