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HANKOOK WINTER TIRE Products Marcin Bortlik Field Engineer Manager.

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Presentation on theme: "HANKOOK WINTER TIRE Products Marcin Bortlik Field Engineer Manager."— Presentation transcript:

1 HANKOOK WINTER TIRE Products Marcin Bortlik Field Engineer Manager

2 EU) Marketing Commuincations Team 2 Contents 1 Original Equipment 2 Official Partner 3 HK Product 4-1.Passenger Car Tire 4-2. SUVs & 4X4 Tires

3 EU) Marketing Commuincations Team 3 1. Original Equipment HANKOOK is official OE tire supplier of …

4 EU) Marketing Commuincations Team 3. Official Partner 4 Official Partner of DTM Official Partner of UEFA EUROPA LEAGUE HANKOOK is an official partner of …

5 Confidential for internal use only 4.1. PASSENGER CAR TIRES Winter Tires

6 EU) Marketing Commuincations Team 6

7 TIRE SEGMENTATION - WINTER 7 Snow/WetIce/Snow Performance Car Economy/Mini Car Winter i*pike RS Winter i*cept iZ Winter i*cept RS Winter i*cept evo Winter Tire for Passenger Car

8 EU) Marketing Commuincations Team Winter i*cept evo High Performance Winter Studless Tire 8 Performance Radar New Silica Generation Tread Compound Optimised Silica Compound improving Wet and Snow/Ice Performance Dual Function Asymmetric Optimised for Wet and dry Performance Optimised for Snow and Wear Performance InsideOutside 3D Kerf Adopted for Maximum Snow Performance Advantages of 3D kerf Relatively high Block hardness - Satisfy Dry & Snow Performance Prevention of an unusual abrasion at block edge Amazing Kerf edge effect on the snowy road - improve Snow performance Wet Handling Dry Handling Dry Braking Ice Braking Wet Braking Snow Traction Snow Braking Snow Handling Hydroplaning Winter i*cept evo Conventional Performance Feature

9 EU) Marketing Commuincations Team 9

10 Winter i*cept RS Performance Winter Studless Tire 10 Pattern Overview

11 EU) Marketing Commuincations Team Winter i*cept RS Performance Winter Studless Tire 11 Performance Radar Ice Braking Snow Braking Snow TractionSnow Handling Wet Braking Wet Handling Dry Braking Dry Handling Wear Snow Handling Snow TractionSnow BrakingIce Braking 39,801mm 45,373mm(14%▲) Existing Product Winter i*cept RS Maximum kerf numbers and multiple-angle kerf for Grip Performance Increased the number of kerfs by 14% compared to the existing product delivering superior grip on snow-covered surfaces. Kerfs are laid out at variable angles (0˚,10˚,15˚) to ensure progressive grip in All Winter condition New Generation Silica Compound Technology By adding a special resin to the compound, not only does it enhance grip on winter roads it also helps to ensure low fuel consumption by reducing rolling resistance. Rolling Resistance Test Result Snow & Ice Performance Results Performance Feature

12 EU) Marketing Commuincations Team 12 NEW Product for 2013 season

13 EU) Marketing Commuincations Team Winter i*Pike RS Nordic Winter Stud Tire for Passenger Car 13 Maximize braking on icy roads through using a Siberian husky‘s foot print pattern 3D Groove Apply 3D Groove to make and water flow fluent in the centre groove and improve performance in the Snow & wet Maximize braking & handling performance Maximize ice braking & snow traction with new stud pin Maximize the wet & ice grip by absorbing water With aggressive 2-in-1 block figure, snow traction satisfied Aggressive 2-in-1 Block Spuit Hole Husky Slit Snow Slit 3D Sipes Pattern Overview

14 EU) Marketing Commuincations Team Sipe Effect Maximum winter performance is ensured by enhancing the sipe edge effect on snowy & icy roads. Winter i*Pike RS Nordic Winter Stud Tire for Passenger Car 14 Performance Radar Ice Acceleration Snow Acceleration Snow Braking Ice Circle Snow Stability Ice Handling Snow Handling Ice Braking Ice/Snow Performance Compared to conventional tires, the optimal contact area is expanded by as much as 20%. This increases braking performance on snowy & icy roads. The actual contact area (cm²) ConventionalWinter i*Pike RS ConventionalWinter i*Pike RS Ice Performance AccelerationBrakingHandling Advanced stud technology Optimized stud pin arrangement(8 rows) ensures effective braking on icy surfaces. Total length of the sipe Performance Feature

15 EU) Marketing Commuincations Team 15 NEW Product for 2013 season

16 EU) Marketing Commuincations Team Winter i*cept iZ Winter Nordic Studless Tire for Passenger Car 16 By designing the tread block shape to resemble the sole of a husky’s foot, this ensures excellent grip in both icy & snowy road conditions. By using the spuit hole for water suction this minimises hydroplaning on the Winter I’cept iZ The 3D shoulder block disperses pressure equally on the shoulders edges. Husky Paw Print Spuit Hole 3D Shoulder Block Providing superior control stability through 3D kerf block. The 3D kerf block minimises block movement in all driving conditions. 3D Kerf Pattern Overview

17 EU) Marketing Commuincations Team Winter i*cept iZ Winter Nordic Studless Tire for Passenger Car 17 Performance Radar Snow Handling Snow Braking Noise Snow Traction Ride Wet Braking Dry BrakingDry Handling Dry Braking Compound Macrophotography (x20) Contact with the ground Compound Technology - STSF (Super Tensile Spike Fibre) STSF compound can increase friction force in icy & snowy condition Braking Performance Winter I’cept iZ provides improved braking performance for your safety in all winter driving conditions by applying advanced technologies. Handling Performance By applying an optimised profile & tread block stiffness for best handling performance, the foot print pressure is dispersed equally in various load conditions. Even loads transfer vertically and laterally, they maintain a stable foot shape technologies. Performance Feature

