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Brand Management – March‘05 1 PRODUCT RANGE AND TECHNICAL FEATURES.

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Presentation on theme: "Brand Management – March‘05 1 PRODUCT RANGE AND TECHNICAL FEATURES."— Presentation transcript:

1 Brand Management – March‘05 1 PRODUCT RANGE AND TECHNICAL FEATURES

2 Brand Management – March‘05 2 PASS. SUMMER: Sportiva G80 / G70 Sportiva T65 / T60 Sportiva G70 H / G65 H / G60 H55 Sportiva Z65 - Z40 VAN SUMMER: Sportiva Van PASS. WINTER: Sportiva W80 – W55 VAN WINTER: Sportiva Van Snow

3 Brand Management – March‘05 3 PASS. SUMMER SPORTIVA - T Sportiva Serie 80/70 G80 / G70

4 Brand Management – March‘05 4 G80 - G70: FEATURES AND BENEFITS 1.The three central grooves allow an efficient water dispersion => high grip in wet conditions and reduction of the risk of aquaplaning 2.The combination of two stable central ribs and the flat contour ensure a precise steering response and straight line stability => optimisation of the handling performance. 3.The stiff shoulder blocks and the multi-directional siped tread allow a wide surface contact of the tread, => noise reduction and better comfort => avoidance of irregular wear of the tread and longer life of the tyre

5 Brand Management – March‘05 5 PASS. SUMMER SPORTIVA - T Sportiva Serie 65/60 T65 / T60

6 Brand Management – March‘ The combination of the wide circumferential and lateral grooves of the shoulder blocks allow quick displacement of the water from the contact patch =>driving stability on wet surfaces and prevention from aquaplaning 2.The two stable central ribs and the shoulders allow precise steering response and straight line stability => good dry handling performance 3.The tread contour allows wider contact of the tread with the ground and reduces vibrations => comfort through smooth, low noise ride => longer tread life; more mileage T65 / T60: FEATURES AND BENEFITS

7 Brand Management – March‘05 7 G70 H / G65 H / G60 H / H55 PASS. SUMMER SPORTIVA - H Sportiva Serie 70/65/60/55 * Pattern of the V/W range

8 Brand Management – March‘ The combination of the four wide central grooves and the full depth lateral drainage grooves of the shoulder blocks allow rapid water clearance and drainage => higher safety and grip in wet conditions and prevention from aquaplaning 2.Three siped central ribs and the square tread contour provide fast and precise steering response => high grip level during cornering, lane-changing, and overtaking manoeuvres 3.The shoulders allow a wider and better contact with the ground => reduction of the noise level and comfort => regular wear of the tread; longer life of the tyre G70 H / G65 H / G60 H: FEATURES AND BENEFITS

9 Brand Management – March‘05 9 PASS. SUMMER SPORTIVA – V/W Sportiva Serie Z65 - Z40 *Pattern without central rib

10 Brand Management – March‘ The wide central grooves and the directional V- shaped lateral drainage grooves of the shoulder blocks allow fast water displacement from the contact patch => Stability on wet surface and reduction of the risk of aquaplaning 2.The stiff shoulders of the tread provide fast and precise steering response and straight line stability => high grip level / handling optimisation 3.The flat tread design allow a wider contact of the blocks with the surface => noise and vibrations reduction; better comfort => increase of mileage 3.Attractive and sporty look of the tread Z65 - Z40: FEATURES AND BENEFITS

11 Brand Management – March‘05 11 W80 – W55 PASS. WINTER SPORTIVA

12 Brand Management – March‘ The combination of the three wide central and the lateral grooves optimise the dispersion of water, and slush => high grip and protection against aqua- and slush planning 2.The two wave-shaped siped central ribs and the flat tread contour provide straightline driving and cornering => handling optimisation 3.The wave-shaped sipes of the block provide outstanding grip and allow shorter braking distance on snow-covered and icy roads => high traction and grip on wet surface as well as on snow or slush; reduction of the risk of lateral sliding W80 – W55: FEATURES AND BENEFITS

13 Brand Management – March‘05 13 VAN SUMMER SPORTIVA VAN Q/R/T

14 Brand Management – March‘ Three central drainage grooves provide effective displacement of the water => high safety against aquaplaning 2.The two circumferential central ribs as well as the rigid shoulder ribs ensure high grip in dry weather => excellent handling performance 3.The offset edges, the lateral grooves and the multiple sipes help improving the comfort and safety => low noise ride => reduction of braking distance in wet weather 4.The wide tread contour enables a wider contact patch => good grip in wet weather => regular wear = higher mileage VAN Q/R/T: FEATURES AND BENEFITS

15 Brand Management – March‘05 15 VAN WINTER SPORTIVA


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