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College Composition Two – Unit 4 Seminar: “Advertising, Research, & Interviews, Oh My!” May 15, 2012.

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Presentation on theme: "College Composition Two – Unit 4 Seminar: “Advertising, Research, & Interviews, Oh My!” May 15, 2012."— Presentation transcript:

1 College Composition Two – Unit 4 Seminar: “Advertising, Research, & Interviews, Oh My!” May 15, 2012

2 WHAT I DID DURING MY VACATION… 2

3 3 Got Married!!!

4 WHAT I DID DURING MY VACATION… 4 Did Some Public Speaking

5 WHAT I DID DURING MY VACATION… 5 Gave My Best Man a Hand

6 WHAT I DID DURING MY VACATION… 6 Got My Groove On

7 WHAT I DID DURING MY VACATION… 7 Saw Some Giraffes…

8 WHAT I DID DURING MY VACATION… 8 …and MONKEYS!!!!!!!

9 WHAT I DID DURING MY VACATION… 9 Went to Hogwarts

10 WHAT I DID DURING MY VACATION… 10 Got Inked (sort of…)

11 WHAT I DID DURING MY VACATION… 11 Ate Ridiculous Meals (until I got sick!)

12 WHAT I DID DURING MY VACATION… 12 Broke My Glasses on a Roller Coaster

13 WHAT I DID DURING MY VACATION… 13 …and we were SO happy to be coming home

14 OMG! IT’S UNIT 4 ALREADY! 1)Where We’re At, Yo! 2)Advertising as Persuasion 3)How Babies Are Made 4)Visual Advertising Fallacy Examples 5)Research & Interviews 6)Pre-Interview & Research Project Introduction 7)Persuasive Essay Structure 8)Essay Example & Outline 9)Due Dates, Important Info, AND Gifts! 10)Questions and Other Cool Things! 14

15 SO, WHERE WERE WE? Two Mondays Ago, We Discussed: 1) Thesis Statements 2) The Importance of Audience (crushin’, yo!) 3) The Big Idea Pitch Project -Includes Thesis, Research Analysis, Paragraph Pitch -Update… I need a bit more time to finish grading the Pitch Projects (sorry!). When I have finished with them by Friday, please make sure that you check your gradebook to view my comments. 15

16 ADVERTISING AS PERSUASION What is the point of an advertisement? 16

17 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! 17

18 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, 18

19 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? 19

20 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? 20

21 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? 21

22 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? What are some common advertising techniques? 22

23 ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? What are some common advertising techniques? How does advertising differ from persuasive writing? 23

24 HOW BABIES ARE MADE 24

25 OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. 25

26 OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. Advertising is often incomplete and potentially misleading. -Axe Body Spray example… -What is the implication of this advertising? -Why is it not necessarily true? 26

27 OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. Advertising is often incomplete and potentially misleading. -Axe Body Spray example… -What is the implication of this advertising? -Why is it not necessarily true? Some advertisements contain logical fallacies. -Arguments that contain errors in reasoning. -AVOID in your Big Idea projects at all costs. 27

28 CONSIDER THIS ADVERTISEMENT… 28

29 CONSIDER THIS ADVERTISEMENT… 29

30 WHAT ABOUT THIS AD? 30

31 …AND FINALLY, MY FAVORITE 31

32 WHAT CAN YOU LEARN FROM THESE ADS? Make sure that the information that you present in your Big Idea Project is persuasive while also being reasonable. Use appropriate and effective visual materials/images. Avoid logical fallacies such as: -False Authority (my baby trimester chart) -Incomplete Research (the Camel doctor ad) -Appeal to Force (the spanking coffee fiasco) -Bandwagon Appeal (the crazy cola ad) See “Fallacy Gallery” in Doc Sharing & Unit 2 Reading for more info. 32

33 RESEARCH & INTERVIEWS When conducting research, it may be necessary to go directly to the expert who can best provide information and insights on the topic; interviewing, either in person, over the telephone, or through , allows you to ask questions that specifically relate to your topic and concerns. For the Pre-Interview& Research Project, you will plan a potential interview for your Big Idea Project. 33