18 Confidential for internal use only 4.2. SUVs & 4X4 TIRES Winter Tires

19 EU) Marketing Commuincations Team TIRE SEGMENTATION - WINTER 19 Snow/WetIce/Snow High Performance SUV Entry Level SUV Dynapro i*Cept i*Pike RW11 Winter Tire for SUVs

20 EU) Marketing Commuincations Team 20

21 EU) Marketing Commuincations Team i*Pike RW11 Nordic Winter Stud Tire for SUVs 21 Better Braking Performance Feeling & Mileage Performance Feature Snow Ejector Snow ejectors in the center and shoulder grooves help maximize drainage of snow and enhance grip on snow road. Existedi*Pike RW11 Wide Tread Design Compared to existing product tires, the optimal contact area is expanded by as much as 8% thus improved in braking performance on snowy and icy roads. Center Block Block at the center area that consist of a series of rib form improves snow & ice traction Cliff Groove Maximized snow edge effect on groove walls Improving excretion and draining ability Improved Snow and Ice Traction Performance

22 EU) Marketing Commuincations Team 22 Snow braking performance enhanced by 9%

23 EU) Marketing Commuincations Team Dynapro i*cept Nordic Winter Studless Tire for SUVs Cliff-Groove Grooved walls Provides top snow edge effect. Performance Radar 23 Cross Block System Tread blocks are fitted Together at an angle for better driving control and braking on icy roads. 2-Level Snow Edge Shoulder Block 2-level, 3-D block shape is adopted to maximize the snow edge effect at the shoulder. Vertical Serrated Groove Serrations along the groove wall ensure improved traction on snow. For High Winter Performance Variable Technology is adopted to improve Winter Performance Ice Braking Snow Braking Wet Braking Dry HandlingSnow Handling Improved Snow Braking Snow braking performance enhanced by 9% Performance Feature

24 Confidential for internal use only 4.3. LIGHT TRUCK TIRES

25 EU) Marketing Commuincations Team TIRE SEGMENTATION - LTR 25 Wet/DryIce/Snow Vantra LT Winter RW06 Winter Tire for LTR Winter i*Pike LT

26 EU) Marketing Commuincations Team 26

27 EU) Marketing Commuincations Team Vantra LT Summer Tire for VAN 27 Reduces hydroplaning and increases performance and safety at high speed Optimised groove position ensures stability in outer grounding footprint area. Enhances Snow & Wet performance without sacrificing block strength. Reduces wear and increases dry braking performance Prevent Sidewall damage from the curb stone using low pressure conditions Application of 3-channel Wide Groove Optimum Groove Location Width Durable Contact Patch Technology Apply optimised Block stiffness Apply Sidewall Protect Shield Apply New 3D Lateral Groove Pattern Overview

28 EU) Marketing Commuincations Team Vantra LT Summer Tire for Light Truck 28 Performance Radar Wet BrakingMileage Dry Braking Rolling Resistance NoiseHydroplaning Dry Handling Wet Handling Improved Wear Performance By applying an optimised structure with improved block stiffness & compound technology this ensures reduced wear performance for extended mileage. Vantra LT wear performance Increased by12% compared to conventional Enhanced safety by improving wet braking performance Vantra LT improved stopping distance 2~9% compared to conventional. Reduced Fuel Consumption Rate The best grounding shape by applying optimised profile reducing fuel consumption..!! Vantra LT improves mileage by 13% by reducing fuel consumption Performance Feature

29 EU) Marketing Commuincations Team 29

30 EU) Marketing Commuincations Team Winter RW06 Winter Studless Tire for Light Truck 30 Cross Block System By crossing and linking thread blocks, alignment safety and braking performance on the icy road are secured Cliff Groove Cliff groove maximizes the snow edge effect on the groove wall. Center straight & 2 Semi zigzag grooves Based on 3 main grooves, straight center and both sides with zigzag grooves. satisfies both hydroplaning performance and snow performance Performance Radar Employing New Profile Tie-Bar Tie-bar along the wall of blocks in the shoulder part helps to secure super dry handling and ice & snow traction competence. Adding kerfs in the shoulder tie-bar, snow performance is not reduced even after the mid-term of abrasion. Snow Handling Ice Handling Ride & Noise Wet HandlingDry Handling Performance Feature

31 EU) Marketing Commuincations Team 31

32 EU) Marketing Commuincations Team Winter i*Pike LT Winter Studless Tire for Light Truck 32 Performance Radar Wet Handling Snow Handling Wet Braking 104% 103% 108% Snow Braking 104% Ice Braking 101% Dry Handling 104% Performance Feature New 6-Rows Stud Pin Arrangement 6-rows pin arrangement is adopted for good snow & ice traction performance 3D Design for Hydroplaning and Snow Performance Winter i*Pike LT is designed to satisfy both hydroplaning performance and snow performance by adopting 3D Design 3D Groove Apply 3D groove to make snow and water flow fluent in the centre groove and improve performance in the snow and wet 3D Shoulder Block Apply stairway-type 3D block to strengthen shoulder snow traction Aggressive 2-in-1 Block With aggressive and stable block figure, both snow traction and heavy weight stability satisfied

33 이 문서는 한국타이어주식회사의 영업비밀로 보호되고 있으므로 일부 또는 전부를 무단으로 전제, 복사, 유출하는 것을 금합니다. End of The Document


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