Campaign lenth October 18 th to December 29 th - 2010 Analysed Períod October 18 th 2010 to January 25th 2011 General Objetives: BRANDING
CAMPAIGN RESUME Fuente: e_planning Tecnología Tecnología Octubre - January
Fuente: e_planning Midia choose for mobile campaign threw great CTR% results. We generate high returnes with low investment cost. TenologíaOctubre - January Tenología Octubre - January CAMPAIGN RESUME
Fuente: e_planning TenologíaOctubre - Enero Tenología Octubre - Enero The percentage of duplication audience allows users to know how many people have seen the campaign in more than one site. A higher duplication, generates a better frequence. A less duplication, generates greater coverage. Duplication audiences pencentage is low. So that generates great coverage. Double audiences pencentage, represents less than 2.82% of the users. Unique Users: 4.874.530 Users:5.016.171 Duplicatión Audience: 141.641 (% 2,82)
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