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Hazel team – Senior Management Objectives: Long-term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent/

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Presentation on theme: "Hazel team – Senior Management Objectives: Long-term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent/"— Presentation transcript:

1 Hazel team – Senior Management Objectives: Long-term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent/ „Teenager“

2 Table of contents  Introduction  SWOT  New Strategy  Expenditures  Marketing  Introduction of the new product  Mission Statement  Q&A

3 “SWOT” Analysis of 2011 Strengths Established for many years Many key sectors Global sales $ 140 billion Net sales in different regions Weaknesses Sapless sectors Unsatisfied customers Old-fashioned Product variety waerisome Opportunities New logo, new image New potential target group More innovation Threats Competitors Economic decline FSA’s can be imitated

4 New Strategy  Focus on “teenagers”  5 key sectors  Asian market unviable, closing market activity  New logo  New innovative product / less old products  Bonus for sales reps when exceeding quota  Electronic Data Interchange (EDI)

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6 Marketing  Make-up your friend in 500 stores  New advertising campaign  “Teen Vogue”  “Hazel - New Product”  & Investment R&D

7 Vogue

8 Introducing new product Kommt heute nacht hier rein. Unser neues Product sind „eye shadows“ So was in der Art wird das sein, benutze viele begriffe die die schönheit, glanz usw beschreiben

9 Mission Statement  Beauty products of high quality  Adolescents using our products are beautiful  Strong R&D, continuously improved products  Relationship with costumer base, involvement of consumer for innovating products

10 Q&A Contact  Dodds, Rachel Senior Manager - Marketing or office number  Berger, Nick Senior Manager - Strategy or office number


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