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1 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM 2.0 Solutions Overview www.djingle.com/ecrm Hyper-Distribution Solutions Contact :  : +33 (0)9.

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Presentation on theme: "1 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM 2.0 Solutions Overview www.djingle.com/ecrm Hyper-Distribution Solutions Contact :  : +33 (0)9."— Presentation transcript:

1 1 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM 2.0 Solutions Overview Hyper-Distribution Solutions Contact :  : +33 (0)  :

2 2 Djingle eCRM2.0 Solutions Overview – version 3.2 Company profile Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006) Djingle is a software company expert in intelligent content delivery technology and cost- killing solutions since 2002, awarded by 2 leading RnD public agencies: Product: Djingle Hyper-Distribution Platform Software suite allowing to improve content delivery over IP: Push the right content to the right user / eCRM and eMarketing enhanced features Smart and optimized delivery (speed-up, distribution costs killing, scalability improving, predictive delivery) Video Quality improvement, Security Our mission: Helping Brands and corporates to enter eCRM 2.0 world developing video on-Demand strategies Awarded by OSEO and French Ministry of Research

3 3 Djingle eCRM2.0 Solutions Overview – version 3.2 Main clientsPartners Etc. Main references Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.

4 4 Djingle eCRM2.0 Solutions Overview – version 3.2 New usages & behaviors: Social Networking, User Generated Content Social Shopping (e-commerce), User reviews Video on-Demand, Television on-Demand Sharing, Peer to Peer Etc. A mass media which is also a 1-to-1, interactive and participative communication channel Video over Internet, new usages, user-centric Web  new opportunities Americans and west European now spend more time on Internet than in front of a TV screen. Impact of video on sales: +326% on bestbuy.com Src: Bestbuy.com, 2007

5 5 Djingle eCRM2.0 Solutions Overview – version 3.2 Djingle eCRM 2.0 solutions introduction Create your own 1-to-1 communication channel with your audience and take advantage of this relationship

6 6 Djingle eCRM2.0 Solutions Overview – version 3.2 Targets are: Of course your clients & consumers But also all stakeholders: employees, furnishers and distribution networks, shareholders, press…  Keep in touch with your targets and develop sales, marketing and CRM MAIN APPLICATIONS: Improve direct marketing and sales Present your products in an innovative and sophisticated way CRM dematerialization: "Humanize" your customer relationship, make consumers “be part of it” + Loyalty programs Brand TV / community platforms E-learning programmes Internal communication, Intranets Corporate & financial communication, … Djingle: Establish YOUR OWN communication channel

7 7 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM 2.0 solutions Widgets and video-marketing solutions for Brands and corporates Helping Brands to enter eCRM 2.0 world Djingle eCRM 2.0 solutions: value propositions Hyper-Distribution Control your budget… Guaranteeing video quality and availability even in case of huge audiences (HD-enabled, regardless to peaks) Killing distribution costs (bandwidth & server loads)  up to 90% savings Insuring unlimited scalability Value proposition #2 Predictive delivery The right content to the right user… Creating qualified traffic, boosting sales Improving marketing and communication Dematerializing CRM, enhancing loyalty Adding new services (widgets, podcasting, alerting, recommendation engine, …) Dynamic Behavior-based 1-to-1 targeting Improving users Database knowledge Creating community platforms and allowing direct C-to- C distribution  Enter the 2.0 world Value proposition #1

8 8 Djingle eCRM2.0 Solutions Overview – version 3.2 Djingle provides you with Push 2 Desk, its powerful desktop widget technology. Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development. Enhanced user interfaces: from desktop widgets to fullscreen video interfaces

9 9 Djingle eCRM2.0 Solutions Overview – version 3.2 Widget: word invented in 1920, and then popularised by IBM in the 70's. Means « user- interface component ». 55% of US e-merchants want to create their widgets. Src: Shop.org - “State of Retailing Online”, 2008 Widgets used by 177M people every month (21% of global Internet audience). Src: comScore, avril 2007 Widgets: an identifying communication channel Because they use targeted 1-to-1 push Because they allow you to be present on your consumer’s desktop, Because they are usefull for end-users,  Widgets are the best way to improve users’ loyalty within your brand universe. Churn rate: 1.9% / Active users: 84% ROI: within 2 months Src: Djingle

10 10 Djingle eCRM2.0 Solutions Overview – version 3.2 Needs: UP-SELLING: create an efficient new sales 1-to-1 channel COMMUNICATION: create an interactive communication channel LOYALTY/CRM: enhance, personalize and dematerialize CR INNOVATION/IMAGE: reinforce online strategy and enter 2.0 world Answer: The first video Widget using video push as an up-selling tool 1-to-1 / targeted pushes (best fares, informations…) in real time Practical tools, Trendy, Easy-to-use Efficient: User loyalty improvement, Traffic boost, Up-selling ROI, Database qualifying Djingle Business case: Widget by Air France Djingle won prestigious Travolution Award 2008 for this product. Churn rate: 1.9% Active users rate: 84% ROI: within 2 months Src: Djingle Very high push adoption rate: 89% Very high click rates: from 10 to 70% upon message Src: Djingle