34 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 34

35 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 35

36 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 36

37 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 37

38 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 38

39 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 39

40 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 40

41 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 8)Keep the interview focused during open questions 41

42 RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 8)Keep the interview focused during open questions 9)Avoid writing leading questions 42

43 UNIT 5 INTERVIEW/RESEARCH PROJECT Part One – Pre-Interview Worksheet: 1)Identify Interviewee 2)Location of Potential Interview 3)Knowledge about Interviewee 4)How It Relates to the Topic 5)Primary Questions – Open, Closed, & Anticipated Responses 6)Secondary Questions – Open, Closed, & Anticipated Responses 7)Reasoning Behind These Questions 43

44 UNIT 5 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources 44

45 UNIT 5 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources Complete Project Template Available in Doc Sharing 45

46 UNIT 5 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources Complete Project Template Available in Doc Sharing Project is Due by THURSDAY, May 24 th 46

47 OUTLINES (YIKES!) 1)Introduction/Thesis 2)Primary Supporting Point #1 -Detail/Example 3)Primary Supporting Point #2 -Detail/Example 4)Primary Supporting Point #3 -Detail/Example 5)Conclusion 47

48 PERSUASIVE OUTLINES In addition, persuasive topics require you to address the opposition in your outline and essay. A couple examples would look like these: 1)Thesis1) Thesis 2)Primary Support #12) Refute Opposition 3)Primary Support #23) Primary Support #1 4)Refute Opposition4) Refute Opposition 5)Primary Support #35) Primary Support #2 6)Conclusion6) Conclusion Any thoughts about what factors should influence this decision? 48

49 ANALYZING PERSUASIVE STRUCTURE “A Scientist: I Am the Enemy” By Ron Kline, M.D. I am the enemy! One of those vilified, inhumane physician scientists involved in animal research. How strange, for I have never thought of myself as an evil person. I became a pediatrician because of my love for children and my desire to keep them healthy. During medical I school and residency, however, I saw many children die of leukemia, prematurity and traumatic injury—circumstances against which medicine has made tremendous progress, but still has far to go. More important; I also saw children, alive and healthy, thanks to advances in medical science such as infant respirators, potent antibiotics, new surgical techniques and the entire field of organ transplantation. My desire to tip the scales in favor of the healthy, happy children drew me to medical research. 49

50 ANALYZING PERSUASIVE STRUCTURE “A Scientist: I Am the Enemy” By Ron Kline, M.D. I am the enemy! One of those vilified, inhumane physician scientists involved in animal research. How strange, for I have never thought of myself as an evil person. I became a pediatrician because of my love for children and my desire to keep them healthy. During medical I school and residency, however, I saw many children die of leukemia, prematurity and traumatic injury—circumstances against which medicine has made tremendous progress, but still has far to go. More important; I also saw children, alive and healthy, thanks to advances in medical science such as infant respirators, potent antibiotics, new surgical techniques and the entire field of organ transplantation. My desire to tip the scales in favor of the healthy, happy children drew me to medical research. What is the author’s topic and argument? 50

51 ANALYZING PERSUASIVE STRUCTURE My accusers claim that I inflict torture on animals for the sole purpose of career advancement. My experiments supposedly have no relevance to medicine and are easily replaced by computer simulation. Meanwhile, an apathetic public barely watches, convinced that the issue has no significance, and publicity-conscious politicians increasingly give way to the demands of the activists. Much is made of the pain inflicted on these animals in the name of medical science. The animal-rights activists contend that this is evidence of our malevolent and sadistic nature. A more reasonable argument, however, can be advanced in our defense. Life is often cruel, both to animals and human beings. Teenagers get thrown from the back of a pickup truck and suffer severe head injuries. Toddlers, barely able to walk, find themselves at the bottom of a swimming pool while a parent checks the mail. Physicians hoping to alleviate the pain and suffering these tragedies cause have but three choices: create an animal model of the injury or disease and use that modeI to understand the process and test new therapies; experiment on human beings—some experiments will succeed, most will fail—or finally, leave medical knowledge static, hoping that accidental discoveries will lead us to the advances. 51

