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APPROVED PAP FUNDS ©Copyright 2014. All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.

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Presentation on theme: "APPROVED PAP FUNDS ©Copyright 2014. All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property."— Presentation transcript:

1 APPROVED PAP FUNDS ©Copyright All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.

2 CAMPAIGN PLANNER © Copyright 2014 Team Velocity Marketing. All rights reserved in all copyrights, trademarks and other intellectual property.

3 1.Sell down remaining truck inventory 2.Source high quality late model trucks 3.Upgrade current customers into new 2014 models 4.Conquest popular crossover brands 5.Turn service lane into a sales lane during truck month Goals & Objectives

4 Top Trades 1 F Super Duty F Super Duty F Ranger 1 Silverado Ram Ram Dakota 4 Ram Grand Cherokee 6 Wrangler AVERAGE YEAR TRADED..2006AVERAGE MILEAGE AT TRADE..79,148

5 Strategy

6 Core Offers

7 Targeted Mail – 10x6 (front) 1 Dealer Information 3 Campaign Theme 4 Core Sales Offer 2 Special Offer

8 Targeted Mail – 10x6 (back) 2 Personal Message 1 Core Vehicle Offers Tracking Number 4 Special Offer

9 Targeted 2 Personal Message 1 Campaign Theme 5 Core Vehicle Offers 3 Special Offer 4 Dealer Information

10 Campaign Website 2 Dealer Information 1 Campaign Theme

11 Sales POS Merchandising GoPos Campaign Website Web Banner Hang Tags

12 3 Package Offerings

13 To learn more, or get started, please call Team Velocity Marketing ©Copyright All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.


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