11 11 Djingle eCRM2.0 Solutions Overview – version 3.2 Djingle widgets auto-update in the background to propose new features to end-users: Mileage, other personal information Community features Virtual luggage widget Mobile phone version Djingle Business case: Widget evolutions toward an eCRM 2.0 application

12 12 Djingle eCRM2.0 Solutions Overview – version 3.2 Efficient metrics and ROI reporting Djingle: ROI control

13 13 Djingle eCRM2.0 Solutions Overview – version 3.2 Djingle platform dramatically increases ROI by: Improving loyalty & boosting traffic Push with dynamic behavior-based targeting Efficient reminder medium: you already « have a foothold in your customer’s home » Boosting traffic / creating qualified audience: this is a one-click gateway to your website Anticipating ing decline Increasing sales Up-selling, Cross-selling, Couponing, Premium fares, Private sales > Relevancy and efficiency of the message Measurable ROI: full tracking, behavior analysis Enhancing communication End-users surf in a fully branded environment, they reach a lot of user friendly services and custom informations. Dematerializing CRM and becoming greener Demonstrating your innovation entering eCRM 2.0 strategies Summary of Djingle main benefits

14 14 Djingle eCRM2.0 Solutions Overview – version 3.2 Régis Cazanave  : +33 (0)  : Contacts /ecrm

15 15 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM 2.0 sample screenshots

16 16 Djingle eCRM2.0 Solutions Overview – version to-1 desktop alerts allow end-users to be informed in real time. eCRM2.0 sample: Loyalty programs Several kind of alerts are possible

17 17 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM2.0 sample: User-friendly business-related widget Dedicated business- related desktop widget Here a full-featured city guide allowing end-users to learn more about a selection of destinations

18 18 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM2.0 sample: User-friendly business-related widget Dedicated business- related desktop widget Here a virtual luggage allowing end-users to find all needed information on his destination

19 19 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM2.0 sample: Syndicate content easily Embedded contents also benefit from Djingle optimizations.

20 20 Djingle eCRM2.0 Solutions Overview – version 3.2 eCRM2.0 sample: Community features Share contents with friends and family

21 21 Djingle eCRM2.0 Solutions Overview – version 3.2 High video quality allows to enter the fullscreen & overlays world! High definition Video / Fullscreen Viral marketing Direct connection with other users Social Networking, C-to-C Premium content Social Shopping Hypervideo Ads Monetizing content eCRM 2.0 sample: Fullscreen video & overlay

22 22 Djingle eCRM2.0 Solutions Overview – version 3.2 Appendices

23 23 Djingle eCRM2.0 Solutions Overview – version 3.2  Push of relevant contents (behavior-based targeting)  Video alerts, widget  Behavior tracking, analysis and user's profile auto-update  Push of more and more relevant contents + Smart spreading management regarding content’s instant popularity  Push of targeted video ads  Push of relevant contents (behavior-based targeting)  Video alerts, widget  Behavior tracking, analysis and user's profile auto-update  Push of more and more relevant contents + Smart spreading management regarding content’s instant popularity  Push of targeted video ads The right content to the right user at the right time… Value proposition #1: Targeted push and predictive delivery  Push2One BUSINESS CASE: Tiscali Player Views x14 in only 3 months Videos penetration: 73%

24 24 Djingle eCRM2.0 Solutions Overview – version 3.2 Value proposition #2: Fully control your budget  Push2Peers Personal TV strategies involve: Huge and uncontrollable distribution costs  Bandwidth costs + server loads when users nb Limited infrastructures, no scalability Videos availability not guaranteed (peaks)  Success penalty Djingle introduces Push 2 Peers, the Hyper-Distribution platform: Distribution costs killing (up to 90% savings) Illimited infrastructure, unlimited scalability Videos availability guaranteed (even in case of peaks) HD-enabled Learn more about this technology in appendix 

25 25 Djingle eCRM2.0 Solutions Overview – version 3.2 WITHOUT Djingle  Success penalty WITH Djingle Success penalty & Hyper-Distribution (Push2Peers)

26 26 Djingle eCRM2.0 Solutions Overview – version 3.2 Back-Office tool screenshots Secured Back-Office tool, with different access levels Simple publishing process through the Back-Office interface or directly from your existing CMS A very easy-to-use and efficient tool

27 27 Djingle eCRM2.0 Solutions Overview – version 3.2 Djingle is perfect to develop video community platforms: User friendly Enhanced functionalities Linked to the widget, this creates an innovative modern-looking fully branded environment eCRM 2.0: Focus on Community features


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