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Marketing Operations Manual 2008 – 2009 Radford University Athletics Marketing Department.

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Presentation on theme: "Marketing Operations Manual 2008 – 2009 Radford University Athletics Marketing Department."— Presentation transcript:

1 Marketing Operations Manual 2008 – 2009 Radford University Athletics Marketing Department

2 Table of Contents Responsibility Grid Goals Internship Guidelines Daily Check-list How to write a marketing Plan Goals of marketing Plan Event Guidelines – Soccer – Field Hockey – Volleyball – Basketball – Softball – Baseball – Track & Field – Tennis Strategies On-Campus Contacts 2

3 Responsibility Grid JillGriffithMelissaSaunders SportsM Basketball M SoccerW Soccer W BasketballField Hockey M/W GolfVolleyball M/W TennisXC/TF BaseballSwim/Dive Softball Responsibility Alumni AssocFulfillmentWeekly FlyerTicketing Corp. SponsorsPASchedulesGroup sales Varsity ClubMusicComposite ScheduleMap DevelopmentMascotsSocialsDirections Ticket OfficeInternsStudent Groups Spirit SquadCoaches MtgInterns ConcessionsMediaHousing/Res. Life Program StaffWebsiteTarget groups RU BookstoreGiveawaysSAAC University vendors Community relations Print Telemarketing 3

4 Goals Grow database – Groups – Fans – Season tickets holders – Corporate partners – Student – Faculty/staff Increase attendance at all events Improve level of professionalism across events Reposition RU athletics positively in community Being proactive rather than reactive Developing solutions to solve both short and long term goals Concentrate on efficient turnkey procedures to maximize resources – Dollars – Hours Create a solid learning environment for student interns Continue to fine turn game day operations Develop individual staff responsibilities to share (efficiency) Have a weekly meeting to discuss issues, ideas, concerns Learning from mistakes Look at the big picture, remember all the small details Remember to communicate with everyone involved Spend money and time wisely – Bid out to at least 3 people for supplies Focus on problem solving rather than blame others Own up to mistakes and fix it 4

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6 Internship Guidelines OVERVIEW The Radford Athletic Marketing Department is seeking aggressive, creative and self-motivated individuals to fill undergraduate marketing intern positions for the academic year. Responsibilities will include, but are not limited to: developing and coordinating marketing and promotional efforts for Radford’s intercollegiate sports, implementing marketing strategies and game day promotional activities, assisting with and planning special events, and designing and creating advertisements for print and electronic media. Candidates should be team-oriented and must be willing to work events scheduled on nights and weekends. Excellent oral and written communications skills are essential and knowledge of sports and an interest in the sports marketing industry are a plus. This job is volunteer oriented. GENERAL RESPONSIBILITIES Assist in the development, coordination and implementation of marketing and promotional efforts for all Radford University intercollegiate athletic programs. Hold office hours per week during the school year to work on marketing plans, assist full- time staff and help with office tasks. Attend weekly one-hour intern meeting. Every intern will be assigned two to three sports to focus on during the academic year. Availability to work home events of your assigned sports. Every intern must be available for all Highlander basketball home games to assist with set-up and take-down of the Dedmon Center. Plan and implement other special projects and events throughout the year. Other duties as assigned. QUALIFICATIONS Full time RU Student Excellent oral & written communication skills Knowledge of Microsoft office Package (Word, Excel, PowerPoint) Marketing or Advertising major preferred Potential to serve long than one year Interested in sports 6

7 Daily Checklist 7 1)Check your personal box 2)Check athleticmktg Password: marketing1 3)Check voic (see voic sheet) 4)Make sure correct messages are correctly dispersed Save any long and/or complicated messages for recipient 5)Marketing Update document Add headers if needed and include your initials Be sure to close it when you are done 6)Check in with someone to see what needs to be done 7)Save all your files on whale drive

8 How to write a Marketing Plan 1.) Review UCLA Plans 2.) Develop a draft  Check with Chris (Big South Intern)  Include key games  Check other sports schedules in season 3.)Send plans to Melissa for review 4.)Plans then go to Jill for review 5.)Have meeting with:  Coaches  Sports Information  Sport Administrator  Alumni Association  Facilities 6.) Ask all to review the plans  Include a Respond time (week later) 7.) Incorporate any feedback 8.) GO!! 8

9 Goals of Marketing Plan Goals should include: ◦ Ways to increase attendance  How?  Benefits?  Reorganization on scoreboard or programs ◦ Ways to increase spread of information  Media  Newspapers  Radio  Websites (clear, concise, current info)  Print  Posters  Schedule cards  Flyers ◦ Build fan database  By trivia questions, halftime contest, give aways, sign ups  Include name, address (city, state, zip), phone and 9

10 Event Guidelines Soccer Game timeline – Pre-Game Show up 1.5 hours before kick-off – Set up music in press box – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time – Halftime (about 15 minutes) Play music Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 10

11 Event Guidelines Field Hockey Game timeline – Pre-Game Show up 1.5 hours before game time – Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time – Halftime (about 10 minutes) Play music Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 11

12 Event Guidelines Volleyball Game timeline – Pre-Game Show up 2.5 hours before start time – Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time Play music during: – Time outs – Between Games 1 & 2 – Halftime (about 10 minutes) Play music Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 12

13 Event Guidelines Basketball Game timeline – Pre-Game Show up 2.5 hours before start time (depending) – Set up music in press area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time Play music during – Team Timeouts – Media Scheduled Timeouts (16, 12, 8, 4 minutes) Promotions during time outs (if scheduled) – Both first and second halves – Halftime (about 15 minutes) Play music Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Business Casual Polos, nice shirts Khaki or dress pants No sneakers 13

14 Event Guidelines Swim & Dive Game timeline – Pre-Game Show up 1.5 hours before start time Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time Play music during any breaks Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 14

15 Event Guidelines Softball Game timeline – Pre-Game Show up 2 hours before start time – Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time Play music during: – Time outs – Between Innings Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 15

16 Event Guidelines Baseball Game timeline – Pre-Game Show up 2 hours before start time – Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Game Time Play music during: – Time outs – Between Innings Do any scheduled promotions – Post Game Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 16

17 Event Guidelines Track & Field Game timeline – Pre-Event Show up 2.5 hours before start time – Set up music in press box area – Promotions table » Schedule cards » Program » Sign up box (if needed) with pens and sign up sheets » Any giveaways – Start time Play music during breaks of events Do any scheduled promotions – Post Event Let music run while cleaning up promotions table Clean up music and return to Dedmon Center Dress Code – Nice Jeans, No holes or tears – Radford Polo or Dread the Red T-shirt – Sneakers 17

18 Housing (Residential Life) Phone: (540) Fax: (540) Tyler Hall P.O. Box 6897 RU Print Services Phone: (540) Corner of First & Grove Aves. P.O. Box 6884 Student Government Assoc. Phone: (540) Bonnie Hurlburt Student Center (room 209) P.O. Box 6984 On Campus Bookstore Brian Griffin Phone: (540) Fax: (540) Dalton Hall, Lower Level P.O. Box On – Campus Contacts Cheer Tina Smith Phone: (540) P.O. Box 6913 Rockers Shannon Goode Mascots Phone: (540) Student Athlete Advisory Committee Molly Sawyers SGA Assistant Chief Of Staff Radford Book Exchange Steve Doremus, Manager 214 Tyler Ave. Radford, VA


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