52 ANALYZING PERSUASIVE STRUCTURE Some animal-rights activists would suggest a fourth choice, claiming that computer models can simulate animal experiments, thus making the actual experiments unnecessary. Computers can simulate, reasonably well, the effects of well-understood principles on complex systems, as in the application of the laws of physics to airplane and automobile design. However, when the principles themselves are in question, as is the case with the complex biological systems under study, computer modeling alone is of little value. 52

53 ANALYZING PERSUASIVE STRUCTURE An outline of this first part of the essay might look like this: 1)Animal testing is beneficial to create medical advancement (Thesis) 2)Introduce Opposition -Testing = Torture -Computer Simulation can achieve same result 3)Animal testing inflicts pain on animals (opposing point) -Malevolent and Sadistic (opposition) -Life is Cruel (Counter-point) -Testing vs. Leaving Knowledge Static (Counter-point) 4)Computer models can achieve the same results (opposing point) -Simulate Animal Experiments (opposition) -Biological Systems = Too Complex (Counter-point) 53

54 ANALYZING PERSUASIVE STRUCTURE …and the rest of the essay (available in Doc Sharing) proceeds as follows: 5)Not using animal testing has many dangers (Supporting Point) -Drugs Undiscovered -Surgical Techniques Undeveloped -Impacts Years to Come 6)Animal research has already proven to be a great benefit (Support) -Vaccines and Antibiotics Developed -Heart Transplants Invented -Bottom Line: It Saves Lives 7) Conclusion (see next slide) 54

55 ANALYZING PERSUASIVE STRUCTURE Make no mistake, however: I am not advocating the needlessly cruel treatment of animals. To the extent that the animal-rights movement has made us more aware of the needs of these animals, and made us search harder for suitable alternatives, they have made a significant contribution. But if the more radical members of this movement are successful in limiting further research, their efforts will bring about a tragedy that will cost many lives. The real question is whether an apathetic majority can be aroused to protect its future against a vocal, but misdirected, minority. What is the author hoping to accomplish in this final paragraph? Why do you think that he chose to structure the essay like he did? Any general questions about persuasive structure? 55

56 UNIT 5 DISCUSSION You probably won't be surprised to learn that the methods of generating and organizing ideas for an essay are as varied as the students in this class, but outlining can be a particularly effective technique at various stages of the writing process. Many people dread creating an outline, but the time you spend creating one will save you time and frustration as you begin writing the draft. An outline gives you a solid framework or map of ideas to build upon. Working without an outline can send writers off into the weeds—tangents that trail off and don't necessarily contribute to the paper's logic. These tangents can waste a lot of your valuable time, so do try to plan your paper by constructing a plan that includes the main supporting points for your argument, whether simple or complex. After reviewing the material, create a full outline for your Big Idea topic. Try to use full sentences for the thesis statement and major supporting ideas and also please attempt to indicate where you plan to use information from outside sources. The goal is to create a working step-by-step plan for your essay, which you will begin to write next week. Chapter 13 in the Handbook contains more info and examples of proper outlines. 56

57 GREAT GIFTS! GREAT GIFT #1: You DO NOT need to complete responses to other students for the Unit 5 Discussion. Please just post your Outline by the end of Tuesday, May 22 nd. Woohoo! 57

58 GREAT GIFTS! GREAT GIFT #1: You DO NOT need to complete responses to other students for the Unit 5 Discussion. Please just post your Outline by the end of Tuesday, May 22 nd. Woohoo! GREAT GIFT #2: The Pre-Interview & Research Project will not be due until Thursday, May 24 th. Huzzah! 58

59 AWESOME ASSIGNMENT RECAP, YO! UNIT 4: 1) Unit 4 Discussion Responses Due Tuesday, 5/15 (tonight!) UNIT 5: 1) Unit 5 Discussion -Outline Due By End of Tuesday, 5/22 2) Unit 5 Pre-Interview & Research Project -Due By End of Thursday, 5/24 59

60 CIAO FOR NOW! Thanks for another excellent live session. Check the Gradebook later this week. Contact me with any questions at all. See y’all back here in 167 hours! 60


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