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1 Statewide Expansion Project 2012-2013 Season Feb. 2012Mohawk Valley GIS

2 Hi everyone I’m Linda Rockwood, owner of Mohawk Valley GIS in Herkimer, NY Four years ago, I started the promotional website, with the Herkimer County clubs. We’ve grown to 53 clubs and towns participating, covering the Mohawk Valley, much of the Adirondacks, the Cortland/Ithaca area and over towards Rochester.

3 Statewide Expansion Plan Add all club’s trails statewide New business model to generate sizeable revenue stream, to return majority of $ back to clubs for trail maintenance Continue to serve as tourism promotion website, promoting entire state rather than specific region Provide quality, up-to-date trail data

4 Current Promotional Website Web Map Clubs Phone Apps GPS Trails Paper Maps Trail Data Video Demonstrations Contact Us Rebate Info Premium Account New for 2011-2012 Conditions Reporting Storm Damage FAQs Menu Bar Options

5 Interactive Trail Map (Web Map) Quick zoom to a county Search by club – will zoom and highlight a club’s trails Search by trail ID – will zoom and highlight all segments Numerous business sponsor searches: by name, category, town, keyword, near a trail junction Options to the right of the map · Zoom and pan, measure distance, print map window contents · Display topo map, terrain, snow depth or radar as background in the map · Show reported trail conditions

6 Conditions and Alerts Reporting Software will determine your location automatically on your smartphone. Similar screen for alerts, can enter descriptive comment, indicate High/Low.

7 Paper Maps Page in website

8 List shows availability of maps by county Link to online store – your paper maps can be sold here for your price, plus extra to cover envelop, postage, sales tax and Paypal fee, your $ returned back to you Schoharie County maps sold for 2010-2011 season to test the market Text box can be added to display over a county, right in the web map. When zoomed in far enough, text appears saying where to get paper maps

9 The Profit Sharing Piece Started in 2011-2012 Season Added an annual subscription option to the web map, marketed primarily to out-of-state riders and downstate (”no snow or trails”) riders Offered more features, providing more value to justify charging an annual subscription Kept a free, “lite” version so local riders can still benefit from content in the web map

10 The Profit Sharing Piece Over 32,000 visits in website for 2010-2011 season, with 5 counties worth of trails Projecting 100,000 annual visitors once web map is statewide Annual subscription set at $40, from Dec - Mar Free until December and free after March 75% of annual subscription revenue returned back to clubs for trail maintenance

11 New phone app (iPhone & Android) Blue dot is your current GPS location Tap a business sponsor’s pin, display shows name and phone number Reception not needed once app is downloaded. Many more features coming based on feedback this year. Including a free version for each phone platform!

12 How Does Your Club Join? Fill out the club participation form and mail back by September 10 th Forms are available on the website to print off You will be invoiced a $60 one time membership fee in September Once your trails have been added in the web map, your contact person will be emailed to proof trails, submit any changes (trails come originally from Parks & Rec)

13 How Does Your Club Join? $60 fee will be waived, if your club can bring in 5 paying business sponsors for your area (contact Linda to get brochure and business participation forms) Local (not state-funded) trails can be added if you want, if you maintain them and you want the public riding on them

14 How Will Money Be Distributed? Checks will be mailed out to clubs or federations/associations (depending on your county) Checks will go out twice a year, end of December and end of April Amount is based on mileage of trails maintained (yes, local trails will be included) Mileage is calculated by the GIS software

15 GPS Data Collection for Trails Mohawk Valley GIS is unable to help clubs with the processing of your raw GPS trail data. Sorry, but 1) I have no time and 2) I am not your authorized agent to do this processing. Feel free to ask me questions, though. You can submit your trail updates to the web map: 1.As shapefiles 2.In.gpx format 3.Hand drawn on topo map or similar (not recommended)

16 Thanks for watching this presentation! Please email Linda with any questions Also, please email suggestions for new features for the web map, GPS trail sets, smartphone apps, conditions reporting, etc. at any time. Your feedback is what makes this project an amazing resource for all. Email is always the best way to reach me, but certainly you can call. Best times: day 9:30 - 5:30 at 315-866-2746 and evenings between 7 – 8 pm or weekends at lunch time at 315-866-7519.

17 To More Snow in 2012-2013!

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