We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byTessa Hicks
Modified about 1 year ago
4- 0 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Cultural Dynamics in Assessing Global Markets Chapter 4
4- 1 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Elements of Culture Material Culture Technology Economics Social Institutions Social Organization Education Political Structures Humans and The Universe Belief Systems Aesthetics Graphic and Plastic Arts Folklore Music, Drama, and Dance Language
4- 2 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Fractured Translations English Translations made by Japanese firm added to labels to increase prestige for their products being sold in China. Product English Translation Equivalent to Japanese Spam Liver Putty Toilet PaperMy Fanny Brand Ready to Eat PancakesStrawberry Crap Dessert Antifreeze SprayHot Piss Brand Pediatrician’s SloganSpecialist in Deceased Children SOURCE: “Some Strawberry Crap Dessert, dear?” South China Morning Post, December 9, 1996 p. 12.
4- 3 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Cultural Factors Never touch the head of a Thai or Pass an object over it The head is considered sacred in Thailand. Avoid using triangular shapes in Hong Kong, Korea, and Taiwan. It is considered a negative shape. The number 7 is considered bad luck in Kenya, good luck in the Czech Republic and has a magical connotation in Benin, Africa. The number 10 is bad luck in Korea. The number 4 means death in Japan. Red represents witchcraft and death in many African countries. Red is a positive color in Denmark. SOURCE: Business America, July 12, 1993
4- 4 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Cultural Differences between Japanese and American Individual Lifestyles Clear expression of joy and sorrow Unequivocal expression of “Yes/No” Strong self-assertion Strong personality Excellent negotiating skills Priority of self-interest Cultural Background Reticence Modesty Reserve Punctiliousness Politeness Obligation Ambiguous expression of Joy/Sorrow Equivocal expression of “Yes/No” Weak self-assertion Weak personality Poor negotiating skills Priority of harmony with others Japanese A Culture of Self-restraint Americans A Culture of Self-expression SOURCE: Norihiko Shimizu, “Today’s Taboos may be gone Tomorrow,” Tokyo Business, February 1995, p.50.
4- 5 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Cultural Differences between Japanese and American Social Life Dignity of individuals Individual work ethic Great individual freedom Respect for rules An open and transparent society Multi-cultural society A society excelling in creativity and versatility Individual decisions over consensus A society which pursues the ideal Human relations oriented Dependence on the group Lack of individual freedom Low regard for rules A closed society, lacking in transparency Mono-cultural society An orderly and uniform society Dependence on consensus A society which pursues harmony with reality Japanese Society “In the Same Boat” Concept American Society Dignity of Individuals SOURCE: Norihiko Shimizu, “Today’s Taboos may be gone Tomorrow,” Tokyo Business, February 1995, p.50.
4- 6 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Cultural Change Pas de Franglais OldNew Prime TimeHeures de grande ecoute (hours of largest audience) Air BagCoussin gonflable de protection (Inflatable cushion of protection) CookieSable americain Trans. (American cookie) SOURCE: Adapted from “La Guerre Franglaise,” Fortune, June 13, 1994, p. 14.
Organizational Behavior By : Anubha
Sociocultural Forces McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter six.
UNIVERSITY OF ECONOMICS IN BRATISLAVA, SLOVAK REPUBLIC INTERNATIONAL NEGOTIATION – UCL – JANUARY, 2014 lecturer Milan Oresky.
Transforming Ideas into Policy Making - Thoughts, values and global governance Minakshi Bhardwaj Institute of Biological Sciences, University of Tsukuba,
International Business 9e By Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 3 Contrasting Cultural Values. © 2011 Pearson Education, Inc. publishing as Prentice Hall 2 Topics Semantic Differences Attribution and Perception.
The International Marketing Research Environment Cultural, Economic, Legal Challenges 1.
PowerPoint slides by R. Dennis Middlemist Colorado State University PowerPoint slides by R. Dennis Middlemist Colorado State University Chapter 4 Managing.
learned, shared, and enduring orientation patterns in a society. People demonstrate their culture through values, ideas, attitudes, behaviors, and.
Social Institutions. A social institution is an important human organization in a culture group that helps a society to survive. A social institution.
Chapter 3.1 Understanding Culture. What is Culture? Culture-the way of life of people who share similar beliefs and customs –We define culture using 8.
Cultural Universals Things or behaviors in various forms that exist in all societies.
National Differences in Political Economy 2. INTRODUCTION To explores how the political, economic, and legal systems of countries differ Together these.
INTERNATIONAL HRM. International HRM Differences Greater Number of Services Special Services to Unique Group Compensation Complexity Foreign Exchange.
Status of the Study by the Inter-American Commission on Human Rights on Citizen Security and Human Rights Meeting of Experts to Prepare for MISPA II, Montevideo,
Dorota Piontek, AMU Communication.
SOCIAL MARKET ECONOMY PRINCIPLES ROLF HASSE, HERMAN SCHNEIDER, KLAUS WEIGELT INTAL & LARGOZA.
MKT 769 CULTURE, Part II Lars Perner, Instructor 1 CULTURE, Part II Hofstedes Dimensions Globalization and anti-globalization Negotiations Western vs.
Faculty of Business Management & Globalisation BBI3363 International Management Lecture 8: Corporate Social Responsibility and Ethics.
Copyright © 2008 Pearson Addison-Wesley. All rights reserved. Chapter 16 Export- Oriented Growth in East Asia.
Chapter 3.1 Understanding Culture. What is Culture? Culture-the way of life of people who share similar beliefs and customs –A culture is comprised of.
3- 1 Copyright © 2012 Pearson Education. Chapter Three Analyzing the Marketing Environment.
Robbins et al., Fundamentals of Management, 4th Canadian Edition ©2005 Pearson Education Canada, Inc. Chapter 1 Managers and Managing in the 21st Century.
Indicator 1.02 Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision- making.
chapter National Differences in Political Economy McGraw-Hill/Irwin Global Business Today, 5e © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
Chapter 4 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.
Module 2: National IEA process design and organization.
MKTG 476 INTERNATIONAL, PART IV Lars Perner, Instructor 1 International, Part IV The Culturally Customized Web Site, Part III.
Chapter 6 The Challenges of Globalization Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
© 2016 SlidePlayer.com Inc. All rights reserved.