Presentation on theme: "Design for the real world To meet or exceed the “customer’’s expectations Move the “customer” up the value chain Quality Timeliness Provide."— Presentation transcript:
To meet or exceed the “customer’’s expectations Move the “customer” up the value chain Quality Timeliness Provide cost effective solutions
Design for the real world Communications Design has moved from the print medium alone to the “virtual” world Technology helps in the design process by allowing for: Experimentation Flexibility And speed Provides a common platform/language for communication and is a catylst
Push and Pull concept Push The print medium lends itself entirely to the push concept The multimedia and web applications area is kinesthetic – where the end user drives the “pace”, it is interactive and is basis the “pull” concept
A product/site can be understood more easily if the user interface is depicted in a way that resembles some commonplace system – a common idiom Once a metaphor is chosen, it should be spread widely throughout the interface, rather than used once at a specific point. Even better would be to use the same metaphor spread over several applications An application can incorporate several different metaphors, as long as they don’t clash
The principle of coherence The behavior of the product/application should be internally and externally consistent An interface should be coherent – in other words logical, consistent, and easily followed Consistency means that the behavior makes sense with respect to other parts of the program striving towards the principle of least surprise.
Information Design Information design is about the organization of the content and the architectural shell that holds it On the one hand, a participant might be manipulating content. On the other, the participant might be traveling through a landscape of media A usefully narrow definition of interface would specify it as the means by which the content is accessed, providing mediation between the content’s organization and the person’s actions Interfaces must simultaneously maximize the quality of time people spend in relation to media and reduce the complexity of the processes they must go through to be present there
Web applications Web/Internet: WBT’s Website Web based applications-marketing/sales tools Home page Products catalogue Locations tool Sales tool
Web Solutions The internet is a powerful, interactive medium for marketing and communication that allows people, organizations and businesses to communicate with one another directly, not only through sight and sound as well as kinesthetically
Web applications Specifications/Assignment brief Project management Design alternatives for look and feel Home Page/subsequent page design/elements Examples :- Home page, Secondary pageHome pageSecondary page Development Testing Hosting/maintenance/registration Updation/upgradation Signage
GUI design – Application User Interface Design – the frontend of software design is a company’s primary customer interface, the importance of which cannot be stressed enough. Examples:- 1 2 3 4 512345 It requires the expertise to blend the usability quotient in the right proportion with the functionality of an application to create a truly user-friendly experience Examples:- 1 2 3 4 5 6123456
Areas of Graphic Design Advertising & Marketing/ Education / Training
Areas of Graphic Design Corporate Identity Create an entirely new identity and brand image for a product/service/event. Packaging Develop and print unique packs for specific products Signage Digital Graphics Internal and External Window Displays Content Creation and Management
Creation of a new identity or brand for existing products and services Develop a concerted campaign in various media for optimum mileage Reminder or brand recall building exercises Create sales tools and develop marketing material to boost revenues create a dramatic online web-presence as also provide web-enabling products & services. Multimedia services that include CD's, web-enabled film and video products as well as animation. Storyboarding, graphics and design for production of music videos, documentaries etc. Advertising & Marketing
Education / Training Techpixel can provide CBT’s, WBT’s, for corporates as well as specialised training programmes for kids or adults.CBT’s Techpixel specialises in training modules and presentations for corporates, both in-house and online. Techpixel can create easy-to-use interactive modules for demos, sales tools and marketing kits.