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Campaign lenth October 18 th to December 29 th - 2010 Analysed Períod October 18 th 2010 to January 25th 2011 General Objetives: BRANDING.

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Presentation on theme: "Campaign lenth October 18 th to December 29 th - 2010 Analysed Períod October 18 th 2010 to January 25th 2011 General Objetives: BRANDING."— Presentation transcript:

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2 Campaign lenth October 18 th to December 29 th Analysed Períod October 18 th 2010 to January 25th 2011 General Objetives: BRANDING

3 CAMPAIGN RESUME Fuente: e_planning Tecnología Tecnología Octubre - January

4 Fuente: e_planning Midia choose for mobile campaign threw great CTR% results. We generate high returnes with low investment cost. TenologíaOctubre - January Tenología Octubre - January CAMPAIGN RESUME

5 Fuente: e_planning TenologíaOctubre - Enero Tenología Octubre - Enero The percentage of duplication audience allows users to know how many people have seen the campaign in more than one site. A higher duplication, generates a better frequence. A less duplication, generates greater coverage. Duplication audiences pencentage is low. So that generates great coverage. Double audiences pencentage, represents less than 2.82% of the users. Unique Users: Users: Duplicatión Audience: (% 2,82)

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